What Flurry does

Flurry was a mobile app analytics platform launched in 2008 as the world's first analytics solution for iOS and Android applications. The platform offered free SDK-based integration across Android, Kotlin, Objective-C, Swift, and Flutter with sub-five-minute setup, ingesting installs, sessions, custom events, crash data, and push notification telemetry from over 1 million applications reaching 2 billion+ mobile devices and 250 billion+ sessions per month. Core product modules included Audience (demographic and technographic insights), Events (custom event tracking with unlimited parameters), Funnels, User Segmentation, User Journeys, Push, and Crash Analytics, plus solution bundles for Acquisition, Attribution, Conversion Tracking, and Retention.

Flurry operated on a fully self-serve product-led growth model with no contracts, no fees, and unrestricted data export, monetizing indirectly through parent Yahoo/Verizon Media's advertising ecosystem rather than direct user charges. The platform served over 250,000 companies across gaming (Zynga, Rovio, Ubisoft), media (Microsoft, CBS, NBC, Warner Brothers), consumer brands (McDonald's, Red Bull, Pinterest), and other verticals. Following Yahoo's acquisition in 2012 and the subsequent Verizon Media formation in 2017, Flurry operated as a strategic mobile data asset until its full sunset on March 15, 2024, with customer transitions facilitated through partnerships with PostHog, Mixpanel, GameAnalytics, and OneSignal.

Name

Flurry

Legal name

Flurry, Inc.

Website

https://flurry.com

Company type

Private

Founded year

2008

Operating status

Closed

Headcount range

101–250 employees

Short description

Flurry was a free, self-serve mobile app analytics platform for iOS and Android developers, offering SDK-based event tracking, audience insights, funnels, and crash analytics to over 250,000 companies tracking 2 billion+ devices, before being sunset by parent Yahoo/Verizon Media in March 2024.

Ownership category

akta.pro rank

Product category

Mobile App Analytics

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Mobile app analytics
• User behavior tracking
• Audience insights
• Conversion funnels
• Push notifications

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Free Analytics Platform: Flurry was completely free to use with no contracts or commitments. The platform was monetized through the broader Yahoo advertising ecosystem rather than direct user fees. Data export and API access were included at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flurry provided a professional-grade mobile app analytics platform for iOS and Android that helped product, development and growth teams track installs, sessions, custom events, audiences, funnels, retention, crashes and push notifications. The platform was distributed as a free, self-serve SDK with cloud-based processing and on-demand analysis tools, supporting apps of any scale.

Product overview

Flurry was a mobile app analytics platform offering a unified product with integrated modules. The core Flurry Analytics platform provided foundational tracking and reporting, supplemented by specialized analytics sub-products including Audience (demographic insights), Events (custom event tracking with 500+ events and unlimited parameters), Funnels (conversion analysis), User Segmentation, and User Journeys. Additional modules included Push (free push notifications), Crash (crash analytics), and the Flurry App (mobile companion). Solution-level products addressed Acquisition, Attribution, Conversion Tracking, and Retention. A Custom Dashboards feature enabled personalized metric views. The platform supported iOS, Android, Apple TV, and Apple Watch. Flurry was sunset on March 15, 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Flurry Analytics (Core Platform) A professional-grade, free mobile app analytics platform for iOS and Android that tracked installs, sessions, time spent, custom events, audiences, funnels, retention and crashes, served by a lightweight multi-platform SDK with cloud-based processing and on-demand Explorer analysis.
• Flurry Push Free push notifications and messaging service for engaging mobile app users with targeted notifications, integrated with Flurry Analytics audience data.
• Flurry Crash Mobile crash analytics and reporting tool that identified, diagnosed and reported crashes, errors and exceptions in mobile apps.
• Flurry App Dedicated mobile companion app for iOS and Android that allowed Flurry users to access their apps' analytics dashboards and metrics on the go.

Quantifiable outcome

• Decreased app drop-out rate from 60% to 10% using Funnel Analysis
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PostHogcoreStrategic or Co-development Partner · 15 February 2024PostHog was partnered with Flurry to offer transition services to Flurry customers following Flurry's sunset announcement. PostHog offered a two-month trial of paid features with no data usage limits, plus 20% discount on monthly plans and 40% discount on annual plans for Flurry customers choosing to migrate.
• MixpanelcoreStrategic or Co-development Partner · 15 February 2024Mixpanel was partnered with Flurry to facilitate customer transitions following Flurry's sunset. They offered a 10% discount to all enterprise Flurry customers migrating to their advanced product analytics platform.
• GameAnalyticsminorStrategic or Co-development Partner · 15 February 2024GameAnalytics partnered with Flurry to support game studios and mobile app developers transitioning away from Flurry. They offered Flurry customers 50% off the Pro subscription for one year.
• OneSignalminorStrategic or Co-development Partner · 15 February 2024OneSignal partnered with Flurry to support Flurry customers migrating for push notification needs following the platform sunset. They provided a 15% discount for the first year to transitioning customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amplitude: Direct mobile and product analytics competitor providing event-level analytics, cohorts, funnels and behavioral segmentation for app developers — the same core use cases Flurry targeted.
• Countly: Open-source product analytics platform supporting mobile and web event tracking, funnels, retention and crash analytics with a self-hostable deployment model — directly comparable to Flurry's mobile analytics offering.
• PostHog: Product analytics platform with comparable event tracking, funnels and user analysis. Signed as a Flurry migration partner offering two-month paid trials and 20–40% discounts to transitioning Flurry customers.
• Mixpanel: Direct mobile and product analytics competitor to Flurry, offering event tracking, funnels, retention and user segmentation. Mixpanel was an explicit Flurry migration partner, offering 10% off to Flurry's enterprise customers post-sunset.
• GameAnalytics: Mobile gaming-focused analytics platform offering the same game studio and mobile app developer use cases Flurry served (notably studios like Zynga, Rovio and Ubisoft). Signed as a Flurry migration partner offering 50% off Pro subscriptions.

Emerging players

• Adjust: Mobile measurement and attribution platform offering analytics on user acquisition, in-app behavior and retention — comparable to Flurry's Attribution, Conversion Tracking and Retention solutions.
• OneSignal: Push notification and messaging platform that succeeded Flurry's free Push offering; signed as a migration partner for Flurry customers needing push notification continuity post-sunset.
• AppsFlyer: Mobile attribution and marketing analytics platform overlapping with Flurry's Attribution and User Acquisition solutions, addressing the same SKAdNetwork/ATT-era attribution challenges Flurry attempted to solve.

Broad incumbents

• Firebase Analytics (Google): Google's free mobile analytics offering integrated with the broader Firebase/GCP platform; directly overlaps Flurry's mobile event tracking and audience insights capabilities and was the dominant free alternative during Flurry's operational years.
• Adobe Analytics: Enterprise-grade analytics offering within Adobe Experience Cloud, providing cross-channel behavioral analytics for large brands — directly comparable to the enterprise media and consumer-brand customers (CBS, NBC, McDonald's, MLB, Red Bull) that Flurry supported.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FlurryMobile
• GitHubgithub.com/flurry
• Facebookfacebook.com/FlurryMobile
• LinkedInlinkedin.com/company/flurryanalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flurry