LocalFactor
Viamedia.ai is a US-based independent ad-tech company, founded in 2006, providing AI-powered ad-serving, ID-less audience targeting, and creative optimization to enterprise advertisers and video providers (MVPDs, CTV platforms, FAST channels) via managed services and its proprietary platform stack.
- Company typePrivate
- Founded2006
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LocalFactor does
Viamedia.ai (also operating as Viamedia or Viamedia AI) is a US-based, privately held advertising technology company founded in 2006 that positions itself as the nation's leading independent media partner connecting advertisers with video providers. The company serves two primary customer segments: brands and advertisers seeking omnichannel audience reach, and video providers including MVPDs, BSPs, CTV platforms, and FAST channels seeking ad monetization infrastructure. It represents more than 100 video provider partners for exclusive inventory access.
Its core technology stack comprises four proprietary platforms: Geo-Graph™ provides ID-less audience targeting through advanced geo-intelligence designed to reach consumers in privacy-first environments; Attention+ is a creative optimization engine that converts existing video assets into optimized ads across linear TV, CTV, mobile, digital-out-of-home, and desktop; Parrot ADS is an award-winning ad-serving platform providing real-time optimization, transparency, and control across every screen; and LFG Insights delivers unified cross-channel reporting. These are supplemented by Omnichannel Media Activation, Curated Audiences & Supply, and a broader "AI Solutions" offering. The platform is delivered with a managed services component rather than as self-serve software.
Viamedia combines its proprietary technology with a B2B sales-led go-to-market motion targeting enterprise clients through direct sales engagement (phone, email, website contact form), with quote-based, non-publicly-disclosed pricing. Revenue mechanics blend managed services delivery with platform/subscription licensing of Parrot ADS to video providers. The company received 2025 industry recognition from Cynopsis (Top Women in Media) and Cablefax (Top Ops Ad Tech Innovator), and in 2026 announced a flagship partnership with Hearst Television to extend household-level ad addressability into local broadcast television. The company is privately held with no disclosed parent, no disclosed institutional funding, and no publicly available revenue or headcount figures.
LocalFactor firmographics
Firmographics- Name
- LocalFactor
- Legal name
- Viamedia
- Website
- https://localfactorgroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viamedia.ai is a US-based independent ad-tech company, founded in 2006, providing AI-powered ad-serving, ID-less audience targeting, and creative optimization to enterprise advertisers and video providers (MVPDs, CTV platforms, FAST channels) via managed services and its proprietary platform stack.
- Ownership category
- akta.pro rank
LocalFactor industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- akta.pro primary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where LocalFactor is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
LocalFactor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Advertising Technology Services: Provides comprehensive advertising technology and services to both advertisers and video providers, combining technology platform fees with managed services delivery.
- Technology Platform Licensing: Parrot ADS platform powers real-time ad optimization and serving for video providers, likely through recurring subscription model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LocalFactor product offering
Product offeringCore offering
Viamedia.ai provides an AI-powered advertising technology platform that combines proprietary ad-serving, ID-less audience targeting, and campaign optimization capabilities for advertisers and video providers. The company pairs this technology stack with managed services, representing more than 100 video partners (MVPDs, BSPs, CTV platforms, FAST channels) to deliver omnichannel media activation across linear TV, connected TV, mobile, digital-out-of-home, and desktop.
Product overview
Viamedia.ai is an advertising technology company offering a unified platform of AI-powered solutions for advertisers and video providers. The core product portfolio includes Geo-Graph™ (ID-less audience targeting and geo-intelligence), Attention+ (creative optimization across video formats), and Parrot ADS (award-winning ad-serving platform). These integrate with supplementary modules including Omnichannel Media Activation, Curated Audiences & Supply, LFG Insights reporting, and broader AI Solutions, enabling end-to-end campaign management from planning through optimization to measurement across every screen.
Differentiator
Problem solved
Functional benefit
Brands
- Geo-Graph™: ID-less audiences providing omnichannel scale and precision, finding consumers that other data will never reach. Advanced geo-intelligence for ID-less audience planning and targeting.
- Attention+
- Parrot ADS
- LFG Insights
Products and services
- Geo-Graph™ Advanced geo-intelligence platform providing ID-less audience planning and targeting, enabling omnichannel scale and precision to find consumers that traditional data sets cannot reach. Designed for advertisers seeking privacy-first audience targeting.
- Attention+ Creative technology that transforms existing video content into optimized ads across linear TV, connected TV, mobile, digital-out-of-home, and desktop, with insights-driven impact for reaching the right audiences with precision. Designed for advertisers and video providers.
- Parrot ADS Award-winning ad-serving platform that powers real-time optimization, transparency, and control across every screen with automated campaign management. Designed for video providers and advertisers needing real-time ad infrastructure.
- Omnichannel Media Activation Unified media planning and activation service enabling advertisers to reach audiences across every channel and format from TV to Digital Out-of-Home to streaming audio in one point of access.
- Curated Audiences & Supply ID-less audiences paired with premium inventory, delivered directly to in-house programmatic teams through preferred platforms.
- LFG Insights Unified reporting dashboard that breaks down silos across digital media channels to provide insights on how overall investment drives results.
- AI Solutions Broader AI-powered innovations that enhance proven platforms to empower advertisers and video providers to perform at peak effectiveness.
Companies that use LocalFactor
Customer profileSegments2 records
Ideal customer profiles2 records
LocalFactor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LocalFactor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hearst TelevisionflagshipPartnership to bring household-level ad addressability to local broadcast television. Combines Viamedia.ai's advertising technology with Hearst Television's broadcast reach to enable more precise ad targeting for local broadcast audiences.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
LocalFactor competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent demand-side platform for omnichannel programmatic advertising across CTV, display, video, audio, and DOOH. Directly competes with Viamedia's media activation and ID-less targeting capabilities targeting the same enterprise advertisers.
- Magnite: Largest independent sell-side ad-tech platform specializing in CTV and video programmatic. Directly comparable to Viamedia's Parrot ADS ad-serving and supply-side representation of MVPDs, CTV platforms, and FAST channels.
- FreeWheel (Comcast): TV-focused ad management and monetization platform serving premium video providers and advertisers. Comparable to Viamedia's Parrot ADS and video-provider representation across MVPDs and CTV.
- Pubmatic: Independent sell-side ad-tech platform with strong CTV and omnichannel video supply. Comparable to Viamedia in offering ad-serving infrastructure and audience targeting for video providers and advertisers.
- Simulmedia: TV-focused ad-tech company specializing in cross-screen audience targeting and planning for linear and CTV. Directly comparable to Viamedia's Geo-Graph™ and Omnichannel Media Activation capabilities targeting advertisers.
- Innovid: Independent ad-tech platform for video creative, ad serving, and measurement across CTV and digital. Closely comparable to Viamedia's Attention+ and Parrot ADS products for video ad delivery and optimization.
Emerging players
- Madhive: CTV-focused ad-tech platform offering ad serving, planning, and targeting for local broadcasters and CTV publishers. Comparable to Viamedia's local broadcast addressability offering through its Hearst TV partnership.
Broad incumbents
- Google Ad Manager: Dominant ad-serving and exchange platform for digital and video. Competes broadly with Parrot ADS in serving and yield management for video providers, though part of the walled garden Viamedia positions against.
- Roku: Operating system and ad platform for CTV with proprietary ad-serving and audience targeting. Represents both a potential partner (CTV inventory) and a competitive threat (walled garden) to Viamedia.
- Hulu / Disney Advertising: Major CTV/streaming advertising platform operated by Disney. Comparable as a video-provider monetizer competing with Viamedia for advertiser mindshare, though operating as a closed premium inventory source.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LocalFactor social profiles
Digital presenceLocalFactor financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocalFactor leadership team
Management profileNumber of profiles
LocalFactor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocalFactor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocalFactor
What does LocalFactor do?
Viamedia.ai provides an AI-powered advertising technology platform that combines proprietary ad-serving, ID-less audience targeting, and campaign optimization capabilities for advertisers and video providers. The company pairs this technology stack with managed services, representing more than 100 video partners (MVPDs, BSPs, CTV platforms, FAST channels) to deliver omnichannel media activation across linear TV, connected TV, mobile, digital-out-of-home, and desktop.
Is LocalFactor a public or private company?
LocalFactor is a private company. It is classified as unknown and is currently operating.
When was LocalFactor founded?
LocalFactor was founded in 2006. It employs 1 to 10 people.
Where is LocalFactor based?
LocalFactor is headquartered in Brooklyn, United States, in the North America region.
How does LocalFactor make money?
Two revenue lines are on record. Advertising Technology Services are the primary driver. The others are technology Platform Licensing.
Who are LocalFactor's main competitors?
Direct peers on record are The Trade Desk, Magnite, FreeWheel (Comcast), Pubmatic, Simulmedia and Innovid. Madhive is listed as an emerging player. Broad incumbents are Google Ad Manager, Roku and Hulu / Disney Advertising.
Does LocalFactor have an API?
No public API is recorded for LocalFactor.
What industry is LocalFactor in?
LocalFactor's product category is Advertising Technology. Its primary akta.pro industry code is MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 54183.