Viamedia
Viamedia is an independent video advertising sales and technology company that provides omnichannel media activation, ad-serving technology, managed services, and ID-less audience targeting to 100+ video providers and national/local advertisers across TV, CTV, and digital channels.
- Company typePrivate
- Founded2001
- HeadquartersLexington, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Viamedia does
Viamedia is a privately-held, independent video advertising sales and technology company founded in 2001 and headquartered in Lexington, Kentucky. Operating as a non-MSO (multiple system operator) affiliated media partner, the company provides a turn-key solution for video providers — including MVPDs (multichannel video programming distributors), BSPs (broadband service providers), CTV (connected TV) platforms, and FAST (free ad-supported streaming television) channels — to monetize their advertising inventory, while simultaneously connecting national and local advertisers with premium video audiences across linear TV, CTV, mobile, digital-out-of-home, and desktop channels.
The company's core technology platform comprises Parrot ADS, an award-winning real-time ad-serving and decisioning system; Geo-Graph™, a geo-intelligence solution for ID-less audience targeting; Attention+, a creative optimization engine that converts existing video content into platform-appropriate ads; and LFG Insights, a unified cross-channel reporting and analytics product. These capabilities are delivered alongside managed sales representation and campaign management services, forming an integrated offering that spans inventory monetization, audience intelligence, and omnichannel media activation.
Viamedia generates revenue through four primary streams: omnichannel media activation (advertising sales across TV, CTV, digital-out-of-home, and streaming audio), ad-serving technology licensing (Parrot ADS), managed services for video providers, and proprietary data solutions (Geo-Graph audience products). The company employs 501-1,000 staff and reaches a national advertiser base through an enterprise field sales motion, complemented by channel partnerships with 100+ video provider partners and direct programmatic access via Curated Deals. In 2025, Viamedia acquired LocalFactor to deepen local-market digital advertising capabilities, and in 2026 it partnered with Hearst Television and MediaKind to launch the first household-level addressable advertising on broadcast television, reported to drive a 25% increase in monetizable impressions.
Viamedia firmographics
Firmographics- Name
- Viamedia
- Legal name
- Viamedia
- Website
- https://viamediatv.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Viamedia is an independent video advertising sales and technology company that provides omnichannel media activation, ad-serving technology, managed services, and ID-less audience targeting to 100+ video providers and national/local advertisers across TV, CTV, and digital channels.
- Ownership category
- akta.pro rank
Viamedia industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
- akta.pro secondary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Viamedia is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viamedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Omnichannel Media Activation: Revenue from enabling advertisers to access premium inventory across TV, CTV, Digital Out-of-Home, and streaming audio through a single point of access
- Ad Serving Technology: Revenue from Parrot ADS platform providing real-time ad optimization and campaign management
- Managed Services: Revenue from sales representation and campaign management services for video providers, handling operations from start to finish
- Data Solutions: Revenue from proprietary audience data products including Geo-Graph and ID-less targeting solutions
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Viamedia product offering
Product offeringCore offering
Viamedia is an independent video advertising sales organization that provides ad-serving technology and managed media services to multichannel video programming distributors (MVPDs), broadcasters, CTV platforms, and FAST channels. Its core products include the Parrot ADS ad-serving platform, Geo-Graph for ID-less audience targeting, Attention+ for creative optimization, and LFG Insights for cross-channel reporting. The company also offers managed services for video providers and omnichannel media activation for advertisers and agencies.
Product overview
Viamedia.ai is an independent media partner operating a platform-based portfolio of products and services for advertisers and video providers. The core technology suite includes Parrot ADS (award-winning ad-serving platform for real-time optimization across screens), Geo-Graph™ (ID-less geo-intelligence audience targeting), and Attention+ (creative optimization across video formats). Additional offerings include LFG Insights for unified cross-channel reporting, Curated Audiences & Supply for programmatic teams, and comprehensive managed services for video providers representing MVPDs, BSPs, CTV platforms, and FAST channels. The products enable omnichannel media activation from local to national scale.
Differentiator
Problem solved
Functional benefit
Brands
- Geo-Graph™: ID-less audiences providing omnichannel scale and precision, finding consumers that other data will never reach.
- Attention+
- Parrot ADS
- LFG Insights
Products and services
- Parrot ADS
Quantifiable outcome
- 25% increase in monetizable impressions
Companies that use Viamedia
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Viamedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Viamedia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hearst TelevisioncoreViamedia.ai partnered with Hearst Television to enable household-level addressable advertising on broadcast television for the first time. The partnership followed an extensive market test involving Hearst's WLWT-TV station and MediaKind. Through Viamedia's Parrot Ad Decisioning System platform integrated with Hearst Television's broadcast infrastructure, advertisers gain access to precision targeting and flexible buying models across linear television inventory.
- LocalFactorcoreViamedia acquired LocalFactor, a digital advertising company based in Connecticut. The acquisition included leadership roles and integration of technology and sales capabilities. The deal aimed to enhance Viamedia's digital and video advertising infrastructure, especially in local markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Viamedia competitors and assessment
Company assessmentDirect peers
- NCC Media (now part of Endeavor Streaming): Until recently the other major non-MSO affiliated cable ad sales rep firm; competes directly with Viamedia for sales representation of MVPD and broadband video provider inventory across the US. Closest comparable in business model and customer base.
- Premion: CTV advertising platform built for local broadcasters, offering managed sales representation and programmatic access to local CTV inventory. Highly comparable to Viamedia's managed services for video providers, particularly for broadcast TV partners.
Broad incumbents
- FreeWheel (Comcast Technology Solutions): Larger video ad-serving and monetization platform owned by Comcast, providing ad decisioning, programmatic, and cross-screen ad management — overlapping with Viamedia's Parrot ADS offering across CTV and OTT.
- Magnite: Largest independent SSP in CTV/online video, providing programmatic monetization infrastructure for video providers. Competes with Parrot ADS on programmatic access to premium video inventory and is comparable on the seller-side ad-tech layer.
- Spectrum Reach: In-house advertising sales arm of Charter Communications, providing MVPD ad representation and audience targeting. Comparable to Viamedia's video provider rep services but as an MSO-affiliated competitor.
- Comcast Advertising: In-house advertising business of Comcast, offering ad sales across Comcast MVPD footprint, CTV (Xfinity Stream), and other video properties. Largest MSO-affiliated competitor to Viamedia's rep and ad-tech business.
Emerging players
- MNTN: CTV advertising platform focused on performance-driven ad buying for SMB and mid-market advertisers. Comparable to Viamedia's Curated Audiences & Supply and Omnichannel Media Activation offerings, especially on the advertiser demand side.
- WideOrbit: Provides ad management, trafficking, and sales software for broadcasters, cable networks, and radio. Comparable to Viamedia's managed services and Parrot ADS for the operational side of broadcast/CTV ad sales.
- Operative: Media management platform providing ad sales, traffic, and billing software for TV and digital publishers. Comparable to Viamedia's back-office managed services and ad serving capabilities for video providers.
Others
- The Trade Desk: Independent programmatic DSP with deep CTV capabilities, including a CTV Advertising Marketplace. Comparable to Viamedia's advertiser-side technology stack and competes for the same national advertiser CTV budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viamedia social profiles
Digital presenceViamedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viamedia leadership team
Management profileNumber of profiles
Profiles9 records
Viamedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Viamedia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viamedia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viamedia
What does Viamedia do?
Viamedia is an independent video advertising sales organization that provides ad-serving technology and managed media services to multichannel video programming distributors (MVPDs), broadcasters, CTV platforms, and FAST channels. Its core products include the Parrot ADS ad-serving platform, Geo-Graph for ID-less audience targeting, Attention+ for creative optimization, and LFG Insights for cross-channel reporting. The company also offers managed services for video providers and omnichannel media activation for advertisers and agencies.
Is Viamedia a public or private company?
Viamedia is a private company. It is classified as private equity controlled and is currently operating.
When was Viamedia founded?
Viamedia was founded in 2001. It employs 501 to 1,000 people.
Where is Viamedia based?
Viamedia is headquartered in Lexington, United States, in the North America region.
How does Viamedia make money?
Four revenue lines are on record. Omnichannel Media Activation is the primary driver. The others are ad Serving Technology, managed Services and data Solutions.
Who are Viamedia's main competitors?
Direct peers on record are NCC Media (now part of Endeavor Streaming) and Premion. Broad incumbents are FreeWheel (Comcast Technology Solutions), Magnite, Spectrum Reach and Comcast Advertising. Emerging players are MNTN, WideOrbit and Operative. The Trade Desk is listed as an others.
Does Viamedia have an API?
No public API is recorded for Viamedia.
What industry is Viamedia in?
Viamedia's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI), with a secondary code of MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 541840 and its SIC code is 7311.