DryWater

What DryWater does

DryWater is a privately held consumer packaged goods company headquartered in Newport Beach, California that develops and sells a fruit-based Complete Hydration Powder marketed as a science-backed alternative to plain water for cellular rehydration. The company was founded and is led by Bryan Appio as CEO; the product was developed over approximately three years and is sold in four flavors (Lemon Lime, Mixed Berry, Peach Mango, Raspberry Lemon). The core product is an 11g stick pack combining six electrolytes and minerals (including 1,000mg potassium, which the company states is 500% more than industry standard), five vitamins, one amino acid (glycine), and real fruit powders — manufactured in NSF Certified and GMP-registered US facilities with third-party Gluten Free, Vegan, Non-GMO Project Verified, and Kosher certifications. The proprietary IsoCell™ cellular delivery system is the central technology claim and is described as a patented innovation accelerating hydration delivery.

Revenue is generated through three streams: (1) direct-to-consumer e-commerce via drywater.com (powered by Shopify and Recharge), offering one-time purchases and a Subscribe & Save subscription at a 15% discount with free shipping on all orders; (2) wholesale and retail distribution through Walmart, Walgreens, Target, Vitamin Shoppe, Kroger, and the Instacart marketplace; and (3) adjacent accessories including a Glass IsoCell Shaker and a 32oz Team Sport Bottle. The company operates a product-led, education-centric go-to-market strategy targeting post-COVID informed consumers, supported by an ambassador/influencer program (managed via Superfiliate), social media (Twitter, Instagram, TikTok), email marketing, and earned media including an Inc. feature. Primary customer segments are health-conscious everyday consumers, athletes and team sports participants, and general families seeking clean-label daily hydration.

DryWater is bootstrapped in nature but closed its first disclosed funding round on 2025-05-30 with investors LEAD and Locker Room Capital. It operates with 1-10 employees, generates an undisclosed (but likely low single-digit millions) revenue base anchored by ~2,991 e-commerce reviews averaging 4.85/5, and positions itself in the certified sport hydration category against incumbents through its compliance stack, real-fruit formulation, and named cellular delivery technology.

Name

DryWater

Legal name

DryWater Holdings Inc.

Website

https://drywater.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

DryWater is a private Newport Beach, California CPG company that sells a fruit-based Complete Hydration Powder in four flavors, using a proprietary IsoCell™ cellular delivery system, sold direct-to-consumer via subscription e-commerce and through national retailers including Walmart, Walgreens, Target, Vitamin Shoppe, and Kroger.

Ownership category

akta.pro rank

Product category

Functional Hydration Supplements

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

akta.pro secondary industries

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH), Functional Hydration & Electrolyte Water Production (AFAFAFAH)

Keywords

• Electrolyte hydration powder
• Cellular hydration supplements
• Flavored hydration sticks
• Sports electrolyte drinks
• Clean-label hydration products

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): DryWater sells its Complete Hydration Powder directly to consumers through its e-commerce storefront at drywater.com. Products are offered as one-time purchases or via subscription (Subscribe & Save). Pack sizes include 12 sticks ($29.00), 24 sticks ($54.00), and 48 sticks. A Bundle Builder allows customization of 36 sticks ($81.00). Subscriptions offer a 15% discount. Free shipping on every order with no minimums.
2. Retail / Wholesale Distribution: DryWater distributes through major retail chains including Walmart, Walgreens, Target, Vitamin Shoppe, Kroger, and via Instacart. Products are available in-store and online through these retail partners. The company also offers a wholesale program for business-to-business orders.
3. Accessories & Merchandise: Adjacent product sales including the Glass IsoCell Shaker ($24.00), Team Sport Bottle 32oz ($20.00), and other hydration accessories sold through the e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

DryWater manufactures and sells a Complete Hydration Powder in 11g single-serve stick packs, available in four flavors (Lemon Lime, Mixed Berry, Peach Mango, Raspberry Lemon), formulated with 25–26 clean ingredients including 6 electrolytes/minerals, 5 essential vitamins, 1 amino acid (glycine), and real fruit powders, delivered via the proprietary IsoCell™ cellular delivery technology. The brand sells direct-to-consumer via drywater.com (one-time and Subscribe & Save subscription), distributes through major US retail chains (Walmart, Walgreens, Target, Vitamin Shoppe, Kroger), and runs a wholesale program for business customers.

Product overview

DryWater offers a single unified product line centered on its Complete Hydration Powder—a science-backed cellular hydration supplement in stick pack form. The core product comes in four flavors (Lemon Lime, Mixed Berry, Peach Mango, Raspberry Lemon), each containing 24-26 clean ingredients including electrolytes, minerals, vitamins, amino acids, and real fruit powders. The portfolio includes a Bundle Builder for customized multi-flavor purchases, a 3 Pack Sample Bundle for trial, a 24-Pack daily supply option, and two accessory products (Glass IsoCell Shaker and Team Sport Bottle). All products are manufactured in NSF Certified and GMP registered facilities in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• DryWater® Complete Hydration Powder Earth's first nutritionally complete, made from fruit hydration powder in 11g single-serve stick packs, formulated with 6 electrolytes/minerals, 5 essential vitamins, 1 amino acid (glycine), and real fruit powders. Delivered via IsoCell™ cellular delivery technology to provide complete cellular hydration. Sold to health-conscious adult consumers through drywater.com, retail partners, and subscriptions.
• Daily Essentials Bundle (Bundle Builder) Customizable 36-stick bundle (three-flavor selection) of DryWater Complete Hydration Powder priced at $81.00, with free shipping and a complimentary gift. Available as one-time purchase ($81.00) or Subscribe & Save ($68.85, 15% off). Targeted at consumers wanting multi-flavor variety.
• 3 Pack Sample Bundle Trial-size bundle containing one stick of each of the four DryWater flavors (Peach Mango, Mixed Berry, Raspberry Lemon, Lemon Lime) plus a complimentary Glass IsoCell Shaker. Designed as a low-friction first-purchase product for new customers.
• Daily Electrolyte Powder 24-Pack 24-stick variety pack of DryWater Complete Hydration Powder positioned as a one-month daily supply, priced at $54.00 (Subscribe & Save $45.90). Available in single flavor or variety-pack configurations.
• Glass IsoCell Shaker 420ml (14.2 fl oz) high-grade borosilicate glass shaker bottle designed for mixing DryWater hydration powder. Sold for $24.00 and offered complimentary with auto-delivery subscriptions of 15-pack or more.
• Team Sport Bottle (32oz) 32oz (946ml) professional-grade, BPA-free, leak-proof sports water bottle with fast-flow spout and write-on personal ID lid, designed for team sports, training, and sideline use. Sold for $20.00 and offered as a complimentary gift with the Bundle Builder.

Quantifiable outcome

• Hydration levels sustained and accelerated to 100% more than normal water (H₂O)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a national retail distribution partner for DryWater. Products are available in physical Walmart stores nationwide and on Walmart.com. Carries multiple SKUs including Mixed Berry and Peach Mango hydration powder in 6-pack format. This partnership provides broad national retail presence in the mass market channel.
• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens is a national pharmacy retail partner for DryWater. Multiple Walgreens locations nationwide carry DryWater products including all four flavors (Lemon Lime, Mixed Berry, Peach Mango, Raspberry Lemon) in 6-pack format. Available inventory varies by location.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a national retail partner for DryWater. Products are available in Target stores nationwide and on Target.com. Carries selected SKUs including Mixed Berry, Peach Mango, and Raspberry Lemon hydration powder.
• Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorVitamin Shoppe is a specialty health and wellness retail partner for DryWater. Carries DryWater in 12-pack format across all four flavors at select store locations and on VitaminShoppe.com. The partnership targets the specialty wellness consumer segment.
• KrogercoreChannel Partner/ Reseller/ DistributorKroger is a national grocery chain partner for DryWater. Products are available in Kroger retail locations nationwide, providing access to the grocery and everyday household purchasing channel.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart is an online grocery delivery marketplace partner for DryWater. Products are available for same-day delivery through Instacart in areas served by partnered retailers, enabling convenient online purchasing for consumers.
• SuperfiliatecoreTechnology or IntegrationSuperfiliate provides DryWater's ambassador and affiliate program platform. The program portal is hosted at drywater.superfiliate.com/portal and manages athlete ambassador applications, affiliate tracking, and influencer program administration. This is a technology infrastructure partnership for the company's community-led growth strategy.
• NSF InternationalcoreTechnology or IntegrationNSF International provides third-party certification and testing services for DryWater's manufacturing. This includes NSF Certified Sport certification, GMP registration, and analytical/microbiological testing on every batch across all ingredients. This partnership validates product quality, safety, and label accuracy.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering drywater.com. The store operates on Shopify Inc.'s infrastructure, enabling online product sales, subscription management, payment processing, and order fulfillment.
• Recharge PaymentscoreTechnology or IntegrationRecharge Payments powers DryWater's subscription and auto-delivery program (Subscribe & Save). The platform manages recurring billing, delivery scheduling, and subscription modifications for customers, enabling the company's subscription revenue stream.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LMNT: Direct competitor in the premium electrolyte/hydration powder category. Same clean-label, sugar-free, no-artificial-ingredient positioning aimed at health-conscious consumers and athletes. Competes head-to-head on taste, electrolyte profile, and direct-to-consumer subscription model.
• Liquid IV: Direct competitor and category leader in powdered electrolyte/hydration drink mixes. Sold via same major retail channels (Walmart, Target, Walgreens, Kroger) and sells single-serve stick packs at similar price points. The benchmark DryWater competes against daily.
• Ultima Replenisher: Direct competitor in zero-sugar, electrolyte powdered drink mixes. Sells through Amazon, natural food retail, and DTC. Comparable ingredient profile (electrolytes, vitamins, no artificial sweeteners) and pricing tier.
• DripDrop Hydration: Direct competitor in oral rehydration / electrolyte powder sticks. Targets athletes, medical/first-responder, and everyday hydration segments. Carried in similar retail and institutional channels as DryWater.
• Nuun: Direct peer in tablet- and powder-based electrolyte supplements. Targets athletes and active consumers. Now owned by Nestlé Health Science, providing a public benchmark for category unit economics.
• Cure Hydration: Direct peer making clean, plant-based powdered electrolyte/hydration mixes in stick packs. Same clean-label, no-added-sugar positioning. Competitor in the natural channel and DTC subscription motion.
• Skratch Labs: Sport-focused hydration and electrolyte powder competitor. Same athlete ambassador and direct-to-consumer model. Competes in the same specialty/sport retail channel as DryWater.

Broad incumbents

• Gatorade (PepsiCo): Broad incumbent dominating sport hydration including powdered Gatorade mixes. Massive marketing budget and shelf control. Doesn't focus on clean-label/electrolyte-density positioning but competes for the same retailer shelf space and consumer occasions.
• Pedialyte (Abbott): Broad incumbent in the rehydration category owned by Abbott. Strong pharmacy retail presence (including Walgreens/CVS) with powder sticks and RTD formats. Competes on mass-market hydration and rehydration positioning rather than the clean-label/premium segment.

Emerging players

• Hydrant: Emerging competitor offering powdered and effervescent electrolyte/hydration mixes with a strong DTC subscription model. Direct competitor in stick-pack format targeting similar consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TryDryWater
• Instagraminstagram.com/drywater
• TikToktiktok.com/@trydrywater
• LinkedInlinkedin.com/company/drywater

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DryWater