Only Natural Pet Store
Only Natural Pet Store is a Boulder, Colorado-based B Corp certified e-commerce retailer founded in 2004 that sells natural and sustainable pet food, supplements, flea/tick products, and supplies for dogs and cats via a curated marketplace of 200+ vetted brands and its own proprietary house brands.
- Company typePrivate
- Founded2004
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Only Natural Pet Store does
Only Natural Pet Store is a privately held, B Corp certified direct-to-consumer retailer founded in 2004 and headquartered in Boulder, Colorado. The company sells natural and sustainable pet care products for dogs and cats, operating primarily as an e-commerce storefront built on Shopify with a single physical flagship location in Boulder and a local retail partner locator. Customer segments are consumer pet owners, segmented horizontally into dog owners, cat owners, and eco-conscious pet owners seeking vetted natural nutrition, health supplements, flea/tick control, and supplies.
The product portfolio spans more than 200 vetted third-party natural pet brands (including Dr. Marty Pets, Ziwipeak, The Honest Kitchen, Open Farm, and Stella & Chewy's) alongside the company's proprietary house brands — MaxMeat Air-Dried, RawBlends, MaxBlends Dehydrated, PowerStew, PowerFood, and EasyDefense flea/tick products. The asset-light marketplace model is supplemented by vendor-managed inventory across categories such as dry food, wet food, air-dried, dehydrated, freeze-dried, treats, toppers, supplements, herbal care, calming/anxiety support, natural litter, and eco-friendly supplies. The merchandising mix is reinforced by an educational content library (Holistic Healthcare Library) used as a top-of-funnel content marketing channel.
The business model is a mix of one-time e-commerce sales and a recurring Auto Delivery subscription service (35% off first delivery, max $20 savings; 15% ongoing subscription discount), with free shipping on orders $49+. A Loyalty Rewards program offers 5% credit on completed purchases, members-only credits, and review-based rewards. Only one capital event is disclosed — a $3.5 million funding round on 2011-09-16 — with no subsequent rounds, parent company, or institutional investor disclosed. The company is led by CEO Martin F. Grosjean, Jr. and operates with 51-100 employees.
Only Natural Pet Store firmographics
Firmographics- Name
- Only Natural Pet Store
- Website
- https://onlynaturalpet.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Only Natural Pet Store is a Boulder, Colorado-based B Corp certified e-commerce retailer founded in 2004 that sells natural and sustainable pet food, supplements, flea/tick products, and supplies for dogs and cats via a curated marketplace of 200+ vetted brands and its own proprietary house brands.
- Ownership category
- akta.pro rank
Only Natural Pet Store industry classification
Industry- Product category
- Natural Pet Products Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Supplies Omnichannel (CRAFAEAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where Only Natural Pet Store is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Only Natural Pet Store business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of natural pet products including food, treats, health & wellness, flea & tick, and supplies for dogs and cats
- Auto Delivery Subscription: Recurring subscription revenue from auto delivery service offering 35% off first delivery (max $20 savings) and ongoing subscription discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard one-time purchase pricing |
| Subscription | Monthly | Auto Delivery Subscription - 15% ongoing discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Only Natural Pet Store product offering
Product offeringCore offering
Only Natural Pet Store is a B-Corp certified e-commerce and retail seller of natural pet products for dogs and cats, including food, treats, health & wellness supplements, flea & tick control, and supplies. It carries 200+ vetted natural pet brands plus its own proprietary brand lines (MaxMeat, PowerStew, RawBlends, PowerFood, EasyDefense), and offers Auto Delivery subscription and a Loyalty Rewards program.
Product overview
Only Natural Pet Store is a B Corp certified e-commerce retailer offering a comprehensive portfolio of natural and sustainable pet products. The company operates as a multi-brand marketplace with over 200 vetted natural pet brands alongside its own proprietary brand. Its product lineup centers on natural nutrition (dry food, air-dried, dehydrated, freeze-dried, wet food, treats, toppers), health and wellness supplements (vitamins, holistic care, calming, digestive support, joint care, hemp), natural flea and tick control solutions, and pet supplies. Key proprietary brands include MaxMeat Air-Dried, RawBlends, MaxBlends Dehydrated, PowerStew, PowerFood, and EasyDefense flea/tick products. The company also offers loyalty rewards and auto-delivery subscription services, with a flagship store in Boulder, Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxMeat Air Dried Dog Food Air-dried grain-free dog food made with 80% beef and organs, marketed as high protein, minimally processed nutrition for everyday feeding, meal toppers, or treats.
- Easy Defense Flea & Tick Tag #1 Best Seller — a non-chemical flea and tick repellent tag for dogs and cats using technology-based defense.
- Hemp Calming Support Soft Chews Hemp-based calming supplement soft chews for dogs to support anxiety and stress management.
- EasyDefense Herbal Squeeze-On Flea & Tick Repellent Herbal-based topical flea and tick repellent application for dogs.
- Brewers Yeast & Garlic Tablets 300 count flea deterrent tablets for dogs and cats made with brewer's yeast and garlic.
- Sea Creatures Recycled Plush Dog Toys Eco-friendly plush dog toys made from recycled materials, part of the company's sustainable product line.
- RawBlends Dry Dog Food Digestive care dry dog food for sensitive stomachs, featuring ancient grain kibble with freeze-dried raw ingredients.
- MaxBlends Dehydrated Food Dehydrated dog food product line from the company's own brand.
- PowerStew Wet Dog Food Wet dog food product from Only Natural Pet brand.
- PowerFood Dry Dog Food Dry dog food product from Only Natural Pet brand.
- Non-GMO Fast-Clumping Grass Seed Cat Litter #1 Grass Litter — top-selling natural cat litter made from grass seeds, described as their best-selling cat litter.
- Auto Delivery Subscription Subscription service offering 35% off first auto delivery (max savings $20), allowing customers to schedule recurring orders with ability to pause, reschedule, or cancel anytime.
- Loyalty Rewards Program Customer loyalty program offering 5% credit on completed purchases, members-only credits and rewards, and review-based earning opportunities.
Companies that use Only Natural Pet Store
Customer profileSegments3 records
Ideal customer profiles3 records
Only Natural Pet Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Only Natural Pet Store partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Nestlé Purina PetCareminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- Mars PetcareminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- The Honest KitchenminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- Earth RatedminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- Beco PetsminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- West PawminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- PetSafeminorListed as a key industry player in the sustainable pet products market alongside Only Natural Pet
- 200+ Natural Pet BrandscoreOnly Natural Pet carries 200+ vetted natural pet brands meeting their high standards for health, safety, and sustainability. Brands include Dr. Marty Pets, Ziwipeak, The Honest Kitchen, Open Farm, and Stella & Chewy's
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Only Natural Pet Store competitors and assessment
Company assessmentBroad incumbents
- Chewy: Largest online pet supplies retailer in the US, offering food, supplies, pharmacy, and services across all species. While Chewy has expanded into natural/premium categories, it competes directly with Only Natural Pet for the same direct-to-consumer pet parent buying occasion.
- PetSmart: Largest US specialty pet retailer with national store footprint, e-commerce, and services. PetSmart's curated assortment and growing natural/health-oriented product lines position it as a broad incumbent competing for the same natural-pet consumer wallet.
- Petco: National omnichannel pet retail chain with hundreds of physical stores and a growing e-commerce operation. Petco has expanded natural, holistic, and wellness assortments (including vet care and services) and competes with Only Natural Pet across both retail and digital channels.
Direct peers
- Stella & Chewy's: Raw and freeze-dried natural pet food brand sold direct and through specialty retailers. Stella & Chewy's competes in the same premium natural pet food category that Only Natural Pet curates and sells.
- Open Farm: Premium natural pet food brand emphasizing ethically sourced, sustainable ingredients. Open Farm sells direct-to-consumer and through retail partners, directly overlapping Only Natural Pet's catalog in natural dog and cat food categories.
- West Paw Design: Eco-friendly, recycled-material pet toys and supplies brand. West Paw is listed alongside Only Natural Pet in the sustainable pet products market and competes in the eco-conscious pet supply category through both DTC and retail channels.
- The Honest Kitchen: Premium human-grade natural pet food brand sold both direct-to-consumer and through retail partners including Only Natural Pet. The Honest Kitchen competes in the same natural pet food category and increasingly emphasizes sustainability, mirroring Only Natural Pet's positioning.
- BarkBox / Bark: Subscription-first DTC pet products company that expanded into retail via BarkBox stores. Bark's subscription mechanic for toys and treats mirrors Only Natural Pet's Auto Delivery model and targets the same digitally-engaged pet parent.
- Earth Rated: Sustainable pet products brand specializing in poop bags and waste management. Earth Rated is listed alongside Only Natural Pet in the sustainable pet products market and competes for the same eco-conscious consumer in adjacent categories.
- Dr. Marty Pets: Natural pet food brand with strong direct-to-consumer presence focused on freeze-dried and raw nutrition. Sold through Only Natural Pet's marketplace, Dr. Marty competes in the same premium natural dog food category with similar health-and-wellness messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Only Natural Pet Store social profiles
Digital presenceOnly Natural Pet Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Only Natural Pet Store leadership team
Management profileNumber of profiles
Profiles1 record
Only Natural Pet Store funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Only Natural Pet Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Only Natural Pet Store
What does Only Natural Pet Store do?
Only Natural Pet Store is a B-Corp certified e-commerce and retail seller of natural pet products for dogs and cats, including food, treats, health & wellness supplements, flea & tick control, and supplies. It carries 200+ vetted natural pet brands plus its own proprietary brand lines (MaxMeat, PowerStew, RawBlends, PowerFood, EasyDefense), and offers Auto Delivery subscription and a Loyalty Rewards program.
Is Only Natural Pet Store a public or private company?
Only Natural Pet Store is a private company. It is classified as unknown and is currently operating.
When was Only Natural Pet Store founded?
Only Natural Pet Store was founded in 2004. It employs 51 to 100 people.
Where is Only Natural Pet Store based?
Only Natural Pet Store is headquartered in Boulder, United States, in the North America region.
How does Only Natural Pet Store make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are auto Delivery Subscription.
Who are Only Natural Pet Store's main competitors?
Broad incumbents on record are Chewy, PetSmart and Petco. Direct peers are Stella & Chewy's, Open Farm, West Paw Design, The Honest Kitchen, BarkBox / Bark, Earth Rated and Dr. Marty Pets.
Does Only Natural Pet Store have an API?
No public API is recorded for Only Natural Pet Store.
What industry is Only Natural Pet Store in?
Only Natural Pet Store's product category is Natural Pet Products Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991 and its SIC code is 5960.