Viamedia

Video Advertising Technologyviamediatv.com

Viamedia is an independent video advertising sales and technology company that provides omnichannel media activation, ad-serving technology, managed services, and ID-less audience targeting to 100+ video providers and national/local advertisers across TV, CTV, and digital channels.

Company typePrivate
Founded2001
HeadquartersLexington, United States
Headcount501–1,000
GTM typeB2B
OfferingSoftware

What Viamedia does

Viamedia is a privately-held, independent video advertising sales and technology company founded in 2001 and headquartered in Lexington, Kentucky. Operating as a non-MSO (multiple system operator) affiliated media partner, the company provides a turn-key solution for video providers — including MVPDs (multichannel video programming distributors), BSPs (broadband service providers), CTV (connected TV) platforms, and FAST (free ad-supported streaming television) channels — to monetize their advertising inventory, while simultaneously connecting national and local advertisers with premium video audiences across linear TV, CTV, mobile, digital-out-of-home, and desktop channels.

The company's core technology platform comprises Parrot ADS, an award-winning real-time ad-serving and decisioning system; Geo-Graph™, a geo-intelligence solution for ID-less audience targeting; Attention+, a creative optimization engine that converts existing video content into platform-appropriate ads; and LFG Insights, a unified cross-channel reporting and analytics product. These capabilities are delivered alongside managed sales representation and campaign management services, forming an integrated offering that spans inventory monetization, audience intelligence, and omnichannel media activation.

Viamedia generates revenue through four primary streams: omnichannel media activation (advertising sales across TV, CTV, digital-out-of-home, and streaming audio), ad-serving technology licensing (Parrot ADS), managed services for video providers, and proprietary data solutions (Geo-Graph audience products). The company employs 501-1,000 staff and reaches a national advertiser base through an enterprise field sales motion, complemented by channel partnerships with 100+ video provider partners and direct programmatic access via Curated Deals. In 2025, Viamedia acquired LocalFactor to deepen local-market digital advertising capabilities, and in 2026 it partnered with Hearst Television and MediaKind to launch the first household-level addressable advertising on broadcast television, reported to drive a 25% increase in monetizable impressions.

Viamedia firmographics

Firmographics

Name: Viamedia
Legal name: Viamedia
Website: https://viamediatv.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Viamedia is an independent video advertising sales and technology company that provides omnichannel media activation, ad-serving technology, managed services, and ID-less audience targeting to 100+ video providers and national/local advertisers across TV, CTV, and digital channels.
Ownership category
akta.pro rank

Viamedia industry classification

Industry

Product category: Video Advertising Technology
NAICS: Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
akta.pro secondary industry: Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

Video advertising technology
Ad serving platform
Programmatic advertising
Audience targeting solutions
Managed media services

Where Viamedia is headquartered

Location

Headquarters

HQ city: Lexington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Viamedia business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Omnichannel Media Activation: Revenue from enabling advertisers to access premium inventory across TV, CTV, Digital Out-of-Home, and streaming audio through a single point of access
Ad Serving Technology: Revenue from Parrot ADS platform providing real-time ad optimization and campaign management
Managed Services: Revenue from sales representation and campaign management services for video providers, handling operations from start to finish
Data Solutions: Revenue from proprietary audience data products including Geo-Graph and ID-less targeting solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Viamedia product offering

Product offering

Core offering

Viamedia is an independent video advertising sales organization that provides ad-serving technology and managed media services to multichannel video programming distributors (MVPDs), broadcasters, CTV platforms, and FAST channels. Its core products include the Parrot ADS ad-serving platform, Geo-Graph for ID-less audience targeting, Attention+ for creative optimization, and LFG Insights for cross-channel reporting. The company also offers managed services for video providers and omnichannel media activation for advertisers and agencies.

Product overview

Viamedia.ai is an independent media partner operating a platform-based portfolio of products and services for advertisers and video providers. The core technology suite includes Parrot ADS (award-winning ad-serving platform for real-time optimization across screens), Geo-Graph™ (ID-less geo-intelligence audience targeting), and Attention+ (creative optimization across video formats). Additional offerings include LFG Insights for unified cross-channel reporting, Curated Audiences & Supply for programmatic teams, and comprehensive managed services for video providers representing MVPDs, BSPs, CTV platforms, and FAST channels. The products enable omnichannel media activation from local to national scale.

Differentiator

Problem solved

Functional benefit

Brands

Geo-Graph™: ID-less audiences providing omnichannel scale and precision, finding consumers that other data will never reach.
Attention+
Parrot ADS
LFG Insights

Products and services

Parrot ADS

Quantifiable outcome

25% increase in monetizable impressions

Companies that use Viamedia

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Viamedia technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Viamedia partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Hearst TelevisioncoreStrategic or Co-development Partner · 24 June 2026Viamedia.ai partnered with Hearst Television to enable household-level addressable advertising on broadcast television for the first time. The partnership followed an extensive market test involving Hearst's WLWT-TV station and MediaKind. Through Viamedia's Parrot Ad Decisioning System platform integrated with Hearst Television's broadcast infrastructure, advertisers gain access to precision targeting and flexible buying models across linear television inventory.
LocalFactorcoreStrategic or Co-development Partner · 24 March 2025Viamedia acquired LocalFactor, a digital advertising company based in Connecticut. The acquisition included leadership roles and integration of technology and sales capabilities. The deal aimed to enhance Viamedia's digital and video advertising infrastructure, especially in local markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Viamedia competitors and assessment

Company assessment

Direct peers

NCC Media (now part of Endeavor Streaming): Until recently the other major non-MSO affiliated cable ad sales rep firm; competes directly with Viamedia for sales representation of MVPD and broadband video provider inventory across the US. Closest comparable in business model and customer base.
Premion: CTV advertising platform built for local broadcasters, offering managed sales representation and programmatic access to local CTV inventory. Highly comparable to Viamedia's managed services for video providers, particularly for broadcast TV partners.

Broad incumbents

FreeWheel (Comcast Technology Solutions): Larger video ad-serving and monetization platform owned by Comcast, providing ad decisioning, programmatic, and cross-screen ad management — overlapping with Viamedia's Parrot ADS offering across CTV and OTT.
Magnite: Largest independent SSP in CTV/online video, providing programmatic monetization infrastructure for video providers. Competes with Parrot ADS on programmatic access to premium video inventory and is comparable on the seller-side ad-tech layer.
Spectrum Reach: In-house advertising sales arm of Charter Communications, providing MVPD ad representation and audience targeting. Comparable to Viamedia's video provider rep services but as an MSO-affiliated competitor.
Comcast Advertising: In-house advertising business of Comcast, offering ad sales across Comcast MVPD footprint, CTV (Xfinity Stream), and other video properties. Largest MSO-affiliated competitor to Viamedia's rep and ad-tech business.

Emerging players

MNTN: CTV advertising platform focused on performance-driven ad buying for SMB and mid-market advertisers. Comparable to Viamedia's Curated Audiences & Supply and Omnichannel Media Activation offerings, especially on the advertiser demand side.
WideOrbit: Provides ad management, trafficking, and sales software for broadcasters, cable networks, and radio. Comparable to Viamedia's managed services and Parrot ADS for the operational side of broadcast/CTV ad sales.
Operative: Media management platform providing ad sales, traffic, and billing software for TV and digital publishers. Comparable to Viamedia's back-office managed services and ad serving capabilities for video providers.

Others

The Trade Desk: Independent programmatic DSP with deep CTV capabilities, including a CTV Advertising Marketplace. Comparable to Viamedia's advertiser-side technology stack and competes for the same national advertiser CTV budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Viamedia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Viamedia leadership team

Management profile

Number of profiles

Profiles9 records

Viamedia subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Viamedia funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Viamedia M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamedia

What does Viamedia do?

Is Viamedia a public or private company?

Viamedia is a private company. It is classified as private equity controlled and is currently operating.

When was Viamedia founded?

Viamedia was founded in 2001. It employs 501 to 1,000 people.

Where is Viamedia based?

Viamedia is headquartered in Lexington, United States, in the North America region.

How does Viamedia make money?

Four revenue lines are on record. Omnichannel Media Activation is the primary driver. The others are ad Serving Technology, managed Services and data Solutions.

Who are Viamedia's main competitors?

Direct peers on record are NCC Media (now part of Endeavor Streaming) and Premion. Broad incumbents are FreeWheel (Comcast Technology Solutions), Magnite, Spectrum Reach and Comcast Advertising. Emerging players are MNTN, WideOrbit and Operative. The Trade Desk is listed as an others.

Does Viamedia have an API?

No public API is recorded for Viamedia.

What industry is Viamedia in?

Viamedia's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI), with a secondary code of MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 541840 and its SIC code is 7311.