Nyssa
Nyssa is a Chicago-based femtech company that designs patented pocketed apparel and heat therapy accessories for postpartum recovery and menstrual pain, selling direct-to-consumer via Shopify and Amazon to mothers and women managing period, endometriosis, and post-surgical recovery needs.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nyssa does
Nyssa is a Chicago-based, privately held women's health company founded in 2018 by Eden Laurin after her personal postpartum experience, operating in the femtech category under the NyssaCare brand. The company designs, patents, and sells 'wear therapy' garments and accessories that integrate localized ice and heat therapy directly into apparel, principally addressing under-served postpartum recovery and menstrual pain use cases. Its core technology centers on dual-layered, pocketed compression garments — including the patented FourthWear Postpartum Recovery Underwear with a 360° pocket system and FourthWear Bralette with chest pockets, plus the VieWear Period Comfort Underwear and Leggings with seamless abdominal pockets — paired with FDA-approved contoured reusable gel packs and the disposable Cramp Stamp air-activated heat patch.
The product portfolio is sold primarily through direct-to-consumer e-commerce on the Shopify-powered nyssacare.com website, supplemented by Amazon marketplace distribution, Babylist baby registry placement, and FSA/HSA-eligible checkout across multiple product categories. Revenue mechanics combine one-time purchases with an optional Subscribe & Save subscription on consumables, anchored by an 8-piece Essential Postpartum Kit at $150 and an entry-level price floor of $8 for organic pads. The company's moat rests on a portfolio of registered utility patents protecting its pocket architectures, institutional design credibility (MoMA 100 Most Influential Innovations For Women, Amazon Force For Good Award), expert co-development with OB-GYNs, pelvic floor therapists, doulas, midwives, and lactation experts, and a content ecosystem called The Loudspeaker that combines editorial, podcast, and expert interviews. Nyssa operates with 1–10 employees, has disclosed one non-dilutive capital event (Pipeline Angels, January 2020), and complements commercial activity with a 'You Buy One, We Give One' social impact program that has donated over 15,000 products in the trailing year.
Nyssa firmographics
Firmographics- Name
- Nyssa
- Legal name
- Nyssa
- Website
- https://nyssacare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nyssa is a Chicago-based femtech company that designs patented pocketed apparel and heat therapy accessories for postpartum recovery and menstrual pain, selling direct-to-consumer via Shopify and Amazon to mothers and women managing period, endometriosis, and post-surgical recovery needs.
- Ownership category
- akta.pro rank
Nyssa industry classification
Industry- Product category
- Women's Health Wearables
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Postpartum Feminine Care (CRABAIAL)
- akta.pro secondary industries
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Panties & Briefs (CRAAAIAB), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)
Keywords
Where Nyssa is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nyssa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of wear therapy products including FourthWear postpartum recovery underwear and bralettes, VieWear period comfort underwear and leggings, reusable ice/heat packs, organic cotton pads, and Cramp Stamp heat patches. One-time purchase model with optional Subscribe & Save for recurring revenue. Also available through Amazon marketplace.
- Subscription (Subscribe & Save): Optional subscription model for select products allowing recurring deliveries with potential discount. Customers can opt into automatic replenishment of ice/heat packs and pads.
- Gift Cards: Digital gift cards sold in $50 increments for gifting to expecting mothers and women in need of postpartum or period care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FourthWear Postpartum Recovery Underwear - Single unit |
| Unit Pricing | Pay-as-you-go | VieWear Period Comfort Underwear Sets |
| Unit Pricing | Pay-as-you-go | Classic Black Essential Postpartum Kit |
| Unit Pricing | Pay-as-you-go | Below-the-Belt Recovery Sets |
| Unit Pricing | Pay-as-you-go | Ice/Heat Packs and Accessories |
| Subscription | Monthly | Subscription / Subscribe & Save |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Nyssa product offering
Product offeringCore offering
Nyssa designs, manufactures, and sells patented "wear therapy" garments and accessories for postpartum recovery and menstrual pain relief. Core offerings include the FourthWear postpartum recovery underwear and bralette line, the VieWear period comfort underwear and leggings line, reusable contoured ice/heat packs (uterine, perineal, breast), Cramp Stamp instant heat patches, organic cotton pads, peri bottles, the VieVision lighted mirror, and curated kits. Products are sold direct-to-consumer via nyssacare.com, Amazon, and Babylist.
Product overview
Nyssa is a women's health and wellness company offering 'wear therapy' products for postpartum recovery and period care. The product portfolio centers on two core wearable platforms: FourthWear (postpartum recovery underwear and bralette with patented 360° pocket system for ice/heat therapy) and VieWear (period comfort underwear and leggings with interior heat therapy pockets). These are complemented by reusable ice/heat packs (Uterine, Between Legs Perineal, and Breast & Chest variants), Cramp Stamp Instant Heat Patches, organic cotton pads, peri bottles, and the VieVision Between Legs Mirror. Products are sold individually and in curated bundles including the Essential Postpartum Kit. The company positions itself in the Femtech space with OB-GYN involvement in product design.
Differentiator
Problem solved
Functional benefit
Brands
- FourthWear: Patented postpartum recovery underwear and bralette with 360° pocket design for ice/heat therapy, designed for vaginal and cesarean birth recovery.
- VieWear
- VieVision
- The Loudspeaker
- Cramp Stamp
Products and services
- FourthWear Postpartum Recovery Underwear Patented postpartum recovery underwear with a dual-layer 360° pocket system that holds ice or heat therapy between the legs, over c-section incision sites, and across the lower back. Features adaptive-stretch compression fabric and is designed for new mothers recovering from vaginal or cesarean birth.
- FourthWear Postpartum Bralette
Quantifiable outcome
- 15,000+ products donated in the last year through social impact program
- +3 more outcomes
Companies that use Nyssa
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Nyssa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nyssa partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- OB-GYNscoreCollaborative product development with OB-GYNs who provide clinical expertise for product design, recommend products to patients, and contribute educational content through The Loudspeaker platform. OB-GYN recommended products appear throughout product marketing.
- Pelvic Floor TherapistscoreProduct design collaboration with pelvic floor therapists who inform development of recovery garments and educational content about pelvic floor health, postpartum recovery, and perineal healing.
- Doulas and Birth EducatorscoreCollaborative development with doulas and birth educators who provide insights into postpartum needs and recommend products to clients during birth preparation and recovery.
- Lactation ExpertscoreExpert collaboration for breastfeeding product design, particularly FourthWear Bralette development for engorgement, mastitis, and lactation support applications.
- MidwivescoreProduct development collaboration with midwives providing insights into normal physiological birth and postpartum recovery needs for garment design.
- Gaia HerbsminorStrategic partnership with Gaia Herbs to deepen commitment to women's wellbeing. Joint content about natural solutions for periods and postpartum. Both brands focus on scientific research, new technologies, and traditional wisdom for women's health. Gaia contributes herbal supplement expertise (Vitex Berry, Women's Balance, Lactation Support) while Nyssa provides wear therapy products. Partnership creates educational content and cross-promotional opportunities.
- ShopifycoreE-commerce platform provider powering nyssacare.com online store. Shopify provides the technical infrastructure for product sales, payments, and order fulfillment.
- AmazoncoreMarketplace distribution partner for Nyssa products. Awarded Nyssa the Force For Good Award recognizing company's work in women's healing and health education.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nyssa competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nyssa social profiles
Digital presenceNyssa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nyssa leadership team
Management profileNumber of profiles
Profiles1 record
Nyssa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nyssa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nyssa
What does Nyssa do?
Nyssa designs, manufactures, and sells patented "wear therapy" garments and accessories for postpartum recovery and menstrual pain relief. Core offerings include the FourthWear postpartum recovery underwear and bralette line, the VieWear period comfort underwear and leggings line, reusable contoured ice/heat packs (uterine, perineal, breast), Cramp Stamp instant heat patches, organic cotton pads, peri bottles, the VieVision lighted mirror, and curated kits. Products are sold direct-to-consumer via nyssacare.com, Amazon, and Babylist.
Is Nyssa a public or private company?
Nyssa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nyssa founded?
Nyssa was founded in 2018. It employs 1 to 10 people.
Where is Nyssa based?
Nyssa is headquartered in Chicago, United States, in the North America region.
How does Nyssa make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription (Subscribe & Save) and gift Cards.
Does Nyssa have an API?
No public API is recorded for Nyssa.
What industry is Nyssa in?
Nyssa's product category is Women's Health Wearables. Its primary akta.pro industry code is CRABAIAL, Postpartum Feminine Care, with a secondary code of CRAAAHAL, Maternity & Nursing Wear (Moms-to-be). Its NAICS code is 315 and its SIC code is 2340.