Annmarie Skin Care

What Annmarie Skin Care does

Annmarie Skin Care, LLC is a US-based, privately held clean beauty company founded in 2009 by Annmarie and Kevin Gianni after a multi-year search across the Americas for natural personal care products. The company sells organic and wildcrafted skincare, body care, hair care, mineral makeup, and aromatherapy products organized into four core collections — Signature, Wild Alchemy, Essentials, and Estate Blend — plus a curated Favorite Brands Marketplace for complementary clean lifestyle products. Its core technology is the proprietary 3-step Energized Botanical Infusion Process (Curate, Infuse, Create), which involves low-heat infusion of hand-selected herbs in organic aloe vera and seed oils never exceeding 95°F for up to 30 days, energized by crystals and housed in Miron violet glass; extraction methods include CO2, cold-press, and steam distillation. Products hold 17 third-party certifications including MADE SAFE, Leaping Bunny, and Non-GMO.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce through shop.annmariegianni.com (unit-priced one-time purchases with no subscription), approved reseller retail across 24+ US states plus Canada and the UK, a wholesale program, and the Favorite Brands Marketplace. Pricing is premium (e.g., Anti-Aging Serum $62/15ml, Sun Love sunscreen $50), with secondary revenue from marketplace commissions and wholesale transaction fees. Customer acquisition is driven by a content-led funnel — a 2-minute skin assessment quiz used by 835,000+ people, 29 educational articles published in 2023, free esthetician-led consultations (660 signups in 2023), live webinars and masterclasses, brand ambassador and referral programs, and earned media in Forbes, Vogue, and The New York Times. The company is founder-controlled, employs 11-50 people, manufactures domestically at a wind-powered facility, and reports no external institutional investment.

Name

Annmarie Skin Care

Legal name

Annmarie Skin Care, LLC

Website

https://www.annmariegianni.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Annmarie Skin Care is a US-based, founder-owned clean beauty brand founded in 2009 that sells organic and wildcrafted skincare, body care, hair care, and mineral makeup directly to consumers and through approved resellers in the US, Canada, and the UK.

Ownership category

akta.pro rank

Product category

Natural and Organic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural skincare products
• Organic facial care
• Clean beauty brand
• Wildcrafted ingredients
• Botanical skincare

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through own e-commerce storefront (shop.annmariegianni.com). Products sold as one-time purchases with no subscription model mentioned. Revenue from facial oils, serums, cleansers, moisturizers, sunscreens, body care, hair care, makeup, and accessories.
2. Favorite Brands Marketplace: Marketplace featuring curated sustainable/clean lifestyle products from partner brands including Wellnesse, Natural Sloth, Raum Grounding Shoes, Orbits Eye Stones, and others. Revenue from third-party product sales.
3. Wholesale/Reseller Distribution: Products sold to approved reseller retail locations across US, Canada, and Europe through wholesale program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Annmarie Skin Care formulates, manufactures, and sells organic and wildcrafted skincare, body care, hair care, mineral makeup, and aromatherapy products under its own direct-to-consumer e-commerce storefront. The product line is built around a proprietary 3-step Energized Botanical Infusion Process and packaged in Miron violet glass, with offerings spanning anti-aging serums, facial oils, cleansers, sunscreens, and curated accessory collections.

Product overview

Annmarie Skin Care is a clean beauty brand offering a comprehensive skincare and wellness product line centered on organic and wildcrafted ingredients. The portfolio includes the Signature Collection (core products), Wild Alchemy Collection (premium botanical formulations), Essentials Collection (starter kits), and Estate Blend Collection (luxury seed-to-skin elixirs), along with mineral makeup, body care, hair care, and aromatherapy products. Key offerings include the bestselling Anti-Aging Serum and Anti-Aging Facial Oil, Sun Love Sunscreen, and the Restorative Facial & Neck Cream. The brand complements its product line with educational services including a Skin Transformation Course, free skin consultations with licensed estheticians, and a personalized Skin Assessment Quiz. Additional offerings include the Favorite Brands Marketplace featuring vetted sustainable lifestyle products, the Beauty Shelf, and the Natural Home Collection. All products are crafted using the company's proprietary 3-step Energized Botanical Infusion Process and are housed in Miron violet glass packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Aging Serum A bestselling serum formulated to reduce the appearance of fine lines and wrinkles while nourishing skin with organic and wildcrafted ingredients, targeted at consumers seeking anti-aging skincare.
• Anti-Aging Facial Oil A premium facial oil that hydrates and revitalizes skin with antioxidant-rich botanicals to restore a youthful appearance, for consumers seeking natural anti-aging solutions.
• Sun Love Everyday Sheer Sunscreen A reef-friendly, non-nano zinc oxide-based sunscreen providing broad spectrum UVA/UVB protection with natural ingredients, targeted at consumers seeking safe, non-toxic sun protection.
• Restorative Facial & Neck Cream A velvety moisturizer featuring wild botanicals that supports smoother, more revitalized skin for face and neck, for consumers seeking natural daily moisturization.
• Neroli Toning Mist A refreshing toning mist with neroli flower oil that balances and refreshes the skin, for consumers seeking natural facial toning.
• Probiotic Serum with Tremella A probiotic-infused serum featuring tremella mushroom extract for deep hydration and skin barrier support, for consumers seeking advanced hydration and microbiome-friendly skincare.
• Botanical Hydration Mist with Immortelle A hydrating mist featuring helichrysum (immortelle) and other botanical extracts for soothing and moisturizing benefits, for consumers seeking natural facial hydration.
• Concentrated Boosting Elixirs Targeted treatment serums designed to address specific skin concerns with potent plant-based actives, for consumers with defined skincare concerns.
• Ayurvedic Facial Scrub A gentle manual exfoliant using natural botanicals to polish away surface impurities and reveal smoother skin, for consumers seeking natural exfoliation.
• Citrus Stem Cell Serum A serum featuring plant stem cells from oranges to transform skin texture, clarity, and overall appearance, for consumers seeking advanced botanical skincare.
• Coconut Body Oil A nourishing body oil with certified organic coconut oil for deep moisturization and skin health, for consumers seeking natural body care.
• Herbal Facial Oils Facial oils formulated for different skin types including Normal & Combination, Oily, and Sensitive skin, featuring herb-infused bases, for consumers with varied skin types.
• Radiant Skin Silk Body Lotion A lightweight body lotion providing hydration and nourishment with plant-based ingredients, for consumers seeking natural daily body moisturization.
• Oud Révélé Essential Oil Blend A luxurious essential oil blend featuring oud, sandalwood, and other precious botanicals for aromatherapy, for consumers seeking premium natural fragrance.
• Palo Santo Body Butter A rich body treatment with wildcrafted palo santo wood oil and natural butters, for consumers seeking intensive natural body care.
• Minerals Multi-Purpose Foundation

Quantifiable outcome

• Over 9.3 million ml of toxin-free products sold in 2023
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• WellnesseminorGTM or Marketing Partner · 1 January 2023Personal care brand added to Favorite Brands Marketplace in 2023, focusing on wellness and natural ingredients to foster healthier daily routines.
• Emi's Garden – Live GranolaminorGTM or Marketing Partner · 1 January 2023Organic, nutrient-packed live granola brand added to marketplace in 2023, championing sustainability in breakfast and snacking products.
• Wellzy Perks Online PlatformminorGTM or Marketing Partner · 1 January 2023Wellness resource platform added in 2023, connecting individuals with wellness resources, discounts, and information for holistic lifestyle support.
• Natural SlothminorGTM or Marketing Partner · 1 January 2023Eco-friendly home and body goods brand featuring non-toxic candles and sprays, added to marketplace in 2023.
• Raum Grounding ShoesminorGTM or Marketing Partner · 1 January 2023Grounding footwear brand added in 2023, designed to connect wearers with Earth's natural energy while combining comfort with wellness benefits.
• Orbits Eye StonesminorGTM or Marketing Partner · 1 January 2023Self-care products brand specializing in natural material eye relaxation products added to marketplace in 2023.
• Natasha St. MichaelcoreStrategic or Co-development Partner · 1 January 2023Collaboration for educational webinar '7 Beauty Tips for Glowing Skin' (90 minutes, nearly 2,000 participants) and comprehensive 7-week 'Ageless' masterclass program with holistic approach to youthful looks and vitality.
• Xcel Energy Windsource for Business ProgramcoreOthers · 1 January 2023Wind power provider for box production facility, saving an estimated 500 tons of carbon emissions per year (equivalent to planting 123 acres of trees annually).

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• S.W. Basics: S.W. Basics is a small-batch, all-natural skincare brand built on a minimal-ingredient philosophy and sold primarily DTC. It is comparable to Annmarie on clean-beauty credentials and indie-DTC positioning but has a narrower product range and smaller scale.

Direct peers

• True Botanicals: True Botanicals is a clean, non-toxic skincare brand with MADE SAFE-aligned certification, premium pricing, and a DTC-first model. It targets similar anti-aging and skin-concern use cases as Annmarie and competes for the same conscious-luxury shopper.
• ILIA Beauty: ILIA Beauty is a clean beauty brand spanning skincare, makeup, and SPF with a sustainability and ingredient-transparency positioning. It overlaps with Annmarie on the clean credentials, tinted skincare, and SPF categories, though it has larger retail distribution including Sephora.
• Cocokind: Cocokind is a clean, sustainability-led skincare brand selling serums, mists, and moisturizers DTC at accessible prices. It targets the same ingredient-conscious, millennial-skewing consumer as Annmarie, though at a lower price band and with a younger, more Gen-Z customer base.
• Herbivore Botanicals: Herbivore Botanicals is a natural, plant-based skincare brand offering facial oils, serums, and masks via DTC and Sephora. It competes for the same ingredient-transparency-driven shopper and shares an aesthetic and ritual-driven brand language with Annmarie.
• Juice Beauty: Juice Beauty is an organic, clinically-validated skincare brand selling serums, moisturizers, and cleansers through DTC and select retail. It overlaps with Annmarie on organic-credentialed skincare, USDA-style ingredient sourcing, and a founder-driven brand story.
• Acure Organics: Acure Organics is a plant-based, cruelty-free skincare and body care brand sold through DTC and mass-natural retail. It overlaps with Annmarie on organic-credentialed, vegan, and Leaping Bunny positioning and addresses similar hydration, brightening, and anti-aging use cases.
• Tata Harper: Tata Harper is a premium natural and non-toxic skincare brand with a similar farm-to-face sourcing narrative, DTC-first model, and small-batch production. It is the closest comparable in positioning, price band, and ingredient story to Annmarie Skin Care.

Broad incumbents

• Drunk Elephant: Drunk Elephant is a leading biocompatible skincare brand (acquired by Shiseido) with broad distribution in Sephora, its own DTC channel, and international retail. It competes with Annmarie in the clean-serum and anti-aging category but operates at materially larger scale, marketing budget, and global reach.
• Beautycounter: Beautycounter is a large clean beauty brand with skincare, makeup, and body care sold via DTC, consultants, and select retail. It shares Annmarie's ingredient-safety advocacy and MADE SAFE-style positioning but operates at much greater scale with an MLM-style consultant channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AnnmarieBeauty
• Facebookfacebook.com/annmarieskincare
• LinkedInlinkedin.com/company/annmarie-organic-skin-care
• Instagraminstagram.com/annmarieskincare
• Pinterestpinterest.com/annmarieskincare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annmarie Skin Care