Söderhub
Söderhub is a Swedish boutique consultancy that helps Nordic and European companies — primarily in gaming, AI, deep tech, and cleantech — enter Saudi Arabia and the GCC through market entry advisory, strategy, capital raising, and MENA-based talent solutions.
- Company typePrivate
- Founded2023
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Söderhub does
Söderhub is a Swedish boutique consultancy founded in 2022-2023 by serial entrepreneurs Magdy Shehata (CEO) and Aurore Belfrage (Chairwoman), operating from headquarters in Stockholm with a regional office in Alexandria, Egypt. The firm helps Nordic and European companies — primarily scale-ups in gaming, AI, deep tech, cleantech, and industrial technology — enter Saudi Arabia and the broader GCC by providing senior-level access to decision-makers, Vision 2030 alignment, capital introductions, and MENA-based team building.
The company sells four integrated professional service modules: Market Entry (stakeholder mapping, partnership structuring, regulatory navigation), Strategy (business model transformation, M&A pathways), Capital Raising (investor narrative development and MENA investor introductions), and Talent (team building with 3-5 pre-screened specialists and training programs in MENA). There is no proprietary technology stack — Söderhub delivers senior advisory through direct engagements rather than a productized platform.
Revenue is generated through quote-based B2B consulting engagements on a project and multi-year retainer basis, with no public pricing. The firm is founder-controlled with no disclosed external investors or institutional funding rounds, relying on a senior-led, relationship-driven sales motion supported by content marketing, a monthly newsletter, and presence at events including the Future Investment Initiative. Distribution runs through direct advisory engagements and a small set of channel and co-development partnerships, including a regional partnership with PlayReplay for AI-powered racquet-sports technology and a co-development partnership with K-Tech Ventures in the Sakhrverse gaming ecosystem.
Söderhub firmographics
Firmographics- Name
- Söderhub
- Legal name
- Soderhub AB
- Website
- https://soderhub.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Söderhub is a Swedish boutique consultancy that helps Nordic and European companies — primarily in gaming, AI, deep tech, and cleantech — enter Saudi Arabia and the GCC through market entry advisory, strategy, capital raising, and MENA-based talent solutions.
- Ownership category
- akta.pro rank
Söderhub industry classification
Industry- Product category
- Management Consulting
- NAICS
- Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)
Keywords
Where Söderhub is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Söderhub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Advisory Services: Söderhub generates revenue through professional consulting engagements, including market entry advisory, strategy consulting, capital raising support, and talent acquisition services. The firm operates on a project-based and retainer model, providing tailored advisory solutions to Nordic companies expanding into MENA markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory engagement pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Söderhub product offering
Product offeringCore offering
Söderhub is a Swedish boutique consultancy that helps Nordic and European companies enter Saudi Arabia and the GCC. It delivers four integrated advisory service modules: Market Entry (Vision 2030 alignment, stakeholder mapping, partnership structuring, regulatory compliance), Strategy (business model transformation, M&A advisory, digital transformation), Capital Raising (fundraising strategy, investor introductions, deal structuring), and Talent (team building, hiring support, and training in MENA).
Product overview
Söderhub is a Swedish boutique consultancy offering four integrated consulting service modules: Market Entry (strategic advisory for GCC expansion), Strategy (business model transformation, M&A, and digital transformation), Capital Raising (fundraising strategy and investor introductions), and Talent (team building and training in MENA). These services are designed to work together as a holistic market entry solution, helping Nordic companies establish credible presence and convert strategic intent into durable partnerships and revenue in Saudi Arabia and the GCC region.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Entry Strategic advisory service helping Nordic and European companies enter Saudi Arabia and GCC markets, including Vision 2030 alignment, stakeholder mapping, partnership structuring, and regulatory compliance support.
- Strategy Business strategy consulting encompassing business model transformation, M&A advisory, functional strategy, and digital transformation services tailored to GCC market realities.
- Capital Raising Fundraising advisory service including strategic planning, marketing materials development, due diligence management, investor network access, and deal structuring support for MENA market context.
- Talent Talent solutions including dedicated tech team staffing (3-5 pre-screened specialists), tailored training programs, and cultural integration services for building MENA teams.
Quantifiable outcome
- Compressed market entry timelines from 8-14 months to weeks through strategic introductions
- +1 more outcomes
Companies that use Söderhub
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Söderhub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Söderhub partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PlayReplaycoreSöderhub serves as PlayReplay's regional partner to support expansion into Saudi Arabia, UAE, Qatar, and Egypt. PlayReplay develops AI-powered electronic line calling and coaching tools for racquet sports, having recorded approximately 350,000 matches and 150 million line calls, with ITF silver rating. The partnership leverages Söderhub's local market expertise and government relationships to facilitate regional market entry.
- K-Tech VenturesminorSöderhub partnered with K-Tech Ventures as part of its involvement in Sakhrverse, supporting gaming ecosystem development and co-creation opportunities in MENA region. The partnership focuses on enabling Nordic gaming companies to access MENA markets through strategic collaboration.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Söderhub competitors and assessment
Company assessmentBroad incumbents
- McKinsey & Company: Global management consulting giant with a deep GCC strategy practice serving governments, sovereign wealth funds, and large corporates. Overlaps with Söderhub on the strategic advisory component (Strategy service) for cross-border MENA expansion, but operates at much larger scale with broader sector portfolios.
- Boston Consulting Group (BCG): Global strategy consultancy with significant MENA presence including offices in the GCC and active work on Vision 2030 megaprojects. Comparable to Söderhub in serving companies entering MENA markets with strategic advisory, though BCG is a broader portfolio player.
- Bain & Company: Top-tier global strategy firm with established MENA practices in Riyadh, Dubai, and Doha. Competes with Söderhub for corporate strategy and growth advisory in GCC markets but at enterprise scale and broader industry coverage.
- Strategy& (PwC): PwC's global strategy consulting arm with the largest consulting footprint in the Middle East. Works directly with MENA governments and corporates on transformation agendas overlapping with Söderhub's Market Entry and Strategy services.
- Kearney: Global management consultancy with active operations in GCC markets serving public and private sector clients. Overlaps with Söderhub on strategic advisory and operational transformation mandates in MENA.
- Oliver Wyman: Global management consultancy with strong financial services and infrastructure practices in the GCC. Comparable in terms of strategic advisory for MENA expansion, particularly for financial services and capital raising components.
- Roland Berger: European-headquartered global strategy firm with offices in the Middle East and a focus on industrials, automotive, and tech. Comparable to Söderhub in serving European companies with strategic transformation and market expansion into MENA.
- Arthur D. Little: Global management consultancy with established Middle East presence serving telecom, energy, and public sector clients. Comparable on strategy and management consulting overlapping with Söderhub's advisory services.
- FTI Consulting: Global advisory firm with a strategic communications and corporate finance practice active across the GCC. Comparable in market entry and advisory services for cross-border expansion, particularly for transactions and corporate positioning.
Regional players
- Alpen Capital: Dubai-headquartered boutique investment advisory and merchant banking firm focused on cross-border advisory between GCC markets and Asia/global markets. Comparable in cross-border advisory and capital raising services overlapping with Söderhub's Capital Raising module and GCC network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Söderhub social profiles
Digital presenceSöderhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Söderhub leadership team
Management profileNumber of profiles
Profiles5 records
Söderhub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Söderhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Söderhub
What does Söderhub do?
Söderhub is a Swedish boutique consultancy that helps Nordic and European companies enter Saudi Arabia and the GCC. It delivers four integrated advisory service modules: Market Entry (Vision 2030 alignment, stakeholder mapping, partnership structuring, regulatory compliance), Strategy (business model transformation, M&A advisory, digital transformation), Capital Raising (fundraising strategy, investor introductions, deal structuring), and Talent (team building, hiring support, and training in MENA).
Is Söderhub a public or private company?
Söderhub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Söderhub founded?
Söderhub was founded in 2023. It employs 11 to 50 people.
Where is Söderhub based?
Söderhub is headquartered in Stockholm, Sweden, in the Europe region.
How does Söderhub make money?
One revenue line is on record: strategic Advisory Services.
Who are Söderhub's main competitors?
Broad incumbents on record are McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, Strategy& (PwC), Kearney, Oliver Wyman, Roland Berger, Arthur D. Little and FTI Consulting. Alpen Capital is listed as a regional player.
Does Söderhub have an API?
No public API is recorded for Söderhub.
What industry is Söderhub in?
Söderhub's product category is Management Consulting. Its primary akta.pro industry code is BPACAHAM, Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation). Its NAICS code is 541618 and its SIC code is 8742.