Aurora Health Care
Aurora Health Care is a Milwaukee-based nonprofit integrated health system operating 18 hospitals, 150+ clinics, and 70 pharmacies across 30 eastern Wisconsin communities, delivering the full continuum of care via the LiveWell digital platform and now part of Advocate Health.
- Company typePrivate
- Founded1984
- HeadquartersMilwaukee, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Aurora Health Care does
Aurora Health Care is a nonprofit integrated healthcare delivery system headquartered in Milwaukee, Wisconsin, operating 18 hospitals, more than 150 outpatient clinics, and 70 in-house pharmacies across 30 communities in eastern Wisconsin, with additional presence in Illinois. The organization provides the full continuum of care — primary care, specialty services (cancer, cardiovascular, orthopedics, women's health, gastroenterology, neuroscience, pediatrics), emergency and urgent care, behavioral health, home care, and hospice — to individuals, families, and employer groups. Its core digital platform is the LiveWell patient portal and mobile application, which aggregates health records, appointment scheduling, provider messaging, bill pay, and a 24/7 telehealth suite including synchronous video visits and asynchronous e-visits; the system also operates ACL Laboratories for diagnostics, Aurora Research Institute for clinical trials, and Aurora Health at Home for home-based care.
Following its merger with Advocate Health, Aurora now operates as part of one of the largest nonprofit health systems in the United States, with expanded access to shared specialty expertise, research infrastructure, and back-office scale. Revenue mechanics are characteristic of a nonprofit provider: clinical service fees from payers and patients, pharmacy revenue across 70 locations, employer-sponsored occupational health and wellness contracts, and philanthropy via the Advocate Aurora Foundation. Specific pricing is not publicly disclosed; patients are directed to the LiveWell app or contact centers for billing inquiries. Strategic priorities visible in the data include scaling virtual primary care, deploying autonomous drone logistics for prescriptions and lab specimens through a partnership with Zipline, and extending academic clinical training pipelines through partnerships such as the Marquette University dental residency program.
Aurora Health Care firmographics
Firmographics- Name
- Aurora Health Care
- Legal name
- Aurora Health Care
- Website
- https://aurorahealthcare.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Aurora Health Care is a Milwaukee-based nonprofit integrated health system operating 18 hospitals, 150+ clinics, and 70 pharmacies across 30 eastern Wisconsin communities, delivering the full continuum of care via the LiveWell digital platform and now part of Advocate Health.
- Ownership category
- akta.pro rank
Aurora Health Care industry classification
Industry- Product category
- Integrated Healthcare Delivery Services
- NAICS
- General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)
- SIC
- Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC)
Keywords
Where Aurora Health Care is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Aurora Health Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Distribution channels6 records
Marketing channels5 records
Aurora Health Care product offering
Product offeringCore offering
Aurora Health Care operates an integrated healthcare delivery system spanning 18 hospitals, more than 150 outpatient clinics, 70 pharmacies, urgent care centers, home health services, diagnostic labs, and clinical research across 30 communities in eastern Wisconsin and Illinois. It provides primary, specialty, and emergency medical care, complemented by the LiveWell patient portal and mobile app and 24/7 telehealth video visits and e-visits for virtual consultations, scheduling, messaging, and prescription management.
Product overview
Aurora Health Care operates as a comprehensive healthcare delivery system offering integrated clinical services through a platform-plus-modules architecture. The core patient-facing product is LiveWell, a unified patient portal and mobile app that serves as the central hub for accessing health records, scheduling, billing, and telehealth services. Supporting the platform are module-style services including Telehealth Video Visits (24/7 virtual care), Aurora Pharmacy (70 locations), Aurora Health at Home (homecare and hospice), Aurora Research Institute (clinical trials), and ACL Laboratories (diagnostic testing). The system comprises 18 hospitals, more than 150 clinics, and operates as part of Advocate Health following a merger.
Differentiator
Problem solved
Functional benefit
Brands
- LiveWell: Patient portal and mobile application for managing health, scheduling appointments, and accessing medical records
- Aurora BayCare
- Aurora Research Institute
Products and services
- LiveWell Patient portal and mobile application that enables patients to manage health records, schedule appointments, message providers, view test results, pay bills, and access telehealth video visits and e-visits. It is the central digital front door for Aurora Health Care's integrated delivery network and is available to consumers/patients across the system's service area.
- Telehealth Video Visits Virtual care platform that enables secure, face-to-face video consultations with Aurora Health Care providers from home or any location, available 24/7 for urgent care needs and scheduled primary care appointments, accessed through the LiveWell app.
- Aurora Pharmacy
Companies that use Aurora Health Care
Customer profileSegments2 records
Ideal customer profiles2 records
Aurora Health Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aurora Health Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZiplinecoreAurora Health Care partnered with Zipline to launch drone delivery services for prescriptions, lab specimens, and medical supplies. This initiative enables faster, autonomous delivery of medical goods directly to patients. The contract represents an expansion of drone logistics into the healthcare sector.
- Marquette University School of DentistrycoreMarquette University School of Dentistry launched a general practice residency program in partnership with Aurora Health Care. The program, accredited by the Commission on Dental Accreditation, provides post-graduate clinical training at Aurora Sinai Medical Center. It emphasizes emergency care, multidisciplinary treatment, and care for patients with special needs, including a dedicated dental treatment room in Aurora Sinai's emergency department.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Aurora Health Care competitors and assessment
Company assessmentBroad incumbents
- Advocate Health: The merged parent system of Aurora Health Care; operates a national-scale network of hospitals, clinics, and ambulatory services across multiple states. Directly comparable in operating model (IDN with hospitals, clinics, home health) but at a much broader geographic footprint.
- Ascension: One of the largest U.S. nonprofit Catholic health systems, operating hospitals and clinics across multiple states with a vertically integrated delivery model similar to Aurora, including substantial home health and ambulatory services.
- CommonSpirit Health: Large nonprofit Catholic health system formed from the merger of Catholic Health Initiatives and Dignity Health; operates an integrated network of hospitals, clinics, and home health services comparable in scale and structure to Aurora within Advocate Health.
- Trinity Health: Large nonprofit Catholic health system operating hospitals, physician groups, and home health across many states; comparable in IDN structure and integrated care delivery model, including pharmacy and ambulatory services.
- Corewell Health: Michigan-based integrated health system (formed from Spectrum Health and Beaumont Health) operating hospitals, physician groups, and a health plan; comparable in scale and care-continuum breadth to Aurora within Advocate Health.
- Mayo Clinic: National destination medicine system with flagship hospitals, research operations, and a large physician group; competes with Aurora for complex specialty referrals (especially oncology) and for brand position in upper-midwest healthcare.
Direct peers
- Froedtert Health: Wisconsin-based regional academic health system operating hospitals, clinics, and a large physician network in the Milwaukee metro — a direct in-market competitor to Aurora for patients, specialists, and commercial contracts in eastern Wisconsin.
- UW Health: University of Wisconsin–affiliated academic health system with hospitals and clinics concentrated in Madison and southern Wisconsin; competes with Aurora for specialty referrals, complex-care cases, and Wisconsin-based payer contracts.
- Marshfield Clinic Health System: Wisconsin-integrated delivery network anchored by a large multi-specialty physician group and serving rural and central Wisconsin; competes with Aurora for patients, clinicians, and rural-referral pathways across Wisconsin.
Regional players
- OSF HealthCare: Illinois-based Catholic health system with hospitals, clinics, and home health across central and northern Illinois; comparable in IDN operating model and competes for patients in Illinois border markets where Aurora also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurora Health Care social profiles
Digital presenceAurora Health Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurora Health Care leadership team
Management profileNumber of profiles
Profiles2 records
Aurora Health Care subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aurora Health Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurora Health Care M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurora Health Care
What does Aurora Health Care do?
Aurora Health Care operates an integrated healthcare delivery system spanning 18 hospitals, more than 150 outpatient clinics, 70 pharmacies, urgent care centers, home health services, diagnostic labs, and clinical research across 30 communities in eastern Wisconsin and Illinois. It provides primary, specialty, and emergency medical care, complemented by the LiveWell patient portal and mobile app and 24/7 telehealth video visits and e-visits for virtual consultations, scheduling, messaging, and prescription management.
Is Aurora Health Care a public or private company?
Aurora Health Care is a private company. It is classified as corporate owned and is currently operating.
When was Aurora Health Care founded?
Aurora Health Care was founded in 1984. It employs 5,001 to 10,000 people.
Where is Aurora Health Care based?
Aurora Health Care is headquartered in Milwaukee, United States, in the North America region.
Who are Aurora Health Care's main competitors?
Broad incumbents on record are Advocate Health, Ascension, CommonSpirit Health, Trinity Health, Corewell Health and Mayo Clinic. Direct peers are Froedtert Health, UW Health and Marshfield Clinic Health System. OSF HealthCare is listed as a regional player.
Does Aurora Health Care have an API?
No public API is recorded for Aurora Health Care.
What industry is Aurora Health Care in?
Aurora Health Care's product category is Integrated Healthcare Delivery Services. Its primary akta.pro industry code is HLAFAAAC, Integrated Delivery Networks (IDNs) & Multi-Hospital Systems. Its NAICS code is 6221 and its SIC code is 8060.