Atmosphere
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Atmosphere firmographics
Firmographics- Name
- Atmosphere
- Legal name
- Rarefied Atmosphere, Inc.
- Website
- https://atmosphere.tv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Atmosphere industry classification
Industry- Product category
- B2B Streaming TV Platform
- NAICS
- Advertising Agencies (54181), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where Atmosphere is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atmosphere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Advertising Revenue: Primary revenue stream from advertising within programming content. The platform is ad-supported, similar to cable TV commercials, but free for businesses. Generates revenue from brands advertising to captive audiences in commercial venues.
- Device Sales: One-time activation fee of $49.99 per device. This covers the cost of the proprietary streaming hardware provided to businesses.
- Underutilization Fee: $20 monthly charge for devices that stream less than 40 hours per month, incentivizing usage and ensuring active engagement with the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Monthly Service with Device Activation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Atmosphere product offering
Product offeringCore offering
Atmosphere operates a free, ad-supported streaming TV platform for commercial businesses, delivering curated short-form entertainment across 30+ channels to bars, restaurants, gyms, hotels, and other venues via a proprietary plug-and-play device. The service integrates digital signage capabilities that let businesses run their own promotions during ad breaks, and the company monetizes primarily through advertising sold to brands targeting the platform's captive venue audiences.
Product overview
Atmosphere TV operates as a B2B streaming TV platform for commercial businesses, providing a portfolio of 30+ curated short-form entertainment channels and integrated digital signage tools. The platform architecture consists of the core Atmosphere TV streaming service, a proprietary Atmosphere TV Device (hardware) that businesses install, the Brand & Business Controls dashboard for remote screen management and content scheduling, and the Digital Signage feature enabling businesses to run their own promotions during ad breaks. Interactive features include Atmosphere Trivia and Atmosphere Quiz for audience engagement. The platform serves over 60,000 commercial venues across 35+ countries and generates over one billion monthly impressions, operating on an ad-supported free-to-business model.
Differentiator
Problem solved
Functional benefit
Brands
- Atmosphere Trivia: Live interactive trivia game for businesses where customers can compete using a mobile app in real-time trivia competitions.
- Atmosphere TV CTV OOH
Products and services
- Atmosphere TV Streaming Platform Free, ad-supported streaming TV service for commercial businesses, delivering curated short-form entertainment across 30+ channels to bars, restaurants, gyms, hotels, and other venues via a proprietary plug-and-play device with integrated digital signage and remote management capabilities.
- Atmosphere TV Streaming Device
- Atmosphere TV Place-Based Streaming Advertising Network Place-based connected-TV out-of-home advertising network spanning 60,000+ venues and 1B+ monthly impressions, sold to brand advertisers directly or programmatically through the VIOOH supply-side platform with targeting by content, location, venue type, and live sporting events. Impressions are 100% viewable and non-skippable.
Quantifiable outcome
- 12% more visual attention compared to linear TV in multi-screen restaurant and bar environments
- +4 more outcomes
Companies that use Atmosphere
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Atmosphere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atmosphere partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MediaSciencecorePartnership with media research firm MediaScience to conduct eye-tracking study demonstrating the effectiveness of Atmosphere TV's CTV out-of-home advertising platform. The study showed Atmosphere content garnered 12% more visual attention and 53% more viewing time compared to linear TV in multi-screen restaurant and bar environments, with viewers recalling brands at a 25% greater rate.
- VIOOHcoreStrategic partnership announced January 15, 2026 providing programmatic access to Atmosphere TV's place-based streaming video inventory. The integration connects Atmosphere TV's network of more than 60,000 venues generating over one billion monthly impressions with VIOOH's digital out-of-home supply-side platform. Advertisers can now target audiences based on content, location, venue type and live sporting events, with viewing times averaging around 40 minutes and impressions described as 100% viewable and non-skippable. Geographic scope includes UK, North America, and Australia.
- MMC (Media-for-Equity Fund)minorMMC became the first U.S.-based media-for-equity fund in December 2023 with $90 million in committed capital, partnering with Atmosphere TV as part of their portfolio. The media-for-equity model trades equity for advertising space, providing startups visibility without burning cash.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Atmosphere competitors and assessment
Company assessmentDirect peers
- Loop TV (formerly MOTV): Operator of a place-based streaming TV service delivered to bars, restaurants, fitness, and other businesses via a plug-and-play device. Closest functional analogue to Atmosphere TV's ad-supported venue streaming model.
- ReachTV: A free ad-supported streaming TV network distributed across airports, bars, restaurants, and hotels, monetised by selling advertisers the place-based audience. Directly comparable on the venue CTV OOH inventory thesis.
- Stingray Digital: Provides in-venue music, video, and digital signage to retail, hospitality, and fitness businesses globally. Comparable business model combining managed hardware, content curation, and advertising/subscription monetization.
- Spectrio: Provider of in-venue digital signage, on-hold messaging, and video networks for retail and QSR. Comparable on digital signage tooling and multi-venue rollout for SMB and enterprise customers.
- Vistar Media: Programmatic supply-side platform for digital out-of-home advertising that aggregates venue-based screens and sells them to DSPs. Direct competitor on the programmatic OOH demand side of Atmosphere's CTV inventory.
- Place Exchange: Programmatic SSP for DOOH inventory across a wide range of venue types; competes for the same advertiser demand that Atmosphere activates via VIOOH. Important peer on the ad-tech monetisation layer.
- PlayNetwork: Curates branded in-venue music, video, and digital experiences for hospitality, fitness, and retail globally. Overlaps with Atmosphere on managed in-venue TV, content curation, and digital signage for global brands.
Broad incumbents
- Mood Media (formerly Muzak): Long-standing in-store media provider offering music, video, digital signage, scent, and advertising solutions to restaurants, retail, and hospitality. Larger incumbency with broader service portfolio but overlaps with Atmosphere's in-venue TV and signage offering.
- Samsung VXT (Visionary Technology): Samsung's cloud-based digital signage and content management platform for commercial displays. Comparable on signage CMS and remote content management, but anchored to Samsung hardware incumbency rather than an ad-supported streaming media network.
- Roku (Roku Ads Manager / OneView): A leading CTV ad platform that monetises both Roku's home-streaming footprint and increasingly out-of-home/place-based screens. Comparable as a CTV advertising competitor and threat to Atmosphere's programmatic OOH demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atmosphere social profiles
Digital presenceAtmosphere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atmosphere leadership team
Management profileNumber of profiles
Profiles5 records
Atmosphere funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atmosphere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atmosphere
What does Atmosphere do?
Atmosphere operates a free, ad-supported streaming TV platform for commercial businesses, delivering curated short-form entertainment across 30+ channels to bars, restaurants, gyms, hotels, and other venues via a proprietary plug-and-play device. The service integrates digital signage capabilities that let businesses run their own promotions during ad breaks, and the company monetizes primarily through advertising sold to brands targeting the platform's captive venue audiences.
Is Atmosphere a public or private company?
Atmosphere is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atmosphere founded?
Atmosphere was founded in 2019. It employs 501 to 1,000 people.
Where is Atmosphere based?
Atmosphere is headquartered in Austin, United States, in the North America region.
How does Atmosphere make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are device Sales and underutilization Fee.
Who are Atmosphere's main competitors?
Direct peers on record are Loop TV (formerly MOTV), ReachTV, Stingray Digital, Spectrio, Vistar Media, Place Exchange and PlayNetwork. Broad incumbents are Mood Media (formerly Muzak), Samsung VXT (Visionary Technology) and Roku (Roku Ads Manager / OneView).
Does Atmosphere have an API?
No public API is recorded for Atmosphere.
What industry is Atmosphere in?
Atmosphere's product category is B2B Streaming TV Platform. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 54181 and its SIC code is 7311.