AstroAgency

What AstroAgency does

AstroAgency is a specialist B2B marketing and communications firm dedicated exclusively to the commercial space sector. Founded in 2019 in Edinburgh by Daniel Smith and Daria Filichkina, the company delivers strategic communications (public relations, digital marketing, branding, website development, content creation, public affairs) and market-intelligence services (stakeholder mapping, competitor analysis, regional space strategy, technical due diligence for investments, business-development lead generation) to commercial space companies, government space agencies, and academic institutions.

Its offering is organised around service modules rather than a unified software product: Strategic Communications, Market Guidance, Space Sustainability Strategies, and an event-based networking platform called SpaceBar (originally a pandemic-era webinar series that now runs in-person events at major space conferences). The proprietary asset is sector-specific knowledge — including former space-company employees on the team and a domain-specialist network — combined with positioning artefacts such as the world's first national space sustainability roadmap (Scotland, 2022) and a curated library of 100+ projects for 70+ clients across components, subsystems, satellites, launch, and downstream data applications.

AstroAgency makes money on a quote-based, retainer-and-project professional services model with no published pricing. Go-to-market is enterprise field sales amplified by event-driven and community-led motions: official communications partnership roles at UK Space Conference and Space-Comm Expo, active presence at Small Satellite Conference and Commercial Space Week, and the SpaceBar community spanning 60+ countries. The firm operates from Edinburgh (headquarters) and Harwell (UK's largest space cluster), with a planned North American office at Voyager Technologies' VISTA science park. Headcount has grown from 12 (2022) to approximately 24 (2024-2025), the company remains founder-owned and bootstrapped aside from project-specific UK Space Agency grants, and it holds Crown Commercial Service Supplier and Cyber Essentials certifications that support UK public-sector work.

Name

AstroAgency

Legal name

AstroAgency

Website

https://astroagency.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AstroAgency is a specialist B2B strategic communications and market intelligence firm founded in 2019 in Edinburgh, exclusively serving the commercial space sector — including space companies, government agencies, and academic institutions across components, satellites, launch, and downstream data segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Marketing Services: Professional services including PR, media relations, digital marketing, social media marketing, brand development, website development, content creation, and public affairs for space sector clients
2. Market Intelligence & Consulting: Market guidance services including stakeholder mapping, competitor analysis, regional space strategy development, technical due diligence for investments, and business development lead generation
3. Space Event Planning & Delivery: Events planning and delivery services including SpaceBar webinar series and in-person conference events for the space industry

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AstroAgency provides strategic communications and market intelligence services dedicated to the commercial space sector, including PR, media relations, digital marketing, social media marketing, brand development, website development, content creation, and public affairs. The firm also delivers market intelligence such as stakeholder mapping, competitor analysis, regional space strategy, technical due diligence for investments, and business development lead generation for space sector clients globally.

Product overview

AstroAgency is a strategic communications and market intelligence firm dedicated to the commercial space sector, established in 2019 as the original space marketing agency. Rather than a unified software platform, AstroAgency offers a portfolio of service modules including Strategic Communications (PR, digital marketing, branding, website development, social media, events), Market Guidance (intelligence, due diligence, regional strategies), and specialized Space Sustainability Strategy services. Their flagship offering is SpaceBar, an event-based networking platform. Services are delivered by a team combining space industry expertise with marketing professionals, targeting space companies, government agencies, and academic institutions. The company has delivered over 100 projects for international space and satellite applications companies.

Differentiator

Problem solved

Functional benefit

Brands

• SpaceBar: Leading space webinar series originally created to keep the international space business community in touch during pandemic lockdowns, now organizing in-person events at major conferences. Has hosted over 74 online and offline events with guests including astronauts, ministers, and industry leaders.

Products and services

• SpaceBar Webinar and in-person networking event series for the international space industry, featuring discussion panels and open-mic format networking. Hosted over 74 online and offline events with guests including astronauts, ministers, and industry leaders, reaching attendees across more than 60 countries.
• Strategic Communications Services Full suite of communications services for the commercial space sector including Key Messaging & Core Value Development, Brand Positioning, Social Media & Digital Marketing, PR & Media Relations, Brand Design, Public Affairs, Go-to-Market Strategy, Content Creation (Written & Video), Website Development, Events Planning & Delivery, STEM & Outreach, and Global Introductions & Connections.
• Market Guidance Services Market intelligence and advisory services including Stakeholder Mapping, Market Intelligence, Regional Space Strategy Development, Sustainability Space Strategy Development, Technical Due Diligence for Investments, Regional Benchmarking, Competitor Analysis, New Revenue Stream Identification, Business Development Lead Generation, and Fundraising & Bids.
• Space Sustainability Strategies Specialised services for promoting responsible space operations, coordinating ESA's Statement for a Responsible Space Sector, and supporting organisations in demonstrating tangible sustainability implementation across the space sector.
• Branding and Design Services Comprehensive brand development including logo design, typography selection, colour palette development, visual identity guidelines, investor pitch decks, and brand consistency implementation across digital ecosystems for space companies.
• Website Development Services

Quantifiable outcome

• 6 high-value leads generated within 48 hours of Hydrosat website launch
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered core and minor.

• Voyager TechnologiescoreStrategic or Co-development Partner · 19 August 2025MOU signed for collaboration on European and U.S. stakeholder engagement, strategic marketing support, and development of VISTA science park initiative in Colorado. AstroAgency anticipated to establish North American office at VISTA.
• Cislunar InternationalcoreStrategic or Co-development Partner · 19 August 2025MOU signed with growing company based in Washington and Texas, focused on tailored support for aerospace businesses. Builds on relationship with co-founder Sam Peterson who has served as advisor since 2023.
• LEAPminorStrategic or Co-development Partner · 1 January 2025Colorado-based launch firm as new client following North American expansion activities.
• CATALYSTminorStrategic or Co-development Partner · 1 January 2025Canadian geospatial firm engaged as new client for strategic content development across multiple solutions.
• Scottish Space Leadership Council (SSLC)coreStrategic or Co-development Partner · 18 November 2022UK Space Agency development grant awarded to establish space hub on behalf of SSLC. Goal to formalise SSLC into a conduit for growth and gateway to flourishing space sector.
• European Space Agency (ESA)coreStrategic or Co-development PartnerLong-standing collaboration on Statement for a Responsible Space Sector. AstroAgency was first UK company to sign the Statement with Director General Dr. Josef Aschbacher. COO Daria Filichkina invited to present at ESA Sustainability Talks series.
• New Scientist LivecoreGTM or Marketing PartnerStrategic partnership to showcase UK space industry benefits and career opportunities. Collaboration includes exhibitions, sponsorships, and cross-industry collaborations to enrich event content.
• UK Space AgencycoreStrategic or Co-development PartnerCollaborations on space sustainability activities, space sector promotion, and funding for space hub development through Scottish Space Leadership Council.
• International Space UniversitycoreStrategic or Co-development PartnerExciting long-term project supporting a new phase of evolution for the organisation under new President Dr. John Wensveen.
• Harwell Science and Innovation CampuscoreStrategic or Co-development PartnerEstablished hub at UK's largest Space Cluster, joining 100+ companies and 1,400 employees working across UK space industry.
• SpacefluxcoreGTM or Marketing PartnerMulti-million pound UK government contracts for space surveillance tracking. AstroAgency supported campaigns through stakeholder engagement and amplifying visibility across media and social channels.
• Space-Comm ExpocoreGTM or Marketing PartnerOfficial suppliers and partners of Space-Comm Expo since its inception. Contribute through panel discussions, presentations, client booth activities, and SpaceBar events.
• UK Space ConferencecoreGTM or Marketing PartnerOfficial communications partner for UK Space Conference. Activities include co-hosting SpaceWatch.Global live shows, moderating UK Space Agency's Communicators Breakfast, and leading Space Marketing Masterclass.
• ViasatminorGTM or Marketing PartnerSponsor of SpaceBar events.
• CitiCourt&CominorGTM or Marketing PartnerSponsor of SpaceBar events.
• Space ScotlandcoreStrategic or Co-development PartnerCollaboration on space sustainability, Earth Intelligence use cases, and cross-sector initiatives including agriculture workshops.
• Space EastminorStrategic or Co-development PartnerPartner in UK Space Agency's Space Cluster Partnership Programme for unlocking space-derived data for agricultural opportunities.
• South of Scotland EnterpriseminorStrategic or Co-development PartnerPartner in UK Space Agency's Space Cluster Partnership Programme for unlocking space-derived data for agricultural opportunities.
• Scottish EnterprisecoreStrategic or Co-development PartnerFunding and support for Earth Intelligence use cases showcasing Scottish space solutions. Led space delegation to Small Satellite Conference in Utah.
• British Embassy CopenhagenminorStrategic or Co-development PartnerCO Daria Filichkina showcased Earth Intelligence case studies to financial services stakeholders.
• Spaceport CornwallminorStrategic or Co-development PartnerPartner through space industry network and promotional activities.
• SpaceHub SutherlandminorStrategic or Co-development PartnerPartner through space industry network and promotional activities.
• University of EdinburghminorStrategic or Co-development PartnerAcademic partner on UKSA-funded skills development project alongside Fife College.
• University of SouthamptonminorStrategic or Co-development PartnerAcademic partner for space sector projects and student engagement.
• Trade in SpaceminorStrategic or Co-development PartnerPartner through space industry network.
• ESA Business Incubation Centre (BIC UK)coreStrategic or Co-development PartnerSupported SmartIR in successfully achieving ESA BIC UK incubation programme admission.
• UKRI Science and Technology Facilities CouncilcoreStrategic or Co-development PartnerPartnership through RAL Space at Harwell and support for Higgs Centre for Innovation.
• SpirecoreStrategic or Co-development PartnerLong-term client for case study development and positioning as go-to partner for space sector entry.
• ClearSpaceminorStrategic or Co-development PartnerPartner through space industry network and space sustainability initiatives.
• AstroscaleminorStrategic or Co-development PartnerPartner through space sustainability initiatives and industry events.
• Secure World FoundationcoreStrategic or Co-development PartnerClient for North America projects, co-presented at SmallSat alongside NOAA and Astroscale.
• UN Office for Outer Space Affairs (UNOOSA)minorStrategic or Co-development PartnerPartner through sustainability initiatives and international collaboration.
• Mohammed bin Rashid Space CentreminorStrategic or Co-development PartnerInternational collaboration and stakeholder engagement partner.
• Australian GovernmentminorStrategic or Co-development PartnerCollaboration through international space sector partnerships.
• Scottish Development InternationalcoreStrategic or Co-development PartnerLed space delegation to Small Satellite Conference in Utah, supporting international expansion.
• Highlands and Islands EnterpriseminorStrategic or Co-development PartnerPartner for sustainability symposium and regional space development.
• Committee on Earth Observation Satellites (CEOS)minorStrategic or Co-development PartnerInternational collaboration for Earth observation promotion.
• AxelspaceminorStrategic or Co-development PartnerFirst Japanese client following trade mission to Japan.
• Etlaq SpaceportminorStrategic or Co-development PartnerDriving visibility for Oman commercial spaceport.
• SkyroraminorStrategic or Co-development PartnerPartner for Statement for a Responsible Space Sector at Space-Comm Scotland.
• Environment Task ForcecoreStrategic or Co-development PartnerVital role in developing Scotland's Sustainability Roadmap, world's first national space sustainability strategy.
• Space DenmarkminorStrategic or Co-development PartnerEuropean partner for successful space projects.
• Leaf SpaceminorStrategic or Co-development PartnerEuropean partner for successful space projects.
• SEKO LogisticsminorStrategic or Co-development PartnerEuropean partner for successful space projects.
• Frazer-Nash ConsultancyminorStrategic or Co-development PartnerPartner through space industry network.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Payload: Space-industry media and journalism company producing newsletters, podcasts, and events for space professionals. Adjacent to AstroAgency's content creation and event capabilities, but operates as a B2B media outlet rather than a B2B marketing services firm.
• SpaceNews: Long-standing space-industry media outlet providing news, analysis, and event coverage for space professionals. Adjacent to AstroAgency's content marketing and PR work, with overlapping customer base of space companies and agencies.

Broad incumbents

• Avascent: Global aerospace and defense strategy consulting firm with a broader portfolio beyond pure marketing. Comparable client base of space and aerospace customers, but offers management consulting and corporate strategy rather than PR and communications as its primary offering.
• Bryce Space and Technology (now SAIC): Established space-sector consulting and technology firm (acquired by SAIC) offering strategic, policy, and technical advisory to government and commercial space clients. Overlaps with AstroAgency on space-sector market intelligence but operates at meaningfully larger scale and broader scope.

Direct peers

• SpaceTec Partners: Belgian space innovation management consultancy providing strategic advisory and business development services to European space agencies and companies. Closest comparable to AstroAgency's Market Guidance Services, with overlapping professional-services delivery to similar space-sector clients.
• Summit Ridge Group: US-based strategic advisory firm serving the commercial space industry with consulting services spanning market entry, strategy, and stakeholder engagement. Comparable professional services model targeting space agencies, primes, and investors in the same value chain.

Others

• Holland & Hart: US law firm with a recognised space and satellite industry practice providing regulatory, transactional, and policy services. Adjacent professional services firm in the space sector ecosystem; not a marketing competitor but shares the same client base of space companies and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@astroagency6391/streams
• Xx.com/theAstroAgency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AstroAgency