Earth Animal

Name

Earth Animal

Legal name

Earth Animal

Website

https://earthanimal.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Natural Pet Food and Wellness Products

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

Keywords

• Holistic pet nutrition
• Air-dried dog food
• Rawhide-free dog chews
• Herbal flea protection
• Pet wellness supplements

Headquarters

HQ city

Southport

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales through earthanimal.com, offering Wisdom Air-Dried food, Wisdom Jerky treats, No-Hide chews, Nature's Protection flea & tick products, and Apothecary wellness supplements. One-time purchase model with subscription Autoship option for recurring revenue.
2. Wholesale Distribution: Products sold through independent pet stores, natural pet retailers, and select chains. Company reports being in 10,000+ stores worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Earth Animal manufactures and sells natural, holistic pet products including air-dried dog food, rawhide-free chews, herbal flea and tick protection, and veterinary-formulated herbal supplements. The company operates its own SQF-certified Riverstone Kitchen manufacturing facility in Maryland and distributes products through direct-to-consumer e-commerce and 10,000+ retail stores worldwide under sub-brands Wisdom, No-Hide, Nature's Protection, and Apothecary.

Product overview

Earth Animal is a family-owned pet products company founded in 1979, offering a unified portfolio of four interconnected product lines: Wisdom Air-Dried Dog Food (complete and balanced nutrition using air-drying technology), Wisdom Air-Dried Jerky Treats (training and reward treats sharing the same formulation philosophy), No-Hide Chews (rawhide-free long-lasting chews made from whole food ingredients), Nature's Protection Flea & Tick (herbal two-step protection system), and Apothecary Wellness & Supplements (veterinary-formulated herbal remedies). Products are distributed through retail partners (10,000+ stores) and direct-to-consumer via autoship subscription. The company operates its own Riverstone Kitchen in Maryland for food production and holds B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Wisdom: Dr. Bob Goldstein's Wisdom is whole food, air-dried nutrition designed around gut-first science, available as complete dog food and jerky treats.
• No-Hide
• Nature's Protection
• Apothecary
• Riverstone Kitchen

Products and services

• Wisdom Air-Dried Dog Food Whole food, air-dried nutrition designed around gut-first science. Made in Earth Animal's own Riverstone Kitchen in Maryland, these complete and balanced recipes are formulated by Dr. Bob Goldstein for all life stages. Available in multiple recipes including From the Land, From the Sea, Turkey, From the Air, and Chicken in 2 lb and 8 lb sizes; priced $34.99-$39.99.
• Wisdom Air-Dried Jerky Treats Air-dried jerky treats made with the same gut-first whole-food ingredients as Wisdom food, available in multiple protein recipes including seasonal varieties like Pumpkin Spice and Holiday Feast. 4 oz packages priced $9.99-$10.99.
• No-Hide Chews The original healthy alternative to rawhide, made from real food ingredients (protein, brown rice flour, eggs, olive oil) that are highly digestible. Available in Rolls (Small/Medium/Large), Stix (for small dogs and cats), and Strips formats with multiple flavors including Chicken, Beef, Pork, Salmon, Venison, Peanut Butter, and specialty flavors. Priced $5.24-$11.99 per package.
• Nature's Protection Flea & Tick Herbal flea and tick protection system using a two-step approach: Step 1 (Internal Powders and Herbal Drops) and Step 2 (External Collars, Spot-Ons, Sprays, and Shampoo). Works by creating a natural skin scent that makes pets less attractive to pests without synthetic pesticides. Products priced $12.99-$25.99.
• Apothecary Wellness & Supplements Veterinary-formulated herbal remedies and supplements designed to support common wellness needs in dogs and cats. Includes Liquid Herbal Drops (Aches & Discomfort, Allergy & Skin, Calmness, Clean Mouth Gums & Breath, Cough Wheeze & Sneeze, Immune Support, No More Runs, No More Worms, Urinary & Kidney Relief, Vital Eye), Powder Supplements (Healthy Digestion, Healthy Weight, Stop Eating Stool), and Topical Herbal Solutions (Clean Ears Ear Wash, Clean Eyes Eye Wash, For Their Skin Herbal Relief Balm). NASC certified. Priced $20.99-$26.99.

Quantifiable outcome

• No-Hide chews last 4.6x longer than other rawhide-free chews (PetMech, LLC third-party testing)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Crystal Garden HerbscoreStrategic or Co-development PartnerMaster Herbalist Kristy Haley of Crystal Garden Herbs, located in the Green Mountains of Vermont, collaborates with Dr. Bob Goldstein to formulate Apothecary herbal drops and wellness supplements. This partnership combines traditional herbalism with modern veterinary science, creating time-tested blends refined over 30+ years of real-world results.
• PetMech, LLCminorOthersThird-party testing laboratory that conducted durability studies confirming No-Hide chews last 4.6x longer than other rawhide-free alternatives. Testing subjects included large dogs 5-32kg.
• GAP (Global Animal Partnership)minorOthersPartnership for GAP-rated poultry sourcing, ensuring humane treatment standards for chicken and turkey ingredients used in Wisdom products.
• MSC (Marine Stewardship Council)minorOthersPartnership for certified sustainable sardine sourcing, ensuring wild-caught fish meet MSC ecolabel standards for sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Buffalo (General Mills): Largest natural pet food brand in North America, backed by General Mills' scale and trade leverage. Competes across grocery, mass, and natural channels with significant marketing budget advantage.
• Wellness Pet Company: Established natural pet food and treat portfolio (Wellness Core, Old Mother Hubbard) sold across mass and natural channels. Wider portfolio scale makes it a broader incumbent competitor to Earth Animal's holistic positioning.

Emerging players

• Pet Honesty: DTC-led pet supplement and wellness brand focused on natural, vet-formulated products. Overlaps with the Apothecary line and represents the digitally native challenger end of the supplements category.

Direct peers

• Wondercide: Natural, plant-based flea/tick and pest protection products for pets. Directly comparable to Earth Animal's Nature's Protection line as a chemical-free alternative to conventional pesticides.
• Vital Essentials: Raw and freeze-dried pet food and treats brand with a similar protein-centric, minimally processed philosophy. Overlaps with Wisdom and No-Hide in pet specialty retail.
• Only Natural Pet: Natural pet retail and brand portfolio serving health-conscious pet parents. Comparable customer base and holistic positioning to Earth Animal, with overlap in supplements and natural nutrition categories.
• Open Farm: Premium natural pet food brand with comparable positioning around ethically sourced, transparently labeled ingredients and DTC-led distribution. Direct competitor in the air-dried/premium kibble and treat categories.
• Primal Pet Foods: Specializes in raw and freeze-dried pet food and treats with a natural/holistic positioning. Comparable in product format (low-temperature preservation) and ingredient philosophy to Wisdom Air-Dried.
• Stella & Chewy's: Direct competitor in raw, freeze-dried, and air-dried pet nutrition with a similarly holistic, premium positioning. Overlaps closely with Earth Animal's Wisdom air-dried and jerky treat lines.
• Orijen / Acana (Champion Petfoods): Premium biologically appropriate pet food brand with WholePrey ratios and global distribution. Competes directly with Wisdom in the super-premium natural dog food tier across independent pet retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EarthAnimal
• Instagraminstagram.com/earthanimal1979
• TikToktiktok.com/@earthanimal
• Xx.com/EarthAnimal1979
• LinkedInlinkedin.com/company/earth-animal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Animal