What Porsche Digital does

Porsche Digital is the wholly-owned digital technology subsidiary of Porsche AG, founded in 2016 and headquartered in Ludwigsburg, Germany. The company functions as Porsche AG's digital competence center, developing in-vehicle solutions, connected vehicle services, and customer-facing digital products that span the full ownership lifecycle from configuration through daily vehicle interaction and service management. Core products include the My Porsche App (remote vehicle access, battery status, climate control, service scheduling, Apple CarPlay integration with Siri support), the digital Car Sales marketplace, the VIN Art vehicle portrait configurator, and the KI & Data Science product area covering generative AI for voice interfaces and process automation. The most recent platform release is an interactive 3D/2D photorealistic vehicle visualization system for the Cayenne Electric and Cayenne Turbo Electric, built on Epic Games' Unreal Engine and hosted on AWS, co-developed with MHP and deployed across the Porsche app, dealer displays, and desktop configurators.

Porsche Digital operates a distributed engineering and venture model across 8 global offices in Germany (Ludwigsburg, Berlin), Croatia (Zagreb), China (Shanghai, Beijing), Spain (Barcelona), the United States (Palo Alto), and Israel (Tel Aviv), employing 600+ experts. The company runs SAFe (Scaled Agile Framework) and maintains wholly-owned subsidiaries in the USA, Spain, Croatia, and Israel, plus co-operated venture activities through Porsche Ventures and a company builder initiative called Forward 31. A multilingual Customer Relations Hub serves Porsche customers across Europe and the Middle East from Barcelona, Berlin, and Zagreb.

Commercially, Porsche Digital is a captive B2B unit with revenue flowing through intercompany transfer from Porsche AG; no external pricing, ARR, or revenue figures are publicly disclosed. The company's GTM is enterprise field sales directed at Porsche AG's vehicle development, sales, and marketing organizations, with products distributed through the Porsche app, dealer display systems, desktop configurators, and the Porsche digital marketplace. The company holds ISO 27001-aligned security obligations under its data processing agreements, is GDPR-compliant via Article 28 Data Processing Agreements with EU Standard Contractual Clauses, and operates a formal whistleblower and human rights grievance framework aligned with Porsche Group standards.

Name

Porsche Digital

Legal name

Porsche Digital GmbH

Website

https://porsche.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Porsche Digital is the wholly-owned digital technology subsidiary of Porsche AG, developing connected vehicle services, mobile apps, and AI-powered digital products for Porsche customers worldwide across 8 global offices and 600+ experts.

Ownership category

akta.pro rank

Product category

Automotive Digital Solutions

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Automotive software development
• Connected vehicle services
• In-vehicle infotainment
• Digital mobility platforms
• Automotive data analytics

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Products and Services for Porsche AG: As a wholly-owned subsidiary of Porsche AG, Porsche Digital develops digital products and services that enrich customer digital lives in and around vehicles. Revenue flows through integration with Porsche's vehicle sales and after-sales services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Porsche Digital develops digital products, software platforms, and connected vehicle services for Porsche AG and its customers. It builds the My Porsche mobile application, interactive vehicle visualization tools, AI and data science capabilities, in-car infotainment solutions, and digital sales platforms that integrate into Porsche's vehicle sales channels, dealer operations, and after-sales services.

Product overview

Porsche Digital is the technology and digital unit of Porsche AG, founded in 2016, operating as a platform-plus-products organization with over 600 experts across 8 global offices. The portfolio centers on core vehicle-related products including the My Porsche App (mobile vehicle interaction with remote access, climate control, and service scheduling), Apple CarPlay Integration (in-vehicle infotainment control), Car Sales (digital marketplace), and KI & Data Science (AI/data science capabilities). Supporting products include VIN Art (vehicle portrait configurator) and the Interactive Vehicle Visualization Platform (3D/2D phototrealistic configurator built on Unreal Engine). The Customer Relations Hub provides multilingual support from Barcelona, Berlin, and Zagreb. Porsche Digital Campus functions as a global innovation network, while Forward 31 Company Builder identifies digital business opportunities. The company works with SAFe agile methodology and emphasizes sustainability across operations.

Differentiator

Problem solved

Functional benefit

Brands

• Forward 31: Company builder program that supports entrepreneurs and visionaries in building digital business models.
• Porsche Ventures
• My Porsche App
• VIN Art
• Customer Relations Hubs

Products and services

• My Porsche App Mobile application serving as the central digital touchpoint for Porsche customers to interact with their vehicles, access services, and manage connected car functionality.
• Apple CarPlay Integration Custom Apple CarPlay integration delivering a tailored infotainment experience for Porsche drivers with native vehicle data and brand-specific UI elements.
• VIN Art Digital vehicle configurator tool that turns a vehicle identification number into a personalized, interactive digital art representation of a customer's specific Porsche.
• Car Sales Digital sales platform enabling online vehicle purchase and configuration flows integrated into Porsche's sales channels and dealer network.
• KI & Data Science AI and machine learning capabilities and data science services that power personalization, predictive analytics, and intelligent features across Porsche's digital products.
• Interactive Vehicle Visualization Platform Real-time 3D vehicle visualization platform built on Unreal Engine that delivers interactive, photorealistic digital showroom and configurator experiences for Porsche dealers and customers.
• In-Car Solutions Software solutions delivered inside Porsche vehicles covering infotainment, connectivity, and in-cabin digital experiences for drivers and passengers.
• Connected Vehicle Services Backend services enabling vehicle connectivity, telematics, remote features, and over-the-air capabilities for Porsche's connected car fleet.

Quantifiable outcome

• Interactive vehicle visualization platform increases website traffic, dwell time, and average vehicle value in configurators

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MHPcoreTechnology or Integration · 12 November 2025MHP partnered with Porsche Digital to develop the interactive 3D/2D vehicle visualization platform for the Cayenne Electric and Cayenne Turbo Electric. MHP contributed to the development of this photorealistic real-time vehicle configuration system.
• Epic GamescoreTechnology or IntegrationEpic Games' Unreal Engine provides the technology foundation for Porsche's interactive vehicle visualization platform, enabling photorealistic quality in real-time across digital touchpoints.
• AWScoreTechnology or IntegrationAmazon Web Services provides cloud infrastructure hosting for the vehicle visualization platform, enabling real-time processing and delivery across multiple digital touchpoints.
• InfinumcoreStrategic or Co-development PartnerInfinum was the joint venture partner that co-founded Porsche Digital Croatia in 2020. The partnership has since evolved as Porsche Digital Croatia became an independent subsidiary.
• Forward 31minorStrategic or Co-development PartnerForward 31 is Porsche Digital's company builder initiative that searches for entrepreneurs and visionaries to build and expand digital business models.
• Porsche AGcoreStrategic or Co-development PartnerPorsche Digital operates as a 100% subsidiary of Porsche AG, serving as the essential strategic partner for digital transformation. Develops products in close collaboration with Porsche's vehicle development, sales, and marketing teams.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• CARIAD: Volkswagen Group's automotive software subsidiary. Direct peer because it serves the same function as Porsche Digital — building infotainment, connected vehicle, and ADAS software — but for the broader VW Group rather than Porsche alone. CARIAD's challenges (and recent restructuring) provide a useful comparison point for captive OEM software unit economics.
• Mercedes-Benz Tech Innovation: Mercedes-Benz Group's technology and digital subsidiary, focused on in-vehicle software, connected services, and digital customer experiences. Direct peer because it serves the same captive role for another premium German OEM, with comparable product scope (infotainment, connected services, digital marketplace).
• BMW Group Digital & IT: BMW's internal digital and IT organization developing connected vehicle services, infotainment, and digital customer experiences for BMW, MINI, and Rolls-Royce. Direct peer because it operates the same captive digital-unit model for a premium German OEM competing head-to-head with Porsche.
• Polestar: Premium electric vehicle OEM owned by Volvo Cars (with Geely affiliation) that has built its own integrated digital and software stack including infotainment and connected services. Direct peer because it competes with Porsche in the premium EV segment and runs an in-house software/digital model for its vehicles.

Broad incumbents

• Harman International (Samsung): Samsung-owned automotive technology supplier providing infotainment systems, connected car solutions, telematics, and ADAS to OEMs at scale. Broad incumbent because it sells similar underlying technology to Porsche Digital but as a tier-1 supplier across multiple OEMs rather than as a captive unit.
• Aptiv: Global automotive technology supplier of advanced electronics, infotainment, and connected vehicle solutions. Broad incumbent because it provides overlapping capabilities (in-vehicle infotainment, connected services, electrical architecture) as part of a broader portfolio sold across the auto industry.
• Continental Automotive: Tier-1 automotive supplier of vehicle electronics, infotainment, telematics, and connected services. Broad incumbent because it provides overlapping technology (human-machine interface, telematics, connected vehicle) sold commercially across the auto industry, including to premium OEMs.

Emerging players

• Cerence: Specialist AI provider for automotive in-cabin experiences including voice, gesture, and conversational AI. Emerging player because it focuses on one specific capability (AI-driven in-vehicle interaction) that overlaps with Porsche Digital's KI & Data Science and voice-based interface work, and is sold commercially to OEMs.
• Elektrobit: Automotive software specialist providing embedded UI, connected vehicle services, and AUTOSAR solutions to OEMs and tier-1s. Emerging player because it builds underlying automotive software that competes with the infotainment and connected services capabilities Porsche Digital develops in-house.
• BlackBerry QNX: Provider of safety-certified embedded operating systems and middleware for automotive infotainment, ADAS, and digital cockpits. Emerging player because it supplies foundational software that competes with what Porsche Digital and its parent choose between in-house development versus licensing for vehicle electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/porsche-digital
• Instagraminstagram.com/porschedigital
• Xx.com/porschedigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Digital