SmartGift
SmartGift is a corporate gifting platform and wholly-owned subsidiary of 1-800-Flowers.com that enables enterprises to send curated gift collections where recipients choose their preferred item, integrating with Slack, Teams, Salesforce, HubSpot, and HRIS systems.
- Company typePublic
- Founded1976
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartGift does
SmartGift is a Brooklyn-founded corporate gifting platform that operates as a wholly-owned subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR). The company provides an AI-assisted gifting SaaS platform that enables businesses to send curated gift collections to recipients who then personally select their preferred item — a recipient-choice model designed to eliminate the traditional waste and dissatisfaction of corporate gifting. Underlying capabilities include a machine-learning recommendation engine built on a 'gift graph' of recipient preferences and feedback, address-less delivery technology that removes the need for physical addresses, and automation programs tied to HRIS and CRM events such as birthdays, work anniversaries, and deal closures.
The platform is delivered through three go-to-market motions: a self-serve freemium product-led growth channel on smartgift.com, an enterprise field sales motion with SSO and PunchOut procurement integration, and listings in integration marketplaces such as Microsoft Teams. Native integrations span 20+ enterprise systems across communication (Slack, Teams, LinkedIn, Outlook, Gmail, Zoom), CRM and marketing automation (Salesforce, HubSpot, Marketo, Pardot, Outreach), HRIS (BambooHR, Gusto, Namely, Zenefits, workjam, betterworks), and identity (Okta, G Suite).
The revenue model combines freemium access — the platform is free to use — with transactional economics from gift purchases plus taxes and shipping, supplemented by potential enterprise fees for SSO, PunchOut setup, and dedicated support. Catalog scale is inherited from the parent's 40+ brand portfolio (Harry & David, Cheryl's Cookies, Shari's Berries, Personalization Mall, Things Remembered, Simply Chocolate, and others) and global delivery infrastructure spanning 100+ countries. Primary customer segments are enterprise HR teams (employee recognition, onboarding, milestones) and sales/marketing teams (client appreciation, prospect engagement, deal-closing), with a secondary use case in customer loyalty programs.
SmartGift firmographics
Firmographics- Name
- SmartGift
- Legal name
- 1-800-Flowers.com, Inc.
- Website
- https://smartgift.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartGift is a corporate gifting platform and wholly-owned subsidiary of 1-800-Flowers.com that enables enterprises to send curated gift collections where recipients choose their preferred item, integrating with Slack, Teams, Salesforce, HubSpot, and HRIS systems.
- Ownership category
- akta.pro rank
SmartGift industry classification
Industry- Product category
- Corporate Gifting Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where SmartGift is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartGift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Gift Transaction Revenue: Platform is free to use; revenue generated from the cost of gifts purchased plus applicable taxes and shipping fees. Some items qualify for free shipping.
- Enterprise Platform Fees: Potential additional fees for enterprise features including SSO integration, punchout catalog setup, and dedicated support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access with pay-for-gifts model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SmartGift product offering
Product offeringCore offering
SmartGift operates an AI-powered corporate gifting platform that enables businesses to send curated gift collections to recipients, who then personally choose their preferred item from the options provided. The platform features address-less delivery technology, AI-assisted gift recommendations, and deep integrations with workplace tools such as Microsoft Teams, Slack, and Salesforce. Operating as a wholly-owned subsidiary of 1-800-Flowers.com, Inc., it leverages the parent's portfolio of 40+ global brands and delivery infrastructure across 100+ countries.
Product overview
SmartGift operates as a platform company with two core products: SmartGift for Business (the primary business gifting platform) and Hero (an engagement platform for corporate rewards and recognition). These platforms are supplemented by several add-on modules including the Microsoft Teams app, eGift Cards, Custom Branded Gifts, Curated Gift Collections, Global Gifting, Automation Programs, and Custom Greeting Cards. The platform leverages AI-assisted gift recommendations and address-less gifting technology, powered by a network of 40+ top global brands from the 1-800-Flowers family including Harry & David, Shari's Berries, Cheryl's Cookies, Simply Chocolate, and others. SmartGift for Business is free to use with pay-as-you-go gift purchasing, while Hero is a separate engagement platform also powered by SmartGift technology in partnership with 1-800-Flowers.com.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartGift for Business State-of-the-art business gifting platform with AI-assisted gift recommendations, personalized and easily automated sends. Enables sending gift collections where recipients choose their favorite item, with address-less delivery. Used by enterprise HR, sales, and marketing teams for employee recognition, client appreciation, and prospect engagement.
- Hero Engagement platform for corporate gifting that simplifies office rewards and recognition. Uses machine learning and AI for gift recommendations, address-less gifting, and real-time delivery into Slack, Zoom, Meet, or Teams events.
- eGift Cards Digital gift cards allowing recipients to choose experiences from top brands including food delivery, ride-share, coffee, airline and vacation rentals, and concert tickets. Values range from $5 to $1,000 and can be redeemed in over 85 countries.
- Custom Branded Gifts Custom branding service for cookie tins featuring company logos, with access to over 10,000 quality personalized items through Personalization Mall and Things Remembered including wine chillers, cutting boards, and blankets.
- Custom Greeting Cards Custom greeting cards allowing users to choose from thousands of premium designs by independent artists, personalize with their message, and have the cards printed and delivered.
- Scharffen Berger Gifts Premium chocolate gifts from Scharffen Berger, added to the SmartGift portfolio following 1-800-Flowers.com's acquisition of Things Remembered.
Quantifiable outcome
- Recipients are 3x more likely to be satisfied with a gift they chose themselves versus one that was preselected
- +1 more outcomes
Companies that use SmartGift
Customer profileSegments3 records
Ideal customer profiles2 records
SmartGift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature4 records
SmartGift partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- 1-800-Flowers.com, Inc.flagship1-800-Flowers.com, Inc. is the parent company of SmartGift. The partnership enables SmartGift to leverage 1-800-Flowers.com's 45+ years of gifting expertise, established supply chain relationships with 40+ global brands, and global delivery infrastructure to 100+ countries. SmartGift operates as a white-label corporate gifting solution under the 1-800-Flowers.com portfolio.
- Microsoft TeamscoreSmartGift is available as an app in the Microsoft Teams marketplace, allowing enterprise customers to access the gifting platform directly within their Teams workflow. This integration enables HR and sales teams to send gifts without leaving their communication environment.
- SlackcoreIntegration with Slack workplace communication platform enabling gift sending and recipient notifications directly through Slack channels
- SalesforcecoreCRM integration enabling sales and marketing teams to incorporate gifting into customer relationship workflows and track gift activity against CRM records
- HubSpotcoreIntegration with HubSpot marketing and sales platform for automated gifting workflows tied to marketing campaigns and sales activities
- BambooHRcoreHRIS integration enabling automated employee recognition gifting tied to HR events such as anniversaries, birthdays, and milestones
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SmartGift competitors and assessment
Company assessmentDirect peers
- Reachdesk: B2B gifting and direct mail platform focused on sales and marketing teams with deep CRM integrations (Salesforce, HubSpot, Outreach). Highly comparable to SmartGift's sales-and-marketing GTM motion.
- Snappy: Recipient-choice digital gifting platform for employee recognition, client appreciation, and sales incentives. Directly comparable recipient-choice model and enterprise SaaS positioning.
- SwagUp: Corporate swag and branded merchandise platform with automation and integrations. Comparable in branded-gifting and HRIS-triggered send capabilities for distributed workforces.
- Loop & Tie: Sustainable corporate gifting platform offering curated gift collections where recipients choose their preferred item. Comparable recipient-choice model and B2B positioning, with a focus on sustainability.
- Alyce: AI-driven direct mail and gifting platform for B2B sales and marketing teams with deep marketing automation integrations. Overlaps on address-less delivery and sales-team GTM.
- Goody: Modern corporate gifting and recognition platform with native Slack, Teams, and HRIS integrations, plus recipient-choice gifting. Competes head-to-head with SmartGift in the same HR and sales workflows.
- Sendoso: Direct corporate gifting platform offering address-less sending, integrations with CRM/Slack/Teams, and an AI-powered gifting engine. Closest comparable in product, integrations footprint, and target buyer (sales/marketing/HR).
Emerging players
- Apres: Peer-to-peer employee recognition and gifting platform embedded in Slack and Teams. Adjacent to SmartGift in employee-appreciation use case, with a stronger P2P/recognition angle.
- Caroo: Corporate gifting and employee care platform focused on employee onboarding, recognition, and swag. Comparable employee-experience use cases but with a stronger swag fulfillment emphasis.
- CorporateGift.com: B2B corporate gifting platform with curated brand catalogs and recipient-choice options. Competes in the same HR/sales gifting category with a smaller footprint than SmartGift.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartGift social profiles
Digital presenceSmartGift financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartGift leadership team
Management profileNumber of profiles
Profiles1 record
SmartGift subsidiaries and ownership
Company hierarchySubsidiaries14 records
SmartGift funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartGift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartGift
What does SmartGift do?
SmartGift operates an AI-powered corporate gifting platform that enables businesses to send curated gift collections to recipients, who then personally choose their preferred item from the options provided. The platform features address-less delivery technology, AI-assisted gift recommendations, and deep integrations with workplace tools such as Microsoft Teams, Slack, and Salesforce. Operating as a wholly-owned subsidiary of 1-800-Flowers.com, Inc., it leverages the parent's portfolio of 40+ global brands and delivery infrastructure across 100+ countries.
Is SmartGift a public or private company?
SmartGift is a public company. It is classified as corporate owned and is currently operating.
When was SmartGift founded?
SmartGift was founded in 1976. It employs 11 to 50 people.
Where is SmartGift based?
SmartGift is headquartered in Brooklyn, United States, in the North America region.
How does SmartGift make money?
Two revenue lines are on record. Gift Transaction Revenue is the primary driver. The others are enterprise Platform Fees.
Who are SmartGift's main competitors?
Direct peers on record are Reachdesk, Snappy, SwagUp, Loop & Tie, Alyce, Goody and Sendoso. Emerging players are Apres, Caroo and CorporateGift.com.
Does SmartGift have an API?
No public API is recorded for SmartGift.
What industry is SmartGift in?
SmartGift's product category is Corporate Gifting Platform. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 51321 and its SIC code is 7372.