Notorious

Fashion & Lifestyle Content Publicationnotorious.im

Notorious (notorious.im) is a WordPress-based fashion blog publishing long-form articles on sustainable fashion, wardrobe management, and personal styling for global English-speaking consumers.

Company typePrivate
Founded2013
HeadquartersNew York, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Notorious does

Notorious (notorious.im) is a private, for-profit editorial publication that operates a WordPress CMS-based fashion and lifestyle blog. The site publishes long-form articles (10–20 minute read times) covering sustainable fashion, wardrobe management, personal styling, trend forecasting, and related topics, organized into categories such as Wardrobe Management, Fashion Sustainability, Personal Styling Tips, Style Essentials, and Trend Forecasting. Content is published by a small team of named writers (Olivia Merrick, Evelyn Harrington, Clara Whitmore) and is freely accessible to global readers without gating, login, or payment.

The technology stack is a standard WordPress CMS installation with structured category navigation, an XML sitemap, and SEO-friendly article formatting. There are no proprietary features, mobile applications, APIs, or integrations identified. The data corpus consists of 100+ articles across 13+ indexed pages, with content dated through mid-2025 indicating continued operation. The company has no patents, certifications, or third-party partnerships disclosed.

The business model is not monetized through any disclosed pricing structure, subscription product, e-commerce transaction layer, or paid advertising representation. The site is described as a free content blog with publicly accessible distribution. The company is based in New York, USA, with 1–10 employees and was founded in 2013. An earlier-stage association with Dreamit Ventures is recorded in 2014, with no subsequent funding events identified. Ownership, parent-company structure, and incorporation jurisdiction are not disclosed in the source material, representing a material data gap.

Notorious firmographics

Firmographics

Name: Notorious
Legal name: Notorious (notorious.im)
Website: https://notorious.im
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: Notorious (notorious.im) is a WordPress-based fashion blog publishing long-form articles on sustainable fashion, wardrobe management, and personal styling for global English-speaking consumers.
Ownership category
akta.pro rank

Notorious industry classification

Industry

Product category: Fashion & Lifestyle Content Publication
NAICS: Clothing and Clothing Accessories Retailers (45811)
SIC: Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Wardrobe Styling & Closet Curation (HSACAJAA)
akta.pro secondary industry: Virtual Closet & Wardrobe Editing (HSAFALAB)

Keywords

Fashion blog
Sustainable fashion
Wardrobe management
Personal styling
Trend forecasting

Where Notorious is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Notorious business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Notorious product offering

Product offering

Core offering

Notorious (notorious.im) is an online editorial publication that publishes long-form articles on wardrobe management, sustainable fashion, personal styling tips, style essentials, and trend forecasting. The site delivers 10–20 minute in-depth articles to individual readers free of charge, organized into categories such as Wardrobe Management, Fashion Sustainability, and Personal Styling Tips, and does not offer any paid product, subscription, or transaction-based commerce functionality.

Product overview

Notorious (notorious.im) is a fashion and wardrobe management blog that publishes editorial content on personal styling, sustainable fashion, and wardrobe optimization. It is not a product company with a unified platform or distinct product modules — it operates as a content publication delivering articles, guides, and fashion advice through its website.

Differentiator

Problem solved

Functional benefit

Products and services

notorious.im editorial publication Online editorial publication delivering long-form (10–20 minute) articles on wardrobe management, sustainable fashion, personal styling, and trend forecasting to individual readers free of charge.

Quantifiable outcome

Published over 100 articles across 13+ pages covering diverse fashion topics from sustainability to trend forecasting

Companies that use Notorious

Customer profile

Segments1 record

Ideal customer profiles1 record

Notorious technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Notorious partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Notorious competitors and assessment

Company assessment

Direct peers

Who What Wear: Large digital fashion publication publishing trend, styling, and shopping content to fashion-conscious consumers — directly comparable in audience and topic coverage to Notorious.
Refinery29: Fashion-and-lifestyle content publication covering personal style, shopping, and sustainability topics aimed at the same consumer Notorious targets.
Byrdie: Style and beauty editorial site publishing in-depth guides on wardrobe, beauty routines, and sustainable choices — comparable publishing format and audience.
The Zoe Report: Personal-style editorial brand focused on outfit ideas, trend forecasting, and shopping guidance — closest thematic overlap to Notorious's content mix.
Sustainably Chic: Independent ethical-fashion blog curating sustainable brands and publishing educational content — directly comparable niche positioning to Notorious's sustainability focus.
The Good Trade: Online publication covering sustainable fashion, ethical brands, and conscious living — overlapping audience and topic with Notorious's sustainable wardrobe coverage.
Fashionista: Fashion-industry publication with editorial coverage of trends, styling, and the apparel business — comparable content format and digital publishing model.

Broad incumbents

InStyle: Established mainstream fashion-and-style media brand covering celebrity style, trends, and shopping — broader scope but overlapping consumer audience with Notorious.
Vogue: Dominant global fashion publication covering trends, sustainability, and personal style — sets the editorial benchmark Notorious competes against for organic search traffic.

Emerging players

Eco Warrior Princess: Sustainable-fashion digital publication covering ethical brands, conscious consumption, and slow fashion — narrow topical overlap with Notorious's sustainability pillar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Notorious financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Notorious leadership team

Management profile

Number of profiles

Profiles3 records

Notorious funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Notorious M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notorious

What does Notorious do?

Is Notorious a public or private company?

Notorious is a private company. It is classified as unknown and is currently operating.

When was Notorious founded?

Notorious was founded in 2013. It employs 1 to 10 people.

Where is Notorious based?

Notorious is headquartered in New York, United States, in the North America region.

Who are Notorious's main competitors?

Direct peers on record are Who What Wear, Refinery29, Byrdie, The Zoe Report, Sustainably Chic, The Good Trade and Fashionista. Broad incumbents are InStyle and Vogue. Eco Warrior Princess is listed as an emerging player.

Does Notorious have an API?

No public API is recorded for Notorious.

What industry is Notorious in?

Notorious's product category is Fashion & Lifestyle Content Publication. Its primary akta.pro industry code is HSACAJAA, Wardrobe Styling & Closet Curation, with a secondary code of HSAFALAB, Virtual Closet & Wardrobe Editing. Its NAICS code is 45811 and its SIC code is 5600.