Pharmavite
Pharmavite is a US-based nutritional supplement company and wholly-owned subsidiary of Otsuka Pharmaceutical, operating five brands including Nature Made, MegaFood, Bonafide, Uqora, and Equelle across vitamins, women's health, and urinary health, sold through major mass retailers and direct-to-consumer channels.
- Company typePrivate
- Founded1971
- HeadquartersNorthridge, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pharmavite does
Pharmavite is a US-based nutritional supplement company founded in 1971 and operating since 1989 as a wholly-owned subsidiary of Japan's Otsuka Pharmaceutical Co., Ltd. It runs a five-brand portfolio — Nature Made (flagship broadline vitamin and supplement brand, #1 pharmacist-recommended for 27+ years), MegaFood (plant-powered, B Corp-certified), Bonafide (women's health and hormone-free menopause solutions), Uqora (urinary tract health), and Equelle (S-equol-based menopause relief) — producing over 30 billion doses annually across manufacturing facilities in San Fernando, CA, Opelika, AL, and New Albany, OH, with R&D in Valencia, CA. The company sells primarily through mass-market and drug-store retail channels (Target, Walmart, CVS, Walgreens, Costco, Kroger, Albertsons, Sam's Club) and Amazon, supplemented by direct-to-consumer brand websites with subscription options, and reaches consumers through healthcare-professional endorsements (13,000+ doctors, OTC Guide #1 recommendations), influencer partnerships, and targeted campaigns in women's health.
Pharmavite's core technology and IP centers on USP-verified quality systems, with Nature Made holding the most USP-Verified products in the US (200+) and MegaFood operating NSF GMP-certified manufacturing with testing for 150+ pesticides and heavy metals. Its R&D is grounded in collaborations with 35+ research institutions and 35+ clinical trials covering more than 13,000 women in menopause, and it has an AI-augmented discovery partnership with Brightseed for novel phytonutrient identification. The business model is straightforward consumer-goods economics: unit-based sales of branded dietary supplements across retail and DTC channels, with subscription pricing on DTC (e.g., Bonafide Noctera at $29.99–$33.99/month) and influencer/HCP-driven demand generation. Recent strategic emphasis has shifted toward women's health and gut-health categories, executed through acquisitions (Bonafide $425M in 2023, Uqora in 2021), new product launches (Noctera, SuperGreens, Digestive Enzymes), and the $250M New Albany gummy manufacturing facility opened in 2025.
Pharmavite firmographics
Firmographics- Name
- Pharmavite
- Legal name
- Pharmavite LLC
- Website
- https://pharmavite.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pharmavite is a US-based nutritional supplement company and wholly-owned subsidiary of Otsuka Pharmaceutical, operating five brands including Nature Made, MegaFood, Bonafide, Uqora, and Equelle across vitamins, women's health, and urinary health, sold through major mass retailers and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Pharmavite industry classification
Industry- Product category
- Vitamins and Dietary Supplements
- NAICS
- Pharmaceutical and Medicine Manufacturing (3254)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Pharmavite is headquartered
LocationHeadquarters
- HQ city
- Northridge
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Pharmavite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dietary Supplement Sales: Pharmavite generates revenue through the sale of vitamins, minerals, and supplements across multiple brands including Nature Made, MegaFood, Bonafide, Uqora, and Equelle. Products are sold through retail partners and direct-to-consumer channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bonafide Noctera subscription pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Pharmavite product offering
Product offeringCore offering
Pharmavite manufactures and sells vitamins, minerals, and dietary supplements under five brands: Nature Made (broadline VMS flagship, #1 pharmacist-recommended), MegaFood (plant-powered supplements), Bonafide (hormone-free menopause and women's health), Uqora (urinary tract health), and Equelle (menopause symptom relief). Products are sold through major U.S. retail chains and brand-owned e-commerce sites with subscription options.
Product overview
Pharmavite is a health and wellness company with a multi-brand portfolio of vitamins, minerals, and supplements. The company operates five main brands: Nature Made (the flagship broadline vitamin and supplement brand ranked #1 Pharmacist Recommended), MegaFood (plant-powered supplements), Bonafide (women's health/menopause solutions), Uqora (urinary tract health), and Equelle (menopause symptom relief). Nature Made offers over 200 USP-certified products across categories including general wellness, prenatal, beauty, bone, brain, digestion, heart, immune, and sleep support. Bonafide provides hormone-free menopause treatments including Revaree, Thermella, and Noctera. Uqora offers a 3-part proactive regimen for urinary health including Flush, Defend, and Promote. The company operates manufacturing facilities in California, Alabama, and Ohio, and is a subsidiary of Otsuka Pharmaceutical.
Differentiator
Problem solved
Functional benefit
Brands
- Nature Made: Leading national vitamin and supplement broadline brand with over 50 years of expertise, ranked #1 pharmacist-recommended
- MegaFood
- Bonafide
- Uqora
- Equelle
- Nature Made Wellblends
Products and services
- Nature Made Leading national broadline vitamin and supplement brand with 50+ years of expertise, ranked #1 pharmacist-recommended vitamin and supplement brand for 27+ consecutive years with 200+ USP-verified products across categories including general wellness, prenatal, fertility, diabetic multivitamins, anti-stress, B12, C, D, energy, ashwagandha, fish oil, potassium, and turmeric supplements.
- MegaFood Plant-powered supplement brand crafting supplements formulated with real food and science-backed nutrients, screens for over 150 pesticides, heavy metals, and identity verification; Certified B Corporation, member of 1% for the Planet, NSF GMP-certified, and plastic-neutral certified.
- Bonafide Women's health company dedicated to providing science-backed, non-prescription, hormone-free solutions for menopause symptoms including hot flashes, intimacy issues, mood swings, night sweats, vaginal dryness, and sleep disturbances. Trusted by 13,000+ doctors.
- Uqora Urinary tract health brand offering proactive and reactive science-backed solutions, including a 3-part regimen (Flush, Defend, Promote) plus In Control and UTI Emergency Kit products. Has helped 500,000+ consumers with urinary and bladder care.
- Equelle Non-prescription, hormone-free menopause symptom relief supplement powered by S-equol, a plant-based ingredient derived from soy, with 20+ years of clinical research supporting multi-symptom relief including hot flashes and muscle aches. Trusted by 200,000 women.
- Bonafide Noctera Hormone-free, melatonin-free sleep supplement for menopausal women targeting GABAergic and Glutamate pathways, containing magnesium glycinate, GABA, L-theanine, and SAMe to improve sleep quality and duration without next-day grogginess; clinically shown to reduce sleep disturbances in 88% of women within 3 weeks with average 40-minute sleep duration increase.
- Nature Made SuperGreens Powder Greens powder made with real vegetables including kale, spinach, and broccoli, with prebiotic fiber inulin, B vitamins for energy conversion, and vitamins C and D3 for immune support; contains 1 cup of vegetables per serving.
- Nature Made SuperGreens Capsules Greens capsules containing 1/2 cup of vegetables with clinically studied probiotic LactoSpore to support daily digestive health, plus B vitamins for energy conversion and vitamins C and D3 for immune support.
- Nature Made Digestive Enzymes Clinically studied blend of five enzymes (amylase, lipase, protease, lactase, cellulase) designed to break down five different food groups while helping ease occasional bloating and abdominal discomfort.
Quantifiable outcome
- 27+ years as #1 pharmacist-recommended brand
- +4 more outcomes
Companies that use Pharmavite
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Pharmavite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pharmavite partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TargetcoreUqora launched cutting-edge urinary health products at Target stores and Target.com, expanding omnichannel footprint for the urinary health brand.
- HelloFreshminorNature Made teamed up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to provide gut-friendly meal kits and recipes, combining nutrition expertise with meal delivery.
- Vitamin AngelscoreMegaFood partnered with Vitamin Angels, a global public health nonprofit, donating $150,000 to provide more than 600,000 women and children worldwide with life-changing essential vitamins and nutrients.
- Otsuka Pharmaceutical Co., Ltd.corePharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd., a total healthcare company focusing on each individual's potential to enhance well-being through innovative pharmaceuticals and nutraceuticals.
- PelotoniaminorPharmavite committed to Pelotonia, a charitable organization raising funds for cancer research at The Ohio State University Comprehensive Cancer Center, as a Notable Funding Partner with a two-year commitment.
- Healthy New AlbanyminorPharmavite sponsoring Healthy New Albany as a Supporting Partner for its 19th annual Walking Classic event, supporting community wellness initiatives.
- Feed the ChildrencorePharmavite partners with Feed the Children to distribute nearly 15 million Nature Made children's multivitamins to thousands of families at community events across the country.
- BrightseedcoreBrightseed partnered with Pharmavite for artificial intelligence-powered discovery of novel phytonutrients, expanding Pharmavite's evidence-based research and development pipeline for new product innovations.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Pharmavite competitors and assessment
Company assessmentBroad incumbents
- Nestlé Health Science: Global nutrition and consumer health division of Nestlé, offering vitamins, supplements, and medical nutrition across major retail and pharmacy channels. Directly comparable as a broadline VMS manufacturer with science-backed claims and global scale.
- Bayer Consumer Health: Major consumer health division of Bayer, with vitamins, supplements, and OTC products across categories overlapping with Nature Made (e.g., One A Day). Comparable as a large diversified supplement/health products manufacturer with strong retail distribution.
- Haleon: Spun off from GSK, Haleon is a global consumer healthcare leader with vitamin and supplement brands (Centrum, Caltrate) directly competing with Nature Made in mass retail and pharmacy channels. Closest direct peer in scale and category breadth.
- Herbalife: Global nutrition company selling meal replacement shakes, weight management, and supplements via direct-selling and retail. Comparable as a science-formulated nutrition/suppement company with similar health-and-wellness positioning, though distribution model differs.
- Amway (Nutrilite): Global direct-selling company whose Nutrilite brand is the world's #1 selling vitamin and dietary supplement brand. Comparable as a vertically integrated supplement manufacturer with plant-based ingredient focus similar to MegaFood.
- Church & Dwight: Consumer packaged goods company with vitamins and supplements portfolio (Vitafusion gummies) directly competing in Nature Made's gummy category. Comparable as a mass-market CPG with strong retail presence and similar consumer marketing approach.
Direct peers
- Standard Process: Whole-food supplement manufacturer focused on practitioner-recommended nutrition products. Comparable as a vertically-integrated, science-backed supplement maker with healthcare professional endorsement channel similar to Bonafide.
- Atrium Innovations (now Nestlé Health Science): Premium practitioner-channel nutrition brands including Garden of Life. Directly comparable as a science-formulated, vertically-integrated supplement company with whole-food and plant-based positioning similar to MegaFood.
- Metagenics: Practitioner-channel nutritional supplement company with science-based formulations in women's health, gut health, and specialty condition supplements. Comparable to Bonafide's clinically-studied, hormone-free approach targeting similar healthcare professional channels.
Emerging players
- Theralogix: Science-based fertility and prenatal supplement brand developed with OB-GYNs and sold through healthcare professional channels. Comparable as a niche, science-backed women's health supplement company that competes with Bonafide's gynecologist-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pharmavite social profiles
Digital presencePharmavite compliance and trust
Trust signalCompliance6 records
Pharmavite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmavite leadership team
Management profileNumber of profiles
Profiles9 records
Pharmavite subsidiaries and ownership
Company hierarchySubsidiaries5 records
Pharmavite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmavite M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmavite
What does Pharmavite do?
Pharmavite manufactures and sells vitamins, minerals, and dietary supplements under five brands: Nature Made (broadline VMS flagship, #1 pharmacist-recommended), MegaFood (plant-powered supplements), Bonafide (hormone-free menopause and women's health), Uqora (urinary tract health), and Equelle (menopause symptom relief). Products are sold through major U.S. retail chains and brand-owned e-commerce sites with subscription options.
Is Pharmavite a public or private company?
Pharmavite is a private company. It is classified as corporate owned and is currently operating.
When was Pharmavite founded?
Pharmavite was founded in 1971. It employs 1,001 to 5,000 people.
Where is Pharmavite based?
Pharmavite is headquartered in Northridge, United States, in the North America region.
How does Pharmavite make money?
One revenue line is on record: dietary Supplement Sales.
Who are Pharmavite's main competitors?
Broad incumbents on record are Nestlé Health Science, Bayer Consumer Health, Haleon, Herbalife, Amway (Nutrilite) and Church & Dwight. Direct peers are Standard Process, Atrium Innovations (now Nestlé Health Science) and Metagenics. Theralogix is listed as an emerging player.
Does Pharmavite have an API?
No public API is recorded for Pharmavite.
What industry is Pharmavite in?
Pharmavite's product category is Vitamins and Dietary Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 3254 and its SIC code is 2833.