Seleni Institute
Seleni Institute is a 501(c)(3) nonprofit offering clinical psychotherapy and CE/CME-accredited training programs focused on reproductive and maternal mental health for individuals, couples, and healthcare professionals across the United States.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Seleni Institute does
Seleni Institute is a global nonprofit organization operating as Seleni House Foundation, Inc., a 501(c)(3) (EIN 90-0728260) founded in 2011 by Nitzia and George Logothetis and headquartered in New York City. The organization addresses reproductive and maternal mental health through a dual-service model: direct clinical psychotherapy (in-person at its NYC office at 122 East 64th Street and via secure telehealth across Connecticut, Florida, New Jersey, New York, and Virginia) and evidence-based continuing education training for healthcare professionals delivered through a Kajabi-based learning management system (migrated from Teachable in 2024-2025). Clinical services provide individualized psychotherapy for individuals and couples dealing with reproductive health, perinatal experiences, family-building, and significant life transitions, while the training division offers CE/CME-accredited coursework on topics such as Adolescent Perinatal Mental Health, Black Perinatal Mental Health, Fertility Coursework (launched September 2025), Perinatal Loss & Grief, and implicit bias in maternity care.
The organization operates four revenue streams: tax-deductible donations (one-time, recurring, Venmo, wire transfer, Facebook Fundraiser, Donor-Advised Fund channels), paid professional training courses with CE/CME credit sold through Kajabi, clinical psychotherapy services, and grants and corporate sponsorships (notably a $149,000 behavioral health grant from Fidelis Care in 2024 and Champions for Charity retail partnerships with luxury brands donating 10-25% of sales). Pricing is partially publicly disclosed (webinars at $35 per CE/CME hour), with financial assistance and scholarship programs (Seleni Scholars) broadening access. Marketing and growth channels include a content blog (Advice & Support), email newsletter, free and paid webinars, podcast appearances (Parenting Understood, Libra Philanthropies), organic social media, professional conference exhibits (PSI 39th Annual Conference in Los Angeles), and luxury retail charity partnerships.
To date Seleni reports training more than 7,900 healthcare professionals and treating more than 5,100 patients, with a Flagship partnership with Fainareti claiming 1.52 million+ lives impacted worldwide. Leadership is concentrated in a small team (11-50 employees) led by Executive Director Seema Bajaj and Co-founder and Chair Nitzia Logothetis, the latter recognized with an honorary doctorate from the University of West Attica in 2025. The technology stack is standard nonprofit infrastructure (Squarespace, Kajabi, JotForm, PayPal/Venmo, Google Analytics) with no proprietary AI capabilities, differentiated platform architecture, or material technology moat beyond specialized clinical content.
Seleni Institute firmographics
Firmographics- Name
- Seleni Institute
- Legal name
- Seleni House Foundation, Inc.
- Website
- https://seleni.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seleni Institute is a 501(c)(3) nonprofit offering clinical psychotherapy and CE/CME-accredited training programs focused on reproductive and maternal mental health for individuals, couples, and healthcare professionals across the United States.
- Ownership category
- akta.pro rank
Seleni Institute industry classification
Industry- Product category
- Reproductive and Maternal Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)
- akta.pro secondary industry
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where Seleni Institute is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seleni Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individuals supporting maternal mental health mission. Multiple giving options including one-time, monthly recurring, Venmo, wire transfer, Facebook Fundraiser, and Donor-Advised Fund connections.
- Professional Training Courses: Evidence-based training courses for healthcare professionals in reproductive and maternal mental health. Sold through Kajabi platform with CE/CME credits available.
- Clinical Therapy Services: Individualized psychotherapy for individuals and couples addressing reproductive health, perinatal experiences, family-building, and life transitions. In-person and telehealth delivery.
- Grants and Corporate Sponsorships: Grant funding from organizations like Fidelis Care ($149,000 behavioral health grant) and corporate sponsorships through Champions for Charity retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Webinar: Eliminating Implicit Bias in Maternity Care |
| Other | Pay-as-you-go | Fidelis Care Grant Scholarships |
| Freemium | Pay-as-you-go | Seleni Scholars Maternal Mental Health Month Scholarship |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Seleni Institute product offering
Product offeringCore offering
Seleni Institute provides individualized psychotherapy for individuals and couples navigating reproductive health, perinatal experiences, family-building, and significant life transitions, delivered in-person at its New York City office and via secure telehealth across five states. It also sells evidence-based continuing education training courses with CE/CME accreditation to healthcare professionals, covering topics such as perinatal mental health, fertility, perinatal loss and grief, and implicit bias in maternity care, administered through a Kajabi-based learning management system.
Product overview
Seleni Institute operates as a mental health nonprofit offering a dual-service model consisting of direct clinical therapy services and professional healthcare training programs. The therapy arm provides individualized psychotherapy for individuals and couples facing reproductive and maternal mental health challenges, available in-person in New York City and via telehealth across five states. The training division delivers evidence-based continuing education courses for healthcare professionals through a Kajabi-based learning management system, with offerings including Adolescent Perinatal Mental Health, Black Perinatal Mental Health, and a four-module Fertility Coursework series launched in September 2025. The organization also provides scholarship programs for training and maintains an advice resource library for public education.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Couples Therapy Individualized psychotherapy for individuals and couples facing challenges related to reproductive health, perinatal experiences, family-building, and significant life transitions. Available in-person at the New York City office and via secure telehealth for residents of Connecticut, Florida, New Jersey, New York, and Virginia.
- Women's Mental Health Training Courses Evidence-based continuing education courses that equip healthcare professionals with essential knowledge and clinical skills to support individuals navigating reproductive and maternal mental health challenges, offered with CE/CME credits through the Kajabi learning platform.
- Fertility Coursework Four-module training series launched September 2025 that equips mental health professionals with tools to support patients through the emotional complexities of infertility and family building.
Quantifiable outcome
- 7.9K+ professionals trained and 5.1K+ patients treated
Companies that use Seleni Institute
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Seleni Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Seleni Institute partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- FainaretiflagshipSeleni Institute and Fainareti partnership has impacted more than 1.52 million lives worldwide. Joint efforts in honor of Women's Mental Health through global initiatives.
- Reunion NeurosciencecoreReunion Neuroscience provided 50 scholarships to Seleni's Perinatal Mood & Anxiety Disorders and Perinatal Loss & Grief coursework in 2024, supporting maternal mental health workforce development.
- New York State Perinatal Association (NYSPA)coreSeleni partnered with NYSPA for 'Basics of Perinatal Loss & Grief' webinar, a one-hour live Lunch & Learn session offering CE credits.
- Partnership for Maternal and Child Health of Northern New JerseycoreJoint webinar partnership for 'Black Perinatal Mental Health' one-hour live webinar with CE credits.
- Postpartum Support International (PSI)coreSeleni exhibiting at PSI's 39th Annual Conference in Los Angeles, connecting with perinatal mental health professionals globally. Also partnered with PSI's Alliance for People of Color for Black Perinatal Mental Health webinars.
- Brooklyn CollegecoreSeleni joining leading experts at Brooklyn College Perinatal Mental Health Summit 2026 to advance equitable, evidence-based care across the perinatal period.
- Libra PhilanthropiescoreExecutive Director Seema Bajaj appeared on Libra Philanthropies podcast 'Rewriting the Narrative of Women's Mental Health' discussing Seleni's approach to transforming mental health care.
- Champions for Charity (Multiple Retailers)minorChampions for Charity annual holiday shopping event with luxury retailers (ba&sh, Madewell, Lafayette 148, ANINE BING, Ferragamo, Ralph Lauren, Jimmy Choo, Tory Burch, Veronica Beard, elysewalker) where 10-25% of purchases benefit Seleni.
- Foreign Press Correspondents USAminorInterview feature 'Empowering Reproductive Health: A Conversation with the Seleni Institute' published October 2024.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Seleni Institute competitors and assessment
Company assessmentEmerging players
- Mahmee: Tech-enabled maternal healthcare platform providing clinical care navigation and mental health support. Comparable digital maternal mental health distribution and payor-aligned model.
- Alma: Network enabling independent therapists to accept insurance and build practices. Adjacent infrastructure peer relevant to Seleni's clinical team sourcing and clinician onboarding model.
- Canopie: Digital maternal mental health platform delivering app-based therapy and self-guided programs. Represents the digital-first model competing for Seleni's telehealth therapy and self-paced training segments.
Broad incumbents
- Talkspace: National telehealth therapy provider covering all 50 states. Comparable direct-to-consumer therapy delivery model but at vastly greater geographic and marketing scale.
- Lyra Health: Enterprise mental health benefits platform serving large employers with therapy, coaching, and specialized programs. Operates at far greater scale and competes with Seleni for employer-sponsored maternal MH contracts.
- PESI Behavioral Health: Continuing-education provider for mental health clinicians with accredited CE/CME courses. Competes with Seleni's professional training division for clinician mindshare and training budgets.
- BetterHelp: Largest direct-to-consumer online therapy platform. Defines the mass-market telehealth benchmark against which Seleni's narrow, specialist offering must differentiate.
Direct peers
- The Motherhood Center: NYC-based maternal mental health provider offering in-person therapy, support groups, and intensive outpatient programs. Closest direct geographic and clinical-services peer to Seleni's therapy arm.
- Maternal Mental Health Leadership Alliance: U.S. nonprofit advocating for policy, training, and access in maternal mental health. Comparable advocacy and training-content focus to Seleni's education and grant-funded programming.
- Postpartum Support International: National nonprofit dedicated to perinatal mental health through provider training, support groups, and a provider directory. Directly comparable to Seleni's training-plus-clinical model and PSI Annual Conference presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seleni Institute social profiles
Digital presenceSeleni Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seleni Institute leadership team
Management profileNumber of profiles
Profiles3 records
Seleni Institute funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seleni Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seleni Institute
What does Seleni Institute do?
Seleni Institute provides individualized psychotherapy for individuals and couples navigating reproductive health, perinatal experiences, family-building, and significant life transitions, delivered in-person at its New York City office and via secure telehealth across five states. It also sells evidence-based continuing education training courses with CE/CME accreditation to healthcare professionals, covering topics such as perinatal mental health, fertility, perinatal loss and grief, and implicit bias in maternity care, administered through a Kajabi-based learning management system.
Is Seleni Institute a public or private company?
Seleni Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Seleni Institute founded?
Seleni Institute was founded in 2011. It employs 11 to 50 people.
Where is Seleni Institute based?
Seleni Institute is headquartered in New York, United States, in the North America region.
How does Seleni Institute make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are professional Training Courses, clinical Therapy Services and grants and Corporate Sponsorships.
Who are Seleni Institute's main competitors?
Emerging players on record are Mahmee, Alma and Canopie. Broad incumbents are Talkspace, Lyra Health, PESI Behavioral Health and BetterHelp. Direct peers are The Motherhood Center, Maternal Mental Health Leadership Alliance and Postpartum Support International.
Does Seleni Institute have an API?
No public API is recorded for Seleni Institute.
What industry is Seleni Institute in?
Seleni Institute's product category is Reproductive and Maternal Mental Health Services. Its primary akta.pro industry code is EDAKAMAL, Staff Training, Coaching & Professional Development (SEL/Mental Health), with a secondary code of EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs. Its NAICS code is 621112 and its SIC code is 8300.