SeniorHomes.com
SeniorHomes.com is a free online referral platform, operated by Caring, LLC since 2009, that connects families of aging adults with senior living communities across all 50 US states via a searchable care directory and human Family Advisor consultations.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SeniorHomes.com does
SeniorHomes.com is a free online referral and search platform that connects families of aging adults with senior living communities across the United States. Founded in 2009 and operated by Caring, LLC, the platform covers all 50 US states with a filterable database of senior living options spanning nine care categories: assisted living, independent living, memory care, continuing care retirement communities (CCRC), nursing homes, home care, respite care, 55+ communities, and care homes. The platform has cumulatively assisted more than 400,000 seniors since inception, according to company disclosures.
The platform combines self-serve web search tools with a human Family Advisor consultation service. Advisors guide families through a three-step process — determining the appropriate level of care, exploring financial options (referencing 2021 national median assisted living costs of $4,500/month), and scheduling community tours. A large editorial library of thousands of expert-written articles supplements the search experience, covering specialized topics including LGBTQ+ senior care, cultural-community-specific options (Chinese American, Hispanic/Latinx, African American, Muslim), disabilities, and mental health conditions.
The business model is a two-sided referral marketplace: families access the service at no cost, while senior living communities and care facilities on the supply side pay referral fees or commissions for qualified leads routed through the platform. The company is featured as a trusted resource by AARP, the US Department of Health & Human Services, and HealthFinder.gov, providing earned-media credibility that supports organic acquisition. No technology platform partnerships, mobile applications, APIs, or AI/ML capabilities are disclosed in available source material.
SeniorHomes.com firmographics
Firmographics- Name
- SeniorHomes.com
- Legal name
- Caring, LLC
- Website
- https://seniorhomes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeniorHomes.com is a free online referral platform, operated by Caring, LLC since 2009, that connects families of aging adults with senior living communities across all 50 US states via a searchable care directory and human Family Advisor consultations.
- Ownership category
- akta.pro rank
SeniorHomes.com industry classification
Industry- Product category
- Senior Care Referral Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where SeniorHomes.com is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
SeniorHomes.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Referral/Lead Generation: SeniorHomes.com provides free guidance to families seeking senior care. The company generates revenue by referring families to senior living communities and care facilities, which likely pay referral fees or commissions for qualified leads placed in their facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Family Advisory Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SeniorHomes.com product offering
Product offeringCore offering
SeniorHomes.com is a free online referral platform that helps aging adults and their families find senior living and care options across all 50 U.S. states through a state-and-city-filtered searchable directory of senior living communities. The platform pairs self-service search tools with complimentary Family Advisor consultations that guide families through determining the appropriate level of care, exploring financial options, and scheduling community tours. The offering is supported by thousands of expert-written educational articles covering care types, costs, and specialized senior living needs.
Product overview
SeniorHomes.com is a senior care referral platform offering a searchable database of senior living options across all 50 U.S. states and major cities. The platform provides multiple care types including Assisted Living, Independent Living, Memory Care, Continuing Care Retirement Communities (CCRC), Nursing Homes, Home Care, Respite Care, 55+ Communities, and Care Homes. The core offering combines a filterable database with free Family Advisor consultations to guide families through determining care needs, exploring financial options, and scheduling community tours. The service is complemented by thousands of expert-written articles covering care types, financial planning, and specific conditions. The platform has served over 400,000 seniors since 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- SeniorHomes.com Search Platform
- Family Advisor Consultation Service
- Expert-Written Senior Care Articles and Guides
Quantifiable outcome
- Helped more than 400,000 seniors since 2009
Companies that use SeniorHomes.com
Customer profileSegments3 records
Ideal customer profiles3 records
SeniorHomes.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SeniorHomes.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Caring, LLCparentParent company operating SeniorHomes.com. Copyright and legal information indicates SeniorHomes.com is operated by Caring, LLC.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
SeniorHomes.com competitors and assessment
Company assessmentBroad incumbents
- Care.com: Large, publicly listed marketplace for in-home care, senior care, and child care with a subscription/pay-per-lead model. Comparable in care-finding mission and consumer brand-building, though broader in scope and not exclusively focused on senior living placements.
Direct peers
- A Place for Mom: Largest US senior care referral platform connecting families with assisted living, memory care, and other senior living options via a hybrid advisor and digital model. Direct competitor to SeniorHomes.com with a similar referral fee revenue model and family advisor approach.
- SeniorAdvisor.com: A Place for Mom's review-focused directory that publishes verified senior living reviews and powers search across multiple referral brands. Compares as a content-and-reviews-led peer in the same category with extensive city-level coverage.
- Seniorly: Online senior living marketplace that helps families compare assisted living, memory care, and independent living communities with local advisor support. Closely comparable to SeniorHomes.com in offering, GTM, and referral economics.
- Caring.com: Sister brand under Caring, LLC offering senior care reviews, articles, and a referral directory for assisted living, memory care, and home care. Operates the same business model (referral fees from senior living communities) with overlapping content and advisor coverage.
- AssistedLiving.org: Senior care referral site focusing on assisted living with a content-driven SEO model and community directory. Operates in the same niche with a similar affiliate/referral revenue approach targeting families of seniors.
Emerging players
- Great Senior Living: Senior care referral and directory site emphasizing smaller, intimate care communities and personalized matches. Targets the same family decision-maker with a referral-fee model but operates at smaller scale.
- Where You Live Matters: Senior living resource site with state-by-state directories and educational content supported by senior living industry partners. Comparable content-led discovery model and SEO-driven acquisition strategy.
- FamilyAssets: Senior care matching platform offering a directory of senior living and home care options with personalized recommendations. Comparable in family-facing advisor service and referral-driven revenue model.
- AgingCare.com: Online community and resource hub for caregivers of elderly adults with directories of senior care providers. Comparable in content-led acquisition and eldercare audience targeting, though stronger in caregiver community than direct placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SeniorHomes.com social profiles
Digital presenceSeniorHomes.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeniorHomes.com leadership team
Management profileNumber of profiles
SeniorHomes.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeniorHomes.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeniorHomes.com
What does SeniorHomes.com do?
SeniorHomes.com is a free online referral platform that helps aging adults and their families find senior living and care options across all 50 U.S. states through a state-and-city-filtered searchable directory of senior living communities. The platform pairs self-service search tools with complimentary Family Advisor consultations that guide families through determining the appropriate level of care, exploring financial options, and scheduling community tours. The offering is supported by thousands of expert-written educational articles covering care types, costs, and specialized senior living needs.
Is SeniorHomes.com a public or private company?
SeniorHomes.com is a private company. It is classified as corporate owned and is currently operating.
When was SeniorHomes.com founded?
SeniorHomes.com was founded in 2009. It employs 11 to 50 people.
Where is SeniorHomes.com based?
SeniorHomes.com is headquartered in Seattle, United States, in the North America region.
How does SeniorHomes.com make money?
One revenue line is on record: referral/Lead Generation.
Who are SeniorHomes.com's main competitors?
Care.com is listed as a broad incumbent. Direct peers are A Place for Mom, SeniorAdvisor.com, Seniorly, Caring.com and AssistedLiving.org. Emerging players are Great Senior Living, Where You Live Matters, FamilyAssets and AgingCare.com.
Does SeniorHomes.com have an API?
No public API is recorded for SeniorHomes.com.
What industry is SeniorHomes.com in?
SeniorHomes.com's product category is Senior Care Referral Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 8300.