Bat

What Bat does

BAT (operating today as FrontYard Group following a May 2025 rebranding) is an Italian industrial manufacturer founded in 1983 in Noventa di Piave near Venice, specializing in components, accessories, and complete systems for sun protection applications including extensible folding arm awnings, cassette awnings, drop awnings, vertical roller screens (the Screeny product line), canopies, and pergolas. All design, engineering, and production are conducted at the single Italian headquarters, integrating internal die and tooling fabrication, aluminum die-casting (five tons of molten aluminum per day), robotic machining and surface finishing, an eight-stage pre-treatment and polyester powder coating line, and automated assembly for folding arms and kits. The portfolio is protected by 37 patents (16 design, 21 invention) and certified under CE, TÜV Rheinland, ISO 9227, and AEOF standards, with internal testing per EN13561 and EN1932.

The business operates on a B2B industrial model, selling components and pre-assembled systems to a network of authorized dealers, distributors, and awning installers who assemble finished products for end consumers; the group also runs direct field sales through five wholly-owned regional subsidiaries in Italy, France, Spain, the United States, and Scandinavia, supported by a registered B2B customer portal for catalog, pricing, and technical documentation access. Reach spans 72-76 countries with approximately 460 employees across the group and nine global branches. Revenue streams are primarily hardware sales of components and pre-assembled units; the KE sub-brand extends the model downstream into retail sales of custom-made finished sun protection products to end consumers, while Giulio Barbieri and the January 2026 acquisition of Mobau Markisen (Germany) broaden the group's footprint into adjacent solar-shading categories. Pricing is not publicly disclosed and is handled through regional commercial teams and the B2B portal.

Name

Bat

Legal name

BAT S.p.A.

Website

https://batgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

BAT (now FrontYard Group) is an Italian industrial manufacturer founded in 1983 that designs, engineers, and produces awning components and sun protection systems, selling B2B through authorized dealers and five regional subsidiaries across 72-76 countries.

Ownership category

akta.pro rank

Product category

Sun Protection System Components

NAICS

Blind and Shade Manufacturing (33792)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Sun protection components
• Awning system components
• Cassette awnings
• Vertical roller screens
• Pergola awnings

Headquarters

HQ city

Noventa Di Piave

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Components and Accessories for Sun Protection Systems: BAT designs, manufactures, and distributes components and accessories for extensible arm awnings, cassette awnings, drop awnings, vertical screens, canopies, and pergola systems. Products are sold both as pre-assembled complete units and as individual replacement parts (arms, cassettes, guides, motors) to authorized dealers, distributors, and installers who then serve end consumers. KE is the group's consumer-facing retail brand offering custom-made finished products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BAT designs, engineers, and manufactures components and accessories for sun protection systems, including extensible folding arm awnings, cassette awnings, drop awnings, vertical roller screens (Screeny line), pergolas, canopies, and sliding glass systems. Products are sold to authorized dealers, distributors, and awning installers across 72-76 countries as both pre-assembled units and individual replacement parts, with the KE sub-brand offering finished custom-made solutions directly to end consumers.

Product overview

BAT Group (now Frontyard Group) is a manufacturer of sun awning components and systems with over 35 years of experience. The company produces and distributes two main product lines: (1) Sun Awnings including cassette folding arm awnings (EPICA, BASE Q, ARMONY PLUS, 2040), folding arm awnings (MINI HELIX, GIANT BQ, R-90, R-PITCH), drop awnings (GENOVA, RETRO', New Italia), and awnings for attics and verandas (SPACE, SPACE WALL, Saki); and (2) Screeny vertical roller shades in various sizes (Screeny 55, 85, 4.0 110, 110, 130, 150) plus Glass 1.0 sliding glass systems. The company also offers the KE brand for end consumers and Giulio Barbieri as part of the Frontyard Group portfolio. All products are designed, engineered, and manufactured in Italy (Made in Italy) at the Noventa di Piave headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• KE: Consumer-facing brand offering custom-made sun protection solutions for end consumers
• Screeny
• Giulio Barbieri

Products and services

• EPICA Cassette Awning Cassette folding arm awning designed by Robby Cantarutti, featuring harmonious lines and integrated LED lighting in the cassette cap that creates a circumferential light effect. Sold as a complete cassette awning system to awning manufacturers and installers.
• BASE Q Cassette Awning Cassette awning with modern design and clean lines suitable for contemporary architectural trends. Sold as a complete cassette awning system to awning manufacturers and installers.
• ARMONY PLUS Cassette Awning Cassette folding arm awning with superior technical performance and modern lines. Sold to awning manufacturers and installers as a complete system.
• MINI HELIX Folding Arm Awning Versatile and lightweight folding arm awning available in two versions: BQ (square bar) and PS (wall/ceiling), designed for clean lines and excellent value. Sold to awning manufacturers and installers.
• GIANT BQ Folding Arm Awning Large-format folding arm awning with square bar configuration. Sold to awning manufacturers and installers for projects requiring extended coverage.
• R-90 Folding Arm Awning Folding arm awning model sold to awning manufacturers and installers.
• R-PITCH Folding Arm Awning Folding arm awning with pitch adjustment capability. Sold to awning manufacturers and installers.
• GENOVA Drop Awning Vertical drop awning designed for balcony installation, available with or without small arms, fixable in the desired position. Sold to awning manufacturers and installers.
• New Italia Drop Awning Drop awning with simple design and excellent value. Sold to awning manufacturers and installers as a standard drop awning system.
• SPACE Attic and Veranda Awning Awning for attics, terraces, and winter gardens that can be applied to existing structures, featuring adjustable width guides, gas spring tensioning system, and inspectable cassette with a turntable-inspired end cap. Sold to awning manufacturers and installers.
• SPACE WALL Freestanding Awning Freestanding version of the SPACE awning for attics and terraces. Sold to awning manufacturers and installers.
• Screeny 4.0 110 Vertical Roller Screen Vertical roller shade with concealed terminal inside the cassette creating a clean and minimal profile when raised, featuring integrated LED strip lighting for ambient illumination. Sold to awning manufacturers and installers across multiple variants.
• Screeny 110 Vertical Roller Screen Vertical roller shade with Screeny Box model featuring cassette-less design and recessed ZIP guide system for solar protection, ideal for thermoisolating monobloc installations. Sold to awning manufacturers and installers.
• Screeny 130 Vertical Roller Screen Vertical roller shade with tensioning system allowing total closure of vertical, oblique, and horizontal openings, featuring Secure Wind Block System for perfect fabric tension in any weather condition. Sold to awning manufacturers and installers.
• Screeny 150 Vertical Roller Screen Largest dimension in the Screeny range, featuring non-visible cassette support bracket using special hidden bracket technology that significantly reduces the distance between cassette and ceiling. Sold to awning manufacturers and installers for large-format installations.
• Screeny 55 Vertical Roller Screen Vertical roller shade in the Screeny product line, the most compact model. Sold to awning manufacturers and installers.
• Screeny 85 Vertical Rail Awning Vertical rail system awning in the Screeny product line. Sold to awning manufacturers and installers.
• Glass 1.0 Sliding Glass System Sliding glass system on rails for outdoor enclosures. Sold to awning manufacturers and installers as a complementary shading and enclosure offering.
• SIRIO Pergola Awning Pergola awning with clean lines and minimal design featuring zip and wrapped fabric. Available in wall-mounted version with brackets and freestanding version. Sold to awning manufacturers and installers.
• ELY Lateral Awning Lateral awning designed for restaurants, hotels, and other contract environments requiring contemporary lateral sun protection. Sold through awning manufacturers and installers serving the contract segment.
• KE Consumer Sun Protection Brand Retail brand within FrontYard Group offering a wide range of custom-made finished sun protection solutions directly to end consumers (residential and commercial), distinct from BAT's B2B component offerings.
• Giulio Barbieri Solar Shading Systems Solar shading systems brand under FrontYard Group, part of the group's portfolio of outdoor living companies. Provides outdoor solar shading solutions as an adjacent offering to BAT components.

Quantifiable outcome

• BAT processes 5 tons of molten aluminum per day at its main facility, indicating high-volume manufacturing capacity.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ES-SO (European Solar Shading Organization)minorStrategic or Co-development Partner · 25 March 2025BAT Group is an Industry Sponsor of ES-SO, the European Solar Shading Organization. This partnership supports ES-SO's mission to promote the importance of solar shading as an essential tool for managing indoor comfort in buildings and improving energy efficiency. BAT's sponsorship underscores the company's commitment to industry advocacy and thought leadership in the solar shading sector.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Nice S.p.A. Nice is an Italian home automation and motor manufacturer specializing in automation for gates, garage doors, awnings, and blinds. As a broader automation incumbent with significant awnings motor offerings, they overlap with BAT in the motorized sun protection category.
• Hunter Douglas: Hunter Douglas is a Dutch global leader in window coverings including blinds, shades, and shutters. As a much larger diversified incumbent with broader product portfolio, they overlap with BAT in commercial and high-end residential sun protection.
• Somfy: Somfy is a French global leader in motors and automation for window coverings, awnings, and smart home solutions. While primarily a motor supplier to the industry, they also offer finished shading systems and compete with BAT in the broader smart shading category.

Direct peers

• Selve: Selve is a German manufacturer of roller shutters, awnings, and motors for sun protection systems. They are a direct peer with overlapping product lines in residential sun protection components and shared B2B distribution model.
• Roma: Roma is a German manufacturer of roller shutters, awnings, and sun protection systems. They compete directly with BAT in the European market for residential sun protection components through comparable dealer and installer networks.
• Warema: Warema is a leading German manufacturer of sun shading systems, including awnings, external venetian blinds, and roller shutters. They are a direct competitor to BAT in the European market for premium sun protection components and finished systems serving similar installer and dealer channels.
• Heroal: Heroal is a German manufacturer of aluminum systems for windows, doors, sliding systems, and awnings. They are a direct peer to BAT in aluminum-based awning and sun protection systems with comparable vertical integration and similar B2B component supplier model.
• Griesser: Griesser is a Swiss manufacturer specializing in external sun protection systems including awnings, venetian blinds, and roller shutters. They are a direct peer in European commercial and residential sun shading with overlapping product categories.
• Markilux: Markilux is a German premium awnings manufacturer with a strong focus on design-led folding arm awnings and pergola systems. They compete directly with BAT's cassette and folding arm awning product lines in the European market.
• Weinor: Weinor is a German awnings and sun protection systems manufacturer offering a comparable range of cassette awnings, folding arm awnings, and pergolas. They are a direct peer in the European awning components and finished systems market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/batgroupawnings
• LinkedInlinkedin.com/company/batgroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bat