What Ordissimo does

Ordissimo S.A. is a French public limited company (Euronext Growth Paris: ALORD; ISIN FR0013318052), founded in July 2002 by three students — Alexandre Vielle (current CEO), Brice Delmotte (Technical Director), and Christophe Berly — originally under the name Substantiel S.A.S., which rebranded to Ordissimo S.A. in January 2018. The company designs, sells, and supports a complete ecosystem of simplified computing devices — laptops (Eve 4, Lucie 3+, Laura 3), all-in-one desktops (Tout en Un Clara 2), Mini Tour desktops, smartphones (Le Numéro 2, Le Numéro 2 Mini), and the Celia tablet — running a proprietary Linux-Debian-based operating system with the Enlightenment e17 window manager, a custom simplified French-labeled interface built on one-function-per-button principles, and bundled applications (Mailissimo, Webissimo, Photossimo, Adressimo, Officimo) derived from open-source components such as Firefox, Thunderbird, and LibreOffice.

The company monetizes primarily through one-time hardware sales distributed via a multi-channel GTM that combines direct e-commerce (shop.ordissimo.fr, 24/7), a 300+ physical retail network across France, Germany, Belgium, and Switzerland including Boulanger, Leclerc, Auchan, Fnac/Darty, LDLC, mail-order distributors (Mondadori, Domoti), and TV shopping via TF1's Téléshopping channel, complemented by recurring Club Sérénité membership (€99/year or €9.90/month; 3,000 subscribers generating ~€25K MRR) offering data backup, phone support, and ad-free browsing, plus professional services such as home installation, at-home training, remote assistance, and extended warranties.

The company has 11-50 employees (estimated ~15-20) at its Montrouge, France headquarters and reported 2025 revenue of €3,683K (+16.8% YoY), reaching €5,665K on a proforma basis following the December 2025 acquisition of IT rental specialist R-Cost (€1,868K revenue, €420K EBIT over 15 months), with first-ever positive EBITDA of +€201K versus -€139K in 2024 and a 36% net loss reduction to -€247K. Through three acquisitions — Mustworld (audio/accessories, 2020), Pix-Star Inc. (US connected photo frames, 2022; +139% growth to €1,786K in 2025), and R-Cost (2025) — the group has diversified from a pure-play senior-focused computer vendor into a broader senior-technology platform with consumer hardware, accessories, and a B2B IT services division.

Name

Ordissimo

Legal name

Ordissimo S.A.

Website

https://ordissimo.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ordissimo S.A. designs and sells simplified Linux-based computers, smartphones, tablets, and accessories targeting seniors and digital beginners, distributed through 300+ retail points across France, Germany, Belgium, Switzerland, and the US. The listed company (Euronext Growth: ALORD) earns recurring revenue via its Club Sérénité subscription and 2025 IT-services acquisition R-Cost.

Ownership category

akta.pro rank

Product category

Simplified Consumer Computing

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Consumer Electronics and Appliances Rental (532210)

SIC

Electronic Computers (3571), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Consumer Laptops (Mainstream & Premium) (HDACAAAF)

akta.pro secondary industries

Consumer Desktops (Home & Family PCs) (HDACAAAA), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Mini PCs & Small Form Factor Desktops (HDACAAAI), Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE)

Keywords

• Simplified computers
• Senior technology
• Beginner-friendly laptops
• Simplified smartphones
• Consumer electronics

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of simplified computers (laptops, desktops, all-in-ones), smartphones (LeNumero2, LeNumero2 Mini), and tablets. Products sold through e-commerce and retail channels.
2. Club Sérénité Subscription: Annual membership (99€/year) or monthly subscription (9.90€/month) offering automated data backup, telephone technical support, ad-free browsing on Ordissinaute.fr, and exclusive member benefits.
3. Professional Services: Home installation services, at-home training sessions (2 hours), remote assistance, data transfer services, and extended warranty plans (2+2 A, B, or C cards extending warranty up to 4 years).
4. Books and Guides: Sale of practical guidebooks including 'Les Édissinautes' collection of practical fact sheets and the free semi-annual Ordissimo magazine.
5. Connected Photo Frames (Pix-Star): Sale of Pix-Star connected photo frames, a US-based acquisition that expanded product portfolio. Pix-Star revenue grew 139% reaching 1,786 K€ in 2025.
6. IT Equipment Rental (R-Cost): IT equipment leasing and lifecycle management services following December 2025 acquisition. R-Cost generated 1,868 K€ revenue with 420 K€ EBIT on 15-month period.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Ordissimo designs, manufactures, and sells simplified computing devices (laptops, desktops, all-in-ones, smartphones, and tablets) running a proprietary Linux-based operating system with a French-language simplified interface, intended for seniors and digital beginners. The company complements hardware sales with subscription-based services (Club Sérénité), home installation and training, extended warranties, and data backup, and has expanded into connected photo frames (Pix-Star) and IT equipment rental (R-Cost).

Product overview

Ordissimo is a French technology company that designs and sells a complete ecosystem of simplified computing devices and services primarily targeting seniors and technology beginners. The core product portfolio includes laptops (Eve 4, Laura 3, Lucie 3+, Mini Tour, Tout en Un Clara 2), smartphones (Le Numéro 2, Le Numéro 2 Mini), and tablets (Celia), all running a simplified Linux-based interface with large text, intuitive navigation, and direct-access keyboard shortcuts. The offering extends through services including Club Sérénité membership (with data backup, phone support, and member discounts), home installation, training sessions, and extended warranties. Through acquisitions, the company has expanded into connected photo frames via Pix-Star (acquired 2022) and IT rental services via R-Cost (acquired 2025). The product ecosystem is unified by the Ordissimo operating system featuring applications for email, internet, photos, webcam, documents, and a simplified keyboard design.

Differentiator

Problem solved

Functional benefit

Brands

• Pix-Star: Connected digital photo frames brand acquired from US company Pix-Star Inc. in January 2022. Strengthening Ordissimo's position in senior technology markets in the US and Europe.
• R-Cost
• Mustworld
• UB+

Products and services

• Eve 4 Laptop A 14-inch simplified laptop designed for ease of use, featuring an explicit interface with direct-access keyboard shortcuts for email, internet, photos, and other essential functions, targeting seniors and digital beginners. Priced at 349 euros.
• Laura 3 Laptop A 17-inch simplified laptop with the Ordissimo intuitive interface, designed for users who want a larger screen without sacrificing the simplified experience. Priced at 899 euros.
• Lucie 3+ Laptop A 15-inch simplified laptop offering a balance of portability and usability with the Ordissimo simplified interface. Priced at 599 euros.
• Mini Tour Desktop A compact desktop computer with the simplified Ordissimo interface, suitable for users who prefer a traditional tower form factor.
• Tout en Un Clara 2 An all-in-one desktop computer combining the simplified Ordissimo interface with a built-in display for a clutter-free setup.
• Le Numéro 2 Smartphone A simplified smartphone with direct access to phone, SMS, and photo applications, designed for seniors with large French text and intuitive navigation.
• Le Numéro 2 Mini Smartphone A compact version of the simplified smartphone with the same intuitive interface for phone, SMS, and photo functions. Priced at 179 euros.
• Celia Tablet A simplified tablet with a large screen designed for easy communication with family via video calls and clear display of email, internet, and photo applications.
• Club Sérénité Membership A membership club offering automatic secure backup of user data, telephone technical assistance, ad-free browsing on Ordissinaute.fr, and exclusive member discounts. Available as annual card (99 €/year) or monthly subscription (9.90 €/month).
• Home Installation Service A home installation service where an Ordissimo-approved technician sets up the internet, email, printer, and other peripherals for the customer at their residence.
• Remote Training Session A remote training session with an Ordissimo technician providing personalized guidance from home.
• Data Backup Service (Memorissimo) A data backup service to securely preserve essential documents, photos, music, and videos stored on Ordissimo devices.
• Remote Troubleshooting Ticket Remote troubleshooting assistance where an Ordissimo technician can take control of the user's device to diagnose and resolve issues.
• Extended Warranty (2+2 Cards) Extended warranty options that prolong coverage beyond the standard two-year warranty period, available in different tiers extending coverage up to four years.
• Pix-Star Connected Photo Frames Connected digital photo frames acquired through the January 2022 acquisition of Pix-Star Inc., allowing users to send photos remotely via WiFi. Strong revenue growth of 139% to 1,786 K€ in 2025.
• R-Cost IT Equipment Rental IT equipment leasing and lifecycle management services for businesses, acquired through the December 2025 R-Cost acquisition; generated 1,868 K€ revenue with 420 K€ EBIT.

Quantifiable outcome

• Email sent in 3 clicks
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• R-CostcoreStrategic or Co-development Partner · 1 December 2025French IT equipment rental specialist acquired December 2025. R-Cost generated 1,868 K€ revenue with 420 K€ EBIT. Launched Ordissimo's new IT Services division.
• Pix-Star Inc.coreStrategic or Co-development Partner · 1 January 2022US company acquired January 2022, Pix-Star is a leader in connected photo frames with strong presence in USA and Europe. Pix-Star revenue grew 139% to 1,786 K€ in 2025.
• MustworldcoreStrategic or Co-development Partner · 1 August 2020Acquired in August 2020, Mustworld brought audio products (UB+ brand), phone accessories (cases, protections), and cables (headphones, chargers) to the Ordissimo portfolio.
• Tech DataminorChannel Partner/ Reseller/ Distributor · 1 January 2002IT distribution partner for product logistics and distribution.
• Ingram MicrominorChannel Partner/ Reseller/ Distributor · 1 January 2002Global IT distribution partner for product logistics.
• LinuxcoreTechnology or Integration · 1 January 2002Open-source operating system foundation (Debian) for Ordissimo products. Core technology partnership.
• OrangeminorChannel Partner/ Reseller/ Distributor · 1 January 2002French telecom operator partnership for internet service provision and potential bundling.
• Assurance MaladieminorOthers · 1 January 2002French health insurance partnership, possibly for senior-focused programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HP: Major PC and peripherals manufacturer with consumer desktop, laptop and all-in-one offerings overlapping Ordissimo's core hardware range. Distribution muscle and brand make it a structural competitive threat.
• Acer: Global PC and laptop maker competing directly in consumer desktops and laptops across European retail channels where Ordissimo distributes. Comparable mass-market consumer positioning.
• Apple: iPhone, iPad and Mac maker whose strong accessibility features (larger text, VoiceOver, simplified UI modes) increasingly target the same senior/beginner persona. Competes indirectly by offering mainstream devices that absorb Ordissimo's differentiation.
• Lenovo: Global PC leader with broad consumer laptop and desktop portfolio including senior-friendly models. Competes across all of Ordissimo's hardware categories at vastly greater scale and price points.

Emerging players

• Pix-Star (pre-acquisition comparable category): Listed separately because the company is now Ordissimo's subsidiary; included as a category peer for connected photo frames alongside Nixplay and Skylight, which compete with Ordissimo's Pix-Star product line in the senior/family communication niche.

Direct peers

• Emporia Telecom: Austrian company designing simplified mobile phones and smart devices specifically for seniors. Closely comparable to Ordissimo's senior-first product philosophy and direct overlap in simplified smartphones, large-button interfaces and senior-targeted bundles.
• Doro: Swedish senior-focused mobile device maker with simplified smartphones, feature phones and home safety products. Direct competitor in the senior phone and easy-to-use device category that Ordissimo's LeNumero2 line targets.
• Endless Networks: Maker of Endless OS and simplified Linux-based computers targeted at first-time users in emerging markets. Most direct functional comparable to Ordissimo's custom Linux interface philosophy and simplified computing approach.
• TazTag: French developer of simplified secure tablets and computing devices for non-technical users. Direct French-market peer with overlapping simplified-hardware positioning and shared enterprise/security use cases.
• Medion: German consumer electronics and PC maker (Lenovo-owned) selling laptops, desktops and tablets through mass retail in Europe. Comparable form factor, channel strategy and European mass-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ordissimo
• YouTubeyoutube.com/channel/UC6vXq7_R0g_hCJKeSEcbDOw
• Facebookfacebook.com/141796582527842
• LinkedInlinkedin.com/company/substantiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordissimo