Evil Geniuses

What Evil Geniuses does

Evil Geniuses is a privately held North American esports organization founded in 1999 and operating as The Evil Geniuses (EG) LLC, headquartered in Los Angeles with a training facility also in Los Angeles. The organization fields competitive rosters across multiple game titles, including VCT Americas, VALORANT Game Changers, VALORANT Challengers, Pokémon Unite, 2XKO, and EA FC, and operates a Creators and Streamers program featuring rostered content creators. Evil Geniuses maintains a broad fan engagement infrastructure consisting of a Shopify-based e-commerce store selling jerseys, windbreakers, and apparel in multiple currencies, a Discord community, a Genius League fan program, and active presence across TikTok, Instagram, X, YouTube, Twitch, LinkedIn, and Facebook.

The business operates without a proprietary technology platform or disclosed technical stack; its core operating assets are intangible: brand equity, championship legacy, and franchise slot positions in publisher-controlled leagues (VCT Americas, former LCS slot acquired from Echo Fox in 2019). The organization is positioned as one of ten teams in the VCT Americas Region and has accumulated a multi-game trophy cabinet spanning The International 2015 (Dota 2), Valorant Champions 2023, LCS Spring 2022, EVO, ESL One NY 2019, CWL Championship 2018, Manila Masters 2017, and earlier StarCraft II and Halo titles.

Revenue is generated through three primary streams: merchandise and apparel sales via the direct e-commerce store, multi-year sponsorship and partnership deals (flagship partnership with ASUS ROG covering hardware, branding, and fan engagement; additional partners include Newegg, Weinsure, Zogo, Anthros, Peak, Global, ScoutUs College, and the Xborg AI infrastructure partnership underpinning the 2025 fan engagement app), and esports competition prize winnings and league participation fees. The customer base is primarily a long tail of esports fans purchasing merchandise, with a smaller set of enterprise sponsorship counterparties concentrated in gaming hardware and adjacent consumer brands.

Name

Evil Geniuses

Legal name

The Evil Geniuses (EG) LLC

Website

https://evilgeniuses.gg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Evil Geniuses is a privately held North American esports organization (founded 1999) that fields competitive teams across VCT Americas, Game Changers, Challengers, Pokémon Unite, 2XKO, and EA FC, and generates revenue from merchandise sales, sponsorships, and prize winnings for its global fan base.

Ownership category

akta.pro rank

Product category

Professional Esports Organization

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Professional esports teams
• Esports merchandise sales
• Competitive gaming services
• Fan community engagement
• Esports sponsorship marketing

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Merchandise and Apparel Sales: Evil Geniuses operates an e-commerce store selling team merchandise including jerseys, windbreakers, and apparel items to fans and customers.
2. Sponsorship and Partnership Revenue: Multiyear partnerships with brands like ASUS ROG provide equipment, branding rights on team jerseys and digital platforms, and fan engagement campaigns.
3. Esports Competition and Prize Winnings: The organization competes in multiple esports leagues and tournaments across various game titles, generating revenue through prize winnings and league participation fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Evil Geniuses operates multiple professional competitive esports teams across VALORANT (VCT Americas, Game Changers, Challengers), Pokémon Unite, 2XKO, EA FC, and a Creators and Streamers roster, while monetizing its brand through a direct e-commerce merchandise store, multi-year sponsorships (ASUS ROG, Newegg), and fan engagement programs including Genius League and a fan engagement mobile app launched in July 2025.

Product overview

Evil Geniuses is a North American esports organization operating multiple competitive teams across major esports titles including VALORANT (VCT Americas, Game Changers, and Challengers), Pokémon Unite, 2XKO, and EA FC, along with a Creators and Streamers program. The organization generates revenue through merchandise sales (apparel, jerseys, accessories) via its online store, and engages fans through its Genius League community program. The product portfolio consists of competitive esports teams competing at the highest levels of their respective games, combined with consumer merchandise and fan engagement offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Evil Geniuses Merchandise Store

Quantifiable outcome

• Championship victories across multiple esports titles including Valorant Champions 2023, LCS Spring Split Championship 2022, and numerous other tournament wins dating back to 2010

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• ASUS Republic of Gamers (ASUS ROG)flagshipGTM or Marketing Partner · 8 April 2026Multiyear partnership making ASUS ROG the official partner across gaming monitors, routers, and peripherals. ASUS ROG equips Evil Geniuses' Los Angeles training facilities with hardware including OLED gaming monitors and WiFi 7 routers. Branding is featured on team jerseys and digital platforms. The partnership includes fan engagement featuring original video content, exclusive giveaways, and #EGWins promotion tied to competitive victories.
• WeinsureminorOthersListed as a partner on Evil Geniuses official website
• ZogominorOthersListed as a partner on Evil Geniuses official website
• AlexminorOthersListed as a partner on Evil Geniuses official website
• AnthrosminorOthersListed as a partner on Evil Geniuses official website
• PeakminorOthersListed as a partner on Evil Geniuses official website
• GlobalminorOthersListed as a partner on Evil Geniuses official website
• ScoutUs CollegeminorOthersListed as a partner on Evil Geniuses official website
• NeweggcoreGTM or Marketing PartnerNewegg hosted the AMD Game On event featuring the Evil Geniuses VALORANT team to expand its Gamer Zone's community impact. Partnership demonstrates collaboration for fan engagement and community building events.
• XborgcoreTechnology or IntegrationEvil Geniuses launched a fan engagement app in July 2025 in partnership with Xborg, an AI infrastructure company. This partnership enables personalized digital fan experiences as part of the organization's community engagement strategy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 100 Thieves: North American esports and lifestyle apparel organization operating competitive teams across VALORANT, League of Legends, and other titles, with a major merchandise and content business. Direct competitor for VCT Americas slots, sponsorship dollars, and fan mindshare.
• Cloud9: Long-running North American esports organization fielding rosters in VCT Americas, LCS, and other major titles. Directly comparable in legacy, multi-title roster structure, and sponsorship-driven business model.
• Sentinels: North American esports organization and fellow VCT Americas franchise partner with strong VALORANT identity, merchandise line, and creator/influencer presence. Most direct peer in the VALORANT competitive tier.
• TSM (Team SoloMid): Historic North American esports organization with multi-title rosters including VALORANT and a strong merchandise and content engine. Direct competitor for sponsorships, players, and championship pedigree.
• FaZe Clan: Major North American esports and lifestyle brand with rosters across CS, VALORANT, and Call of Duty, plus a large apparel and content business. Closely comparable in scale, multi-title focus, and merchandise-driven revenue mix.
• OpTic Gaming: North American esports organization owned by Enthusiast Gaming, fielding rosters in VALORANT, Call of Duty, and Halo. Direct peer for VCT Americas slot competition and multi-game North American esports operations.
• NRG Esports: North American esports organization competing in VCT Americas, LCS, and other titles with strong VALORANT and League of Legends presence. Comparable in roster structure, league participation, and sponsorship mix.

Broad incumbents

• Team Liquid: Globally diversified esports organization with deep VALORANT, Dota 2, and League of Legends rosters. Overlaps heavily in competitive titles but operates at significantly larger international scale.
• G2 Esports: European-headquartered but globally active esports organization with major VALORANT and League of Legends operations. Comparable in championship pedigree and merchandise business, though with different regional center of gravity.

Emerging players

• LOUD: Brazilian esports organization rapidly scaling in VALORANT and other titles with strong creator-driven brand. Emerging competitive threat for North American VALORANT audiences and tournament placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EvilGeniuses
• YouTubeyoutube.com/channel/UCQCuF3-MPYBSu-l8Mf-PXsA
• Facebookfacebook.com/EvilGeniuses
• LinkedInlinkedin.com/company/evilgeniuses
• Instagraminstagram.com/evilgeniuses
• TikToktiktok.com/@evilgeniusesval

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evil Geniuses