BulbHead

What BulbHead does

BulbHead is a privately held, family-owned American consumer products company founded in 1983, operating as BulbHead International and headquartered in San Juan, Puerto Rico (PDL70 Suite#190 Ave. de la Constitución). The company markets and sells a portfolio of approximately 188 active products spanning 14+ sub-brands — Hurricane (cleaning), Star Shower (holiday laser lighting), Pocket Hose (garden), Horsepower (power cleaning and personal care), Hempvana (hemp-infused wellness and pain relief), Mer-Maid (bathroom), Ruby (home organization), Atomic Beam (lighting and emergency), BluTiger (fitness), Red Copper (cookware), Yummy Can (microwave kitchen), Air Police (air purification and PPE), Air Dragon (portable air compressor), Skunky (no-rinse bathing), GOvana (supplements), and Star Patrol (rechargeable spotlights). Each sub-brand addresses a distinct everyday household problem through a single hero SKU or tight product family.

Underlying technologies are predominantly mechanical and electromechanical — Flow Force spray technology with four precision tips (Pocket Hose Arrow), 8-level magnetic resistance (BluTiger Compact Seated Elliptical), ionic air purification with permanent stainless steel filter (Air Police), a 1,000-RPM centrifugal spin mechanism (Hurricane Spin Mop), and 300-350 RPM oscillating scrubbers (Horsepower line). Product pages emphasize quantified outcomes (e.g., 30,000-candela beam visible to half a mile, microfiber absorbing 10x its weight, 3,200 sq ft coverage for Star Shower Ultra 9) and endorsed figures (e.g., Harley Pasternak endorsement for BluTiger). Pricing is one-time/perpetual license across the catalog, ranging from $15 (Mer-Maid Toilet Bowl Cleaner, Hurricane replacement heads, Lizard Flare Light) to $292 (BluTiger Seated Elliptical), with bulk discounts available on face masks down to $0.60/unit at 100-pack tier.

The business operates a hybrid go-to-market combining direct-to-consumer TV advertising (As Seen On TV), social media (Facebook, Twitter, Instagram, LinkedIn, YouTube), email newsletter, and a global B2B distributor network. International Edge serves as the official worldwide distributor, operating in 25+ countries across Europe, Latin America & Caribbean, North America, Asia, Africa, and Oceania for over 25 years, providing end-to-end logistics to retailers, wholesalers, importers, and e-commerce businesses. BulbHead maintains two e-commerce storefronts — bulbheadinternational.com for global sales and bulbhead.com for US domestic customers — supported by 11-50 employees, a 'Become a Distributor' recruitment funnel, and a distributor-locator tool. AJ Khubani is identified as Founder, CEO & Chief. No funding rounds, institutional investors, public listing, or AI/ML capabilities are disclosed.

Name

BulbHead

Legal name

BulbHead International

Website

https://bulbheadinternational.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

BulbHead is a privately held, family-owned American consumer products company founded in 1983 that markets and sells a portfolio of approximately 188 As Seen On TV household goods across 14+ sub-brands (cleaning, kitchen, garden, fitness, wellness, lighting) to individual consumers via two e-commerce sites and to retailers, wholesalers, importers, and e-commerce businesses via exclusive global distributor International Edge across 25+ countries.

Ownership category

akta.pro rank

Product category

Consumer Household Goods

NAICS

All Other Home Furnishings Retailers (449129), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (44423)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• Consumer household goods
• As seen on tv products
• Home cleaning gadgets
• Direct-to-consumer retail
• Novelty consumer inventions

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct revenue from selling BulbHead consumer products through the official international distribution website and domestic US website, with sales to end consumers, retailers, and wholesalers
2. Wholesale/Distribution Revenue: Revenue generated from distributing BulbHead products to international retailers, wholesalers, importers, and e-commerce businesses through the International Edge global distribution network

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BulbHead International designs, brands and sells a portfolio of innovative "As Seen On TV" consumer products spanning home cleaning (Hurricane Spin Mop, Horsepower Scrubber), kitchen (Yummy Can microwave cookers, 6 Hour Bowl), fitness (BluTiger seated elliptical), wellness (Hempvana pain creams), holiday lighting (Star Shower laser projectors), automotive (Angel Ride cushion, Angel View Mirror), personal care (Skunky bathing sponges, Eye Candy magnifier), and lighting (Star Patrol spotlight). Products are sold direct-to-consumer through bulbheadinternational.com and bulbhead.com, and distributed globally to retailers, wholesalers, importers and e-commerce businesses via International Edge.

Product overview

BulbHead is a direct-to-consumer e-commerce company selling innovative consumer products through its official global distributor, International Edge. The product portfolio consists of a diverse range of As-Seen-On-TV consumer goods organized into multiple sub-brands: Hurricane (cleaning products including spin mops, spin brooms, and windshield tools), Star Shower (holiday laser light projectors), Pocket Hose (expandable garden hoses and spray nozzles), Horsepower (power cleaning tools including toilet brushes, scrubbers, and vacuums), Hempvana (wellness and pain relief products), Mer-Maid (bathroom accessories including drain and toilet cleaners), Ruby (home organization products including movers, cable ties, and closet organizers), and Atomic Beam (lighting and emergency products). The company also sells fitness equipment (BluTiger seated ellipticals), automotive accessories (Angel Ride seat cushions, Angel View mirrors), kitchen gadgets (Yummy Can microwave cookers, 6 Hour Bowl), and personal care items (face masks, magnifiers). All products are sold through the bulbheadinternational.com e-commerce platform with international distribution support.

Differentiator

Problem solved

Functional benefit

Brands

• Hurricane: Cleaning products including Spin Mop, Spin Mop Dolly, Spin Mop Replacement Heads, 5-Piece In and Out Mop and Bucket Set, Windshield Wizard, Spin Broom, Muscle Scrubber
• Star Patrol
• Pocket Hose
• Horsepower
• Ruby
• Angel
• Mer-Maid
• Hempvana
• Atomic Beam
• Star Shower
• BluTiger
• Red Copper
• Yummy Can
• Air Police
• Air Dragon
• Skunky
• GOvana

Products and services

• Hurricane Spin Mop Next-generation mop and bucket cleaning system using spinning microfiber heads that spin away germ-filled dirty water, designed for hard surfaces including tile, travertine, wood, and laminate.
• Hurricane Spin Mop Dolly Custom dolly with four full-motion wheels designed to easily maneuver the Hurricane Spin Mop bucket over hard surface floors.
• Hurricane Spin Mop Replacement Mop Heads Machine-washable, ultra-soft microfiber replacement heads for the Hurricane Spin Mop system, absorbent up to 10x their weight and safe for hard surfaces.
• Hurricane 5-Piece In and Out Mop and Bucket Set Mop and bucket set featuring a 2-chamber bucket that cleans the mop on one side and dries it on the other, including mop, handle, dual chamber bucket, scrubber pad, and microfiber pad.
• Hurricane Windshield Wizard Vehicle windshield cleaning tool with built-in sprayer, pivoting head and microfiber bonnet that folds flat for storage.
• Pocket Hose Arrow Spray nozzle system with Flow Force Technology and four precision tips offering customizable spray options from jet stream to gentle rinse, rust-resistant with non-slip handle.
• Pocket Hose Copper Bullet Lightweight expandable garden hose infused with real copper, never kinks or tangles, with oversized connectors and squeeze-dry technology.
• Star Patrol Mega-Bright Rechargeable Spotlight Mega-bright rechargeable LED spotlight delivering a 30,000-candela beam visible from up to half a mile, with six light modes, water-resistant construction, and built-in USB power bank.
• Star Shower Ultra 9 Laser light projector system featuring nine decorative light patterns with thousands of red and green lights, covering up to 3,200 square feet for indoor and outdoor holiday decorations.
• Star Shower Slide Show Christmas LED projector that projects animated Christmas-themed images across home and garden with advanced LED technology, featuring stake-in-ground design.
• Star Shower Slide Show Halloween LED projector casting animated Halloween-themed images including haunting specters and Jack o' lanterns, with weatherproof design, speed control and still-frame options.
• BluTiger Compact Seated Elliptical Compact seated elliptical machine for under-desk or seated workouts with 8 levels of magnetic resistance, endorsed by Harley Pasternak, designed for low-impact exercise.
• Angel Ride Seat Cushion Memory foam car seat cushion designed to improve driving comfort and posture, featuring adaptive memory foam that conforms to the user's shape and stays firmly in place.
• Angel View Mirror Wide-angle convex mirror that snaps over existing rearview mirrors to reduce blind spots, providing 160-degree visibility and spring-loaded rubber feet for secure installation.
• Horsepower Unicorn Toilet Brush Electric toilet scrubber delivering 300 RPM with vortex power for advanced scrubbing action, featuring 360-degree silicone bristles that adapt to toilet shape.
• Horsepower Scrubber Cordless and rechargeable power scrubber operating at 350 RPM with five interchangeable brush heads for cleaning tiles, grout, dishes, tubs, showers, and sinks.
• Horsepower Duck Vacuum Ultra-compact cordless vacuum with strong suction designed for picking up kitchen spills, car dirt and debris from narrow crevices, rechargeable for hassle-free cleaning.
• Horsepower Pocket Pony Oscillating Scrubber Compact cordless oscillating scrubber with rechargeable design, five interchangeable brush heads and integrated LED light for precision cleaning of hard-to-reach areas.
• Mer-Maid Drain Magic 2-in-1 sink stopper and drain solution with built-in anti-clogging basket, crafted with brass and chrome finish for easy installation and debris catching.
• Mer-Maid Automatic Toilet Bowl Cleaner Automatic toilet bowl cleaner that cleans, freshens and deodorizes with every flush for up to three months using sustained-release technology.
• Ruby Movers Furniture Sliders Furniture sliders featuring grip-lock top and nano-glide bottom that allows easy movement of heavy furniture across carpets, ceramic tile, laminate and vinyl tile without scratching floors.
• Ruby Holding Hands Magnetic Cable Ties Reusable silicone magnetic cable ties for organizing and bundling cables, featuring ultra-powerful magnetic grip with industrial-strength silicone construction.
• Ruby Space Triangles Closet Organizer

Quantifiable outcome

• 30,000-candela beam visible up to 1/2 mile (Star Patrol spotlight)
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International EdgecoreChannel Partner/ Reseller/ DistributorInternational Edge is the official global distributor for BulbHead®, serving as the trusted partner for worldwide sales, product distribution, and wholesale supply for over 25 years. They specialize in connecting retailers, wholesalers, importers, and e-commerce businesses with high-demand, retail-ready consumer products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Telebrands: Telebrands is the As Seen On TV product company founded by AJ Khubani, the same founder of BulbHead. It develops, markets, and distributes a similar multi-category portfolio of innovative consumer problem-solution products via TV infomercials and global retail.
• Ideavillage Products Corp: Ideavillage Products Corp is a leading As Seen On TV company behind brands like CopperFit, Stinger, and Plow & Hearth. It is a direct competitor in inventing, marketing, and distributing single-product ASOTV solutions across home, wellness, and personal care categories.
• Emson: Emson is a long-standing As Seen On TV inventor and distributor known for products like the Snuggie and Bell & Howell branded goods. It directly competes with BulbHead in the TV-driven, mass-market consumer product invention model.
• Allstar Innovations: Allstar Innovations is an As Seen On TV product company marketing problem-solution consumer goods across home and personal care. It competes with BulbHead on the same retail shelves, infomercial channels, and DTC e-commerce platforms.
• JML: JML is a UK-based As Seen On TV and consumer products company behind brands like PedEgg and Hurricane Spin Mop's European equivalent. It is a direct international competitor in the ASOTV product category with overlapping sub-brand and product line coverage.
• As Seen On TV: As Seen On TV is the dedicated online retailer aggregating and selling ASOTV products directly to consumers. It is a direct channel competitor for BulbHead's DTC e-commerce sales and aggregates many of the same category brands.

Broad incumbents

• QVC: QVC is a major TV and digital shopping network that broadcasts many of the same As Seen On TV products BulbHead sells. While broader in assortment and incumbent in scale, it competes directly for the same impulse-driven consumer product purchases.
• HSN: HSN (Home Shopping Network) is a major TV and digital shopping retailer carrying multiple BulbHead-style ASOTV brands. It is a broad incumbent in the same product discovery and distribution channel as BulbHead's infomercial-driven model.
• Amazon: Amazon is a broad e-commerce incumbent that distributes and sells many of the same household, cleaning, lighting, and wellness products as BulbHead. It is a primary downstream retail channel and competitive marketplace for direct consumer purchases.
• Walmart: Walmart is a mass-market retailer that stocks and sells many of the same problem-solution consumer products as BulbHead across home, garden, and cleaning categories. It is a broad incumbent competing for the same everyday consumer household purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bulbheadintl
• YouTubeyoutube.com/channel/UCFvCVuGpSuMVjJIsZ6kr9nQ
• Facebookfacebook.com/bulbheadinternational
• LinkedInlinkedin.com/company/bulbheadinternational
• Instagraminstagram.com/bulbheadinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BulbHead