Upland RO Innovation
- Company typePublic
- Founded2014
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Upland RO Innovation firmographics
Firmographics- Name
- Upland RO Innovation
- Legal name
- Upland Software, Inc.
- Website
- https://uplandsoftware.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Upland RO Innovation industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Upland RO Innovation is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upland RO Innovation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Enterprise SaaS subscription model for customer reference management software, sold as part of Upland Software's broader portfolio of sales productivity solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Upland RO Innovation product offering
Product offeringCore offering
Upland RO Innovation is enterprise customer reference management software that enables sales organizations to amplify customer references and testimonials, increasing brand awareness and helping win more deals. The platform transforms reactive customer reference requests into proactive reference programs, allowing sales teams to systematically match customer advocates to deal opportunities throughout the buyer journey. It is sold as part of Upland Software's broader Sales Productivity suite alongside Qvidian (RFP/proposal automation) and Kapost (content marketing).
Product overview
Upland RO Innovation is a customer reference management software product under Upland Software's Sales Productivity suite. It enables businesses to amplify customer references to increase brand awareness and win more deals. The product helps companies shift from reactive to proactive customer reference management, allowing sales teams to leverage verified customer endorsements throughout the buyer journey. RO Innovation works alongside other Upland Sales Productivity tools including Kapost (content marketing) and Qvidian (AI-powered RFP response and proposal management) to provide a comprehensive sales enablement platform.
Differentiator
Problem solved
Functional benefit
Brands
- RO Innovation: Customer reference management software that amplifies customer references to increase brand awareness and win more deals. Helps transform reactive customer reference programs into proactive revenue generators.
Products and services
- RO Innovation Customer reference management software that helps enterprise sales teams amplify customer references and testimonials to increase brand awareness and win more deals. Enables businesses to build and manage proactive customer reference programs, transforming reactive reference requests into a structured sales enablement capability.
Companies that use Upland RO Innovation
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Upland RO Innovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Upland RO Innovation partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Upland RO Innovation competitors and assessment
Company assessmentBroad incumbents
- Showpad: Sales enablement and content experience platform targeting the same enterprise sales-productivity buyer that Upland RO Innovation serves.
- Highspot: Enterprise sales enablement and content management platform; the same sales operations buyer evaluating RO Innovation for reference management is often running or evaluating Highspot.
- Seismic: Large sales enablement platform covering content, training, and buyer engagement — adjacent to RO Innovation's sales-productivity slot within Upland's suite and frequently co-considered in enterprise deals.
- Gartner Peer Insights: Enterprise peer-review platform providing verified customer references for B2B technology purchases — competes for the budget line that funds customer reference programs.
Emerging players
- ReferenceEdge: Specialized customer reference management platform built to manage customer references, case studies, and advocates — narrow but directly overlapping feature set with RO Innovation.
Direct peers
- TrustRadius: B2B software reviews and buyer-intelligence platform that surfaces verified customer references and reviews during buying journeys — directly competitive with RO Innovation's reference-curation use case for B2B software buyers.
- Influitive: Customer advocacy and reference management platform purpose-built to mobilize customer references, testimonials, and case studies for sales — the closest functional peer to Upland RO Innovation.
- G2: B2B software marketplace aggregating verified user reviews and references; competes for the same 'proactive customer-evidence-into-sales-deal' workflow that RO Innovation enables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Upland RO Innovation social profiles
Digital presenceUpland RO Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upland RO Innovation leadership team
Management profileNumber of profiles
Upland RO Innovation subsidiaries and ownership
Company hierarchySubsidiaries20 records
Upland RO Innovation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upland RO Innovation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upland RO Innovation
What does Upland RO Innovation do?
Upland RO Innovation is enterprise customer reference management software that enables sales organizations to amplify customer references and testimonials, increasing brand awareness and helping win more deals. The platform transforms reactive customer reference requests into proactive reference programs, allowing sales teams to systematically match customer advocates to deal opportunities throughout the buyer journey. It is sold as part of Upland Software's broader Sales Productivity suite alongside Qvidian (RFP/proposal automation) and Kapost (content marketing).
Is Upland RO Innovation a public or private company?
Upland RO Innovation is a public company. It is classified as corporate owned and is currently operating.
When was Upland RO Innovation founded?
Upland RO Innovation was founded in 2014. It employs 101 to 250 people.
Where is Upland RO Innovation based?
Upland RO Innovation is headquartered in Denver, United States, in the North America region.
How does Upland RO Innovation make money?
One revenue line is on record: software Subscription.
Who are Upland RO Innovation's main competitors?
Broad incumbents on record are Showpad, Highspot, Seismic and Gartner Peer Insights. ReferenceEdge is listed as an emerging player. Direct peers are TrustRadius, Influitive and G2.
Does Upland RO Innovation have an API?
No public API is recorded for Upland RO Innovation.
What industry is Upland RO Innovation in?
Upland RO Innovation's product category is Sales Enablement Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 541511 and its SIC code is 7373.