What Longbridge does

Longbridge Group is a multi-jurisdiction fintech firm operating a retail brokerage platform, an institutional trading arm (Longport Whale), and an AI financial infrastructure subsidiary (LongbridgeAI). The company provides commission-free trading in Hong Kong and U.S. stocks, IPO access with margin financing up to 33x leverage, margin accounts with 2.5x leverage, and a "world's first" pre-market U.S. options trading capability covering 15 underlying assets between 4:00 a.m. and 9:30 a.m. Eastern Time. The platform includes social investing features via the Longbridge Community, AI-curated 24x7 news push, and Pano Mode visual financial analysis tools. Self-serve account onboarding completes in under one minute through the mobile app.

The business operates across three segments: Securities (retail brokerage), Technology (institutional trading), and AI (financial infrastructure). Longbridge maintains regulated entities in Singapore (MAS Capital Markets Services Licence), Hong Kong (SFC Types 1, 2, 4, 9), New Zealand (FSPR), and the United States (SEC/FINRA broker-dealer registration), with additional office presence in Japan. Revenue is generated primarily through margin financing interest, IPO margin financing fees, and trading-related revenue (including likely payment-for-order-flow on commission-free U.S. equity trades). The company's GTM combines product-led growth for retail consumers via the mobile app with field sales for institutional clients through Longport Whale.

Longbridge reported a 120 percent increase in its global user base in 2025 and opened a Singapore regional headquarters in June 2026 at Asia Square Tower 2, becoming the first online brokerage headquartered in Singapore. The company is also expanding into physical community spaces with the first Longbridge Cafe planned for Q4 2026. In late May 2026, Longbridge was penalized alongside Tiger Brokers and Futu by the China Securities Regulatory Commission in a combined US$330+ million fine for operating cross-border securities businesses without mainland Chinese licenses, with a two-year grace period for winding down prohibited activities.

Name

Longbridge

Legal name

Long Bridge Securities Limited

Website

https://longbridge.global

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Longbridge Group is a multi-jurisdiction fintech operating retail brokerage, institutional trading (Longport Whale), and AI financial infrastructure (LongbridgeAI), offering commission-free Hong Kong and U.S. stock trading, IPO margin financing, and pre-market U.S. options across Singapore, Hong Kong, Japan, New Zealand, and the U.S.

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Asset / Cross-Asset Brokerage (FSAEACAM)

Keywords

• Retail brokerage platform
• Commission-free stock trading
• Pre-market options trading
• Margin financing services
• AI-curated financial analytics

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions and Trading Fees: Longbridge operates as a retail brokerage platform offering commission-free trading for Hong Kong and U.S. stocks. Revenue is generated through trading activity volume, margin financing interest, and IPO margin financing services. The company also provides institutional trading services through Longport Whale.
2. Margin Financing Services: Offers margin account facilities with up to 2.5-times leverage for U.S./Hong Kong stocks and up to 33-times leverage for Hong Kong IPO margin financing. Revenue derived from interest charged on margin positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Longbridge operates a multi-jurisdiction online retail brokerage offering commission-free trading in Hong Kong and U.S. stocks through the Long Bridge App, with integrated IPO subscription access, margin financing (up to 2.5x on stocks and up to 33x on Hong Kong IPOs), AI-curated news and analytics, and social investing community features. It supplements the retail platform with the Longport Whale institutional trading arm and the LongbridgeAI financial infrastructure platform.

Product overview

Longbridge operates as a multi-segment fintech platform consisting of three core business lines: Securities (retail brokerage via the Long Bridge App offering commission-free Hong Kong and U.S. stock trading with IPO access, margin financing, and social features), Technology (institutional trading arm Longport Whale), and AI (LongbridgeAI powering financial infrastructure). The portfolio includes the flagship retail brokerage platform, a mobile app with Pano Mode visualization and live social trading, pre-market U.S. options trading, and the Longbridge Community for personalized financial content. The company is expanding into physical spaces with planned Longbridge Cafe locations in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Longport Whale: Institutional trading arm of Longbridge Group
• LongbridgeAI
• Longbridge Cafe

Products and services

• Longbridge Retail Brokerage (Longbridge Securities / Long Bridge App) A retail brokerage platform offering commission-free trading in Hong Kong and U.S. stocks via the Long Bridge mobile app, with features including IPO access, margin financing, social trading, AI-curated news, and Pano Mode visualization. It serves individual retail investors across the firm's licensed jurisdictions.
• Longport Whale Institutional trading arm of Longbridge Group serving professional and institutional investors with specialized execution and infrastructure services.
• LongbridgeAI AI financial infrastructure platform powering Longbridge's AI-driven analytics, news curation, and personalized investment tools, and operating as a standalone product line.
• Pre-Market U.S. Options Trading Standalone extended-hours product enabling investors to trade options on major U.S. stocks and ETFs between 4:00 a.m. and 9:30 a.m. Eastern Time. Initially covers 15 underlying assets including QQQ, SPY, AAPL, TSLA, and NVDA, allowing Asia/Europe investors to react to overnight U.S. market developments.
• Longbridge Community Social investing platform that aggregates personalized investment content across fundamentals and news and enables live trading with friends, real-time discussions, and peer connections among retail investors.

Quantifiable outcome

• 120% increase in global user base in 2025

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• uSMART Securities: uSMART is a Hong Kong-based mobile broker offering U.S. and HK equities trading with AI-assisted research features, similar in regional focus and self-directed product positioning to Longbridge but smaller in scale.
• SoFi Technologies: SoFi is a consumer fintech that has expanded into commission-free stock trading alongside its lending and banking products. Comparable as a multi-product, app-led consumer finance platform with an investing vertical, though U.S.-focused and not cross-border to HK.

Direct peers

• Webull: Webull is a mobile-first, commission-free broker offering U.S. and Hong Kong equities with community features and analytics. Overlaps with Longbridge on retail self-serve model, cross-market access (U.S./HK), and emphasis on visualization and analytics tooling.
• Futu Holdings (moomoo): Futu's moomoo app is a Hong Kong-headquartered online brokerage offering commission-free HK and U.S. stock trading with social community features. Longbridge and Futu were named as co-defendants in the 2026 CSRC cross-border crackdown, making them the closest direct competitor in product, geography, and regulatory exposure.
• eToro: eToro is a global multi-asset retail broker with a strong social-trading and copy-trading community layer. Longbridge's social community, commission-free positioning, and multi-market footprint (especially through Singapore) make eToro a comparable social-led, multi-jurisdiction broker.
• Robinhood Markets: Robinhood pioneered the commission-free, mobile-first retail brokerage model with social and community overlays. Longbridge directly mirrors Robinhood's positioning for an APAC/HK cross-border audience, making it the cleanest functional analogue.
• Interactive Brokers: Interactive Brokers is a globally licensed, multi-jurisdiction broker-dealer offering access to U.S., HK, and other global equities with institutional-grade execution via platforms like IBKR. Longbridge's institutional arm (Longport Whale) and multi-jurisdiction licensing mirror IBKR's global rails strategy.
• UP Fintech Holding (Tiger Brokers): Tiger Brokers is a China-rooted online broker offering cross-border HK and U.S. equity trading with a mobile-first, commission-competitive model. Named alongside Longbridge and Futu in the CSRC regulatory action and broadly comparable in target customer, geographic focus, and product breadth.

Broad incumbents

• Saxo Markets / Saxo Bank: Saxo is a long-established multi-jurisdiction broker offering global equities and derivatives with regulated entities across APAC (including Singapore and Hong Kong). Comparable in regulated, multi-market breadth but serves a more affluent/professional segment rather than Longbridge's mass-retail focus.
• Charles Schwab: Charles Schwab is a large incumbent U.S. retail broker with international trading access. Relevant as a benchmark incumbent brokerage model; overlaps with Longbridge primarily on U.S. equities access and self-directed retail execution rather than on APAC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/longbridgenz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longbridge