Bluewater Group

What Bluewater Group does

Bluewater Group is a Stockholm-headquartered, privately-held water purification company (legal entity Bluewater Sweden AB) that designs, sells, and distributes premium reverse osmosis water purifiers and mineralized water stations to residential and commercial customers. Founded in 2012, the company sells across at least seven country markets — the US, UK, Sweden, Germany, Netherlands, UAE, and South Africa — through a direct-to-consumer e-commerce storefront at bluewatergroup.com and an enterprise field sales motion ("Talk to an Expert") for premium commercial installations. Founder and CEO Bengt Rittri leads the organization of 51–100 employees.

The company's product portfolio is built around its proprietary SuperiorOsmosis™ technology, a patented reverse osmosis system that achieves 99.7% water purification, 98% contaminant rejection, and up to 65% water recovery — roughly double the recovery rate of standard RO systems. The hardware lineup spans four core units — Cleone Purifier ($1,995), Spirit Purifier ($3,995), Pro Purifier ($6,995), and Kitchen Station 1™ (from $4,995) — with daily capacity ranging from 40 to 660 people. Liquid Rock™ Swedish electrolyte minerals ($249) add a 2:1 calcium-to-magnesium mineralization layer for Kitchen Station users, and a recurring consumables business is anchored by three yearly filter packages priced at $99.90–$240. Steel and Glass Bottle 1™ accessories ($37–$42) and the Silicone Loop ($2) round out the ecosystem.

Bluewater operates a hybrid go-to-market combining direct e-commerce, content marketing (blog, weekly newsletter), organic social (Facebook, Instagram, YouTube), and enterprise field sales. It targets six customer segments — residential, hospitality, workplace, wellness/fitness, emergency/government, and events/venues — with the residential and hospitality segments positioned as primary. In September 2023 the company completed its first disclosed M&A, acquiring Spanish consumer water filter brand Tapp Water to broaden its consumer-tier reach. The company has not disclosed external funding rounds or revenue.

Name

Bluewater Group

Legal name

Bluewater Sweden AB

Website

https://bluewatergroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Bluewater Group is a Stockholm-based, privately-held water purification company that designs and sells proprietary SuperiorOsmosis™ reverse osmosis purifiers and mineralized water stations to residential, hospitality, and commercial customers across at least seven countries via direct e-commerce and enterprise field sales.

Ownership category

akta.pro rank

Product category

Water Purification Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Commercial and Service Industry Machinery Manufacturing (33331), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

akta.pro secondary industries

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water purification systems
• Reverse osmosis purifiers
• Mineralized water stations
• Drinking water filters
• Commercial water treatment

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Water Purifier Hardware Sales: Sale of water purification systems including Kitchen Station 1™ (from $4,995), Pro Purifier ($6,995), Spirit Purifier ($3,995), and Cleone Purifier ($1,995)
2. Replacement Filters and Consumables: Recurring filter replacement sales including Pro Filter Yearly Package ($240), Cleone Filter Yearly Package ($155), Spirit Filter Yearly Package ($99.90), and individual filter cartridges
3. Accessories and Bottles: Sale of water bottles (Steel Bottle 1™ from $42, Glass Bottle 1™ at $37) and accessories like silicone loops
4. Mineral Supplements: Sale of Liquid Rock™ Swedish Electrolyte Minerals ($249) for Kitchen Station users

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bluewater Group manufactures and sells proprietary water purification systems based on its patented SuperiorOsmosis™ reverse osmosis technology, with residential and commercial units (Kitchen Station 1™, Pro Purifier, Spirit Purifier, Cleone Purifier) that purify water to 99.7% and enrich it with Swedish mountain minerals. The company generates recurring revenue through yearly filter replacement packages and consumables such as Liquid Rock™ electrolyte minerals. Products are sold globally through direct e-commerce and enterprise sales channels.

Product overview

Bluewater Group provides a portfolio of water purification products centered on its proprietary SuperiorOsmosis™ technology, which purifies water to 99.7% and enriches it with Swedish mountain minerals. The core product lineup consists of four home water purifiers — Kitchen Station 1™ (which mineralizes and dispenses water), Spirit Purifier, Cleone Purifier, and Pro Purifier — each using reverse osmosis membrane filtration with pre-filtration (activated carbon and sediment stages). Supporting the purifiers are consumable filter packages (Pro Filter Yearly Package, Cleone Filter Yearly Package, Spirit Filter Yearly Package) and replacement cartridges (Carbon Filter Granulated, Activated Carbon Post-filter, Activated Carbon Pre-filter, Sediment Pre-filter 5µm, Sediment Pre-filter 20µm), as well as the Liquid Rock™ Swedish Electrolyte Minerals solution for use with Kitchen Station. The product ecosystem also includes reusable water bottles: Steel Bottle 1™, Steel Bottle 1™ American Magic (800ml stainless steel), Glass Bottle 1™ (500ml BoSi glass with silicone sleeve), and the Bluewater Silicone Loop accessory.

Differentiator

Problem solved

Functional benefit

Brands

• SuperiorOsmosis: Proprietary water purification technology used in Bluewater purifiers
• Liquid Rock
• Kitchen Station 1
• Spirit Purifier
• Cleone Purifier
• Pro Purifier
• Steel Bottle 1
• Glass Bottle 1

Products and services

• Kitchen Station 1™ Home water station that pairs with a Bluewater purifier to enrich purified water with Swedish mountain minerals for balanced mineral profile and clean, great-tasting water; priced from $4,995.
• Pro Purifier Most powerful high-flow water purifier using SuperiorOsmosis™ technology with up to 65% recovery rate and 12L storage tank, priced at $6,995.
• Spirit Purifier Powerful compact water purifier using SuperiorOsmosis™ technology with high flow capable of serving up to 660 people daily, priced at $3,995.
• Cleone Purifier Entry-level home water purifier using SuperiorOsmosis™ reverse osmosis membrane filtration serving up to 40 people daily, priced at $1,995.
• Pro Filter Yearly Package Annual filter subscription package for Pro Purifier containing 2 sediment pre-filters and 2 granular activated carbon (GAC) replacement cartridges, priced at $240/year.
• Spirit Filter Yearly Package Annual filter subscription for Spirit Purifier containing 2x Carbon Filter Granulated cartridges replaced twice a year, priced at $99.90/year.
• Cleone Filter Yearly Package Annual filter pack for Cleone Purifier including sediment and activated-carbon pre- and post-filters (RO membrane not included), priced at $155/year.
• Liquid Rock™ Swedish Electrolyte Minerals Swedish mineral electrolyte solution with a 2:1 calcium-to-magnesium ratio that turns purified water into premium mineralized water, for use with Kitchen Station, priced at $249.
• Steel Bottle 1™ Premium stainless steel water bottle for carrying purified water on the go.
• Glass Bottle 1™ 500ml BoSi glass vessel with silicone sleeve for carrying mineralized water, priced at $37.

Quantifiable outcome

• 99.7% water purification rate
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tapp WatermajorStrategic or Co-development Partner · 13 September 2023Bluewater Group acquired Tapp Water, a Spanish consumer water filter brand, to strengthen its global water purification operations. The acquisition aimed to expand Bluewater's presence in the consumer market and leverage Tapp Water's technology and customer base. This strategic move aligns with Bluewater's mission of providing sustainable water purification solutions worldwide.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Culligan: Global water treatment leader offering residential and commercial RO systems, filters, and water softeners. Broad incumbent with overlapping product lines to Bluewater across both residential and hospitality verticals.
• Pentair: Manufacturer of water treatment equipment including residential RO systems under brands like Everpure and Fleck. Comparable in core RO/filtration technology and global channel presence.
• A. O. Smith: Water heater and treatment manufacturer with residential RO product lines in North America, China, and India. A direct comparability in RO technology, though A.O. Smith is far larger and broader in category.
• Philips Water (Philips Water Solutions / Aquaphor partnership): Consumer water filtration products sold under Philips branding globally, including RO and pitcher systems. Overlapping products and global retail distribution but no narrower DTC focus.
• LG Electronics: Major Korean electronics brand with PuriCare line of home water purifiers in Korea and select Asian markets. A broad incumbent with overlapping residential water-purification offerings.

Direct peers

• Coway: South Korean leader in premium home water purifiers with a DTC + recurring-rental/subscription model (filter/lime replacement). Closely comparable GTM and consumables economics, though Coway is much larger and Asia-focused.
• Brondell: US premium DTC brand for residential water filtration and bidet products with direct-to-consumer distribution. Closely comparable DTC positioning and premium-tier pricing to Bluewater, albeit with smaller international footprint.
• iSpring Water Systems: US-based direct-to-consumer manufacturer of residential and light commercial RO systems, with similar online storefront distribution model and multi-tier product range.
• Quooker: Netherlands-based premium manufacturer of kitchen water systems (boiling, chilled, filtered). Highly comparable in European premium-DTC positioning, kitchen-station architecture, and sustainability narrative, though Quooker emphasizes boiling water over RO.

Emerging players

• Waterdrop: Fast-growing DTC water filtration brand with subscription filter model and premium design language. Compares to Bluewater in DTC-first GTM and consumables subscription, though Waterdrop is emerging and largely pitcher/under-sink focused rather than full RO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BluewaterGlobe
• YouTubefacebook.com/BluewaterGlobe
• Facebookfacebook.com/BluewaterGlobe
• LinkedInlinkedin.com/company/bluewater-group
• Instagraminstagram.com/bluewaterglobe?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewater Group