CITIA
CITIA provides a PWA-based modular content system enabling B2B marketing, sales, and communications teams at medium-to-large organizations to create no-coding, multi-channel content once and distribute it across channels with unified metrics.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CITIA does
CITIA is a New York-based, privately held software company founded in 2012 that provides a modular content system built on proprietary Progressive Web App (PWA) technology for medium-to-large organizations. The platform enables B2B marketing, sales, and corporate communications teams to create "snackable" multi-purpose content once using a no-coding, drag-and-drop interface and distribute it across ad units, social feeds, landing pages, websites, and email without IT involvement. Core products include the Citia Modular Content System, Citia Cards (modular content cards with real-time publishing), an AI-assisted CMS module for content import and authoring, a hub-based system supporting B2B marketing workflows from awareness through close, and unified cross-channel metrics. Target customer segments are B2B marketing and sales teams, medium-to-large organizations running multiple incompatible content systems, and enterprise communications functions (PR, IR, HR, training).
Revenue is generated through enterprise platform subscriptions billed annually, with pricing not publicly disclosed but marketed on cost savings of up to 90% and time savings of up to 80% versus traditional content creation. The company employs 11-50 people, operates a hybrid go-to-market combining direct enterprise field sales (with "Get Demo" and "Get Started" CTAs) and self-serve onboarding, and has raised approximately $2.8M in disclosed funding across 2013 and 2014. GE is the only publicly named enterprise customer. Distribution is supported by organic social channels (LinkedIn, Facebook, Twitter, Pinterest, Instagram), a company blog, and PR/earned media. The business has not announced additional funding rounds since 2014, suggesting either a bootstrapped, cash-flow-positive operating posture or limited external momentum.
CITIA firmographics
Firmographics- Name
- CITIA
- Legal name
- CITIA
- Website
- https://citia.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CITIA provides a PWA-based modular content system enabling B2B marketing, sales, and communications teams at medium-to-large organizations to create no-coding, multi-channel content once and distribute it across channels with unified metrics.
- Ownership category
- akta.pro rank
CITIA industry classification
Industry- Product category
- Content Management & Digital Publishing Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Advertising Material Distribution Services (54187)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where CITIA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CITIA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Subscription-based access to Citia's PWA content platform with modular content creation, multi-channel publishing, and analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription with no-coding, drag-and-drop content creation |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
CITIA product offering
Product offeringCore offering
CITIA sells a Progressive Web App (PWA)-based Modular Content System that lets B2B marketing, sales, and communications teams create snackable, multi-purpose content cards via a no-coding drag-and-drop interface. Content is published instantly across websites, email, display ads, and social media, with uniform metrics automatically gathered across channels. The platform is targeted at medium to large organizations and removes IT bottlenecks through real-time publishing and an AI-assisted CMS.
Product overview
CITIA offers a Modular Content System consisting of its core Progressive Web App (PWA) platform and Citia Cards for creating and managing snackable content. The system includes an AI-assisted CMS for content authoring and a hub-based architecture supporting B2B marketing workflows from awareness through close. Built on PWA technology with drag-and-drop functionality, the platform enables no-coding content creation that can be published instantly across multiple channels with uniform metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Citia Modular Content System A multi-channel modular content system purpose-built for medium to large organizations, enabling teams to author, manage, and measure snackable digital content across channels without coding.
- Citia Cards Intuitively shareable content cards that enable teams to collaboratively make, manage, and measure engaging multi-purpose content with drag-and-drop functionality and no-coding required, designed for snackable mobile-first consumption and high share rates.
- Citia Progressive Web App (PWA) System
Quantifiable outcome
- 76% average view-through rate on card decks
- +4 more outcomes
Companies that use CITIA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
CITIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CITIA partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
CITIA competitors and assessment
Company assessmentBroad incumbents
- WordPress VIP: Enterprise-grade WordPress platform powering large media and brand content operations with multi-channel publishing; overlaps with Citia's enterprise content distribution and CMS workflow.
- Sitecore: Enterprise digital experience platform with headless CMS capabilities and content operations tools; competes for the same large-organization content management and distribution budget as Citia.
- HubSpot CMS Hub: Integrated CMS within HubSpot's CRM/marketing platform offering multi-channel content creation for marketing teams; competes for the B2B marketing and sales content use cases Citia targets.
- Adobe Experience Manager: Enterprise CMS and digital experience platform from Adobe serving large marketing organizations with multi-channel content management — overlaps broadly with Citia's enterprise content workflow positioning.
Direct peers
- Contentful: Leading headless CMS platform enabling structured content creation and multi-channel distribution for enterprise marketing teams — directly comparable to Citia's modular content and multi-channel publishing value proposition.
- Sanity: Developer-first structured content platform with real-time collaboration and multi-channel delivery; competes for the same enterprise marketing/communications use cases as Citia's modular content cards.
- Strapi: Open-source headless CMS used for building APIs and delivering content across channels; overlaps with Citia's modular content and multi-channel distribution for mid-market and enterprise.
- Storyblok: Headless CMS with visual editor and multi-channel content delivery aimed at marketing and developer teams — directly comparable to Citia's no-coding, multi-channel CMS positioning.
Emerging players
- Webflow: No-code visual web platform with CMS and multi-channel publishing capabilities; competes for the same no-coding, marketing-team-friendly content creation use case that Citia targets.
- ButterCMS: Headless CMS focused on marketing teams and multi-channel content delivery; smaller competitor overlapping with Citia's modular, marketing-friendly content value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CITIA social profiles
Digital presenceCITIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CITIA leadership team
Management profileNumber of profiles
Profiles2 records
CITIA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CITIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CITIA
What does CITIA do?
CITIA sells a Progressive Web App (PWA)-based Modular Content System that lets B2B marketing, sales, and communications teams create snackable, multi-purpose content cards via a no-coding drag-and-drop interface. Content is published instantly across websites, email, display ads, and social media, with uniform metrics automatically gathered across channels. The platform is targeted at medium to large organizations and removes IT bottlenecks through real-time publishing and an AI-assisted CMS.
Is CITIA a public or private company?
CITIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CITIA founded?
CITIA was founded in 2012. It employs 11 to 50 people.
Where is CITIA based?
CITIA is headquartered in New York, United States, in the North America region.
How does CITIA make money?
One revenue line is on record: platform Subscription.
Who are CITIA's main competitors?
Broad incumbents on record are WordPress VIP, Sitecore, HubSpot CMS Hub and Adobe Experience Manager. Direct peers are Contentful, Sanity, Strapi and Storyblok. Emerging players are Webflow and ButterCMS.
Does CITIA have an API?
No public API is recorded for CITIA.
What industry is CITIA in?
CITIA's product category is Content Management & Digital Publishing Software. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging, with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7330.