Ladidadi

What Ladidadi does

Ladidadi (legal entity LADIDADI XM, LLC, dba Ladidadi Events & Incentives) is a boutique event logistics and experiential marketing agency headquartered in Chicago and founded in 2017 by Noelle McInerney. The firm plans and executes corporate events across ten specialty categories — meetings and off-sites, incentive trips, sales kick-offs, company holiday parties, training and team-building, product launches, client entertainment, conferences and conventions, recruiting events, and sponsorship management — supported by twelve service modules covering concepting, vendor management, on-site entertainment, staffing, project and budget management, custom websites and mobile apps, certified travel agency, travel insurance, attendee communications, site inspections, travel management, and a Purpose Net Zero sustainability offering. It self-describes as a 'global' agency with operations in the USA, UK, and EU.

Revenue is generated through professional service fees for event concepting, planning, vendor coordination, and on-site execution delivered on a bespoke, proposal-based basis to enterprise corporate clients. Pricing is not publicly disclosed; clients engage via direct outreach and the website contact form. The go-to-market is consultative enterprise field sales rather than volume-based or self-serve. The firm employs approximately 16 people, is privately held by its founder with no outside funding, and integrates third-party SaaS (Bizzabo for registration/attendee management, Google Workspace for operations, and a broader partner ecosystem including ActiveCampaign, Contentful, LinkedIn, and Showpad) rather than operating a proprietary technology platform. Notable client brand logos displayed on the site include Walmart and Jim Beam; no proprietary AI/ML capabilities are disclosed.

Name

Ladidadi

Legal name

LADIDADI XM, LLC

Website

https://ladidadixm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ladidadi is a Chicago-based, founder-led boutique event logistics and experiential marketing agency founded in 2017 that plans and executes enterprise corporate events across ten event categories using a ~16-person team and third-party SaaS tooling.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Corporate event management
• Experiential marketing services
• Event logistics agency
• Incentive travel programs
• Event production services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Management & Experiential Marketing Services: Ladidadi generates revenue through professional event management services, serving as a boutique agency that plans, manages, and executes experiential marketing events for corporate clients. Revenue is derived from service fees for event concepting, planning, on-site management, vendor coordination, and related travel and logistics services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ladidadi is a global, boutique event logistics agency that plans, manages, and executes experiential marketing events for corporate clients. Its offering spans event concepting and planning, vendor management, on-site entertainment, event staffing, project and budget management, custom digital solutions (websites and mobile apps), certified travel agency services, travel insurance, attendee communications, site inspections, and travel logistics for event types including meetings and off-sites, incentive trips, sales kick-offs, company holiday parties, training and team-building, product launches, client entertainment, conferences and conventions, recruiting events, and sponsorship management.

Product overview

Ladidadi is a global, boutique event logistics agency specializing in experiential marketing. The company operates as a single unified service offering with two interconnected layers: event type specialties (Meetings & Off-Sites, Incentive Trips, Sales Kick-Offs, Company Holiday Parties, Training & Team-Building, Product Launches, Client Entertainment, Conferences & Conventions, Recruiting Events, Sponsorship Management) supported by foundational service modules (Event Concepting & Planning, Vendor Management, On-Site Entertainment, Event Staffing, Project & Budget Management, Custom Websites & Mobile Apps, Certified Travel Agency, Travel Insurance, Attendee Comms, Site Inspections, Travel Management, and Purpose Net Zero Partner). The portfolio is delivered through science-backed strategies combined with culture-driven insights to create high-impact experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Meetings & Off-Sites

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BizzabocoreTechnology or IntegrationBizzabo is listed as a trusted data processor on Ladidadi's Privacy Policy, used as the event registration and attendee management platform for events managed by Ladidadi.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace is listed as a trusted data processor on Ladidadi's Privacy Policy, used for secure file and communication storage.
• Jim BeamminorOthersListed as a partner logo on the Our Partners page. No specific partnership details available beyond the logo presence.
• WalmartminorOthersListed as a partner logo on the Our Partners page. No specific partnership details available beyond the logo presence.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McVeigh Global Events: McVeigh Global Events is a mid-sized, independent event management and experiential marketing agency serving enterprise clients across corporate meetings, incentive programs and conferences. Closely mirrors Ladidadi's boutique enterprise positioning with full-service event execution.
• Sparks: Sparks (a Freeman company) is an experiential marketing agency delivering brand experiences, corporate events, and trade shows for Fortune-class clients. Highly comparable on offering mix (meetings, SKOs, product launches, conferences) and on serving large enterprise buyers with high-production events.
• George P. Johnson Experience Marketing: George P. Johnson is a global brand experience agency known for product launches, conferences, and experiential programs for enterprise clients. Directly comparable to Ladidadi on the experiential marketing / product launch / conference specialty mix, though at significantly larger scale.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, product launches, and immersive brand activations for enterprise marketers. Closely aligned with Ladidadi's experiential marketing positioning across meetings, product launches and conferences.
• ConferenceDirect: ConferenceDirect is a meetings solutions company providing venue sourcing, event management, and conference services for corporate and association clients. Comparable on the meeting management / conference specialty and on serving enterprise and association buyers.

Emerging players

• Bizzabo: Bizzabo is an event experience platform offering registration, attendee engagement, and analytics software for corporate events and conferences. Already a Ladidadi technology partner for event registration; partial overlap because Bizzabo's professional services arm and event-tech orientation put it in adjacent competition for enterprise event mandates.
• MKG (Maria Kagan): MKG is a creative event and experiential agency producing brand activations, corporate events, and immersive experiences for consumer and enterprise clients. Comparable boutique-experiential positioning to Ladidadi with a similar focus on high-impact, culture-led corporate experiences.

Broad incumbents

• Cvent: Cvent is a leading event management technology platform that also offers event marketing, registration, and onsite solutions, and acquired event agencies to deliver hybrid programs. Larger incumbent whose technology stack competes with the manual/agency-only model Ladidadi runs, and whose event services arm competes on enterprise RFPs.
• BCD Meetings & Events: BCD Meetings & Events is a top-tier global meetings and events management company offering strategic meetings management, event sourcing, and on-site delivery for large enterprise programs. Larger, more procurement-oriented incumbent that frequently competes with boutique experiential agencies on enterprise RFPs.
• Maritz Global Events: Maritz Global Events is a long-established meetings, incentives, and events agency serving large corporate incentive travel and conference programs. Comparable on incentive trips and corporate conferences, but at significantly greater scale and with deeper travel-infrastructure integration.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ladidadixm

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladidadi