Glen Echo Group
Glen Echo Group is a Washington, DC-based B2B strategic communications and public affairs firm serving technology companies, trade associations, and nonprofits through integrated communications, creative, and coalition-building services, operating as part of the BerlinRosen-backed Orchestra platform.
- Company typePrivate
- Founded2010
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Glen Echo Group does
Glen Echo Group is a Washington, DC-based B2B strategic communications and public affairs firm founded in 2010 by Maura Corbett, serving technology and internet-sector clients including Fortune 500 enterprises, trade associations, and nonprofit organizations. The firm integrates three service pillars — communications (media relations, message development, crisis and issue management, brand and reputation strategy), creative (branding, design, video, animation, website development), and community (coalition building, events, pro bono work) — into full-service public affairs campaigns on issues such as Net Neutrality, Section 230, broadband deployment, AI policy, privacy, and cybersecurity.
The firm supplements its professional services with proprietary tooling including issueIQ, a dashboard that tracks legislative, regulatory and judicial action on client issues and folds in media coverage and mobilization contacts, plus packaged offerings such as Fly-In In a Box and full event production. Glen Echo Group operates as a project- and retainer-based professional services firm with a sales-led GTM built on industry relationships, conference presence, thought leadership content, and referrals within the tech-policy ecosystem. Following BerlinRosen's majority investment in July 2022, the firm became part of the Orchestra platform in 2024 alongside seven other founder-led agencies, gaining access to a creative studio, research and polling capabilities, and a national-plus-European network spanning offices in Washington DC, Chicago, and Amsterdam. In 2025 Katie Barr succeeded Maura Corbett as CEO as part of a planned leadership transition.
Glen Echo Group firmographics
Firmographics- Name
- Glen Echo Group
- Legal name
- Glen Echo Group
- Website
- https://glenechogroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glen Echo Group is a Washington, DC-based B2B strategic communications and public affairs firm serving technology companies, trade associations, and nonprofits through integrated communications, creative, and coalition-building services, operating as part of the BerlinRosen-backed Orchestra platform.
- Ownership category
- akta.pro rank
Glen Echo Group industry classification
Industry- Product category
- Technology Public Affairs & Strategic Communications
- NAICS
- Public Relations Agencies (54182)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where Glen Echo Group is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Glen Echo Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Strategic Communications Consulting: Professional services revenue generated through strategic communications, public affairs campaigns, creative services, and issue advocacy for technology and innovation sector clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Glen Echo Group product offering
Product offeringCore offering
Glen Echo Group provides creative communications, public affairs and issue advocacy services to technology and internet-sector clients, bundling media relations, message development, coalition building, crisis communications, creative content production, event design and policy positioning into integrated campaigns. The firm supplements these services with a proprietary issueIQ dashboard for legislative, regulatory and judicial tracking, and operates from Washington, D.C. and Chicago with European reach through the Orchestra platform.
Product overview
Glen Echo Group is a creative communications firm that operates as a services company rather than a software product company. Their core offering consists of three integrated service pillars: Communications Services (media relations, message development, brand strategy, coalition building, crisis communications), Creative Services (branding, design, video, animation, website development), and Community Services (coalition building, events, pro bono work). They supplement these with proprietary tools like issueIQ (legislative tracking dashboard) and specialized offerings like Fly-In In a Box and full event production. The company integrates these capabilities into comprehensive public affairs campaigns for clients across the technology and innovation sectors, from Fortune 500 companies to startups.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications Services Strategic communications services for technology and internet-sector clients covering media relations, message development, brand and reputation strategy, coalition building and management, crisis communications, corporate/executive communications, policy and political analysis, and media training.
- Creative Services Creative and design capabilities including branding, information design, illustration, event design and production, video, animation, website design and development, graphic design, and digital analytics.
- Community & Events Services Community building services including coalition building, events and panels, corporate social responsibility, and pro bono and outreach programs.
- issueIQ A proprietary dashboard that tracks and analyzes legislative, regulatory and judicial action on key issues, incorporating media coverage, contacts, and tools for real-time mobilization, used internally to support client public affairs campaigns.
- Fly-In In a Box Advocacy fly-in coordination service providing meeting scheduling, creative leave-behinds, media coordination, and event planning for clients meeting with legislators in Washington DC.
- Event Production Full-service event production including programming, collateral design, and logistics for briefings, receptions, full-day conferences, and intimate happy hours.
Quantifiable outcome
- Successfully executed #SpeechMatters conference with nearly 200 attendees and 450 livestream viewers
- +3 more outcomes
Companies that use Glen Echo Group
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Glen Echo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Glen Echo Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orchestra Platform PartnerscoreOrchestra is a network of eight leading agency partners (all founder-led), each with industry-leading expertise. As part of Orchestra, Glen Echo Group gains expanded capabilities including a state-of-the-art creative studio, research/polling and data analytics group, B2B and consumer tech expertise, and a national network of communicators across America and Europe.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Glen Echo Group competitors and assessment
Company assessmentDirect peers
- Subject Matter: Washington, DC-based public affairs and communications firm with overlapping tech, broadband, and cybersecurity client portfolios. Most directly comparable as a similarly-sized DC specialist firm; one Glen Echo VP (Dani Leopold Bogage) was previously at Subject Matter.
- CURA Strategies: DC-based public affairs and strategic communications firm focused on health, technology, and social impact. Comparable in size, sector mix, and DC tech-policy orientation; shares junior talent pipelines with Glen Echo.
- Forbes Tate Partners (now Invariant): Washington public affairs and communications firm with strong tech, telecom, and infrastructure practices. Glen Echo SVP Davey McKissick previously served as a director at Forbes Tate Partners, indicating overlapping client types and talent flow.
- Pinkston: Washington-based public affairs and strategic communications firm with tech, telecom, and corporate reputation practices. SVP Brad Williamson joined Glen Echo from Pinkston, indicating talent and client overlap in the DC tech policy space.
- Qorvis Communications: Washington-based public affairs and communications firm with broad sector coverage including tech and telecom. CEO Katie Barr was previously a Director at Qorvis, evidencing overlapping client segments, talent pipelines, and a comparable boutique-to-mid-market positioning.
Broad incumbents
- BerlinRosen: New York-based strategic communications firm and Glen Echo's parent company since the July 2022 majority investment. Operates a broader portfolio spanning corporate, public affairs, and consumer, but directly comparable as a founder-led communications firm serving tech-adjacent clients.
- Burson (Burson Cohn & Wolfe): Global public relations and communications firm with significant DC public affairs and tech policy capabilities. Comparable on tech policy work and enterprise client base; substantially larger, providing a competitive ceiling on the largest enterprise RFPs.
- Edelman: Largest global public relations firm with a strong Washington tech policy and public affairs practice. Competes for the same enterprise tech and nonprofit clients (Google, Mozilla, Pew-adjacent accounts) but operates at much greater scale and with global reach.
- Brunswick Group: Global critical issues and communications advisory serving large corporates on complex, often tech-and-policy-driven situations. Overlaps with Glen Echo's crisis, public affairs, and C-suite advisory work for enterprise tech clients, but at substantially greater scale.
- Finsbury Glover Hering: Global strategic communications and public affairs firm combining Finsbury, Glover Park Group, and Hering Schuppener. Directly comparable on DC public affairs and tech policy work; much larger and offers the kind of cross-border capacity Glen Echo accesses via Orchestra.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Glen Echo Group social profiles
Digital presenceGlen Echo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glen Echo Group leadership team
Management profileNumber of profiles
Profiles25 records
Glen Echo Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glen Echo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glen Echo Group
What does Glen Echo Group do?
Glen Echo Group provides creative communications, public affairs and issue advocacy services to technology and internet-sector clients, bundling media relations, message development, coalition building, crisis communications, creative content production, event design and policy positioning into integrated campaigns. The firm supplements these services with a proprietary issueIQ dashboard for legislative, regulatory and judicial tracking, and operates from Washington, D.C. and Chicago with European reach through the Orchestra platform.
Is Glen Echo Group a public or private company?
Glen Echo Group is a private company. It is classified as private equity controlled and is currently operating.
When was Glen Echo Group founded?
Glen Echo Group was founded in 2010. It employs 1 to 10 people.
Where is Glen Echo Group based?
Glen Echo Group is headquartered in Washington, United States, in the North America region.
How does Glen Echo Group make money?
One revenue line is on record: strategic Communications Consulting.
Who are Glen Echo Group's main competitors?
Direct peers on record are Subject Matter, CURA Strategies, Forbes Tate Partners (now Invariant), Pinkston and Qorvis Communications. Broad incumbents are BerlinRosen, Burson (Burson Cohn & Wolfe), Edelman, Brunswick Group and Finsbury Glover Hering.
Does Glen Echo Group have an API?
No public API is recorded for Glen Echo Group.
What industry is Glen Echo Group in?
Glen Echo Group's product category is Technology Public Affairs & Strategic Communications. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 54182 and its SIC code is 4899.