Uptop
Uptop is a blockchain-powered loyalty platform that converts everyday purchases into onchain rewards for sports teams, consumer brands, and retailers via Avalanche-based infrastructure and Rain-issued co-branded payment cards.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Uptop does
Uptop is a blockchain-powered loyalty and rewards platform founded in 2022 and headquartered in New York. The company enables sports teams, entertainment properties, and consumer brands to convert everyday purchases into onchain loyalty rewards, including tokens, NFTs, coupons, memberships, and sweepstakes. Core products include the Uptop Sports Loyalty Platform, an AI-powered receipt-scanning feature, a crypto wallet, a real-time analytics dashboard, and co-branded payment cards issued through Rain. The platform is built on Avalanche blockchain infrastructure and is designed to integrate without POS changes. Named customers span two NBA franchises (Cleveland Cavaliers, Detroit Pistons), one college athletics program (LSU Athletics), and consumer brand partners including Brooklinen, Three's Brewing, and Voi.
Uptop generates revenue through two primary streams: transaction-linked fees on co-branded card programs issued via Rain, and recurring enterprise subscriptions for platform access, rewards catalog management, and analytics. Pricing is custom and quoted via an enterprise sales motion with annual billing cadence. Distribution is sales-led, combining direct enterprise sales with partnership-led channel motion through sports franchises who distribute loyalty programs to their fan bases.
In November 2025, Uptop was acquired by Rain, a stablecoin payments infrastructure company, to integrate rewards capabilities into Rain's full-stack enterprise card and wallet programs. Uptop continues to operate as an independent brand within Rain and now powers Rain's native Rewards capability, launched in June 2026 with a beta that demonstrated 25% higher cardholder spend for Rewards-enrolled users.
Uptop firmographics
Firmographics- Name
- Uptop
- Legal name
- Uptop
- Website
- https://uptop.xyz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uptop is a blockchain-powered loyalty platform that converts everyday purchases into onchain rewards for sports teams, consumer brands, and retailers via Avalanche-based infrastructure and Rain-issued co-branded payment cards.
- Ownership category
- akta.pro rank
Uptop industry classification
Industry- Product category
- Sports Fan Engagement & Loyalty Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
- akta.pro secondary industries
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)
Keywords
Where Uptop is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Uptop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform and Licensing Fees: Uptop generates revenue by providing its loyalty and rewards platform to sports teams, brands, and retailers. The platform enables co-branded card programs where every transaction earns rewards, creating a transaction-linked revenue model.
- Enterprise Platform Subscriptions: Sports organizations and brands pay for access to Uptop's loyalty platform to launch branded reward programs, manage rewards catalogs, and access analytics dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise platform pricing (custom) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Uptop product offering
Product offeringCore offering
Uptop provides a blockchain-powered loyalty platform that enables sports teams, entertainment brands, and retailers to convert everyday consumer purchases into onchain rewards such as NFTs, branded tokens, coupons, and sweepstakes entries. The platform integrates AI receipt scanning and is delivered in conjunction with co-branded payment cards issued through Rain, allowing rewards to be triggered by transactions at 100M+ merchants without changes to existing point-of-sale systems.
Product overview
Uptop is a sports loyalty and rewards platform that enables sports teams, brands, and organizations to convert everyday fan purchases into loyalty rewards. The platform operates as a unified system comprising the core Uptop Sports Loyalty Platform, co-branded card programs issued through Rain, a crypto wallet for reward storage and redemption, and multiple reward types (NFT rewards, branded currency/tokens, coupons, memberships, subscriptions, sweepstakes). An analytics dashboard provides real-time purchase behavior insights. Built on Avalanche blockchain infrastructure, Uptop continues to operate as an independent brand following its 2025 acquisition by Rain, a stablecoin payment infrastructure company.
Differentiator
Problem solved
Functional benefit
Products and services
- Uptop Loyalty Platform Enterprise blockchain-powered loyalty platform that enables sports teams, entertainment brands, and retailers to convert everyday consumer purchases into onchain rewards (NFTs, branded tokens, coupons, sweepstakes). Includes AI receipt scanning, real-time analytics, and crypto wallet integration, and is sold via custom annual enterprise subscriptions.
- Avalanche Card Co-branded payment card issued through Uptop's partnership with Rain, running on Avalanche infrastructure, that allows fans and consumers to earn onchain rewards on everyday purchases at 100M+ merchants.
Quantifiable outcome
- Cardholders enrolled in Rewards program spent 25% more than those without it (Avalanche Card beta test)
- +1 more outcomes
Companies that use Uptop
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Uptop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Uptop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- RainflagshipRain, a stablecoin payment infrastructure company, acquired Uptop in November 2025 to integrate rewards into its full-stack platform for enterprise card and wallet programs. The acquisition enables Rain to provide a comprehensive platform for branded cards, wallets, and rewards programs. Uptop continues to operate as an independent brand within Rain.
- LSU AthleticscorePartnership announced July 2025 to launch a first-of-its-kind fan rewards program for college athletics, branded as 'Geaux Rewards'.
- Detroit PistonscoreSecond NBA franchise partnership launched in July 2025. Platform built on Avalanche blockchain infrastructure, letting fans earn points through purchases, game predictions, and AI receipt scanning. Early registration tracking 50% faster than Cleveland pre-launch.
- Avalanche CardcoreAvalanche Card served as beta partner for Rain's Rewards capability (powered by Uptop technology). Beta test demonstrated 25% increase in cardholder spend for those enrolled in Rewards program.
- Cleveland CavalierscoreFirst NBA franchise partnership launched in October 2024. Platform enables fans to earn points through everyday purchases at partner stores, game predictions, and AI receipt scanning, redeemable for tickets, merchandise, or experiences.
- BrooklinenminorBrand partner on Uptop platform enabling customers to earn rewards on purchases. Customers can save, redeem, and exchange crypto-backed rewards from the brand.
- Three's BrewingminorBrand partner on Uptop platform enabling customers to earn rewards on purchases (e.g., $5.02 transaction shown on platform).
- VoiminorBrand partner on Uptop platform enabling customers to earn rewards on purchases (e.g., $34.26 transaction shown on platform).
- AvalanchecoreAvalanche blockchain serves as the infrastructure backbone for Uptop's loyalty platform, enabling onchain rewards architecture and crypto wallet integration.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Uptop competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a direct peer offering a B2B loyalty, reviews, and SMS marketing platform targeting consumer brands and retailers. Like Uptop, it enables brands to convert customer engagement into retention and repeat purchase, though without the sports-focused or blockchain-based reward architecture.
- Punchh: Punchh is a direct peer providing loyalty and digital engagement platforms for restaurants and retail chains. It competes with Uptop in the brand/retail vertical segment by enabling card-linked loyalty and personalized rewards, though without on-chain infrastructure or sports-franchise specialization.
- Smile.io: Smile.io is a direct peer offering a loyalty and rewards platform for Shopify-based DTC brands. Like Uptop's brand partners (Brooklinen, Three's Brewing), Smile.io helps consumer brands create points-based retention programs, but lacks Uptop's blockchain-native and co-branded card capabilities.
- Thanx: Thanx is a direct peer providing digital loyalty and card-linked marketing platforms for restaurants and multi-unit operators. It is comparable to Uptop in targeting enterprise brands with transaction-driven loyalty and analytics, though Thanx is more established in restaurant verticals and uses traditional (non-blockchain) rails.
- Paytronix: Paytronix (which acquired Belly) is a direct peer offering loyalty, gift, and online ordering platforms for restaurants. It competes with Uptop's brand/rewards stack on the retail and dining side, with similar card-linked analytics and enterprise sales motions.
- Annex Cloud: Annex Cloud is a direct peer providing customer loyalty, referral, and user-generated content solutions for enterprise brands and retailers. It competes with Uptop on enterprise SaaS loyalty mechanics and analytics, though without sports specialization or on-chain rewards.
Broad incumbents
- Salesforce Loyalty Management: Salesforce Loyalty Management is a broad incumbent offering enterprise loyalty solutions as part of the larger Salesforce CRM and Marketing Cloud portfolio. It overlaps with Uptop's enterprise subscription model and data-driven personalization but serves a much broader customer base and lacks Uptop's sports-vertical focus and blockchain-native design.
- Comarch Loyalty Solutions: Comarch is a broad incumbent offering enterprise loyalty management and customer engagement platforms across telecom, retail, and financial services. It is comparable to Uptop in serving large enterprises with multi-format loyalty programs, though Comarch is a much larger, established IT services vendor without Uptop's blockchain or sports specialization.
Emerging players
- Lolli: Lolli is an emerging player offering Bitcoin rewards at checkout for consumer brands and merchants. It overlaps with Uptop's crypto-backed rewards value proposition, particularly around purchase-linked digital rewards, though Lolli is consumer-facing and BTC-specific rather than multi-asset or sports-focused.
- Fold: Fold is an emerging player offering Bitcoin rewards and a crypto-native debit card similar in spirit to Uptop's co-branded card program. It shares the on-chain rewards and card-issuing DNA with Uptop but targets individual consumers rather than sports teams and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Uptop social profiles
Digital presenceUptop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uptop leadership team
Management profileNumber of profiles
Uptop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uptop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uptop
What does Uptop do?
Uptop provides a blockchain-powered loyalty platform that enables sports teams, entertainment brands, and retailers to convert everyday consumer purchases into onchain rewards such as NFTs, branded tokens, coupons, and sweepstakes entries. The platform integrates AI receipt scanning and is delivered in conjunction with co-branded payment cards issued through Rain, allowing rewards to be triggered by transactions at 100M+ merchants without changes to existing point-of-sale systems.
Is Uptop a public or private company?
Uptop is a private company. It is classified as corporate owned and is currently operating.
When was Uptop founded?
Uptop was founded in 2022. It employs 1 to 10 people.
Where is Uptop based?
Uptop is headquartered in New York, United States, in the North America region.
How does Uptop make money?
Two revenue lines are on record. Platform and Licensing Fees are the primary driver. The others are enterprise Platform Subscriptions.
Who are Uptop's main competitors?
Direct peers on record are Yotpo, Punchh, Smile.io, Thanx, Paytronix and Annex Cloud. Broad incumbents are Salesforce Loyalty Management and Comarch Loyalty Solutions. Emerging players are Lolli and Fold.
Does Uptop have an API?
No public API is recorded for Uptop.
What industry is Uptop in?
Uptop's product category is Sports Fan Engagement & Loyalty Software. Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences), with a secondary code of FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its NAICS code is 7131 and its SIC code is 7990.