Kleer
Kleer (Clerri) is a cloud-based dental membership plan software platform enabling practices, groups, and DSOs to administer subscription dental plans as an alternative to insurance, with direct PMS-integrated enrollment and billing, serving 20,000+ dentists and 9 of the top 10 DSOs across the US.
- Company typePrivate
- Founded2017
- HeadquartersWayne, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kleer does
Kleer, doing business as Clerri and operated by Clerri LLC (Texas, USA), is a cloud-based dental membership plan software platform founded in 2017. The platform enables dental practices, group practices, and dental support organizations (DSOs) to design, launch, and administer in-office subscription membership plans as an alternative to traditional dental insurance, targeting the 100M+ uninsured and underinsured Americans. The core product, the Clerri Care Membership Platform, automates enrollment, billing, renewals, communications, and payments; Clerri Bridge extends the platform with deep, single-click integration into multiple practice management systems so that membership opportunities surface directly in the practice's existing scheduling view.
The company monetizes via quote-based subscription pricing paid by practices (an illustrative plan is $33.25/month for adult preventive coverage with 20-25% discounts on restorative care) and operates a hybrid go-to-market: enterprise field sales for DSOs and large groups, and inside sales with 15-minute walkthroughs and self-service onboarding for independent practices. Channel assets include content marketing, webinars, industry events, customer case studies, and active social presence (LinkedIn, Facebook, Instagram, YouTube). The company claims penetration of 20,000+ dentists across all 50 states, 5,000+ independent practices, 200+ group practices/DSOs, and 9 of the top 10 DSOs including Heartland Dental, Smile Brands, TAG - The Aspen Group, GEN4 Dental Partners, and MB2 Dental.
Operating status is active with 11-50 employees, and the firm is privately held with no disclosed funding rounds or parent company. Compliance posture includes HIPAA, SOC 2 Type I, and PCI DSS certifications. In October 2025, Clerri announced an expansion of the platform via AI and data analytics packages targeted for early 2026, and in February 2026 announced a partnership with Young Dental Health Center to deploy a membership plan directly to patients in Upland, California.
Kleer firmographics
Firmographics- Name
- Kleer
- Legal name
- Clerri LLC
- Website
- https://kleer.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kleer (Clerri) is a cloud-based dental membership plan software platform enabling practices, groups, and DSOs to administer subscription dental plans as an alternative to insurance, with direct PMS-integrated enrollment and billing, serving 20,000+ dentists and 9 of the top 10 DSOs across the US.
- Ownership category
- akta.pro rank
Kleer industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Kleer is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kleer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Membership Fees: Dental practices pay subscription fees to access the Clerri platform for managing membership plans. The platform handles enrollment, billing, renewals, and payment processing for patient membership plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Adult Membership Plan - $33.25/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Kleer product offering
Product offeringCore offering
Kleer (now operating as Clerri) provides a cloud-based dental membership plan platform that enables dental practices, group practices, and Dental Support Organizations (DSOs) to design, implement, and manage subscription-based dental care plans for uninsured and underinsured patients. The platform integrates directly into Practice Management Systems (PMS) so staff can display savings and enroll patients in a single click, and automates enrollment, billing, renewals, communications, and payments while eliminating traditional insurance paperwork.
Product overview
Clerri offers a unified dental membership platform with two main products: Clerri Care Membership Platform (the core platform for creating and managing subscription-based dental plans) and Clerri Bridge (a companion component). The platform enables DSOs, group practices, and independent dental offices to administer membership plans that provide patients with preventive care and discounts on restorative procedures, eliminating traditional insurance paperwork. The system integrates directly into practice management systems and automates enrollment, billing, renewals, communications, and payments.
Differentiator
Problem solved
Functional benefit
Brands
- Clerri Care Membership Platform: The company's core dental membership plan software platform that enables practices to create and manage subscription-based dental care plans.
- Clerri Bridge
Quantifiable outcome
- 76% more visits per patient on membership plans compared to cash-pay patients
- +4 more outcomes
Companies that use Kleer
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Kleer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kleer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Young Dental Health CenterminorYoung Dental Health Center in Upland, California launched an Adult Membership plan powered by Kleer. The plan offers subscription-based dental care at $33.25/month with preventive services and 20-25% discounts on restorative procedures. This partnership represents Kleer's direct-to-patient model enabling independent dental practices to offer membership plans.
Scale indicators8 records
Recent moves4 records
Expansion highlights5 records
Kleer competitors and assessment
Company assessmentEmerging players
- Overjet: AI-driven dental clinical and administrative platform — an emerging competitor that overlaps with Clerri's announced AI/NLP roadmap on revenue optimization and task automation for DSOs.
- Solutionreach: Patient engagement and membership platform for dental and vision practices, with membership/communication features that partially overlap Clerri's automation and retention value proposition.
- CareStack (Good Methods Global): Cloud practice management and patient engagement platform for dental groups and DSOs, competing for the same enterprise dashboard and workflow consolidation that Clerri supports via Bridge.
Direct peers
- Membersy: A direct competitor operating a dental membership plan platform with similar PMS integration and recurring subscription revenue model, serving DSOs and independent practices in the US.
- BoomCloud Apps: Dental membership plan software targeting DSOs and group practices with recurring billing, automated renewals, and reporting — overlapping Clerri's core offering and buyer profile.
- DentalHQ: Subscription-based membership plan software for dental practices, focused on patient retention and cash-pay production, competing head-to-head with Clerri for independent offices and DSOs.
Others
- Sunbit: Patient financing provider widely adopted by dental practices — adjacent because it competes for the same 'cash-pay, non-insurance' patient budget that Clerri's membership plans pull on.
- Denefits: Patient financing and membership plans for healthcare and dental practices — adjacent because it competes in the cash-pay membership/affordability layer that Clerri's platform enables.
Broad incumbents
- Henry Schein One: Dominant dental practice management software vendor (Dentrix, Eaglesoft) with the distribution and PMS reach to ship native membership tools — a broad incumbent that could undermine Clerri's integration moat.
- Curve Dental: Cloud-based dental practice management system serving tens of thousands of practices — a strategic adjacency/incumbent whose native PMS could threaten or complement Clerri's integration moat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kleer social profiles
Digital presenceKleer compliance and trust
Trust signalCompliance3 records
Kleer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kleer leadership team
Management profileNumber of profiles
Profiles1 record
Kleer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kleer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kleer
What does Kleer do?
Kleer (now operating as Clerri) provides a cloud-based dental membership plan platform that enables dental practices, group practices, and Dental Support Organizations (DSOs) to design, implement, and manage subscription-based dental care plans for uninsured and underinsured patients. The platform integrates directly into Practice Management Systems (PMS) so staff can display savings and enroll patients in a single click, and automates enrollment, billing, renewals, communications, and payments while eliminating traditional insurance paperwork.
Is Kleer a public or private company?
Kleer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kleer founded?
Kleer was founded in 2017. It employs 11 to 50 people.
Where is Kleer based?
Kleer is headquartered in Wayne, United States, in the North America region.
How does Kleer make money?
One revenue line is on record: subscription Membership Fees.
Who are Kleer's main competitors?
Emerging players on record are Overjet, Solutionreach and CareStack (Good Methods Global). Direct peers are Membersy, BoomCloud Apps and DentalHQ. Others are Sunbit and Denefits. Broad incumbents are Henry Schein One and Curve Dental.
Does Kleer have an API?
No public API is recorded for Kleer.
What industry is Kleer in?
Kleer's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 513210 and its SIC code is 7372.