The Lazy Dog Cookie
The Lazy Dog Cookie Co. is a privately held, Saratoga Springs-based e-commerce brand founded in 2001 that sells all-natural, limited-ingredient dog treats, including its flagship Pup-PIE® celebration cake, direct to pet owners via Shopify, with subscription, charity-linked, and equine product lines.
- Company typePrivate
- Founded2001
- HeadquartersSaratoga Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Lazy Dog Cookie does
The Lazy Dog Cookie Co. is a privately held e-commerce and wholesale brand founded in 2001, headquartered in Saratoga Springs, New York, that designs, bakes, and ships all-natural, limited-ingredient pet treats directly to consumers and to select physical retailers. The portfolio spans soft-baked treats (Mutt Mallows®), crunchy limited-ingredient cookies (Treat Them With LOVE!®), pre-sliced pie-shaped birthday cakes (the ORIGINAL Pup-PIE®), flavored hydration water (Pup-POP™), DIY cake and ice cream mixes, and an equine line (Horse Bitscuits™); most SKUs are priced between $2.99 and $50.95. Seven product names carry registered trademarks — Pup-PIE®, Mutt Mallows®, Treat Them With LOVE!®, Pup-POP™, Horse Bitscuits™, Buy A Bone™, and Operation Drool Overload™ — and the flagship Pup-PIE® is described as "Award Winning."
The commercial model is a Shopify-hosted direct-to-consumer storefront offering free domestic shipping over $50, a subscribe-and-save tier at 10% off, curated seasonal and bundle collections, and a brand-ambassador program powered by the Dovetale creator platform. Cause marketing is embedded in the catalog: Buy A Bone™ donates 5% of proceeds to dog rescue, Operation Drool Overload™ supports Dogs on Deployment, and Horse Bitscuits™ benefits the Thoroughbred Retirement Foundation. A GovX.com partnership extends a 20% discount to verified military, first responder, medical worker, and teacher customers, and products are additionally accessible through a fragmented "Where to Find Us" physical retail footprint and phone/mail order. Operating with 11–50 employees, the company is founder-led by Amy Augustine, with Keith Augustine as Co-Founder & Vice President of Sales and Leigh Garry as Vice President of Sales; no outside funding rounds, institutional investors, parent companies, M&A, regulatory actions, or patent filings are disclosed, and the technology stack is limited to Shopify, Dovetale, GOVX ID verification, and content marketing assets such as the "Treats of Knowledge" blog.
The Lazy Dog Cookie firmographics
Firmographics- Name
- The Lazy Dog Cookie
- Legal name
- The Lazy Dog Cookie Co. Inc.
- Website
- https://lazydogcookies.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lazy Dog Cookie Co. is a privately held, Saratoga Springs-based e-commerce brand founded in 2001 that sells all-natural, limited-ingredient dog treats, including its flagship Pup-PIE® celebration cake, direct to pet owners via Shopify, with subscription, charity-linked, and equine product lines.
- Ownership category
- akta.pro rank
The Lazy Dog Cookie industry classification
Industry- Product category
- Natural Pet Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Equine Treats & Reward Products (AFADAEAH), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where The Lazy Dog Cookie is headquartered
LocationHeadquarters
- HQ city
- Saratoga Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lazy Dog Cookie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchases of individual treats, bundles, and gift sets through e-commerce storefront. Products include Mutt Mallows, Pup-PIEs, Treat Them With LOVE cookies, Mega Bones, Pup-POP hydration, and Make-at-Home cake/ice cream mixes.
- Subscription/Make-at-Home Products: Subscribe-and-save option offering 10% discount on recurring monthly, bi-monthly, or quarterly deliveries of products like the Mutt Mallows Sampler Pack.
- Merchandise Sales: Sale of branded merchandise including t-shirts and the Hairiot Found Home book, a children's story about a rescue dog.
- Charitable Donation Products: Buy A Bone products donate 5% of proceeds to dog rescue organizations. Operation Drool Overload supports Dogs on Deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single-product pricing with bundle discounts |
| Subscription | Monthly | Subscription with 10% recurring discount |
| Other | Pay-as-you-go | Military and First Responder discount |
| Transaction based/ take rate | Pay-as-you-go | Bundle products with percentage savings |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
The Lazy Dog Cookie product offering
Product offeringCore offering
The Lazy Dog Cookie Co. manufactures and sells all-natural, limited-ingredient oven-baked dog treats and celebration products through a direct-to-consumer e-commerce storefront. Core offerings include The ORIGINAL Pup-PIE® pie-shaped birthday treats, Mutt Mallows® soft-baked treats, Treat Them With LOVE® crunchy limited-ingredient cookies, Pup-POP® flavored hydration water, Buy A Bone™ charitable treats, Make-Your-Own cake and ice cream mixes, and Horse Bitscuits™ equine treats. Products are sold as one-time purchases, bundles, and subscription deliveries, with select offerings tied to charitable causes (Dogs on Deployment, Thoroughbred Retirement Foundation, and dog rescue organizations).
Product overview
The Lazy Dog Cookie Co. is an e-commerce company specializing in natural dog treats and celebration products, founded in 2001. The product portfolio centers on The ORIGINAL Pup-PIE® (award-winning pie-shaped birthday treats) and Mutt Mallows® (soft-baked treats in multiple flavors) as flagship offerings, complemented by Treat Them With LOVE!® (crunchy limited-ingredient cookies), Pup-POP® Celebration Hydration (flavored water for dogs), Buy A Bone™ (donation-based crunchy bones), and the Make-Your-Own collection (DIY cake and ice cream mixes). The company also offers Horse Bitscuits™ for equine companions and branded merchandise. Products are organized into collections (Birthday & Gotcha Day, Operation Drool Overload, Seasonal Flavors, Giving Back) with tiered pricing and subscription options. The company supports charitable causes including Dogs on Deployment, Thoroughbred Retirement Foundation, and dog rescue organizations through product donations.
Differentiator
Problem solved
Functional benefit
Products and services
- The ORIGINAL Pup-PIE® Award-winning, pie-shaped dog birthday treat made with vanilla and peanut butter, hand-decorated with dairy-free coating and celebratory sprinkles. Pre-sliced into 10 portions, positioned for birthdays, gotcha days, and everyday celebrations. For pet parents seeking a centerpiece treat for dog celebrations.
- Mutt Mallows® Soft-baked, oven-baked dog treats made with natural ingredients and antioxidant-rich honey, available in multiple flavors (Maple Bacon Kissies, Strawberry Smoochies, Birthday Cake Bites, Banana Buddies, My Little Pumpkins, Vanilla Cuties, Sweetie S'mores, Operation Drool Overload). Includes a Sampler Pack SKU sold on subscription. For everyday treating and training.
- Treat Them With LOVE!® Cookies Crunchy, wholesome, oven-baked dog cookies made with only 5-6 ingredients per treat, with antioxidant-rich pumpkin and grain-free options. Varieties include Molasses Crisped Blueberry Oat, Ginger Glazed Pumpkin Carrot, Candied Maple Sweet Potato. For health-conscious pet parents seeking limited-ingredient cookies.
- Pup-PIE® & Ice Cream Inspired Slices Soft and chewy pie and ice cream inspired slices dripping with dessert-style flavors, designed to make pups feel like it's summer year-round, made with all-natural ingredients. For pet parents seeking soft chewy treats in dessert flavor profiles.
- Buy A Bone™ Crunchy-baked bone treats where 5% of proceeds are donated to organizations helping dogs find loving homes. Available in Peanut Butter and Chicken & Sweet Potato flavors. For cause-motivated dog owners wanting purchases to support rescue.
- Pup-POP® Celebration Hydration™ All-natural, lightly flavored, non-carbonated, zero-calorie celebration hydration water for dogs in Birthday Water Vanilla Cake Flavor and Love Potion Hickory Bacon Flavor. Can be frozen into popsicles or mixed into homemade treats. For pet parents wanting low-calorie celebratory drinks for dogs.
- Make-Your-Own Collection DIY treat-making kits including Birthday Cake Mix with confetti frosting for baking cakes or pup-cakes at home and Make-at-Home Ice Cream Mix for creating dog-safe ice cream frozen treats. For pet parents who want to bake or prepare homemade dog treats.
- Horse Bitscuits™ All-natural, limited ingredient horse treats with no added sugar, available in Cherry Vanilla Peppermint flavor; proceeds support the Thoroughbred Retirement Foundation for retired racehorse welfare. For horse owners seeking natural equine treats that contribute to equine welfare causes.
- Branded Merchandise (Books & Apparel) Branded merchandise including the Hairiot Found Home Book (children's story about a rescue dog) and t-shirts featuring designs like 'Master of Pup-PIE's' and 'For Those About to Bark'. For fans and pet-loving gift buyers.
- Celebrate with LOVE! Birthday Bundle All-in-one celebration kit combining an ORIGINAL Pup-PIE® (Darling or Charming dog variant), Pup-POP® Birthday Water, Mutt Mallows® Birthday Cake Bites, and Make-at-Home Birthday Ice Cream Mix, priced at $26.96. For gift buyers and pet parents seeking a ready-made birthday package.
Quantifiable outcome
- 48 calories per 0.5oz Pup-PIE slice (calorie-controlled treating)
- +2 more outcomes
Companies that use The Lazy Dog Cookie
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Lazy Dog Cookie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
The Lazy Dog Cookie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dogs on DeploymentcoreOperation Drool Overload products support Dogs on Deployment, a nonprofit that provides financial assistance to military pet owners facing hardships. A portion of proceeds from Operation Drool Overload treats helps military families keep their pets during deployments.
- Thoroughbred Retirement FoundationcoreHorse Bitscuits support the Thoroughbred Retirement Foundation, which has provided safe haven for retired racehorses since 1983. Company created Horse Bitscuits specifically to support equine welfare organizations and causes dedicated to horse care and well-being.
- GovX.comminorGovX.com partnership provides 20% discount to verified Military, First Responders, Medical Workers, and Teachers. Verification button on checkout enables instant discount eligibility for service community.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Lazy Dog Cookie competitors and assessment
Company assessmentDirect peers
- Bocce's Bakery: Bocce's Bakery is a DTC and wholesale bakery-style natural dog treat brand selling soft-baked cookies, cupcakes, and celebration treats. It is the closest direct analogue to Lazy Dog's soft-baked and celebration-positioned line-up.
- Three Dog Bakery: Three Dog Bakery operates specialty dog bakeries and a packaged dog treat line focused on birthday cakes, cookies, and carob-frosted 'people-food' style dog treats. It competes directly with Pup-PIE in the dog birthday cake segment.
- Cloud Star: Cloud Star is a natural and limited-ingredient dog treat maker (Buddy Biscuits, Wag More Bark Less) sold through specialty retail and e-commerce. Its product philosophy on simple, recognizable ingredients overlaps with Lazy Dog's Treat Them With LOVE line.
- Stella & Chewy's: Stella & Chewy's makes raw, freeze-dried, and baked natural pet food and treats positioned around premium whole-food ingredients. Comparable to Lazy Dog on the natural / limited-ingredient positioning and a similar premium-DTC-plus-specialty-retail channel mix.
- Open Farm: Open Farm is a premium pet food and treat brand built on ethically sourced, natural ingredients sold through DTC and specialty retail. Its transparency-led, limited-ingredient approach mirrors Lazy Dog's Treat Them With LOVE and Mutt Mallows positioning.
- Polka Dog Bakery: Polka Dog Bakery is a Boston-based dog bakery and packaged treat brand selling cookies, biscuits, and celebration cakes for dogs. It competes directly in the dog bakery / birthday treat category from a similar small-batch angle.
Broad incumbents
- The Farmer's Dog: The Farmer's Dog is a large DTC fresh dog food subscription brand. It is not a direct treat competitor but defines the premium DTC pet category and shapes consumer expectations on subscription, ingredient transparency, and packaging that Lazy Dog operates within.
- Bark (BarkBox / Bark Eats): Bark is a major DTC pet brand built around subscription boxes, toys, treats, and digital content (BarkBox). It is a broader incumbent in the same DTC pet treats and gift/celebration adjacency that Lazy Dog targets.
- Blue Buffalo (General Mills): Blue Buffalo is one of the largest natural / premium pet food and treat brands in the US, owned by General Mills. It competes with Lazy Dog in the natural-ingredient positioning and has the scale to launch adjacent celebration treats nationally.
- Wellness Pet Food: Wellness is an established natural pet food brand spanning dry, wet, and treats. It sits in the broader incumbents competing for the same 'natural for my dog' pet parent that Lazy Dog targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lazy Dog Cookie social profiles
Digital presenceThe Lazy Dog Cookie financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lazy Dog Cookie leadership team
Management profileNumber of profiles
Profiles4 records
The Lazy Dog Cookie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lazy Dog Cookie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lazy Dog Cookie
What does The Lazy Dog Cookie do?
The Lazy Dog Cookie Co. manufactures and sells all-natural, limited-ingredient oven-baked dog treats and celebration products through a direct-to-consumer e-commerce storefront. Core offerings include The ORIGINAL Pup-PIE® pie-shaped birthday treats, Mutt Mallows® soft-baked treats, Treat Them With LOVE® crunchy limited-ingredient cookies, Pup-POP® flavored hydration water, Buy A Bone™ charitable treats, Make-Your-Own cake and ice cream mixes, and Horse Bitscuits™ equine treats. Products are sold as one-time purchases, bundles, and subscription deliveries, with select offerings tied to charitable causes (Dogs on Deployment, Thoroughbred Retirement Foundation, and dog rescue organizations).
Is The Lazy Dog Cookie a public or private company?
The Lazy Dog Cookie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lazy Dog Cookie founded?
The Lazy Dog Cookie was founded in 2001. It employs 11 to 50 people.
Where is The Lazy Dog Cookie based?
The Lazy Dog Cookie is headquartered in Saratoga Springs, United States, in the North America region.
How does The Lazy Dog Cookie make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Make-at-Home Products, merchandise Sales and charitable Donation Products.
Who are The Lazy Dog Cookie's main competitors?
Direct peers on record are Bocce's Bakery, Three Dog Bakery, Cloud Star, Stella & Chewy's, Open Farm and Polka Dog Bakery. Broad incumbents are The Farmer's Dog, Bark (BarkBox / Bark Eats), Blue Buffalo (General Mills) and Wellness Pet Food.
Does The Lazy Dog Cookie have an API?
No public API is recorded for The Lazy Dog Cookie.
What industry is The Lazy Dog Cookie in?
The Lazy Dog Cookie's product category is Natural Pet Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of AFADAEAH, Equine Treats & Reward Products. Its NAICS code is 311111 and its SIC code is 2050.