Jokari
Jokari is a privately held American consumer products company that invents, patents, and distributes 175 innovative household gadgets across kitchen, storage, home improvement, and lifestyle categories through its Shopify DTC store and 13+ major retail partners including Walmart and Amazon.
- Company typePrivate
- Founded1970
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jokari does
Jokari is a privately held American consumer products company founded in the 1970s by Sam Ligon that invents, licenses, and sells innovative household gadgets across kitchen, storage, home improvement, sports, pet, beauty, and automotive categories. The company operates a 175-product catalog built on multiple patented innovations, including the Fizz Keeper beverage carbonation system (1988), erasable label technology, over-the-door storage products that created a new retail category (1996), non-slip silicone grip dots (Grippiez), and a Twist & Tilt controller grip for gaming. Products are priced between approximately $7 and $299.99, with most SKUs in the $10-$50 range and multi-pack bulk options available, sold through a Shopify-powered DTC storefront and an extensive retail distribution network spanning Walmart, Amazon, Wayfair, Ace Hardware, Menards, Michaels, The Container Store, QVC, Chewy, Camping World, H-E-B, and Tops.
The business model combines three revenue streams: direct-to-consumer e-commerce at jokari.com, wholesale and marketplace distribution through major retailers and the 2024-added McLane Emerging Brands platform, and licensing royalties from co-branded product lines with Pepsi, Mountain Dew, Kellogg's, Pringles, Paula Deen, and historically Warner Bros/Looney Tunes. Marketing is executed through email capture (15% first-order discount), active social presence across Facebook, Instagram, X, Pinterest, TikTok, Snapchat, and YouTube, plus in-store POP displays including the company's industry-first pre-assembled merchandising strips originally invented for Walmart. Customer segmentation is horizontal, targeting persona-based audiences such as The Chefs, The Organizers, The Entertainers, The Seniors, and Pet Lovers, supplemented by a differentiated Zodiac Gift Guide marketing system that maps products to astrological personalities.
The company is US-domiciled with R&D performed domestically and products sourced both domestically and internationally. No AI/ML capabilities, public funding rounds, institutional investors, or headquarters address are disclosed. The most significant historical capital event was the 1997 divestiture of American Pottery to Fiskers Company for $25 million. Jokari holds granted patents on its core inventions and maintains trademark protection on its brand name, which translates to 'the next innovation following the old or current product or service.'
Jokari firmographics
Firmographics- Name
- Jokari
- Legal name
- Jokari
- Website
- https://jokari.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jokari is a privately held American consumer products company that invents, patents, and distributes 175 innovative household gadgets across kitchen, storage, home improvement, and lifestyle categories through its Shopify DTC store and 13+ major retail partners including Walmart and Amazon.
- Ownership category
- akta.pro rank
Where Jokari is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jokari business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct-to-Consumer E-commerce: Revenue generated from direct online sales through Jokari's Shopify-powered e-commerce website (jokari.com), offering the full product catalog to consumers with free shipping on orders over $25.
- Retail Distribution: Revenue from wholesale and distribution relationships with major retail partners including Walmart, Amazon, Wayfair, Ace Hardware, Menards, Michaels, The Container Store, Tops, Camping World, H-E-B, Chewy, and QVC.
- Licensed Product Lines: Revenue from licensing arrangements including Looney Tunes character products (Fizz Keepers, Chips and Bagged Goods), Pepsi, Mountain Dew, Kellogg's, Pringles, and Paula Deen licensed product lines (2016 onwards).
- Wholesale and Emerging Brands: Wholesale distribution through McLane's Emerging Brands marketplace for retail store replenishment.
- Point-of-Purchase Displays: Revenue from merchandising solutions including floor displays, PDQ countertop displays, and clip strips sold to retail partners for in-store product merchandising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for individual products |
| Unit Pricing | Pay-as-you-go | Multi-pack bulk purchase options |
| Other | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | First order promotional discount |
Go-to-market motion3 records
Distribution channels13 records
Marketing channels12 records
Jokari product offering
Product offeringCore offering
Jokari invents, develops, manufactures, and sells innovative household gadgets and consumer tools across categories including kitchen, storage, home improvement, pet care, and fitness. The company also produces brand-licensed consumer products under partnerships with major brands such as Pepsi, Mountain Dew, Kellogg's, Pringles, Paula Deen, and Looney Tunes, selling both through its own e-commerce site and through major retailers like Walmart and Amazon.
Product overview
Jokari is a consumer product company that invents and sells innovative household gadgets and tools across multiple categories. The company operates as a product portfolio brand featuring numerous distinct product lines including kitchen tools (Catch-All Peeler, Tea Infuser Pro, Evenly Done Baking Pan), storage and organization solutions (Cap Rack, Baggy Opener, Erasable Labels), home improvement tools (Dust Blaster, Flex Mag Light, Lock Light), pet products (Cart Cruiser, Animal Hugger), fitness and sports gear (Lift Grips, Shock Shield Batting Gloves), personal care items (Sun Guard, Shark Feet Slippers), and novelty/game products (Twist Grip, Screen Slam, Lotto Station). The company also licenses products under major brands including Pepsi, Mountain Dew, Kellogg's, Pringles, and Paula Deen. Products are sold through the company's Shopify-powered e-commerce website and distributed through major retailers including Walmart, Amazon, Wayfair, Ace Hardware, Menards, Michaels, Container Store, and QVC.
Differentiator
Problem solved
Functional benefit
Products and services
- Fizz Keeper Patented plastic cap designed to be pumped onto a 2-liter soft drink bottle to help preserve carbonation, sold to individual household consumers.
- Erasable Labels Patented reusable labeling products that can be written on and erased, used by household consumers for organizing containers, pantry items, and storage.
- Over-the-Door Storage Patented over-the-door hanging storage organizers that mount on standard doors to provide additional household storage space without permanent installation.
- Non-Slip Grip products Consumer gadgets featuring Jokari's patented non-slip grip technology, used by households for everyday handling and task assistance.
- Twist & Tilt products Consumer gadgets incorporating Jokari's patented Twist & Tilt mechanism for adjustable positioning or pouring, sold to household consumers.
- Brand-licensed consumer products Consumer products manufactured and sold by Jokari under licensing agreements with major brands such as Pepsi, Mountain Dew, Kellogg's, Pringles, Paula Deen, and Looney Tunes, sold to individual consumers.
Quantifiable outcome
- Over 50 years of successful product inventions and market presence
- +4 more outcomes
Companies that use Jokari
Customer profileNamed customers12 records
Segments14 records
Ideal customer profiles1 record
Jokari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Jokari partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- McLane Emerging BrandscoreWholesale marketplace platform enabling Jokari products to be available through McLane's retail store replenishment network.
- WalmartcoreMajor retail distribution partner. Jokari invented 'loaded' merchandising strips (1994) and 'loaded' checkout bins (1994) specifically for Walmart stores.
- AmazoncorePrimary e-commerce marketplace partner for Jokari products.
- The Container StorecoreSpecialty retail partner for organization and storage products, aligning with their niche positioning.
- QVCcoreHome shopping television and digital network partner for product sales through video retail.
- Ace HardwaresecondaryHardware and home improvement retail partner for tools and home products.
- MenardssecondaryMidwest regional home improvement retail partner.
- MichaelssecondaryCraft and hobby retail partner for arts, crafts, and organization products.
- WayfairsecondaryOnline home goods marketplace partner.
- ChewysecondaryPet products specialty e-commerce partner for pet-related Jokari products.
- Camping WorldsecondaryOutdoor and sporting goods retail partner for sports and outdoor products.
- H-E-BsecondaryTexas-based regional grocery and retail chain partner.
- TopsminorNortheast regional grocery and retail chain partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Jokari competitors and assessment
Company assessmentDirect peers
- OXO: OXO designs and sells innovative kitchen and household gadgets through broad retail distribution. Closely aligned with Jokari in invention-driven consumer tools, multi-category household products, and major-retail GTM.
- Simplehuman: Simplehuman designs and sells home organization, cleaning, and kitchen products through retail and DTC. Comparable in category overlap with Jokari's storage, cleaning, and kitchen lines.
- Umbra: Umbra designs and distributes home organization and storage products through retailers like Target, Walmart, and Amazon. Directly comparable to Jokari's storage/organization category and over-the-door products.
- Chef'n: Chef'n invents and sells kitchen gadgets (peelers, salad tools, food prep) through mass retail. Directly comparable to Jokari's chef-focused and food-prep SKUs and the invention-to-retail model.
- Progressive International: Progressive International (Progressive Prepware) manufactures and distributes kitchen prep gadgets and food storage sold through mass retail. Highly comparable to Jokari's kitchen and food storage categories.
- Telebrands: Telebrands invents and markets 'As Seen on TV' consumer gadgets with QVC/retail distribution. Closely mirrors Jokari's invention-to-QVC/retail GTM and unique-product positioning.
- Full Circle: Full Circle designs sustainable home, kitchen, and cleaning products distributed through mass retail. Comparable to Jokari in multi-category household gadgets and design-driven consumer tools.
- Joseph Joseph: UK-based designer and seller of innovative kitchen and home organization tools sold globally through major retailers. Comparable to Jokari in invention-led kitchen/home gadgets and design-forward positioning.
- Copco (Lifetime Brands): Copco produces kitchen tools, food storage, and on-the-go beverage products sold through mass retail. Comparable to Jokari's kitchen, food storage, and beverage accessory categories.
- BulbHead: BulbHead is an 'As Seen on TV' consumer gadget brand owned by Telebrands, selling invention-driven household problem solvers through TV shopping and major online retailers. Comparable model to Jokari's QVC and Amazon presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jokari social profiles
Digital presenceJokari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jokari leadership team
Management profileNumber of profiles
Profiles1 record
Jokari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jokari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jokari
What does Jokari do?
Jokari invents, develops, manufactures, and sells innovative household gadgets and consumer tools across categories including kitchen, storage, home improvement, pet care, and fitness. The company also produces brand-licensed consumer products under partnerships with major brands such as Pepsi, Mountain Dew, Kellogg's, Pringles, Paula Deen, and Looney Tunes, selling both through its own e-commerce site and through major retailers like Walmart and Amazon.
Is Jokari a public or private company?
Jokari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jokari founded?
Jokari was founded in 1970. It employs 11 to 50 people.
Where is Jokari based?
Jokari is headquartered in Carrollton, United States, in the North America region.
How does Jokari make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, licensed Product Lines, wholesale and Emerging Brands and point-of-Purchase Displays.
Who are Jokari's main competitors?
Direct peers on record are OXO, Simplehuman, Umbra, Chef'n, Progressive International, Telebrands, Full Circle, Joseph Joseph, Copco (Lifetime Brands) and BulbHead.
Does Jokari have an API?
No public API is recorded for Jokari.