Taste Salud
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Taste Salud firmographics
Firmographics- Name
- Taste Salud
- Legal name
- Taste Salud
- Website
- https://tastesalud.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Taste Salud industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Food Manufacturing (311)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Taste Salud is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Taste Salud business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Individual Stick Packs: Core revenue stream from selling individual drink mix stick packs across Hydration + Immunity, Energy + Focus, Calm + Sleep, Greens + Superfoods, and Skin + Beauty categories. Each 15-serving pack priced at $24.99. Products sold directly through e-commerce and marketplace channels.
- Subscription / Subscribe & Save: Recurring subscription model offering 15% discount on all products. Customers choose delivery frequency (every 15 or 30 days) and can modify flavors. Drives predictable recurring revenue and higher customer lifetime value.
- Bundles and Variety Packs: Bundle products combining multiple flavors at discounted prices ($65-$75 for trios, $98 starter kits). Includes promotional bundles like Mexican National Team collaboration and Tajin partnership bundles.
- Merchandise: Brand merchandise including apparel (t-shirts, baby tees), accessories (shakers, water bottles, tote bags, sticker packs, snapback hats) sold alongside core beverage products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Stick Packs - 15 servings |
| Unit Pricing | Pay-as-you-go | Bundle/Trio Packs - 3 flavors |
| Unit Pricing | Pay-as-you-go | Starter Kit |
| Unit Pricing | Pay-as-you-go | Sampler Packs |
| Subscription | Monthly | Subscribe & Save |
| Unit Pricing | Pay-as-you-go | Collaborations & Special Bundles |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Taste Salud product offering
Product offeringCore offering
Taste Salud manufactures and sells powdered functional drink mix sticks inspired by traditional Mexican aguas frescas, organized into five core product lines: Hydration + Immunity, Energy + Focus, Calm + Sleep, Greens + Superfoods, and Skin + Beauty. Each stick pack delivers targeted functional ingredients (e.g., Wellmune Beta Glucan, organic caffeine, melatonin, collagen peptides, probiotics) with only 1g of sugar and 10–20 calories, sold as individual 15-serving packs ($24.99), trio bundles, sampler packs, starter kits, and via Subscribe & Save (15% off). The brand also offers collaborative sub-brands with Tajín, Jarritos, the Mexican National Soccer Team, and a Mocktails line.
Product overview
Taste Salud is a Southern California-based functional beverage company offering powdered drink mix sticks inspired by traditional Mexican aguas frescas. The product portfolio is organized around five core functional lines: Hydration + Immunity (electrolytes, Wellmune, elderberry), Energy + Focus (200mg organic caffeine, L-Theanine, L-Tyrosine), Calm + Sleep (melatonin, Affron saffron, magnesium), Greens + Superfoods (20+ organic vegetables, probiotics), and Skin + Beauty (collagen peptides, hyaluronic acid, Lustriva). The company also operates collaborative sub-brands including Salud x Tajín, Salud x Jarritos, and México x Salud (Mexican National Team), plus a Mocktails line. Products are sold as individual stick packs ($24.99 each), trio bundles, sampler packs, and starter kits, along with branded merchandise. The company emphasizes low sugar (1g per serving), clean ingredients, and authentic Latino flavors. Distribution includes direct-to-consumer e-commerce, major retailers, and subscription options.
Differentiator
Problem solved
Functional benefit
Brands
- Salud x Tajín: Collaboration with Tajín brand featuring Mango, Paloma, and Pepino Limón flavors
- Salud X Jarritos
- México x Salud
- Hydration + Immunity
- Energy + Focus
- Greens + Superfoods
- Calm + Sleep
- Skin + Beauty
- Mocktails
Quantifiable outcome
- Sold 85 million sticks
- +2 more outcomes
Companies that use Taste Salud
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Taste Salud technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Taste Salud partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mexican National Soccer TeamscoreMulti-year partnership making Taste Salud the official Hydration Partner of Mexican National Soccer teams' U.S. tour. Combines brand with Mexican cultural heritage and sports community, driving visibility at major soccer events and connecting with Latino consumers through shared cultural identity.
- JarritoscoreCollaboration bringing Jarritos flavors (Mandarin, Guava, Fruit Punch, Lime) to Taste Salud's stick-pack format with only 1g sugar. 'Salud X Jarritos' line combines Jarritos' beloved Mexican soda heritage with Salud's functional beverage platform, creating unique product offerings unavailable elsewhere.
- TajíncoreSalud x Tajin collaboration featuring Mango, Paloma, and Pepino Limon flavors with Tajin seasoning packets. Merges Tajin's iconic Mexican condiment brand with Salud's agua fresca drinks, appealing to consumers who enjoy bold, authentic Mexican flavor combinations.
- DrivepointminorStrategic insights partnership that helped Taste Salud grow sales 10x. Drivepoint provided data-driven strategy and analysis to optimize marketing and growth initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Taste Salud competitors and assessment
Company assessmentDirect peers
- Liquid IV: Direct competitor in the functional hydration stick-pack category. Both sell powdered electrolyte/immunity drink mixes DTC and through retail, with overlapping target customers (health-conscious consumers); Liquid IV is the category leader and was acquired by Unilever, providing a useful benchmark for scale and exit potential.
- AG1 (Athletic Greens): Direct peer in the daily greens/superfoods powdered drink mix space. AG1 targets similar health-conscious consumers with a premium subscription model, and Salud's Greens + Superfoods line competes head-to-head on use case and benefits.
- LMNT: Direct competitor in the functional hydration/electrolyte drink mix category. LMNT sells unflavored and lightly flavored electrolyte powders DTC and via subscription, overlapping with Salud's Hydration + Immunity line.
- Cure Hydration: Direct DTC peer in the functional hydration drink mix category. Cure offers plant-based, low-sugar electrolyte mixes with similar on-the-go stick-pack packaging and wellness positioning targeted at active consumers.
- Skinny Mixes: Direct peer in flavored, low-sugar powdered drink mixes. Skinny Mixes sells syrups and drink mixes targeted at health-conscious consumers seeking sweet flavors without sugar, directly overlapping with Salud's flavored stick-pack approach.
- DripDrop: Direct competitor in the functional hydration/electrolyte drink mix category, with a strong medical and active-lifestyle positioning. DripDrop's stick packs and powder mixes overlap with Salud's Hydration + Immunity line on form factor and target use case.
Broad incumbents
- Celsius: Broader incumbent in the functional energy/hydration beverage category. Celsius' energy drink mix sticks and powder formats compete with Salud's Energy + Focus line, and its scale and retail presence make it a key comparator for category economics.
Emerging players
- Gainful: Emerging peer in personalized, subscription-based functional nutrition. Gainful's hydration and wellness powders overlap with Salud's use-case-driven product lines (hydration, energy, recovery) and share a similar DTC-first, ingredient-transparency positioning.
- Alani Nu: Fast-growing emerging player in functional hydration and energy drinks popular with fitness-oriented consumers. Alani Nu's sugar-free, low-calorie positioning and DTC-plus-retail model overlap with Salud's Energy + Focus and Hydration + Immunity lines.
- Poppi: Emerging peer in the better-for-you functional beverage space, with a strong DTC and retail brand. While Poppi focuses on prebiotic soda rather than powdered mixes, it competes with Salud for health-conscious, millennial/Gen-Z consumers seeking low-sugar functional drinks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Taste Salud social profiles
Digital presenceTaste Salud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taste Salud leadership team
Management profileNumber of profiles
Profiles3 records
Taste Salud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taste Salud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taste Salud
What does Taste Salud do?
Taste Salud manufactures and sells powdered functional drink mix sticks inspired by traditional Mexican aguas frescas, organized into five core product lines: Hydration + Immunity, Energy + Focus, Calm + Sleep, Greens + Superfoods, and Skin + Beauty. Each stick pack delivers targeted functional ingredients (e.g., Wellmune Beta Glucan, organic caffeine, melatonin, collagen peptides, probiotics) with only 1g of sugar and 10–20 calories, sold as individual 15-serving packs ($24.99), trio bundles, sampler packs, starter kits, and via Subscribe & Save (15% off). The brand also offers collaborative sub-brands with Tajín, Jarritos, the Mexican National Soccer Team, and a Mocktails line.
Is Taste Salud a public or private company?
Taste Salud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taste Salud founded?
Taste Salud was founded in 2021. It employs 1 to 10 people.
Where is Taste Salud based?
Taste Salud is headquartered in Los Angeles, United States, in the North America region.
How does Taste Salud make money?
Four revenue lines are on record. Product Sales - Individual Stick Packs are the primary driver. The others are subscription / Subscribe & Save, bundles and Variety Packs and merchandise.
Who are Taste Salud's main competitors?
Direct peers on record are Liquid IV, AG1 (Athletic Greens), LMNT, Cure Hydration, Skinny Mixes and DripDrop. Celsius is listed as a broad incumbent. Emerging players are Gainful, Alani Nu and Poppi.
Does Taste Salud have an API?
No public API is recorded for Taste Salud.
What industry is Taste Salud in?
Taste Salud's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 311 and its SIC code is 2080.