Nyssa

What Nyssa does

Nyssa is a Chicago-based, privately held women's health company founded in 2018 by Eden Laurin after her personal postpartum experience, operating in the femtech category under the NyssaCare brand. The company designs, patents, and sells 'wear therapy' garments and accessories that integrate localized ice and heat therapy directly into apparel, principally addressing under-served postpartum recovery and menstrual pain use cases. Its core technology centers on dual-layered, pocketed compression garments — including the patented FourthWear Postpartum Recovery Underwear with a 360° pocket system and FourthWear Bralette with chest pockets, plus the VieWear Period Comfort Underwear and Leggings with seamless abdominal pockets — paired with FDA-approved contoured reusable gel packs and the disposable Cramp Stamp air-activated heat patch.

The product portfolio is sold primarily through direct-to-consumer e-commerce on the Shopify-powered nyssacare.com website, supplemented by Amazon marketplace distribution, Babylist baby registry placement, and FSA/HSA-eligible checkout across multiple product categories. Revenue mechanics combine one-time purchases with an optional Subscribe & Save subscription on consumables, anchored by an 8-piece Essential Postpartum Kit at $150 and an entry-level price floor of $8 for organic pads. The company's moat rests on a portfolio of registered utility patents protecting its pocket architectures, institutional design credibility (MoMA 100 Most Influential Innovations For Women, Amazon Force For Good Award), expert co-development with OB-GYNs, pelvic floor therapists, doulas, midwives, and lactation experts, and a content ecosystem called The Loudspeaker that combines editorial, podcast, and expert interviews. Nyssa operates with 1–10 employees, has disclosed one non-dilutive capital event (Pipeline Angels, January 2020), and complements commercial activity with a 'You Buy One, We Give One' social impact program that has donated over 15,000 products in the trailing year.

Name

Nyssa

Legal name

Nyssa

Website

https://nyssacare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nyssa is a Chicago-based femtech company that designs patented pocketed apparel and heat therapy accessories for postpartum recovery and menstrual pain, selling direct-to-consumer via Shopify and Amazon to mothers and women managing period, endometriosis, and post-surgical recovery needs.

Ownership category

akta.pro rank

Product category

Women's Health Wearables

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Postpartum Feminine Care (CRABAIAL)

akta.pro secondary industries

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Panties & Briefs (CRAAAIAB), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

Keywords

• Postpartum recovery products
• Period pain relief
• Wearable heat therapy
• Women health garments
• Femtech essentials

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of wear therapy products including FourthWear postpartum recovery underwear and bralettes, VieWear period comfort underwear and leggings, reusable ice/heat packs, organic cotton pads, and Cramp Stamp heat patches. One-time purchase model with optional Subscribe & Save for recurring revenue. Also available through Amazon marketplace.
2. Subscription (Subscribe & Save): Optional subscription model for select products allowing recurring deliveries with potential discount. Customers can opt into automatic replenishment of ice/heat packs and pads.
3. Gift Cards: Digital gift cards sold in $50 increments for gifting to expecting mothers and women in need of postpartum or period care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nyssa designs, manufactures, and sells patented "wear therapy" garments and accessories for postpartum recovery and menstrual pain relief. Core offerings include the FourthWear postpartum recovery underwear and bralette line, the VieWear period comfort underwear and leggings line, reusable contoured ice/heat packs (uterine, perineal, breast), Cramp Stamp instant heat patches, organic cotton pads, peri bottles, the VieVision lighted mirror, and curated kits. Products are sold direct-to-consumer via nyssacare.com, Amazon, and Babylist.

Product overview

Nyssa is a women's health and wellness company offering 'wear therapy' products for postpartum recovery and period care. The product portfolio centers on two core wearable platforms: FourthWear (postpartum recovery underwear and bralette with patented 360° pocket system for ice/heat therapy) and VieWear (period comfort underwear and leggings with interior heat therapy pockets). These are complemented by reusable ice/heat packs (Uterine, Between Legs Perineal, and Breast & Chest variants), Cramp Stamp Instant Heat Patches, organic cotton pads, peri bottles, and the VieVision Between Legs Mirror. Products are sold individually and in curated bundles including the Essential Postpartum Kit. The company positions itself in the Femtech space with OB-GYN involvement in product design.

Differentiator

Problem solved

Functional benefit

Brands

• FourthWear: Patented postpartum recovery underwear and bralette with 360° pocket design for ice/heat therapy, designed for vaginal and cesarean birth recovery.
• VieWear
• VieVision
• The Loudspeaker
• Cramp Stamp

Products and services

• FourthWear Postpartum Recovery Underwear Patented postpartum recovery underwear with a dual-layer 360° pocket system that holds ice or heat therapy between the legs, over c-section incision sites, and across the lower back. Features adaptive-stretch compression fabric and is designed for new mothers recovering from vaginal or cesarean birth.
• FourthWear Postpartum Bralette

Quantifiable outcome

• 15,000+ products donated in the last year through social impact program
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OB-GYNscoreStrategic or Co-development PartnerCollaborative product development with OB-GYNs who provide clinical expertise for product design, recommend products to patients, and contribute educational content through The Loudspeaker platform. OB-GYN recommended products appear throughout product marketing.
• Pelvic Floor TherapistscoreStrategic or Co-development PartnerProduct design collaboration with pelvic floor therapists who inform development of recovery garments and educational content about pelvic floor health, postpartum recovery, and perineal healing.
• Doulas and Birth EducatorscoreStrategic or Co-development PartnerCollaborative development with doulas and birth educators who provide insights into postpartum needs and recommend products to clients during birth preparation and recovery.
• Lactation ExpertscoreStrategic or Co-development PartnerExpert collaboration for breastfeeding product design, particularly FourthWear Bralette development for engorgement, mastitis, and lactation support applications.
• MidwivescoreStrategic or Co-development PartnerProduct development collaboration with midwives providing insights into normal physiological birth and postpartum recovery needs for garment design.
• Gaia HerbsminorStrategic or Co-development PartnerStrategic partnership with Gaia Herbs to deepen commitment to women's wellbeing. Joint content about natural solutions for periods and postpartum. Both brands focus on scientific research, new technologies, and traditional wisdom for women's health. Gaia contributes herbal supplement expertise (Vitex Berry, Women's Balance, Lactation Support) while Nyssa provides wear therapy products. Partnership creates educational content and cross-promotional opportunities.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering nyssacare.com online store. Shopify provides the technical infrastructure for product sales, payments, and order fulfillment.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner for Nyssa products. Awarded Nyssa the Force For Good Award recognizing company's work in women's healing and health education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nyssacare
• Instagraminstagram.com/nyssacare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyssa