UncommonGoods
UncommonGoods is a Brooklyn-based DTC e-commerce retailer founded in 1999 that sells curated, handmade, and personalized gifts and home goods directly to consumers through uncommongoods.com, targeting gift buyers across North America with both one-time product sales and an annual membership program.
- Company typePrivate
- Founded1999
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What UncommonGoods does
UncommonGoods is a Brooklyn-based, privately held direct-to-consumer e-commerce retailer founded in 1999 by Dave Bolotsky, who continues to serve as founder and CEO. The company operates exclusively through its own website, uncommongoods.com, selling a curated catalog of unique, handmade, personalized, and often exclusive gifts and lifestyle products spanning home and garden, kitchen and bar, jewelry, and experiences. Its assortment includes in-house Uncommon Originals designs (e.g., Birth Month Flower Printed Glass, Bad Dog Wisdom Tumblers), officially licensed collegiate glassware for 60+ universities and NHL glassware for all 32 teams, and handmade items developed in collaboration with a global network of independent makers.
The business operates a hybrid revenue model: the majority of revenue is generated through one-time product sales at price points ranging from approximately $17 to $395, supplemented by the Uncommon Perks subscription membership program ($24.90 annually, with a free trial option) that provides free shipping, periodic 10% promotional discounts, and annual promo codes. The company also offers corporate gifting services and a growing portfolio of virtual experiential products such as live mixology classes. The underlying technology is a standard e-commerce retail platform with personalization configuration, a gift finder tool, and product customization workflows, though no proprietary AI or platform differentiation is disclosed.
UncommonGoods targets individual consumer gift buyers seeking distinctive items for birthdays, holidays, weddings, and corporate occasions, alongside secondary segments of home/garden enthusiasts and collegiate/sports collectors. The company maintains a multi-channel marketing approach spanning gift guide content placements in Billboard and USA Today, YouTube creator sponsorships, and earned media coverage positioning it as a sustainability-focused, B-Corp-aligned alternative to mass-market e-commerce platforms. Headcount stands at 101-250 employees with no disclosed institutional funding, M&A activity, or revenue figures.
UncommonGoods firmographics
Firmographics- Name
- UncommonGoods
- Website
- https://uncommongoods.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UncommonGoods is a Brooklyn-based DTC e-commerce retailer founded in 1999 that sells curated, handmade, and personalized gifts and home goods directly to consumers through uncommongoods.com, targeting gift buyers across North America with both one-time product sales and an annual membership program.
- Ownership category
- akta.pro rank
UncommonGoods industry classification
Industry- Product category
- Online Gift Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)
- akta.pro primary industry
- General Variety & Household Basics Stores (CRAGAJAH)
- akta.pro secondary industry
- Luxury Gifting & Seasonal Collections (CRAKAFAK)
Keywords
Where UncommonGoods is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UncommonGoods business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: UncommonGoods generates revenue primarily through one-time product sales of unique, handmade, and personalized items including glassware, garden tools, home decor, jewelry, and experiences.
- Uncommon Perks Membership: Annual membership program offering free shipping, 10% discounts during promotional periods, and exclusive deals. Memberships range from free trial to $24.90 annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various product price points across categories |
| Subscription | Annual | Uncommon Perks Membership - Free trial and paid tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
UncommonGoods product offering
Product offeringCore offering
UncommonGoods operates an online e-commerce store that curates and sells unique, handmade, and personalized gifts and lifestyle products — including drinkware, garden tools, home décor, jewelry, and experiential classes — sourced from independent makers and artists. The company combines proprietary exclusive designs with offerings from third-party makers and holds licenses for collegiate and professional sports merchandise.
Product overview
UncommonGoods is an online e-commerce marketplace specializing in curated unique, unusual, and creative gifts and lifestyle products. The product portfolio spans multiple categories including home & garden, kitchen & bar, jewelry, and experiences. Key products include the Birth Month Flower Printed Glass, Whiskey Making Kit, College Cityscape glassware collection (wine glasses, rocks glasses, and can-shaped glasses), Urban Map Glass, and Bad Dog Wisdom Tumblers. The company offers customizable and personalized products, a free Uncommon Perks membership program providing free shipping and discounts, and experiential products like the DIY Whiskey Blends and Cocktails Class. Garden products include the Owl Watering Can, Copper Rain Gauge, Arm-Protecting Garden Gloves, and Blooming Floral Ergonomic Gardener's Apron. Drinkware options range from shatterproof outdoor glasses to licensed collegiate and professional sports-themed glassware.
Differentiator
Problem solved
Functional benefit
Products and services
- Birth Month Flower Printed Glass
Companies that use UncommonGoods
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
UncommonGoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UncommonGoods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- YouTube Creators/InfluencersminorUncommonGoods partners with YouTube content creators for sponsored video content, reaching engaged audiences through short-form sponsored videos on platforms like YouTube.
- Independent Makers and ArtistscoreUncommonGoods collaborates with independent makers and artists worldwide to create unique handmade products. Makers include Vincent and Leon Horst (whiskey making kits), Leslie Thompson (college glassware), Arra David and Anne Johnson (granite products), and others who design and craft exclusive items.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
UncommonGoods competitors and assessment
Company assessmentDirect peers
- Minted: Minted runs a curated marketplace for design-led personalized stationery, art, and home decor from independent artists. Comparable in exclusive maker relationships, personalization, and D2C gift positioning targeting aesthetic-driven consumers.
- Etsy: Etsy operates a direct-to-consumer marketplace of handmade, vintage, and personalized goods from independent makers — the closest one-to-one competitor to UncommonGoods' curated unique-gift catalog. Both platforms monetize maker-sourced, customizable products aimed at gift buyers.
- Food52: Food52 is a curated D2C e-commerce platform for kitchen, home, and entertaining goods sourced from independent makers and small brands. Overlaps with UncommonGoods on home & garden, kitchen & bar categories and on the curated artisan marketplace model.
- Personalization Mall: Personalization Mall is a D2C retailer specializing in fully personalized and engraved gifts. Directly comparable on customization, gift-occasion targeting, and consumer-facing e-commerce positioning.
- Zazzle: Zazzle is a custom-on-demand marketplace for personalized gifts, apparel, and home goods. Directly comparable on personalization technology, gift-occasion emphasis, and maker/designer community model.
- 1-800-Flowers.com: 1-800-Flowers.com is a D2C gift retailer across occasions (birthday, holiday, corporate). Strongly comparable on gift-occasion targeting, corporate gifting services, and emotional/curated gifting positioning.
Broad incumbents
- Crate & Barrel: Crate & Barrel operates a multi-category home and entertaining retailer, both in stores and D2C. Comparable on kitchen & bar, home, and gifting categories, though focused on mainstream rather than artisan/maker-sourced goods.
- Anthropologie: Anthropologie (part of URBN) sells curated lifestyle, home, and gift assortments with an artisan/aesthetic positioning. Overlaps with UncommonGoods on home goods, kitchen & bar, and gift-giving, but at a premium price point and with a much larger brand footprint.
- Amazon Handmade: Amazon Handmade is Amazon's handmade and artisan storefront, leveraging Amazon's scale and Prime fulfillment. Competes with UncommonGoods in the same unique/personalized gift category but operates as part of a much broader marketplace.
Regional players
- Uncommon Objects: Uncommon Objects is an Austin, TX-based brick-and-mortar vintage/curated gift retailer. Comparable in the curated unusual-gift concept and brand language, but primarily serves a regional Austin audience rather than competing nationally via e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UncommonGoods social profiles
Digital presenceUncommonGoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
UncommonGoods leadership team
Management profileNumber of profiles
Profiles1 record
UncommonGoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UncommonGoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UncommonGoods
What does UncommonGoods do?
UncommonGoods operates an online e-commerce store that curates and sells unique, handmade, and personalized gifts and lifestyle products — including drinkware, garden tools, home décor, jewelry, and experiential classes — sourced from independent makers and artists. The company combines proprietary exclusive designs with offerings from third-party makers and holds licenses for collegiate and professional sports merchandise.
Is UncommonGoods a public or private company?
UncommonGoods is a private company. It is classified as unknown and is currently operating.
When was UncommonGoods founded?
UncommonGoods was founded in 1999. It employs 101 to 250 people.
Where is UncommonGoods based?
UncommonGoods is headquartered in Brooklyn, United States, in the North America region.
How does UncommonGoods make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are uncommon Perks Membership.
Who are UncommonGoods's main competitors?
Direct peers on record are Minted, Etsy, Food52, Personalization Mall, Zazzle and 1-800-Flowers.com. Broad incumbents are Crate & Barrel, Anthropologie and Amazon Handmade. Uncommon Objects is listed as a regional player.
Does UncommonGoods have an API?
No public API is recorded for UncommonGoods.
What industry is UncommonGoods in?
UncommonGoods's product category is Online Gift Retail. Its primary akta.pro industry code is CRAGAJAH, General Variety & Household Basics Stores, with a secondary code of CRAKAFAK, Luxury Gifting & Seasonal Collections. Its NAICS code is 459420 and its SIC code is 5940.