Onextel
OneXtel is an India-headquartered CPaaS provider offering omnichannel messaging (SMS, RCS, WhatsApp, Voice, Email) and cloud contact center solutions, primarily serving BFSI and government clients across India, UAE, and Southeast Asia.
- Company typePrivate
- Founded2014
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Onextel does
OneXtel Limited is an India-headquartered Communications Platform as a Service (CPaaS) provider founded in December 2014 by Mohd Rashid and headquartered in Noida, Uttar Pradesh (CIN U72300UP2014PLC067653). The company offers an omnichannel communications stack comprising SMS, Email, RCS (Rich Communication Services), Voice (IVR, outbound dialer, click-to-call, TTS), WhatsApp Business API, the OneX Aura AI-powered orchestration platform, and the 365cx.io cloud contact center. These products run on a cloud-native, microservices-based architecture with multi-node SMPP infrastructure, direct operator connectivity, Tier-III data centers, 99.99% uptime SLA, and 256-bit encryption; the platform processes over 150 billion messages and 5 billion voice calls annually with demonstrated capacity exceeding 100 million SMS per day for government workloads.
The company's primary customer segments are Banking, Financial Services and Insurance (BFSI) and Government, with secondary presence in e-commerce, gaming, logistics, travel, healthcare, education, and media. Named enterprise clients include Credgenics, DMI Finance, Vishal Mega Mart, and Park+, alongside India's largest PSU bank and central/state government departments served under a NICSI empanelment valued at Rs 330-375 crore over three years (extendable by two years), expected to contribute approximately Rs 125 crore in annual revenue. The platform also serves a long tail of SMB and developer users via free self-serve registration with a pay-as-you-go top-up model.
OneXtel generates revenue through usage-based billing for messaging, voice, and email services, plus subscription/contract-based revenue for enterprise deployments of OneX Aura and 365cx.io and for the NICSI government contract. Go-to-market combines direct enterprise sales (evidenced by government empanelment and named enterprise case studies), a self-serve API-first product-led motion targeting SMBs and developers, an inside sales team for mid-market accounts, and an emerging channel partner program including ISVs, whitelabel resellers, and a global partnership with Truecaller for Business Chat distribution. The company has expanded internationally with offices in Dubai (launched 2022-23, serving as Middle East regional headquarters) and Singapore (launched 2023-24, serving Southeast Asia), supported by regional offices in Pune (R&D Center of Excellence), Bengaluru, Gurugram, Chennai, and Mumbai. Leadership comprises CEO Abrar Chunawala, founder and Managing Director/Chairman Md Rashid Anwar, VP of Human Resources Tanushri Nair, and a Product/Operations/Partnership bench; no external institutional funding rounds have been disclosed.
Onextel firmographics
Firmographics- Name
- Onextel
- Legal name
- OneXtel Limited
- Website
- https://onextel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OneXtel is an India-headquartered CPaaS provider offering omnichannel messaging (SMS, RCS, WhatsApp, Voice, Email) and cloud contact center solutions, primarily serving BFSI and government clients across India, UAE, and Southeast Asia.
- Ownership category
- akta.pro rank
Onextel industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- All Other Telecommunications (517810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where Onextel is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Onextel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Messaging Services (SMS, RCS, WhatsApp): Usage-based or subscription charges for SMS, RCS, and WhatsApp Business messaging based on volume; supports pay-as-you-go top-up model with free platform registration.
- Voice Services: Revenue from voice broadcasts, inbound calls, click-to-call, and outbound dialer services billed per call minute or per campaign.
- Email Services: Transactional and promotional email services with dedicated SMTP infrastructure, supporting bulk campaigns and automation workflows.
- Cloud Contact Center (365cx.io): Cloud contact center platform with IVR, analytics, and agent tools; likely subscription or per-seat model.
- Omnichannel Platform (OneX Aura): Unified messaging orchestration platform across all channels; enterprise subscription licensing.
- Government Messaging Contract (NICSI): Rs 125 crore annual revenue expected from NICSI government empanelment for messaging services to central and state government departments (Rs 330-375 crore tender over 3 years).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free registration with pay-as-you-go usage |
| Subscription | Multi-year contract | Enterprise / custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Onextel product offering
Product offeringCore offering
OneXtel is a Communications Platform as a Service (CPaaS) provider that sells enterprise-grade messaging, voice, email, and AI-powered omnichannel communication infrastructure to businesses and government bodies. Its core products include SMS, WhatsApp Business API, RCS, Email, Voice, the OneX Aura AI orchestration platform, and the 365cx.io cloud contact center, delivered via APIs and a self-serve platform with direct operator connectivity and TRAI/DLT compliance.
Product overview
Onextel is a Communication Platform as a Service (CPaaS) provider offering a full-stack digital communication infrastructure platform with multiple integrated products. The core offering includes SMS, Email, RCS (Rich Communication Services), Voice, WhatsApp Business API, and OneX Aura omnichannel orchestration platform, all unified through the 365cx.io cloud contact center. The product architecture is modular—SMS and Voice serve as foundational communication channels, RCS and WhatsApp provide rich messaging experiences, Email enables long-form communication, OneX Aura orchestrates cross-channel conversations with AI capabilities, and 365cx.io manages inbound/outbound customer service operations. The company operates primarily in India and the Middle East, serving enterprise clients across banking, government, e-commerce, gaming, and logistics sectors.
Differentiator
Problem solved
Functional benefit
Brands
- OneX Aura: AI-powered orchestration platform for conversations across channels with analytics and personalization
- 365cx.io
Products and services
- SMS Enterprise-grade short message service enabling reliable, high-speed text messaging at scale with intelligent routing, direct operator connectivity, and fallback mechanisms for assured delivery; serves BFSI, government, e-commerce, and enterprise customers needing OTPs, transactional alerts, and promotional campaigns.
Quantifiable outcome
- 7x business growth from decision automation and real-time credit decisioning using Salesforce APIs
- +6 more outcomes
Companies that use Onextel
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles5 records
Onextel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature8 records
Onextel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TruecallercoreOneXtel is a global channel partner for Truecaller's Business Chat platform, enabling enterprises to deliver verified, media-rich messaging to Truecaller's 500M+ active users. OneXtel helps transition enterprise clients from traditional SMS to verified conversational experiences through Truecaller's platform.
- GupshupcoreGupshup is a fellow partner alongside OneXtel in Truecaller's expanded multi-partner business messaging ecosystem, serving enterprises across India and globally in transitioning to verified messaging.
- CloudcomminorCloudcom is a partner in Truecaller's expanded multi-partner business messaging ecosystem alongside OneXtel.
- Globe Teleservices (GTS)minorGlobe Teleservices (GTS) is a partner in Truecaller's expanded multi-partner business messaging ecosystem alongside OneXtel.
- NICSI (National Informatics Centre Services Inc.)coreOneXtel was empanelled by NICSI (under Ministry of Electronics and Information Technology) as L1 vendor following techno-commercial evaluation for a 3-year messaging services contract (extendable by 2 years) covering SMS, two-way messaging, and RCS for central and state government departments. Valued at Rs 330-375 crore. Delhi High Court upheld OneXtel's empanelment noting cost savings of approximately Rs 70 crore of public money.
- Zoho (CRM Integration)coreOneXtel offers a native Zoho CRM SMS integration plugin and Zoho CRM integration guide, enabling businesses to send SMS directly from Zoho CRM workflows. Also offers broader Zoho CRM integration turning the CRM into a real-time communication hub.
- Salesforce (API Integration)coreOneXtel case studies reference real-time credit decisioning using Salesforce APIs, indicating technical integration with Salesforce CRM for financial services clients.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Onextel competitors and assessment
Company assessmentDirect peers
- Gupshup: India-headquartered CPaaS and conversational messaging platform offering SMS, WhatsApp Business, voice and AI bot orchestration. Direct peer competing for the same BFSI, government and enterprise clients in India and as a co-partner with OneXtel in Truecaller Business Chat.
- Tanla Platforms: Indian listed CPaaS provider focused on enterprise and government messaging (notably via the Karix Mobile unit). Direct competitor in the NICSI tender space and on DLT-compliant messaging for BFSI and government.
- Karix Mobile (part of Tanla Platforms): Enterprise mobile communications and CPaaS unit of Tanla Platforms, focused on A2P SMS, RCS, WhatsApp and voice for BFSI, government and enterprise. Direct rival that is currently litigating against OneXtel's NICSI empanelment.
- Route Mobile: Indian listed CPaaS and messaging player with global footprint across SMS, voice, email, WhatsApp and RCS. Direct competitor for international enterprise messaging and Indian BFSI/government accounts.
- Netcore Cloud: India-headquartered customer engagement and messaging platform offering SMS, email, WhatsApp Business, voice and AI personalization. Comparable CPaaS stack aimed at similar BFSI, e-commerce and enterprise customers in India.
- Exotel: Indian cloud telephony and contact-center-as-a-service provider offering voice, IVR, WhatsApp and SMS APIs. Direct competitor in the cloud contact-center and enterprise telephony layer where 365cx.io competes.
Broad incumbents
- Twilio: Global CPaaS leader offering programmable SMS, voice, email, WhatsApp and contact-center APIs. Competes with OneXtel for large multinational and Indian enterprise accounts; broader portfolio but less localized TRAI/DLT and India government positioning.
- Infobip: Global CPaaS platform providing SMS, RCS, WhatsApp, voice, email and customer engagement solutions with strong presence in India and ME/SEA markets. Comparable omnichannel stack and enterprise/government pursuits.
- MessageBird (Bird): Omnichannel CPaaS provider offering SMS, WhatsApp, email, voice and marketing automation globally. Comparable in product breadth to OneXtel but more weighted toward European and global SMB/enterprise.
Regional players
- Ozonetel: India-based cloud contact-center and telephony platform competing with 365cx.io for inbound/outbound voice and customer engagement workloads. Regional overlap in Indian BFSI and enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Onextel social profiles
Digital presenceOnextel compliance and trust
Trust signalCompliance2 records
Onextel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onextel leadership team
Management profileNumber of profiles
Profiles8 records
Onextel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onextel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onextel
What does Onextel do?
OneXtel is a Communications Platform as a Service (CPaaS) provider that sells enterprise-grade messaging, voice, email, and AI-powered omnichannel communication infrastructure to businesses and government bodies. Its core products include SMS, WhatsApp Business API, RCS, Email, Voice, the OneX Aura AI orchestration platform, and the 365cx.io cloud contact center, delivered via APIs and a self-serve platform with direct operator connectivity and TRAI/DLT compliance.
Is Onextel a public or private company?
Onextel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onextel founded?
Onextel was founded in 2014. It employs 11 to 50 people.
Where is Onextel based?
Onextel is headquartered in Delhi, India, in the Asia region.
How does Onextel make money?
Six revenue lines are on record. Messaging Services (SMS, RCS, WhatsApp) is the primary driver. The others are voice Services, email Services, cloud Contact Center (365cx.io), omnichannel Platform (OneX Aura) and government Messaging Contract (NICSI).
Who are Onextel's main competitors?
Direct peers on record are Gupshup, Tanla Platforms, Karix Mobile (part of Tanla Platforms), Route Mobile, Netcore Cloud and Exotel. Broad incumbents are Twilio, Infobip and MessageBird (Bird). Ozonetel is listed as a regional player.
Does Onextel have an API?
Yes. Onextel offers APIs for SMS, WhatsApp Business, and communication platform integration. API features include end-to-end encryption (HTTPS, TLS), IP whitelisting for secure access, webhook support for real-time event notifications, and REST API connectivity. The platform enables developers to integrate messaging capabilities including SMS, OTP delivery, promotional campaigns, and rich communication services into existing software applications. Developer documentation is at onextel.com.
What industry is Onextel in?
Onextel's product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 517810 and its SIC code is 4822.