EB Medicine

What EB Medicine does

EB Medicine (legally EB Practice LLC) is a privately held, Georgia-incorporated subscription-based clinical education publishing company founded in 1999, serving emergency medicine, pediatric emergency medicine, and urgent care clinicians. The company produces three peer-reviewed monthly journals — Emergency Medicine Practice (150+ issues, 200+ CME credits), Pediatric Emergency Medicine Practice (90+ issues, 160+ CME credits), and Evidence-Based Urgent Care (45+ issues, 180+ CME credits) — alongside 10+ clinical skills courses including The Laceration Course, The Abscess Course, The Urgent Care EKG Course, DEA-MATE Training, Rightsizing Reimbursement, and LLSA Study Guides. Each issue is developed with approximately 227 physician hours, 100+ references, and 6+ physician reviewers, and the platform is accredited by ACCME with additional credentials from ACEP, AAP, AOA, and AMA, plus MEDLINE indexing by the National Library of Medicine.

The underlying platform combines online, mobile, print, audio (EMplify and Evidence-Based Urgentology podcasts), and FOAMed free open-access delivery formats, supplemented by proprietary tools including Points & Pearls digests, Interactive Clinical Pathways, the Calculated Decisions supplement (in partnership with MDCalc), and automatic CME credit tracking. Content is independent, with no advertising or commercial support accepted. Distribution combines a self-serve e-commerce store (ebmedicine.net) for individual subscriptions and course purchases with a dedicated group accounts sales team pursuing hospitals, emergency departments, urgent care groups, and residency programs through customized institutional licensing. The customer base of 10,000+ individual clinician subscribers spans emergency physicians, residents, advanced practice clinicians (PAs, NPs), and urgent care providers, augmented by association-driven channel partnerships with AAENP, SEMPA, EMRA, UCA, CUCM, MDCalc, EMCrit, EM Basic, EvidenceCare, and EM Fundamentals.

The business generates revenue entirely from recurring annual subscriptions (with auto-renewal) and one-time course purchases. Individual subscriptions price at $449/year for each publication with multi-year prepay discounts and 10-20% partner discounts; group/institutional subscriptions are priced on a customized basis. The company is self-funded with no disclosed external equity investors, operates with 11-50 employees, and reports a 99.2% subscriber-stated improvement in patient care quality from Emergency Medicine Practice. In January 2026, Daniel Egan, MD (Mass General Brigham / Harvard Medical School) succeeded Andy Jagoda, MD as Editor-in-Chief of Emergency Medicine Practice, and in February 2026 the company secured MedStar Health as a clinical education partner for its urgent care fellowship program.

Name

EB Medicine

Legal name

EB Practice LLC

Website

https://ebmedicine.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

EB Medicine is a privately held, subscription-based clinical education publisher founded in 1999, delivering peer-reviewed journals, CME courses, and point-of-care tools to over 10,000 emergency medicine, pediatric emergency medicine, and urgent care clinicians across individual and institutional accounts in the United States.

Ownership category

akta.pro rank

Product category

Continuing Medical Education Publishing

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYHLACAGAD

Evidence-Based Guidelines, Knowledge Management & Content Authoring

Healthcare & Life Sciences/Digital Health & Health IT/Clinical Decision Support (CDS) & Care Pathway Tools

Keywords

• Continuing medical education
• Clinical education journals
• Emergency medicine CME
• Urgent care education
• Peer-reviewed clinical content

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Individual Subscriptions: Annual subscription-based access to Emergency Medicine Practice, Pediatric Emergency Medicine Practice, and Evidence-Based Urgent Care publications. Revenue is recurring (annual billing with auto-renewal), with tiered pricing for individual clinicians. Includes access to CME credits, back-issue libraries, and digital tools.
2. Group/Institutional Subscriptions: Volume licensing for hospitals, emergency departments, urgent care groups, and residency programs. Customized subscriptions for multiple clinicians, with dedicated onboarding, account support, and usage reporting. Recurring annual billing.
3. Clinical Courses and Study Guides: One-time and subscription purchases of clinical skill courses (e.g., The Laceration Course, The Abscess Course, The Urgent Care EKG Course, DEA-MATE Training, LLSA Study Guides). Courses include CME credit and may include hands-on learning materials (suture kits, practice pads).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

EB Medicine (legally EB Practice LLC) publishes peer-reviewed monthly clinical education journals and continuing medical education (CME) resources for emergency medicine, pediatric emergency medicine, and urgent care clinicians. Its core products are three subscription journals — Emergency Medicine Practice, Pediatric Emergency Medicine Practice, and Evidence-Based Urgent Care — supplemented by clinical skills courses (e.g., The Laceration Course, The Abscess Course), podcasts (EMplify, Evidence-Based Urgentology), and group education solutions like Upskill Academy. Revenue is generated through individual clinician subscriptions, group/institutional licensing for hospitals and residency programs, and one-time purchases of clinical courses and LLSA study guides.

Product overview

EB Medicine is a clinical education platform offering evidence-based continuing medical education (CME) for emergency medicine, pediatric emergency medicine, and urgent care clinicians. The core offerings consist of three peer-reviewed journals: Emergency Medicine Practice (150+ issues, 200+ CME credits), Pediatric Emergency Medicine Practice (90+ issues, 160+ CME credits), and Evidence-Based Urgent Care (45+ issues, 180+ CME credits). These are complemented by 10+ clinical skills courses including The Laceration Course, The Abscess Course, The Urgent Care EKG Course, DEA-MATE Training, and more. Additional resources include podcasts (EMplify and Evidence-Based Urgentology), Upskill Academy for group onboarding, Interactive Clinical Pathways, Points & Pearls summaries, and Calculated Decisions (powered by MDCalc). The platform is accredited by ACCME and provides 600+ total CME credits across its subscriptions and courses, with content delivered online, via mobile, and in print formats.

Differentiator

Problem solved

Functional benefit

Brands

• Emergency Medicine Practice: Peer-reviewed monthly journal providing evidence-based clinical education for emergency medicine physicians with 150+ issues and 200+ CME credits.
• Pediatric Emergency Medicine Practice
• Evidence-Based Urgent Care
• EMplify Emergency Medicine Podcast
• Evidence-Based Urgentology Podcast
• The Laceration Course
• The Abscess Course
• The Urgent Care EKG Course
• Safeguarding Charting Course
• Rightsizing Reimbursement Course
• DEA-MATE Training Course
• LLSA Study Guides
• Stroke CME
• Trauma CME
• Upskill Academy
• Calculated Decisions

Products and services

• Emergency Medicine Practice A monthly peer-reviewed journal providing evidence-based clinical education for emergency medicine clinicians, covering topics from patient presentation through diagnosis, treatment, and disposition. Includes 150+ issues and 200+ CME credits, Points & Pearls digests, EMplify podcast, Calculated Decisions, and clinical pathways.
• Pediatric Emergency Medicine Practice A monthly peer-reviewed journal focused on evidence-based clinical education for pediatric emergency medicine, offering step-by-step guidance from patient presentation to disposition with 90+ issues and 160+ CME credits.
• Evidence-Based Urgent Care A monthly peer-reviewed resource focused on high-yield urgent care presentations, translating evidence into real-world care with interactive clinical pathways, pitfalls to avoid, and concise algorithms with 45+ issues and 180+ CME credits.
• The Laceration Course A hands-on clinical skills course focused on laceration repair and wound management, including a Suture Practice Kit with simulated 3D lips for vermillion border repairs and complex lacerations.
• The Abscess Course A hands-on clinical skills course covering abscess care and treatment with an Incision & Drainage Practice Kit featuring realistic simulated abscesses and professional-grade instruments.
• The Urgent Care EKG Course A focused course on EKG interpretation pattern-recognition skills designed for urgent care clinicians to move from theory to confident practice.
• Safeguarding Charting Course A course focused on safeguarding charting and mitigating medicolegal risk for clinicians.
• Rightsizing Reimbursement Course A course on documentation and coding to help clinicians optimize reimbursement through accurate coding and charting.
• DEA-MATE Training Course A training course for acute care clinicians focused on opioid education and appropriate DEA MATE Act training requirements.
• LLSA Study Guides Lifelong Learning and Self-Assessment study guides providing full article reprints, key point summaries, sample questions, and CME credits for ongoing professional development.
• Stroke CME Focused continuing medical education on stroke assessment and management for emergency and urgent care settings.
• Trauma CME Focused continuing medical education on trauma assessment and management for emergency and urgent care settings.
• EMplify Emergency Medicine Podcast A monthly podcast summarizing evidence-based reviews and the latest research published in EB Medicine's peer-reviewed journals, providing quick-hit summaries for emergency medicine clinicians.
• Evidence-Based Urgentology Podcast A podcast bringing the peer-reviewed depth of Evidence-Based Urgent Care issues to life in a conversational audio format for urgent care clinicians.
• Upskill Academy A turnkey clinical education solution for urgent care groups that accelerates onboarding, standardizes care, and supports clinician growth through evidence-based, CME-accredited learning customizable and scalable across locations.
• Pediatric Urgent Care Playbook A clinical resource providing guidance on pediatric urgent care presentations and management.

Quantifiable outcome

• 99.2% of subscribers say Emergency Medicine Practice improves their quality of patient care
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MedStar HealthcoreStrategic or Co-development Partner · 17 February 2026MedStar Health, one of the largest healthcare systems in the Mid-Atlantic region, selected EB Medicine as its clinical education partner for its Post Graduate Fellowship Program for urgent care clinicians. MedStar Health clinicians receive full access to EB Medicine's urgent care-focused education solutions including peer-reviewed content, procedure-based training, and continually updated clinical guidance.
• American Academy of Emergency Nurse Practitioners (AAENP)coreGTM or Marketing PartnerEB Medicine and AAENP partnered to provide discounted subscriptions to Emergency Medicine Practice and Pediatric Emergency Medicine Practice for AAENP members. AAENP promotes high-quality, evidence-based practice for nurse practitioners providing emergency care.
• Society of Emergency Medicine Physician Assistants (SEMPA)coreGTM or Marketing PartnerEB Medicine and SEMPA partnered to provide discounted subscriptions to Emergency Medicine Practice and Pediatric Emergency Medicine Practice for SEMPA members. SEMPA's mission is to advance, protect, and promote the role of EMPAs through education, advocacy, networking, and research.
• Emergency Medicine Residents' Association (EMRA)coreGTM or Marketing PartnerEB Medicine and EMRA partnered to provide free online subscriptions to Emergency Medicine Practice and Pediatric Emergency Medicine Practice for students and residents. EMRA fellows receive discounted subscriptions and EMRA alumni receive 20% off.
• MDCalccoreTechnology or IntegrationEB Medicine and MDCalc partnered to produce Calculated Decisions—a supplement reviewing medical calculators and risk scores. MDCalc users also receive exclusive discounts on EB Medicine resources. MDCalc was founded by two practicing Emergency Medicine physicians.
• EMCritcoreGTM or Marketing PartnerEB Medicine partners with EMCrit, which provides biweekly podcasts and blog posts on critical care, resuscitation, and trauma for ED and ICU clinicians. EMCrit listeners receive exclusive discounts on EB Medicine resources.
• Urgent Care Association (UCA)coreGTM or Marketing PartnerEB Medicine is a Silver Corporate Support Partner of UCA and offers a 20% discounted subscription rate to Evidence-Based Urgent Care for UCA members. UCA is a membership association of leaders, providers, and suppliers in urgent care.
• College of Urgent Care Medicine (CUCM)coreGTM or Marketing PartnerEB Medicine offers a 20% discounted subscription rate to Evidence-Based Urgent Care for CUCM members. CUCM inspires excellence in patient care and advances urgent care through education, research, resources, and collaboration.
• Ferne (Foundation for Education and Research in Neurological Emergencies)minorStrategic or Co-development PartnerFerne is an independent not-for-profit organization committed to quality emergency care for neurological emergencies through scientific research and medical education. EB Medicine supports Ferne's educational mission.
• EM BasiccoreGTM or Marketing PartnerEB Medicine provides exclusive 10% discounts on courses and free resources for EM Basic listeners. EM Basic offers free podcasts for medical students and emergency medicine interns covering chief complaints in ~30-minute episodes.
• EM FundamentalsminorStrategic or Co-development PartnerEB Medicine and EM Fundamentals partnered to include content from Emergency Medicine Practice and Pediatric Emergency Medicine Practice in the EM Fundamentals mastery learning curriculum. Emergency medicine residents and students have full online access through this partnership.
• STM (International Association of Scientific, Technical and Medical Publishers)minorOthersEB Medicine is an STM member. STM is the leading global trade association for academic and professional publishers, with over 150 members in 21 countries who collectively publish nearly 66% of all journal articles.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hippo Education: Hippo Education is a leading continuing medical education provider for emergency medicine and urgent care clinicians, offering audio and podcast-based board review and CME. Directly comparable to EB Medicine in target audience, content format (podcasts/audio), and subscription-based clinical education delivery.
• Rosh Review: Rosh Review provides question banks and board review for emergency medicine physicians and other specialties, with a strong emphasis on high-yield clinical knowledge testing and CME. Comparable in serving EM clinicians and offering subscription-based clinical education, though more focused on assessment than content publishing.
• BoardVitals: BoardVitals offers CME and board preparation question banks across multiple specialties including emergency medicine. Directly comparable in subscription model and target clinician audience for CME/MOC credit, though broader across specialties.
• AudioDigest Foundation: AudioDigest Foundation provides audio-based continuing medical education across specialties including emergency medicine, with a subscription model similar to EB Medicine. Directly comparable in subscription-based audio/CME delivery to clinicians, though broader across specialties.

Broad incumbents

• ACEP (American College of Emergency Physicians): ACEP is the largest professional organization for emergency medicine physicians and provides extensive CME-accredited educational content, courses, and publications including PEER (Physicians' Evaluation and Education Review). A broad incumbent offering comprehensive EM education alongside advocacy and professional membership.
• Wolters Kluwer (Medical Education / Lippincott): Wolters Kluwer is a major medical publisher producing peer-reviewed clinical journals, textbooks, and CME content across many specialties including emergency medicine. A broad incumbent with overlapping capabilities in peer-reviewed clinical content and CME, though operating across the full medical publishing portfolio.
• Elsevier (Clinical Solutions / ClinicalKey): Elsevier publishes major medical journals, textbooks, and clinical decision support tools serving multiple specialties including emergency medicine. A broad incumbent in medical publishing with extensive CME-aligned content and clinical reference tools, serving a much wider scope than EB Medicine's EM/urgent care focus.
• Pri-Med: Pri-Med is a major provider of continuing medical education to primary care and urgent care clinicians, offering live meetings, online courses, and CME-accredited content. Comparable as a CME provider serving clinicians (including urgent care), though broader in audience and delivery formats.

Emerging players

• MDCalc: MDCalc is a widely-used clinical calculator and decision support tool founded by emergency medicine physicians. Overlaps with EB Medicine through the Calculated Decisions supplement partnership and serves similar EM clinician audience, but focuses on point-of-care calculators rather than comprehensive clinical education.
• EMCrit: EMCrit is a popular free critical care and emergency medicine podcast/blog resource for ED and ICU clinicians. Overlaps with EB Medicine's EM audience and is a content partnership partner, but operates as a free FOAMed resource rather than subscription-based clinical education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ebmedicine
• YouTubeyoutube.com/@EBMedicine
• Facebookfacebook.com/ebmedicine
• LinkedInlinkedin.com/company/eb-medicine
• Instagraminstagram.com/ebmedicine
• Pinterestpinterest.com/ebmedicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EB Medicine