What Choom does

Choom operates as "Cultivating Homegrown Organic Marijuana," a free online educational platform serving home cannabis cultivators from beginners through experienced growers. The site organizes its content library into topical modules — Growing Guides, Problems & Symptoms, Tutorials, and Growing Topics — alongside a Cannabis Glossary reference resource, an "Ask an Expert" Q&A service, and a Community Photo Submission feature that lets users contribute grow documentation. Content is delivered via a standard content management system with no paywall and no account creation, optimized for organic search traffic from cannabis-curious consumers. Contributions to Ed Rosenthal's Cannabis Grower's Handbook and features in Business Insider and Skunk Magazine provide third-party editorial credibility.

The platform's business model is content monetization through affiliate links to cannabis growing supplies, with secondary support from community donations. There is no subscription tier, advertising network disclosure, or enterprise offering visible in the data. The audience is global and granular — individual home growers rather than commercial operators or institutional customers — and the value proposition is informational rather than transactional.

A September 2025 article expanding into organic cannabis vape solutions signals the editorial scope is broadening beyond pure cultivation into adjacent cannabis product categories. The site is operated by a small team of experienced growers; the financial scale implied by the free-content/affiliate model is small, with no disclosed revenue figures or headcount specific to the educational site itself.

Name

Choom

Legal name

Cultivating Homegrown Organic Marijuana

Website

https://choom.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Choom (Cultivating Homegrown Organic Marijuana) is a free online educational platform serving home cannabis growers with hundreds of cultivation tutorials, an Ask an Expert Q&A service, a community photo submission feature, and a cannabis glossary, monetized primarily through affiliate links to growing supplies.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation Education

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

akta.pro secondary industry

Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)

Keywords

• Cannabis cultivation education
• Home growing guides
• Organic cannabis tutorials
• Marijuana cultivation content
• Grower community platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing: The company earns commissions through affiliate links when visitors purchase cannabis growing supplies or related products online through their referrals. This costs users nothing extra while supporting the website.
2. Community Support/Donations: The platform relies on community support through sharing content and engagement, with a donate/support option mentioned to help expand content and enhance user experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Choom operates a free educational website ('Cultivating Homegrown Organic Marijuana') providing comprehensive guides, tutorials, and diagnostic resources for home cannabis growers. The platform covers the full cultivation lifecycle from seed germination and storage through nutrient management, pest control, harvesting, and curing, supplemented by an Ask an Expert Q&A service, a cannabis glossary, and a community photo submission feature.

Product overview

Choom operates a free educational content platform called 'Cultivating Homegrown Organic Marijuana' that provides comprehensive resources for home cannabis growers. The platform consists of multiple interconnected content modules: Growing Guides (fundamental cultivation tutorials), Problems & Symptoms (diagnostic resources), Tutorials (advanced techniques), and Growing Topics (specialized articles). Supporting features include Ask an Expert Q&A services, a Community Photo Submission feature, and a Cannabis Glossary reference. The platform is entirely free to access without registration and publishes new content weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultivating Homegrown Organic Marijuana Website Free educational website offering comprehensive guides, tutorials, and resources for home cannabis growers. The platform covers the full cultivation lifecycle from seed germination to harvesting and is accessible globally without account registration.
• Growing Guides Educational content covering fundamental aspects of cannabis cultivation including indoor growing setup, seed germination, plant growth stages, and harvesting techniques. Targeted at home growers seeking structured guidance.
• Problems & Symptoms Library Diagnostic resources helping growers identify and address cannabis plant health issues including leaf problems, pest infestations, diseases, and nutrient deficiencies. Targeted at growers troubleshooting plant health.
• Tutorials Step-by-step instructional content covering advanced topics such as hydroponic DWC systems, seed storage, and organic super soil cultivation. Targeted at growers ready to refine specific techniques.
• Growing Topics Specialized articles on cannabis cultivation topics including plant gender identification, yield optimization, odor control, and harvest quality enhancement. Targeted at growers looking to improve specific outcomes.
• Ask an Expert Expert Q&A service connecting users with experienced growers for personalized advice on cannabis cultivation techniques, nutrient management, and troubleshooting. Targeted at growers needing individualized guidance.
• Cannabis Glossary Educational reference defining cannabis cultivation terminology including growing techniques, plant anatomy, and industry-specific terms. Targeted at growers needing to learn the vocabulary of cultivation.

Quantifiable outcome

• Millions of growers have benefited from their expertise
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• The Cannigma: Science-driven cannabis education site covering consumption, cultivation, and policy. A newer content-led competitor with a similar evidence-based editorial approach.

Direct peers

• Grow Weed Easy: A long-running free educational site teaching home cannabis cultivation with step-by-step guides and troubleshooting content. It is the closest direct competitor to Choom in topic, format, and audience.
• I Love Growing Marijuana (ILGM): Combines a free cannabis cultivation knowledge base with a seed-selling storefront, monetizing via direct commerce rather than pure affiliate. Highly comparable hybrid content-and-commerce model in the same hobbyist segment.
• Royal Queen Seeds: European seed bank that maintains a large blog of cannabis cultivation tutorials and sells seeds directly. Overlaps with Choom on cultivation education and on the affiliate-to-purchase journey.
• Sensi Seeds: Long-established seed bank with an extensive cannabis cultivation encyclopedia. Comparable to Choom as a content-led brand in the home-grow education niche.

Broad incumbents

• Leafly: Largest mainstream cannabis information platform covering strains, dispensaries, and cultivation basics. Broad incumbent in the cannabis-content category where Choom is a niche specialist.
• High Times: Iconic cannabis media brand covering culture, news, and cultivation. Overlaps with Choom on grow education but serves a much wider editorial remit.
• Cannabis Now: Cannabis lifestyle, business, and cultivation publication. A broader incumbent whose cultivation content overlaps with Choom's topic area.
• Weedmaps: Major cannabis marketplace and information platform. A broad incumbent with overlapping editorial content but focused primarily on retail discovery rather than cultivation.

Others

• Ed Rosenthal's Cannabis Grower's Handbook: Authoritative printed and digital cultivation reference; Choom is explicitly credited as a contributor, making it a peer/partner in cultivation knowledge rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/choomca
• Instagraminstagram.com/choomca
• Xx.com/choombrand
• LinkedInlinkedin.com/company/choombrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choom