LOTTE HOTELS & RESORTS

What LOTTE HOTELS & RESORTS does

LOTTE HOTELS & RESORTS is a South Korean luxury hotel chain and a division of the privately held Lotte Group conglomerate, operating owned and managed properties across South Korea, the United States, and Vietnam. Founded in 1973, the company serves multiple customer segments through a tiered brand portfolio: luxury and high-net-worth guests at premium properties (Signiel Seoul, Signiel Busan, Lotte Hotel Seoul, Lotte Hotel World, and the 909-room Lotte New York Palace), corporate clients via dedicated voucher and group-booking programs, mid-market business and leisure travelers through the Lotte City Hotel brand, and cultural/art enthusiasts through museum partnerships. The company employs 5,001–10,000 people and is headquartered in Seoul, South Korea.

The company's operations span hotel management, food and beverage services, high-stakes banquet and protocol catering (deployed at the 2025 APEC Summit with more than 400 culinary and service staff), corporate accommodation products, and ecosystem integration through Lotte Group's groupwide L.Pass digital promotion platform. Its disclosed technology stack includes AI-driven guest personalization and predictive yield management, which are being co-developed with strategic partner Highgate rather than built solely in-house. In March 2026, Lotte Hotels established Lotte Hotel HM as a new subsidiary to separately manage the Lotte City Hotel business brand — its first strategic restructuring in 15 years — with explicit intent to separate brand and asset management from operations and create a structure capable of attracting external investment. In June 2026, the company entered a multi-dimensional strategic partnership with Highgate covering hotel management, global distribution, AI development, and talent exchange across the Americas and Asia.

Revenue is generated primarily through room sales (via direct bookings, corporate vouchers, and third-party distribution), food and beverage operations, corporate accommodation voucher programs priced at denominations of 600,000 to 2,000,000 KRW, and ancillary services including protocol catering and curated cultural experiences. Go-to-market combines direct enterprise sales (corporate vouchers, protocol event work), channel partnerships (notably Highgate for international markets), event-driven demand (forums, summits, art exhibitions), and ecosystem-driven demand via Lotte Group retail and entertainment affiliates. Pricing is largely quote-based and not publicly disclosed; seasonal luxury offerings (e.g., mango bingsu) range from 95,000 to 149,000 won. The company retains full ownership of its Manhattan flagship (over $1.3 billion in cumulative investment) while outsourcing operational management to Highgate.

Name

LOTTE HOTELS & RESORTS

Legal name

Lotte Hotels & Resorts

Website

https://lottehotel.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LOTTE HOTELS & RESORTS is a South Korean luxury hotel chain operating owned and managed properties across South Korea, the United States, and Vietnam, serving luxury travelers, corporate clients, and cultural tourists as a division of the Lotte Group conglomerate.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel services
• Business hotel accommodation
• Hospitality management services
• Hotel and resort operations
• Corporate accommodation vouchers

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Sales: Core revenue from room bookings across luxury and business hotel properties including Signiel Seoul, Signiel Busan, Lotte Hotel Seoul, Lotte Hotel World, and Lotte City Hotel brands. Revenue is generated through direct bookings, corporate vouchers, and third-party distribution.
2. Food & Beverage and Dining: Revenue from restaurants, banquet services, and seasonal dining offerings across hotel properties. Includes high-profile protocol dinners (e.g., APEC leaders' dinner) and luxury dessert offerings such as Dujjonku at Pierre Gagnaire à Séoul.
3. Corporate Voucher Programs: Mobile Integrated Accommodation Voucher product sold to corporate clients in denominations of 600,000 to 2,000,000 KRW, redeemable at Signiel Seoul, Signiel Busan, and other Lotte Hotels properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lotte Hotels & Resorts operates and manages a portfolio of luxury and business hotel properties in South Korea and internationally. Its core offering comprises room accommodations across flagship brands (Lotte Hotel Seoul, Lotte Hotel World), luxury properties (Signiel Seoul, Signiel Busan, Lotte New York Palace), and the mid-range business brand (Lotte City Hotel), complemented by on-site food and beverage operations, banquet and protocol catering, and a mobile-format corporate accommodation voucher product.

Product overview

Lotte Hotels & Resorts operates a portfolio of luxury and business hotel properties across South Korea and internationally. The portfolio includes flagship luxury properties (Lotte Hotel Seoul, Lotte Hotel World, Signiel Seoul, Signiel Busan), the newly separated Lotte City Hotel business brand managed by subsidiary Lotte Hotel HM, and the Lotte New York Palace in Manhattan. The company offers corporate accommodation products (Mobile Integrated Accommodation Vouchers) and participates in the groupwide L.Pass digital promotion platform. The product architecture is organized around brand differentiation (luxury vs. business segments) and includes ancillary services like protocol and catering operations for major international events.

Differentiator

Problem solved

Functional benefit

Brands

• Signiel Seoul: Luxury hotel brand operated by Lotte Hotels & Resorts in Seoul, South Korea.
• Signiel Busan
• Lotte Hotel Seoul
• Lotte Hotel World
• Lotte City Hotel
• Lotte New York Palace

Products and services

• Lotte Hotel Seoul Flagship luxury hotel property in Seoul operated by Lotte Hotels & Resorts, serving as a primary venue for high-profile events and accommodating luxury guests.
• Signiel Seoul Premium luxury hotel brand operated by Lotte Hotels & Resorts in Seoul, offering exclusive accommodations and participation in curated promotions such as the Art-cation package with artist Verdy.
• Signiel Busan Luxury hotel property in Busan operated by Lotte Hotels & Resorts, included in the Mobile Integrated Accommodation Voucher program for corporate clients.
• Lotte Hotel World Luxury hotel property in Seoul near Lotte World theme park, hosting high-profile events such as the 2026 Lotte Awards and participating in curated cultural promotions.
• Lotte New York Palace 909-room luxury hotel on Madison Avenue in Midtown Manhattan, owned by Lotte Hotels & Resorts with management handled by Highgate under a strategic partnership covering hotel operations, global distribution, AI technology, and talent exchange.
• Lotte City Hotel Mid-range urban business hotel brand operated by Lotte Hotels & Resorts through the newly established subsidiary Lotte Hotel HM. Targets business and leisure travellers in South Korea urban centres amid record inbound tourism.
• Mobile Integrated Accommodation Voucher Mobile-format accommodation voucher product for corporate clients, available in denominations from 600,000 to 2,000,000 Korean won. Usable at Signiel Seoul, Signiel Busan, and other Lotte Hotels properties across South Korea for employee travel and group bookings.

Quantifiable outcome

• Successfully managed protocol and catering for 2025 APEC Summit leaders' dinner with 400+ staff, earning Grand Prize at 2026 Lotte Awards.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HighgatecoreStrategic or Co-development Partner · 4 June 2026Strategic global partnership under which Highgate assumes management of the 909-room Lotte New York Palace Hotel in Midtown Manhattan, effective June 2026, while Lotte retains full ownership. The multi-dimensional alliance covers hotel management, global distribution, technology and AI development, and talent exchange across the Americas and Asia. Both firms seek to leverage their respective strengths in their home markets to address underexploited cross-regional demand opportunities in global hospitality.
• Lotte Department StoreminorGTM or Marketing Partner · 28 May 2026Lotte Hotels & Resorts participates in the L.Pass groupwide digital promotion launched by Lotte Department Store, bundling seven affiliates across retail, duty-free, hotels, entertainment, and dining into a single online campaign. The initiative creates an omnichannel experience mirroring Lotte's physical 'Lotte Town' hubs.
• Verdy (Japanese Graphic Artist)minorGTM or Marketing Partner · 12 May 2026Collaborative 'Art-cation' promotion with Japanese graphic artist Verdy marking his first solo exhibition in Korea at the Lotte Museum of Art in Seoul. Offers guests at Signiel Seoul, Lotte Hotel Seoul, and Lotte Hotel World exclusive benefits including limited-edition key card holders, 30% museum admission discount, and specialised room packages with exhibition tickets.
• RLWRLD (Real World)minorStrategic or Co-development Partner · 10 May 2026RLWRLD records skilled workers including banquet staff at Lotte Hotel Seoul using body-worn cameras to capture first-person motion data for building a robot training database. The partnership contributes to developing AI-powered robotics systems targeting the hospitality sector's dexterous labour challenges.
• Lotte Chilsung BeverageminorStrategic or Co-development Partner · 11 October 2024Collaboration to establish a 'Bottle to Bottle' resource recycling system. Label-free water bottles collected from guestrooms at Lotte Hotel Seoul are retrieved by Lotte Chilsung Beverage and upcycled by Lotte Chemical into new PET bottles. Since mid-July trial launch, over 800 kg of used PET bottles have been collected.
• Lotte Chemical Corp.minorStrategic or Co-development Partner · 11 October 2024Collaboration in the 'Bottle to Bottle' resource recycling system. Lotte Chemical upcycles used PET bottles collected from Lotte Hotel Seoul into new PET bottles, supporting Lotte Group's plastic waste reduction goals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotel Shilla: Hotel Shilla is a South Korean luxury hotel chain operated by Samsung Group, directly comparable to Lotte Hotels & Resorts as a Korean conglomerate-affiliated luxury hotel operator. Both target affluent domestic and international travelers in Seoul and compete for protocol and event business.
• Mandarin Oriental Hotel Group: Mandarin Oriental is a Hong Kong-headquartered luxury hotel group with properties across Asia, the Americas, and Europe. Comparable to Lotte as an Asian-rooted luxury operator seeking global brand presence and serving HNW and protocol guests.
• The Peninsula Hotels: The Peninsula is a Hong Kong-based ultra-luxury hotel group with a strong Asian heritage and iconic flagship properties. Comparable to Lotte's Signiel brand in target guest, premium pricing strategy, and protocol event positioning.
• Four Seasons Hotels and Resorts: Four Seasons is a global ultra-luxury hotel operator renowned for premium service standards and HNW clientele. Comparable to Lotte's Signiel and flagship Lotte Hotel Seoul in luxury positioning and corporate/event hosting capability.

Broad incumbents

• Marriott International: Marriott is the world's largest hotel company with a multi-brand portfolio spanning luxury to select-service. Comparable as a broad incumbent offering overlapping capabilities to Lotte, including luxury (Ritz-Carlton, St. Regis) and business segment hotels.
• Hilton Worldwide: Hilton operates one of the largest global hotel portfolios with luxury (Waldorf Astoria, Conrad), premium, and focused-service brands. Comparable to Lotte in offering a tiered brand architecture across luxury and business segments globally.
• Hyatt Hotels Corporation: Hyatt operates luxury (Park Hyatt), premium, and select-service brands globally, including properties in Korea. Comparable to Lotte as a broad incumbent in the luxury hotel space with overlapping target segments.
• Accor SA: Accor is a major European-headquartered hospitality group with luxury (Raffles, Fairmont, Sofitel) and midscale brands across Asia-Pacific. Comparable to Lotte in multi-tier brand strategy and Asia-Pacific market presence.

Regional players

• Okura Nikko Hotel Group: Okura Nikko is a Japanese luxury and upper-upscale hotel group operating primarily in Japan and broader East Asia. Comparable to Lotte as a regional East Asian luxury operator with similar cultural service traditions and HNW clientele.
• Shangri-La Hotels and Resorts: Shangri-La is a Hong Kong-based luxury hotel group with strong Asia-Pacific concentration and growing global presence. Comparable to Lotte in Asian luxury heritage, target guest profile, and growing cross-regional expansion ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lotte_Saigon

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTTE HOTELS & RESORTS