The Lazy Dog Cookie

What The Lazy Dog Cookie does

The Lazy Dog Cookie Co. is a privately held e-commerce and wholesale brand founded in 2001, headquartered in Saratoga Springs, New York, that designs, bakes, and ships all-natural, limited-ingredient pet treats directly to consumers and to select physical retailers. The portfolio spans soft-baked treats (Mutt Mallows®), crunchy limited-ingredient cookies (Treat Them With LOVE!®), pre-sliced pie-shaped birthday cakes (the ORIGINAL Pup-PIE®), flavored hydration water (Pup-POP™), DIY cake and ice cream mixes, and an equine line (Horse Bitscuits™); most SKUs are priced between $2.99 and $50.95. Seven product names carry registered trademarks — Pup-PIE®, Mutt Mallows®, Treat Them With LOVE!®, Pup-POP™, Horse Bitscuits™, Buy A Bone™, and Operation Drool Overload™ — and the flagship Pup-PIE® is described as "Award Winning."

The commercial model is a Shopify-hosted direct-to-consumer storefront offering free domestic shipping over $50, a subscribe-and-save tier at 10% off, curated seasonal and bundle collections, and a brand-ambassador program powered by the Dovetale creator platform. Cause marketing is embedded in the catalog: Buy A Bone™ donates 5% of proceeds to dog rescue, Operation Drool Overload™ supports Dogs on Deployment, and Horse Bitscuits™ benefits the Thoroughbred Retirement Foundation. A GovX.com partnership extends a 20% discount to verified military, first responder, medical worker, and teacher customers, and products are additionally accessible through a fragmented "Where to Find Us" physical retail footprint and phone/mail order. Operating with 11–50 employees, the company is founder-led by Amy Augustine, with Keith Augustine as Co-Founder & Vice President of Sales and Leigh Garry as Vice President of Sales; no outside funding rounds, institutional investors, parent companies, M&A, regulatory actions, or patent filings are disclosed, and the technology stack is limited to Shopify, Dovetale, GOVX ID verification, and content marketing assets such as the "Treats of Knowledge" blog.

Name

The Lazy Dog Cookie

Legal name

The Lazy Dog Cookie Co. Inc.

Website

https://lazydogcookies.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lazy Dog Cookie Co. is a privately held, Saratoga Springs-based e-commerce brand founded in 2001 that sells all-natural, limited-ingredient dog treats, including its flagship Pup-PIE® celebration cake, direct to pet owners via Shopify, with subscription, charity-linked, and equine product lines.

Ownership category

akta.pro rank

Product category

Natural Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Equine Treats & Reward Products (AFADAEAH), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Natural dog treats
• Pet birthday treats
• Limited ingredient pet cookies
• Celebration pet products
• Horse treats

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchases of individual treats, bundles, and gift sets through e-commerce storefront. Products include Mutt Mallows, Pup-PIEs, Treat Them With LOVE cookies, Mega Bones, Pup-POP hydration, and Make-at-Home cake/ice cream mixes.
2. Subscription/Make-at-Home Products: Subscribe-and-save option offering 10% discount on recurring monthly, bi-monthly, or quarterly deliveries of products like the Mutt Mallows Sampler Pack.
3. Merchandise Sales: Sale of branded merchandise including t-shirts and the Hairiot Found Home book, a children's story about a rescue dog.
4. Charitable Donation Products: Buy A Bone products donate 5% of proceeds to dog rescue organizations. Operation Drool Overload supports Dogs on Deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Lazy Dog Cookie Co. manufactures and sells all-natural, limited-ingredient oven-baked dog treats and celebration products through a direct-to-consumer e-commerce storefront. Core offerings include The ORIGINAL Pup-PIE® pie-shaped birthday treats, Mutt Mallows® soft-baked treats, Treat Them With LOVE® crunchy limited-ingredient cookies, Pup-POP® flavored hydration water, Buy A Bone™ charitable treats, Make-Your-Own cake and ice cream mixes, and Horse Bitscuits™ equine treats. Products are sold as one-time purchases, bundles, and subscription deliveries, with select offerings tied to charitable causes (Dogs on Deployment, Thoroughbred Retirement Foundation, and dog rescue organizations).

Product overview

The Lazy Dog Cookie Co. is an e-commerce company specializing in natural dog treats and celebration products, founded in 2001. The product portfolio centers on The ORIGINAL Pup-PIE® (award-winning pie-shaped birthday treats) and Mutt Mallows® (soft-baked treats in multiple flavors) as flagship offerings, complemented by Treat Them With LOVE!® (crunchy limited-ingredient cookies), Pup-POP® Celebration Hydration (flavored water for dogs), Buy A Bone™ (donation-based crunchy bones), and the Make-Your-Own collection (DIY cake and ice cream mixes). The company also offers Horse Bitscuits™ for equine companions and branded merchandise. Products are organized into collections (Birthday & Gotcha Day, Operation Drool Overload, Seasonal Flavors, Giving Back) with tiered pricing and subscription options. The company supports charitable causes including Dogs on Deployment, Thoroughbred Retirement Foundation, and dog rescue organizations through product donations.

Differentiator

Problem solved

Functional benefit

Products and services

• The ORIGINAL Pup-PIE® Award-winning, pie-shaped dog birthday treat made with vanilla and peanut butter, hand-decorated with dairy-free coating and celebratory sprinkles. Pre-sliced into 10 portions, positioned for birthdays, gotcha days, and everyday celebrations. For pet parents seeking a centerpiece treat for dog celebrations.
• Mutt Mallows® Soft-baked, oven-baked dog treats made with natural ingredients and antioxidant-rich honey, available in multiple flavors (Maple Bacon Kissies, Strawberry Smoochies, Birthday Cake Bites, Banana Buddies, My Little Pumpkins, Vanilla Cuties, Sweetie S'mores, Operation Drool Overload). Includes a Sampler Pack SKU sold on subscription. For everyday treating and training.
• Treat Them With LOVE!® Cookies Crunchy, wholesome, oven-baked dog cookies made with only 5-6 ingredients per treat, with antioxidant-rich pumpkin and grain-free options. Varieties include Molasses Crisped Blueberry Oat, Ginger Glazed Pumpkin Carrot, Candied Maple Sweet Potato. For health-conscious pet parents seeking limited-ingredient cookies.
• Pup-PIE® & Ice Cream Inspired Slices Soft and chewy pie and ice cream inspired slices dripping with dessert-style flavors, designed to make pups feel like it's summer year-round, made with all-natural ingredients. For pet parents seeking soft chewy treats in dessert flavor profiles.
• Buy A Bone™ Crunchy-baked bone treats where 5% of proceeds are donated to organizations helping dogs find loving homes. Available in Peanut Butter and Chicken & Sweet Potato flavors. For cause-motivated dog owners wanting purchases to support rescue.
• Pup-POP® Celebration Hydration™ All-natural, lightly flavored, non-carbonated, zero-calorie celebration hydration water for dogs in Birthday Water Vanilla Cake Flavor and Love Potion Hickory Bacon Flavor. Can be frozen into popsicles or mixed into homemade treats. For pet parents wanting low-calorie celebratory drinks for dogs.
• Make-Your-Own Collection DIY treat-making kits including Birthday Cake Mix with confetti frosting for baking cakes or pup-cakes at home and Make-at-Home Ice Cream Mix for creating dog-safe ice cream frozen treats. For pet parents who want to bake or prepare homemade dog treats.
• Horse Bitscuits™ All-natural, limited ingredient horse treats with no added sugar, available in Cherry Vanilla Peppermint flavor; proceeds support the Thoroughbred Retirement Foundation for retired racehorse welfare. For horse owners seeking natural equine treats that contribute to equine welfare causes.
• Branded Merchandise (Books & Apparel) Branded merchandise including the Hairiot Found Home Book (children's story about a rescue dog) and t-shirts featuring designs like 'Master of Pup-PIE's' and 'For Those About to Bark'. For fans and pet-loving gift buyers.
• Celebrate with LOVE! Birthday Bundle All-in-one celebration kit combining an ORIGINAL Pup-PIE® (Darling or Charming dog variant), Pup-POP® Birthday Water, Mutt Mallows® Birthday Cake Bites, and Make-at-Home Birthday Ice Cream Mix, priced at $26.96. For gift buyers and pet parents seeking a ready-made birthday package.

Quantifiable outcome

• 48 calories per 0.5oz Pup-PIE slice (calorie-controlled treating)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dogs on DeploymentcoreStrategic or Co-development PartnerOperation Drool Overload products support Dogs on Deployment, a nonprofit that provides financial assistance to military pet owners facing hardships. A portion of proceeds from Operation Drool Overload treats helps military families keep their pets during deployments.
• Thoroughbred Retirement FoundationcoreStrategic or Co-development PartnerHorse Bitscuits support the Thoroughbred Retirement Foundation, which has provided safe haven for retired racehorses since 1983. Company created Horse Bitscuits specifically to support equine welfare organizations and causes dedicated to horse care and well-being.
• GovX.comminorGTM or Marketing PartnerGovX.com partnership provides 20% discount to verified Military, First Responders, Medical Workers, and Teachers. Verification button on checkout enables instant discount eligibility for service community.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bocce's Bakery: Bocce's Bakery is a DTC and wholesale bakery-style natural dog treat brand selling soft-baked cookies, cupcakes, and celebration treats. It is the closest direct analogue to Lazy Dog's soft-baked and celebration-positioned line-up.
• Three Dog Bakery: Three Dog Bakery operates specialty dog bakeries and a packaged dog treat line focused on birthday cakes, cookies, and carob-frosted 'people-food' style dog treats. It competes directly with Pup-PIE in the dog birthday cake segment.
• Cloud Star: Cloud Star is a natural and limited-ingredient dog treat maker (Buddy Biscuits, Wag More Bark Less) sold through specialty retail and e-commerce. Its product philosophy on simple, recognizable ingredients overlaps with Lazy Dog's Treat Them With LOVE line.
• Stella & Chewy's: Stella & Chewy's makes raw, freeze-dried, and baked natural pet food and treats positioned around premium whole-food ingredients. Comparable to Lazy Dog on the natural / limited-ingredient positioning and a similar premium-DTC-plus-specialty-retail channel mix.
• Open Farm: Open Farm is a premium pet food and treat brand built on ethically sourced, natural ingredients sold through DTC and specialty retail. Its transparency-led, limited-ingredient approach mirrors Lazy Dog's Treat Them With LOVE and Mutt Mallows positioning.
• Polka Dog Bakery: Polka Dog Bakery is a Boston-based dog bakery and packaged treat brand selling cookies, biscuits, and celebration cakes for dogs. It competes directly in the dog bakery / birthday treat category from a similar small-batch angle.

Broad incumbents

• The Farmer's Dog: The Farmer's Dog is a large DTC fresh dog food subscription brand. It is not a direct treat competitor but defines the premium DTC pet category and shapes consumer expectations on subscription, ingredient transparency, and packaging that Lazy Dog operates within.
• Bark (BarkBox / Bark Eats): Bark is a major DTC pet brand built around subscription boxes, toys, treats, and digital content (BarkBox). It is a broader incumbent in the same DTC pet treats and gift/celebration adjacency that Lazy Dog targets.
• Blue Buffalo (General Mills): Blue Buffalo is one of the largest natural / premium pet food and treat brands in the US, owned by General Mills. It competes with Lazy Dog in the natural-ingredient positioning and has the scale to launch adjacent celebration treats nationally.
• Wellness Pet Food: Wellness is an established natural pet food brand spanning dry, wet, and treats. It sits in the broader incumbents competing for the same 'natural for my dog' pet parent that Lazy Dog targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lazydogcookies
• Instagraminstagram.com/lazydogcookies
• TikToktiktok.com/@lazydogcookies?is_from_webapp=1&sender_device=pc
• Xx.com/lazydogcookies
• LinkedInlinkedin.com/company/the-lazy-dog-cookie-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lazy Dog Cookie