Senior Living

What Senior Living does

Senior Living, Inc., operating as SeniorLiving.com, is a privately held online directory and information resource platform founded in 2008 and headquartered in Franklin, Tennessee. The company operates a web-based directory that aggregates senior living communities across all 50 US states, enabling consumers to search by location, care type, and amenities. Categories covered include Independent Living, Assisted Living, Alzheimer's and Memory Care, Continuing Care Retirement Communities (CCRCs), Nursing and Long-Term Care, Respite Care, Affordable Senior Housing, Active Adult, and Home Care. The platform is organized around four major content verticals: a community directory, aging-in-place and home care resources, health and happiness content, and financial guidance covering retirement planning, insurance, Medicare, Medicaid, and Social Security.

The underlying technology is a conventional web-based content management and directory platform with an extensive SEO-driven page architecture spanning state-level and city-level landing pages. The company does not disclose any proprietary technology, APIs, SDKs, mobile apps, or AI/ML capabilities; the platform appears to rely on organic content marketing and search visibility rather than algorithmic matching or recommendation systems. The site is operated by a small team of 11-50 employees under founder Bill Martin (founder/CEO) and Suzette Lindemuth (founder & owner).

SeniorLiving.com monetizes through a two-sided model: (1) affiliate and referral commissions generated when users click through to partner products and services, as disclosed in the site's footer, and (2) paid featured listings and sponsored content placements from senior living communities seeking visibility with prospective residents and their families. The primary consumer segment is seniors and their adult children researching care options, while the primary business segment is the senior living providers that list and advertise on the platform. The company is bootstrapped with negligible external capital: only $20,000 from NEST-TN in 2013 and a $0 (non-dilutive) Launch Tennessee award in 2018 are documented, and no M&A, partnerships, or institutional investment activity has been disclosed.

Name

Senior Living

Legal name

Senior Living, Inc.

Website

https://seniorliving.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SeniorLiving.com is a privately held online directory and information resource, founded in 2008 and based in Franklin, Tennessee, that connects seniors and their families with senior living communities across all 50 US states. The company monetizes through paid featured listings from care providers and affiliate referral commissions.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace and Directory

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Languages, Humanities & General Interest Lecture Series for Seniors (EDAAAMAJ), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Senior living directory
• Senior care marketplace
• Assisted living listings
• Senior community search
• Aging resources platform

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The company earns commissions when users purchase products or services through affiliate links on the site. The footer discloses: 'This website, SeniorLiving.com, may include sponsored content or affiliate links. We may earn a commission if you make a purchase through these links, at no additional cost to you.'
2. Sponsored Content and Listings: Senior living communities pay for featured listings and sponsored content placements on the platform to gain visibility among users searching for senior care options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SeniorLiving.com is a web-based directory and lead-generation platform that connects seniors and their families with senior living communities across all 50 US states. Users search by location and care type (Independent Living, Assisted Living, Memory Care, CCRC, Nursing Care, Home Care), while senior living providers pay for featured listings, sponsored content, and affiliate referrals to generate qualified leads from prospective residents.

Product overview

SeniorLiving.com is a senior living directory and aging resources platform that operates as a search and information service connecting seniors and families with senior living communities. The platform features a directory of communities searchable by location and care type, along with content resources covering aging in place, health and happiness topics, and financial guidance. The core offerings include the community search directory, home care resources, health content, and financial planning information.

Differentiator

Problem solved

Functional benefit

Products and services

• SeniorLiving.com Directory Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• A Place for Mom: Largest senior living directory and advisory service in the US, connecting families with assisted living, memory care, and independent living communities. Directly comparable as a lead-generation platform serving the same consumer search intent, with a similar sponsored-listing and referral revenue model.
• Caring.com: Senior care directory covering assisted living, memory care, home care, and nursing homes with editorial content and a referral-based monetization model. Direct competitor in the same category, traffic-generating through senior care content.
• Seniorly: Online marketplace and directory for assisted living, independent living, and memory care communities. Competes head-to-head for family search traffic and provider listings with a similar directory-plus-advisory positioning.
• SeniorAdvice: Senior living directory and information resource offering community listings, cost data, and senior care guides. Closely comparable as a directory-first platform monetized via listings and referrals to senior living providers.
• AssistedLiving.org: Specialized assisted living directory and consumer resource with editorial content and provider listings. Operates a comparable directory-plus-content model targeting families evaluating assisted living options.
• SeniorHomes.com: Senior living directory with searchable listings of assisted living, independent living, memory care, and nursing homes. Direct competitor in the directory category with similar lead-gen monetization.
• Great Senior Living: Senior living community directory with reviews and listings across multiple care levels. Competes with SeniorLiving.com for the same family search traffic and provider placement budgets.
• Where You Live Matters: Senior living directory and educational resource published by Holleran, providing searchable community listings and consumer guides. Comparable directory model targeting the same family-decision-maker audience.

Broad incumbents

• AARP: Large nonprofit organization serving Americans 50+ with extensive editorial content, resources, and tools related to aging, retirement, and senior care. Overlaps as a senior information authority that families consult, though AARP is a broader consumer resource rather than a dedicated lead-gen directory.

Emerging players

• HelpGuide.org: Nonprofit senior and caregiver information resource covering aging, elder care, mental wellness, and family caregiver support. Partial overlap through senior-care content and information resource positioning, but not a community listing directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living