Regeneration

What Regeneration does

Regeneration (legal name: Regeneration Health) is a privately held, founder-owned personalized hormone health company founded in 2016 and headquartered in Miami Beach, Florida. The company sells at-home hormone and metabolic test kits (CSP, MUP, FHP, CSH/CSHP, F28, and a Genetic methylation panel) priced from $675 to $1,610, which use gold-standard LC/MS/MS mass spectrometry — rather than conventional ELISA — to map circadian cortisol rhythms and 28-day female hormone cycles. Based on test results, Regeneration compounds microgram-precise, plant-based transdermal creams, liposomal liquids, and amino acid powders, supplemented by a catalog of 25+ over-the-counter supplements and curated wellness bundles priced $35-$203.

Underlying technology includes liposomal transdermal delivery (to bypass gut/liver metabolism), metabonomics-driven formulation logic, and patented plant-based protocols marketed under the trademarked Optimal Hormone Solutions™ framework. The business operates a hybrid go-to-market combining self-serve DTC e-commerce, paid expert consultations ($180-$500), free discovery calls, and a B2B2C practitioner certification channel serving naturopaths, chiropractors, psychiatrists, nutritionists, and functional medicine doctors. Payment options span Stripe, Apple Pay, Affirm, and Klarna.

The company is led by CEO and founder Dr. Golda Joseph (M.A., Ph.D., 50+ years in functional endocrinology), alongside co-founders Cody Long (Chief Knowledge Officer), David Joseph (President), and Dr. Michael Joseph (Chief Health Officer). Regeneration states it has guided "thousands" of customers through hormone balance programs across three primary life-stage segments (menstruating, peri-menopausal, and post-menopausal women), but discloses no funding, revenue, or headcount beyond the 1-10 employee range, leaving scale metrics as founder assertions rather than audited figures.

Name

Regeneration

Legal name

Regeneration Health

Website

https://regeneration.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Regeneration is a founder-owned DTC and practitioner-channel health company that sells at-home LC/MS/MS hormone testing kits ($675-$1,610) paired with custom plant-based transdermal creams and OTC supplements for women across menstruating, peri-menopausal, and post-menopausal life stages.

Ownership category

akta.pro rank

Product category

Personalized Hormone Health and Functional Endocrinology

NAICS

Medical and Diagnostic Laboratories (62151), Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Medicinal Chemicals & Botanical Products (2833), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro industry

PRIMARYHLAIAAAJ

Endocrinology & Reproductive Health Pharmaceuticals (incl. Women’s Health)

Healthcare & Life Sciences/Pharmaceuticals/Branded (Innovator) Pharmaceuticals

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYHLAIADAO

Home Diagnostic & Self-Test OTC Kits

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

SECONDARYHLAIADAJ

Women’s Health (OTC Gynecologic)

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

Keywords

• Hormone testing services
• Personalized hormone formulations
• Functional endocrinology
• Transdermal wellness products
• Practitioner certification programs

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Testing Kits: One-time purchase of comprehensive hormone and metabolic testing packages (ranging from $675-$1,610). Includes at-home saliva/urine collection, LC/MS/MS lab analysis, and Report of Findings with product recommendations.
2. Custom Personalized Formulations: Custom plant-based transdermal creams and amino acid powders formulated based on individual test results. Microgram-precise, bio-individualized formulas. Both OTC pre-made products and custom-compounded options available.
3. OTC Wellness Products: Over-the-counter wellness products including crèmes, powders, and supplements for various health concerns (hormone balance, detox, cognitive support, gut health). Prices range from $35-$107.
4. Consultation Services: Expert consultation services including free discovery calls, 30-minute ($180) and 1-hour ($360) expert consultations, and premium psychosomatic consultations with Dr. Golda ($500).
5. Practitioner Certification Program: Revenue from training, certifying, and partnering with health practitioners. Practitioners gain access to testing technology, custom formulations, and ongoing support for their clinical practice.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Regeneration provides personalized hormone health solutions combining at-home LC/MS/MS-based hormone and metabolic testing with custom plant-based transdermal creams, liposomal liquids, and amino acid powders, supported by expert consultations. Offerings are structured across testing packages ($675-$1,610), OTC wellness products ($35-$107), wellness bundles ($168-$203), custom personalized formulations, and practitioner certification programs. The company focuses on functional endocrinology to address hormonal imbalances in menstruating, peri-menopausal, and post-menopausal women as well as men.

Product overview

Regeneration offers a comprehensive personalized hormone health platform combining advanced at-home testing with customized plant-based formulations. The core testing products include the F28 Female 28-Day Hormone Test Bundle, CSH Complete Stress & Sex Hormone Test Bundle, CSP Circadian Saliva Profile, MUP Metabolic Urine Profile, FHP Female Hormone Profile, and Genetic methylation testing. These diagnostic tests utilize LC/MS/MS technology and are bundled into packages ranging from single profiles ($675-$1,250) to comprehensive bundles ($925-$1,610). Based on test results, Regeneration creates personalized Custom Creme and Custom Liposomal Liquids that are microgram-precise and bio-individualized. The OTC Products portfolio includes over 25 supplements and creams such as BioFemme, Hot Flash Free, Libidex, Trans GSH, Focus 5000, iMagT, NanoSol Spray, and various B vitamins and minerals. Wellness Bundles (Perimenopause, Stress, Androgen, Detox) combine multiple products for targeted health protocols. The company also offers practitioner certification programs, telehealth consultations, and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• F28 - Female 28-Day Hormone Test Bundle Comprehensive urine and 12-day saliva testing bundle combining MUP and FHP to evaluate metabolites, amino acids, adrenal and sex steroid hormones, revealing natural circadian and monthly cycle rhythms. Priced $1,250-$1,610.
• CSH - Complete Stress & Sex Hormone Test Bundle Comprehensive urine and 24-hour saliva testing bundle combining MUP and CSP to evaluate metabolites, amino acids, adrenal and sex steroid hormones for full hormone and stress mapping. Priced $925-$1,385.
• CSP - Circadian Saliva Profile 24-hour circadian profile with 6 saliva collections measuring Cortisol, DHEAS, Estradiol, Testosterone and Progesterone levels throughout the day. Priced $675-$935.
• MUP - Metabolic Urine Profile Urine collection test evaluating metabolites and amino acids for morning adrenal function assessment. Priced $725-$985.
• FHP - Female Hormone Profile 28-day Female 28-day hormone profile with 12 saliva collections evaluating Cortisol, DHEAS, Estradiol, Testosterone and Progesterone. Priced $725-$985.
• Genetic Methylation and Detox Profile Custom-developed methylation and detox profile analyzing over 75 genes for personalized genetic insights. Priced $1,610.
• Custom Creme and Custom Liposomal Liquids Personalized formulations created from test results; microgram-precise, bio-individualized plant-based transdermal creams and liposomal liquids tailored to unique hormone profiles. Priced $93.50.
• Custom Powder Personalized powder supplements formulated based on individual test results for customized wellness support. Priced $99.
• BioFemme Bio-identical cream containing progesterone, DHEA, pregnenolone and co-factors supporting healthy sex and stress hormones; addresses hot flashes, night sweats, dryness and low libido. Priced $55.
• Hot Flash Free Complex bio-identical ingredients with sophisticated absorption technology formulated to balance body sex and stress levels for hot flashes, night sweats and menopause support. Priced $55.
• Libidex Libido enhancer for men and women containing bio-identical ingredients to support stress management and increase sex hormones. Priced $55.
• Trans GSH Glutathione cream with proprietary blend reducing natural GSH odor; provides master antioxidant protection against oxidative stress and supports liver detoxification. Priced $67.
• Genesis Smart cosmeceutical for cellular repair and sun damage utilizing antioxidants, botanicals and immune modulators to support cellular longevity and beautiful skin. Priced $55.
• B5 Pantothenic B-complex vitamin essential for growth, reproduction and metabolic activity; enhances energy metabolism of carbohydrates, proteins and lipids; addresses depression, fatigue and muscle weakness. Priced $35-$60.
• Coenzyme B Complex Liposomal liquid B vitamins in phosphorylated forms containing Inositol, Betain, Benfotiamine, B5 Pantothenic Acid, Niacinamide, B2-R5P, B6-P5P, Methyl B12, Hydroxy B12, Biotin and L5MTHF. Priced $67.
• Coral Calcium Coral calcium powder derived from above sea level coral reefs at Yonaguni Island; supports weak bones, teeth, heart health and liver function with enhanced metabolism and pH balance. Priced $35-$60.
• Focus 5000 Proprietary nootropic blend providing co-factor support for acetylcholine production; cognitive support for brain wellness ideal for post head injury protocols. Priced $107.
• iMagT Combines brain-calming magnesium L-threonate with hGH secretagogues; used at night to support sleep and promote natural hGH production; addresses anxiety, insomnia and brain fog. Priced $78.
• NanoSol Spray Concentrated liposomal spray containing Vitamins D3 and K2 (MK-7); each spray delivers 1,000 IU Vitamin D3 and 80 mcg Vitamin K2. Priced $54.
• Brain Rx Cognitive and energy boost supplement containing Aniracetam and centrophenoxine in a balanced blend. Priced $93.50.
• UltraD Capsules formulated to bind and remove toxins released from the body into the intestinal tract; effective whole-body detoxifier supporting primary organs of elimination.
• D7 Detox Creme Topical cream containing L-Carnitine, L-Methionine, L-Ornithine, L-Arginine, L-Citrulline and L-Glutamic Acid EDTA for amino acid-based detoxification support. Priced $103.
• Perimenopause Bundle Targeted wellness bundle containing BioFemme, iMagT and Coenzyme B Complex designed for perimenopausal symptom support. Priced $168.
• Stress Bundle Wellness bundle containing Serene75, Endosis and Statlyte for comprehensive stress management support. Priced $203.
• Androgen Bundle Wellness bundle containing Libidex, Coenzyme B and Focus 5000 for androgen hormone support.
• Detox Bundle Wellness bundle containing Ultra D and Detoxinol for comprehensive detoxification support. Priced $177.
• Expert Consultation Services Expert consultations including free discovery calls, 30-minute sessions ($180), 1-hour sessions ($360), and premium psychosomatic consultations with Dr. Golda ($500). Add-on consultation available during checkout ($360).
• Practitioner Certification and Partnership Program Certification and partnership program for health practitioners (naturopaths, chiropractors, psychiatrists, neurologists, nutritionists, functional medicine doctors, health coaches) providing testing kits, lab analysis, customized formulations, and clear actionable reports for clinical patients.

Quantifiable outcome

• Validated improvements measured at 90 days
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Life Extension: Long-standing direct-to-consumer supplement brand offering hormone, metabolic, and longevity products including at-home blood tests. Comparable on DTC hormone/wellness supplements and consumer-facing lab testing, but at much larger scale and broader catalog.
• Thorne: Established premium supplement brand with practitioner channel and direct-to-consumer sales, including personalized wellness and at-home testing offerings. Comparable on personalized wellness, premium positioning, and dual DTC/practitioner distribution, but at significantly larger scale and broader portfolio.

Direct peers

• ZRT Laboratory: Specialty hormone and wellness testing lab offering saliva, dried blood spot, and serum testing panels including circadian cortisol and female/male hormone profiles. Closely comparable on testing modality, hormone focus, and practitioner channel model.
• Precision Analytical (DUTCH): DUTCH (Dried Urine Test for Comprehensive Hormones) provider offering advanced hormone and metabolite mapping including 28-day cycle and circadian-style panels. Directly comparable on LC/MS/MS-equivalent urine hormone testing and the same practitioner + informed-consumer positioning.
• Designs for Health: Practitioner-exclusive supplement and nutraceutical brand offering personalized protocols including hormone, adrenal, and metabolic support. Comparable on practitioner-focused sales channel, premium supplement pricing, and personalized wellness positioning.
• Evexias Health Solutions: Provider of bio-identical hormone replacement therapy (BHRT) training, testing, and custom-compounded hormone products sold through a certified practitioner network. Comparable on custom bio-identical hormone formulations, practitioner certification model, and women's hormone health focus.
• Mosaic Diagnostics: Functional medicine lab (formerly Great Plains Laboratory) offering hormone, organic acids, and metabolic testing to integrative and functional medicine practitioners. Comparable on lab-based diagnostic services, practitioner channel, and root-cause health positioning.
• Priority One Vitamins: Practitioner-only nutritional supplement company focused on endocrine, adrenal, and hormone support formulations. Comparable on practitioner-exclusive sales channel, hormone/wellness product focus, and clinical-grade positioning.
• Genova Diagnostics: Functional medicine specialty lab offering advanced hormone, neurotransmitter, and metabolic testing (often LC/MS/MS-based) sold through practitioners and direct to consumers. Highly comparable to Regeneration on testing technology, target customer (functional/integrative practitioners and informed patients), and root-cause clinical positioning.

Regional players

• Biogena: European practitioner-grade supplement brand offering personalized micronutrient and hormone-support formulations through a certified practitioner network. Comparable on personalized wellness formulations and practitioner channel, but primarily serves DACH/European markets rather than the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Regenerationhealth
• Facebookfacebook.com/regenerationinc
• Instagraminstagram.com/Regenerationhealth
• Xx.com/regenerationinc
• LinkedInlinkedin.com/company/regeneration-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regeneration