Right Side Up
Right Side Up is an Austin-based growth marketing agency, founded in 2016, that staffs fractional, embedded, and executive engagements for brands across consumer, marketplace, and B2B verticals using a 10,000+ marketer network and AI-powered matching.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Right Side Up does
Right Side Up is a premium growth marketing agency founded in 2016 and headquartered in Austin, Texas, operating with 101-250 employees. The firm serves brands across consumer, marketplace, and B2B categories — including named clients such as Uber, Yelp, DoorDash, Noom, and Zenefits — and has worked with 1,000+ clients totaling 750,000+ hours of engagement over its history.
The company's core offering spans four engagement models: fractional marketing talent, full-time placement, embedded agency teams, and executive strategy consulting. Right Side Up supports a broad channel mix including podcast, influencer, paid media, social, SEO, lifecycle, and PR, and operates dedicated sub-brands such as Right Percent (B2B advertising) and a newly launched GEO (Generative Engine Optimization) practice targeting AI-search visibility. The firm maintains a curated network of 10,000+ marketers and runs an AI-powered talent matching platform that underpins its staffing workflow.
The business model is professional services-based with flexible, non-long-term-contract engagements. Revenue is generated through billable hours and project fees, augmented by media spend management — the firm reports having directed $250M+ in podcast ad investment for clients over five years. Channel breadth, engagement flexibility, and a talent-network-led delivery model are the defining commercial mechanics.
Right Side Up firmographics
Firmographics- Name
- Right Side Up
- Website
- https://rightsideup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Right Side Up is an Austin-based growth marketing agency, founded in 2016, that staffs fractional, embedded, and executive engagements for brands across consumer, marketplace, and B2B verticals using a 10,000+ marketer network and AI-powered matching.
- Ownership category
- akta.pro rank
Right Side Up industry classification
Industry- Product category
- Growth Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183), Employment Placement Agencies (561311)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Employment Agencies (7361)
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Right Side Up is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Right Side Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Talent Engagement: Revenue generated through flexible engagement models including fractional talent, full-time hires, agency teams, and executive strategy consulting. Clients pay for marketing expertise delivered through curated talent matching.
- Recruitment Services: Marketing recruitment services for finding full-time marketing professionals, with sourcing, vetting, and curation of candidates matched to client needs.
- Affiliate Marketing Services: Affiliate partnership program management and consulting services including strategy development, partner recruiting, campaign management, and ROI analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible engagement without long-term lock-in |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Right Side Up product offering
Product offeringCore offering
Right Side Up is a premium growth marketing agency that connects companies with specialized marketing experts through flexible engagement models — fractional freelancers, full agency teams, FTE recruitment, and executive advisory. It delivers core marketing services across paid social, paid search, affiliate, lifecycle, SEO, GEO, podcast/radio/TV, Amazon, creative, CRO, analytics, and content, augmented by an AI-powered talent matching platform and a network of over 10,000 vetted marketers.
Product overview
Right Side Up is a premium growth marketing agency that operates as a flexible talent marketplace connecting companies with specialized marketing experts across all channels and functions. The portfolio consists of core marketing services (paid social, paid search, B2B advertising via Right Percent sub-brand, affiliate marketing, lifecycle marketing, SEO, GEO, product marketing, product-led growth, podcast/radio/TV, Amazon/e-commerce, content, social media, influencer marketing, CRO, direct mail, creative services, analytics, and marketing operations) complemented by talent engagement models (freelance/fractional talent, agency teams, FTE recruitment, and advisory services). The company differentiates through AI integration across all services, flexible engagement terms without long-term contracts, and a network of over 10,000 vetted marketers.
Differentiator
Problem solved
Functional benefit
Brands
- Right Percent: A highly specialized B2B advertising agency focused on scaling B2B tech companies, offering visual creative, copywriting, ad management, and attribution services.
Products and services
- Growth & Marketing Strategy Executive-level growth consulting including channel diversification strategy, AI integration planning, fractional team support, and organizational design for scaling marketing functions.
- Paid Social Performance-driven paid social advertising across Meta, TikTok, X, Snapchat, Pinterest, Reddit, and other platforms, using AI for creative generation, testing, and optimization.
- Paid Search Paid search marketing including Performance Max, Google Search, Display, Play Store, and App Store campaigns, with AI used to expand keyword coverage and optimize bidding.
- Right Percent (B2B Advertising) Hyper-specialized B2B advertising sub-brand focused on scaling B2B tech companies through LinkedIn, Meta, Google, and other channels, offering visual creative, copywriting, ad management, and attribution.
- Affiliate Marketing Builds responsible, incremental affiliate programs from the ground up with custom partner strategies, direct publisher relationships, program management, and in-house team training.
- Lifecycle Marketing Nurture, engagement, and retention strategies for email, push, SMS, and referral programs using AI-driven personalization across the customer lifecycle.
- SEO (Search Engine Optimization) SEO services including content strategies, audits, keyword research, technical optimization, and link-building, using AI to accelerate content research, creation, and optimization.
- GEO (Generative Engine Optimization) Ensures brands are cited, surfaced, and selected by AI engines like ChatGPT, Gemini, and Perplexity through strategy, content development, third-party syndication, and technical implementation.
- Product Marketing Product launch support including audience segmentation, positioning and messaging development, go-to-market strategy, and actionable asset creation.
- Product-Led Growth Guidance on product-centric expansion and company alignment, from onboarding to scalable adoption models that turn product experiences into growth drivers.
- Podcast, Radio & TV Advertising Offline marketing expansion through podcast, radio, OTT, and linear TV advertising programs; one of the largest media entities in podcast advertising, having invested over $250 million profitably for clients in the last five years.
- Amazon Marketing / Ecommerce Marketplaces Full-service Amazon and ecommerce marketplace support including strategy, media management, Sponsored Ads, DSP, Amazon Marketing Cloud (AMC) analytics, and execution across Amazon, Walmart, Instacart, and other platforms.
- Creative Services Full creative production including digital ads, videos, landing pages, email design, UGC, video production, photography, and Amazon/ecommerce creative (A+ Content, PDPs, Brand Stores).
- Freelance Marketers & Fractional Talent Connects companies with highly skilled, AI-fluent fractional talent across marketing functions, offering vetting, matching, and ongoing support with a match success rate over 70%.
- Agency Teams Custom-built agency teams for performance marketing, offline marketing, go-to-market strategy, GEO, Amazon, creative services, email, and affiliate marketing.
- Full-Time Employee Recruitment Marketing recruitment agency connecting companies with vetted full-time marketers from CMOs to specialists, leveraging a network of over 10,000 marketers.
- Marketing Advisory Services Executive-level marketing advisory including strategy, organizational design, and fractional CMO support for companies at various growth stages.
- Investor & Portfolio Company Services Due diligence audits, platform team augmentation, and ready-to-go teams for portfolio companies to help investors support portfolio growth post-investment.
Quantifiable outcome
- 67% savings on media management fees compared to traditional PPC agency
- +3 more outcomes
Companies that use Right Side Up
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Right Side Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature2 records
Right Side Up partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Podcast MovementcorePodcast Movement Evolutions will be embedded within SXSW programming for the first time, taking place March 13-15, 2026, in Austin, Texas. The integration reflects podcasting's growing role as a core driver of modern media and advertising strategy. Right Side Up is associated through their offline/podcast advertising expertise as one of the largest media entities in podcast advertising.
- Sounds ProfitablecoreSounds Profitable collaborates with Podcast Movement for the Evolutions event at SXSW 2026, focusing on podcast industry insights and growth. Right Side Up's deep podcast advertising expertise positions them as a key player in this partnership ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Right Side Up competitors and assessment
Company assessmentDirect peers
- Hawke Media: Fractional and full-service growth marketing agency serving startups through enterprise with a flexible, à-la-carte engagement model and curated marketing talent — directly comparable to Right Side Up's value proposition.
- Power Digital Marketing: Full-service digital marketing agency specializing in paid media, SEO, content, and CRO with proprietary tech and analytics — comparable full-stack agency model targeting similar growth-stage and enterprise segments.
- Acceleration Partners: Specialized affiliate and partner marketing agency offering strategy, program management, and recruitment — directly overlaps with Right Side Up's affiliate marketing practice and similar premium positioning.
- SmartBug Media: Full-service inbound and performance marketing agency serving B2B and B2C clients with content, paid media, and lifecycle marketing — comparable channel breadth and mid-market to enterprise customer base.
- Single Grain: Digital marketing agency specializing in SEO, paid media, and SaaS growth with strong thought-leadership content presence — comparable service mix and SaaS/tech customer orientation.
- Disruptive Advertising: Performance marketing agency focused on paid search, paid social, and CRO with proprietary analytics — overlapping paid media and conversion optimization capabilities.
- KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative for SaaS and ecommerce — comparable focus on performance-driven growth marketing for high-growth clients.
Broad incumbents
- Tinuiti: Large independent performance marketing agency offering paid social, paid search, affiliate, and lifecycle marketing for major consumer and retail brands — a broader incumbent with overlapping channel expertise.
- Impact: Global affiliate and partnership marketing platform with agency services — adjacent incumbent providing technology infrastructure for affiliate programs that Right Side Up manages on the services side.
- Awin: Global affiliate marketing network offering program management and partner recruitment — comparable in affiliate program services though with a more network/platform orientation vs. Right Side Up's agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Right Side Up social profiles
Digital presenceRight Side Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Side Up leadership team
Management profileNumber of profiles
Profiles6 records
Right Side Up subsidiaries and ownership
Company hierarchySubsidiaries1 record
Right Side Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Side Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Side Up
What does Right Side Up do?
Right Side Up is a premium growth marketing agency that connects companies with specialized marketing experts through flexible engagement models — fractional freelancers, full agency teams, FTE recruitment, and executive advisory. It delivers core marketing services across paid social, paid search, affiliate, lifecycle, SEO, GEO, podcast/radio/TV, Amazon, creative, CRO, analytics, and content, augmented by an AI-powered talent matching platform and a network of over 10,000 vetted marketers.
Is Right Side Up a public or private company?
Right Side Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right Side Up founded?
Right Side Up was founded in 2016. It employs 101 to 250 people.
Where is Right Side Up based?
Right Side Up is headquartered in Austin, United States, in the North America region.
How does Right Side Up make money?
Three revenue lines are on record. Professional Services - Talent Engagement is the primary driver. The others are recruitment Services and affiliate Marketing Services.
Who are Right Side Up's main competitors?
Direct peers on record are Hawke Media, Power Digital Marketing, Acceleration Partners, SmartBug Media, Single Grain, Disruptive Advertising and KlientBoost. Broad incumbents are Tinuiti, Impact and Awin.
Does Right Side Up have an API?
No public API is recorded for Right Side Up.
What industry is Right Side Up in?
Right Side Up's product category is Growth Marketing Services. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.