SunTec India
SunTec India is a privately held, India-based IT and digital services company delivering AI-enabled data, eCommerce, digital engineering, ePublishing, photo editing, and digital marketing services to 8,530+ clients across 50 countries using a 1,500-person human-in-the-loop operating model.
- Company typePrivate
- Founded1999
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What SunTec India does
SunTec India (legal entity: SunTec Web Services Pvt. Ltd.) is a privately held, India-headquartered IT and digital services company founded in 1999 in New Delhi. With 1,500+ full-time professionals and a 95%+ client retention rate across 8,530+ clients in 50 countries, the company delivers six core service lines: Data Services (collection, enrichment, validation, annotation, and management for tech and AI platforms); eCommerce Services (store development, product data management, order workflows, listing optimization, and PPC campaigns across Shopify, Amazon, Walmart, eBay, and BigCommerce); Digital Engineering (cloud, mobility, AI, DevOps, IoT, and ML development); ePublishing Solutions (eBook conversion, ePub3 with WCAG accessibility compliance, XML/JATS, and journal publishing); AI-powered Photo Editing; and Digital Marketing (SEO, PPC, Amazon marketing, content, and social).
The operating model combines AI-enabled tooling with a human-in-the-loop delivery approach, supported by UiPath RPA, AI-assisted photo editing, automated survey coding, and intelligent document processing. Underlying technology integrations span Apollo, ZoomInfo, RocketReach, Clearbit, NeverBounce, and ZeroBounce for data operations, alongside standards compliance with JATS/NLM for PubMed, WCAG 2.2 AA and EPUB Accessibility 1.1 for accessible publishing, and DocBook/TEI/S1000D for XML/DTD design. SunTec India holds ISO/IEC 27001:2022, ISO 9001:2015, CMMI Level 3, SOC 2, HIPAA, and GDPR certifications, enabling work with regulated buyers.
The company monetizes primarily through professional services engagements (project-based, retainer, and dedicated-team models) with multi-year contracts, supplemented by managed services and volume-based pricing in ePublishing and mortgage BPO. Direct enterprise sales are supported by an extensive channel partner ecosystem (Shopify Partner, Amazon SPN, Amazon Ads Verified, Walmart Solution Provider, Microsoft Silver, AWS, Google Partner, nopCommerce Gold) and regional phone presence in the US (+1 585 283 0055) and UK (+44 203 514 2601). Named customers include Bose, PepsiCo, Honda, Panasonic, Pearson, Oxford University Press, Nielsen, Britannica, UNICEF, and WHO, spanning consumer electronics, CPG, automotive, publishing, market research, and public-sector verticals. Leadership comprises founder Rajesh Bhateja (CEO and Founder Director), Rohit Bhateja (Director-Digital), and VPs across web/mobile consulting, international sales, and technology functions.
SunTec India firmographics
Firmographics- Name
- SunTec India
- Legal name
- SunTec Web Services Pvt. Ltd.
- Website
- https://suntecindia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SunTec India is a privately held, India-based IT and digital services company delivering AI-enabled data, eCommerce, digital engineering, ePublishing, photo editing, and digital marketing services to 8,530+ clients across 50 countries using a 1,500-person human-in-the-loop operating model.
- Ownership category
- akta.pro rank
Where SunTec India is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
SunTec India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Data Services: End-to-end data support services including data collection, enrichment, validation, annotation, data scraping, data mining, and data management. Revenue generated through project-based engagements and ongoing service contracts with enterprise clients.
- eCommerce Services: Store development, product data management, order management, listing optimization, PPC campaigns, and multi-channel management (Amazon, Walmart, eBay, Shopify). Revenue through retainer contracts and performance-based engagements.
- Digital Engineering Services: Application modernization, cloud, mobility, AI, DevOps, IoT, ML development, web/app development, and digital transformation. Revenue through project-based contracts and dedicated team engagements.
- ePublishing Services: eBook conversion, XML conversion, ePub3 with accessibility compliance, PubMed conversion, journal publishing support. Revenue through volume-based pricing and long-term publishing partnerships.
- Photo Editing Services: AI-powered photo editing, 3D product modeling, real estate photo editing, luxury fashion photo retouching. Revenue through project-based and retainer engagements.
- Digital Marketing Services: SEO, PPC, Amazon marketing, content marketing, social media marketing. Revenue through retainer contracts and performance-based campaigns.
- Mortgage BPO Services: Mortgage data entry, foreclosure data processing, underwriting data support, appraisal data management, loan processing. Revenue through dedicated team contracts and volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise-level service contracts with dedicated teams and custom SLAs |
| Subscription | Monthly | Managed services with flexible resource scaling |
| One time/ perpetual license | Pay-as-you-go | Project-based professional services |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
SunTec India product offering
Product offeringCore offering
SunTec India is an AI-enabled IT and digital services company delivering end-to-end data operations, eCommerce support, digital engineering, ePublishing, photo editing, digital marketing, and mortgage BPO services. It combines proprietary Human-in-the-Loop processes with AI-assisted workflows to serve enterprise and mid-market clients across 50 countries, with core delivery spanning data enrichment/annotation, multi-channel marketplace operations, accessible eBook conversion, and back-office mortgage processing.
Product overview
SunTec India is a technology- and data-driven IT and digital services company offering a multi-service portfolio organized around five core pillars: Data Services (intelligent data operations for tech and AI platforms), eCommerce Services (end-to-end marketplace operations), Digital Engineering (app and web development), ePublishing Solutions (eBook creation, conversion, and accessibility-compliant publishing), Photo Editing (AI-powered visual content), and Digital Marketing. The company operates as a unified platform combining deep human expertise with AI-enabled technology, where Data Services forms the foundation supporting AI annotation and data enrichment capabilities, ePublishing handles content digitization and accessibility, eCommerce manages marketplace presence across Shopify, Amazon, Walmart, and BigCommerce, Digital Engineering delivers custom development, and Photo Editing/Digital Marketing provide supporting creative services. The portfolio is delivered through over 1,500 professionals across multiple industry verticals including retail, healthcare, publishing, and real estate.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Services
- eCommerce Services
- Digital Engineering Services
- ePublishing Solutions
- Photo Editing Services
- Digital Marketing Services
- Mortgage Process Outsourcing Services
- B2B Data Enrichment Services
- Data Mining Services
- eBook Creation and Conversion Services
- ePub3 Conversion with Accessibility Compliance
- PubMed XML Conversion Services
- Fixed Layout eBook Conversion Services
- Interactive and Enhanced eBook Development
- XML and DTD Design Services
- Journal Publishing Services
Quantifiable outcome
- Reduced data entry turnaround time by 3X
- +9 more outcomes
Companies that use SunTec India
Customer profileNamed customers25 records
Segments8 records
Ideal customer profiles5 records
SunTec India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature5 records
SunTec India partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Shopify PartnercoreOfficial Shopify Partner providing store development, management, product data services, and optimization for Shopify merchants globally.
- Amazon Service Provider Network (SPN)coreAmazon SPN partner providing advertising management, listing optimization, ASIN reinstatement, and full-service Walmart account management.
- Amazon Ads Verified PartnercoreVerified partner for Amazon advertising campaigns and brand storefront optimization.
- Walmart Solution Provider PartnercoreApproved Walmart Solution Provider for advertising, listing optimization, and full-service account management.
- Microsoft Silver PartnercoreMicrosoft Silver Partner for cloud solutions, digital transformation, and technology integration services.
- AWS Partner NetworkcoreAWS partner providing cloud-based infrastructure, deployment, and managed services.
- Google PartnercoreCertified Google Partner for digital marketing services including SEO, PPC, and advertising campaigns.
- nopCommerce Gold PartnerminorGold partner for nopCommerce platform development, implementation, and customization.
- UiPathcoreEngineered by UiPath Certified Professionals; uses UiPath RPA for automated invoice processing and document understanding workflows.
- ePub3 Standards EcosystemcoreAdherence to ePub3, WCAG 2.1/2.2 AA, EPUB Accessibility 1.1, and international publishing standards for accessible digital content.
- PubMed Central / NLM / JATScoreStandards compliance with PubMed Central, NLM DTD, JATS specifications for scientific and medical XML content conversion.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
SunTec India competitors and assessment
Company assessmentBroad incumbents
- Wipro: Large Indian-headquartered IT services and BPO provider with global enterprise delivery. Comparable as a broader incumbent offering overlapping digital engineering, data, and managed services capabilities.
- Infosys: Global Indian IT services incumbent offering digital engineering, data services, BPO, and platform partnerships at enterprise scale. Comparable as a same-geography, broader-portfolio incumbent competing for similar enterprise workloads.
- Tata Consultancy Services (TCS): Largest Indian IT services firm with extensive BPO, digital, and data services capabilities across global enterprises. Comparable as a broad incumbent in the same delivery geography with overlapping service categories.
Direct peers
- Genpact: Global professional services and BPO firm with deep data, analytics, and digital operations capabilities serving enterprise clients across financial services, healthcare, and retail—directly comparable to SunTec's enterprise BPO and data services model.
- Appen: Specialized data annotation and AI training data provider serving technology and AI platforms—the most direct comparability to SunTec's Data Services pillar (collection, enrichment, annotation, validation).
- Teleperformance: Large global BPO/digital business services provider with multi-vertical reach (CX, content, back-office). Comparable to SunTec in customer-base breadth and offshore delivery model from lower-cost geographies.
- Concentrix: Global customer experience and digital services BPO with operations across multiple verticals and geographies. Comparable in service-line breadth and enterprise sales motion to a global mid-market BPO.
- TaskUs: Digital outsourcer providing content moderation, data labeling, customer support, and trust & safety services—directly comparable to SunTec's data operations and content/digital services for tech-platform clients.
- Sama: AI data annotation and validation platform combining human-in-the-loop workflows with ethical delivery—highly comparable to SunTec's HITL Data Services and AI-platform customer segment.
- iMerit: Specialized data annotation, enrichment, and labeling services for AI/ML applications across healthcare, finance, and geospatial—overlapping directly with SunTec's data services and regulated-vertical work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SunTec India social profiles
Digital presenceSunTec India compliance and trust
Trust signalCompliance9 records
SunTec India financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunTec India leadership team
Management profileNumber of profiles
Profiles5 records
SunTec India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunTec India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunTec India
What does SunTec India do?
SunTec India is an AI-enabled IT and digital services company delivering end-to-end data operations, eCommerce support, digital engineering, ePublishing, photo editing, digital marketing, and mortgage BPO services. It combines proprietary Human-in-the-Loop processes with AI-assisted workflows to serve enterprise and mid-market clients across 50 countries, with core delivery spanning data enrichment/annotation, multi-channel marketplace operations, accessible eBook conversion, and back-office mortgage processing.
Is SunTec India a public or private company?
SunTec India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SunTec India founded?
SunTec India was founded in 1999. It employs 1,001 to 5,000 people.
Where is SunTec India based?
SunTec India is headquartered in New Delhi, India, in the Asia region.
How does SunTec India make money?
Seven revenue lines are on record. Data Services are the primary driver. The others are eCommerce Services, digital Engineering Services, ePublishing Services, photo Editing Services, digital Marketing Services and mortgage BPO Services.
Who are SunTec India's main competitors?
Broad incumbents on record are Wipro, Infosys and Tata Consultancy Services (TCS). Direct peers are Genpact, Appen, Teleperformance, Concentrix, TaskUs, Sama and iMerit.
Does SunTec India have an API?
No public API is recorded for SunTec India.