Liquidly
Liquidly is a New York fintech operating a FINRA-regulated (Liquidly IAS, LLC) marketplace that provides liquidity for private fund assets via primary offerings and secondary trading. It serves fund managers, buyer investors, and seller investors through a gated, transaction-fee platform.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Liquidly does
Liquidly is a New York-based financial technology company founded in 2018 that operates a marketplace providing liquidity for interests in private funds and other illiquid assets. The company cites an addressable opportunity of over $13.1 trillion in private fund AUM (H1 2023) and a secondary market that has grown over 2x in four years, and positions its platform as infrastructure commensurate to those locked-up assets. Broker-dealer activities are conducted through Liquidly IAS, LLC, a FINRA-registered broker-dealer and SIPC member, which provides the regulatory standing required to facilitate primary offerings and secondary trading of private fund securities.
The platform consists of the public Liquidly website (www.liquidly.com) for prospective participants and Liquidly Pro (demo.liquidly.com), an authenticated environment where approved users access accounts to transact. Functionally, the platform standardizes the secondary market workflow through centralized permissioning, standardized diligence materials, market activity data, and technology-enabled execution. It serves three user types: Fund Managers (who gain a liquidity option for LPs, capital-raising channels, and the ability to structure longer-lock or permanent capital vehicles), Buyer Investors (sophisticated investors seeking access to permissioned private fund assets), and Seller Investors (existing fund participants seeking partial or full exits). The platform is gated: prospective participants must request access and be approved before transacting.
Liquidly monetizes through transaction fees on its broker-dealer platform, with no public pricing or subscription tiers disclosed. Distribution is direct and sales-led, supported by a LinkedIn presence and a website funnel anchored on 'Request Access.' The company is privately held, has 11-50 employees, and discloses one dated capital event (Portage Ventures, 2023). Ecosystem partners displayed publicly include Amtrust Financial, Anthemis, Portage Ventures, and Village Global.
Liquidly firmographics
Firmographics- Name
- Liquidly
- Legal name
- Liquidly, Inc.
- Website
- https://liquidly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquidly is a New York fintech operating a FINRA-regulated (Liquidly IAS, LLC) marketplace that provides liquidity for private fund assets via primary offerings and secondary trading. It serves fund managers, buyer investors, and seller investors through a gated, transaction-fee platform.
- Ownership category
- akta.pro rank
Liquidly industry classification
Industry- Product category
- Private Fund Secondary Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (5232)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service) (FSAPADAI)
- akta.pro secondary industries
- Liquidity Aggregation & Smart Order Routing (FSADAJAD), Liquidity Provisioning & Principal Trading (Bank/Dealer) (FSACANAI)
Keywords
Where Liquidly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liquidly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction Fees: Liquidly operates a proprietary trading platform for primary offerings and secondary trading of interests in private funds. As a broker-dealer (Liquidly IAS, LLC), the company generates revenue through facilitating transactions in private fund assets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Liquidly product offering
Product offeringCore offering
Liquidly operates a proprietary trading platform that enables primary offerings and secondary trading of interests in private funds and other illiquid assets. Broker-dealer services are delivered through Liquidly IAS, LLC, a FINRA-registered broker-dealer and SIPC member, providing a regulated marketplace where fund managers, buyer investors, and seller investors can transact interests in private funds with standardized diligence, permissioning, and execution infrastructure.
Product overview
Liquidly offers a unified financial technology platform consisting of the Liquidly Platform (for general access) and Liquidly Pro (for registered users), enabling liquidity for illiquid private fund assets through a secondary marketplace. The platform serves Fund Managers, Buyer Investors, and Seller Investors, facilitating secondary liquidity, capital raising, and longer-lock fund structures.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquidly Platform
Quantifiable outcome
- Secondary market for private fund assets has grown over 2x in 4 years
- +1 more outcomes
Companies that use Liquidly
Customer profileSegments4 records
Ideal customer profiles3 records
Liquidly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liquidly partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights7 records
Liquidly competitors and assessment
Company assessmentDirect peers
- Hiive: Private market secondaries marketplace focused on providing liquidity for private company shares. Competes directly with Liquidly in the secondary trading space for illiquid private securities and fund interests.
- Forge Global: Forge is a leading marketplace for private company secondary transactions, providing liquidity solutions for private securities. It directly competes with Liquidly in the private fund/asset secondary space and serves similar institutional and accredited investor clients.
- Nasdaq Private Market: Operates a regulated platform for secondary trading of private company and fund interests. Directly comparable to Liquidly in facilitating private fund secondary transactions with FINRA-registered infrastructure targeting institutional clients.
- EquityZen: Platform providing access to pre-IPO and private company shares through secondary transactions. Directly comparable as a marketplace connecting buyers and sellers of illiquid private fund and company interests, targeting similar sophisticated investor segments.
- Zanbato: Operates an institutional alternative trading system (ATS) for private company stock transactions. Directly comparable as a regulated secondary trading venue for illiquid private securities.
Emerging players
- Moonfare: Digital platform enabling access to top-tier private equity funds with lower minimums. Has overlapping secondary market relevance and shares Liquidly's mission of democratizing access to illiquid private fund assets.
- Securitize: Tokenization platform enabling digital securities issuance and secondary trading. Adjacent player in private market liquidity, with partial overlap to Liquidly's mission of bringing infrastructure to illiquid assets.
- tZERO: Alternative trading system and blockchain-focused securities platform. Provides secondary trading infrastructure for private securities with partial overlap to Liquidly's regulated marketplace model.
Broad incumbents
- Carta: Dominant cap table management and private market infrastructure platform that has expanded into secondary trading and liquidity services. A broad incumbent offering overlapping capabilities with Liquidly's secondary market focus but with much larger scale and broader product portfolio.
Regional players
- Spartan Capital: Broker-dealer with focus on private placements and secondary market transactions. Operates in adjacent regulatory and functional space to Liquidly IAS, providing comparable broker-dealer services for private securities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Liquidly social profiles
Digital presenceLiquidly compliance and trust
Trust signalCompliance3 records
Liquidly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquidly leadership team
Management profileNumber of profiles
Profiles1 record
Liquidly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquidly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquidly
What does Liquidly do?
Liquidly operates a proprietary trading platform that enables primary offerings and secondary trading of interests in private funds and other illiquid assets. Broker-dealer services are delivered through Liquidly IAS, LLC, a FINRA-registered broker-dealer and SIPC member, providing a regulated marketplace where fund managers, buyer investors, and seller investors can transact interests in private funds with standardized diligence, permissioning, and execution infrastructure.
Is Liquidly a public or private company?
Liquidly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Liquidly founded?
Liquidly was founded in 2018. It employs 11 to 50 people.
Where is Liquidly based?
Liquidly is headquartered in New York, United States, in the North America region.
How does Liquidly make money?
One revenue line is on record: platform Transaction Fees.
Who are Liquidly's main competitors?
Direct peers on record are Hiive, Forge Global, Nasdaq Private Market, EquityZen and Zanbato. Emerging players are Moonfare, Securitize and tZERO. Carta is listed as a broad incumbent. Spartan Capital is listed as a regional player.
Does Liquidly have an API?
No public API is recorded for Liquidly.
What industry is Liquidly in?
Liquidly's product category is Private Fund Secondary Trading Platform. Its primary akta.pro industry code is FSAPADAI, Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service), with a secondary code of FSADAJAD, Liquidity Aggregation & Smart Order Routing. Its NAICS code is 5231 and its SIC code is 6211.