Market Performance Group
Market Performance Group is a privately held omnichannel commerce agency that provides integrated sales, marketing, consulting, analytics, and logistics services to 175+ CPG manufacturers across 100+ US retailers including Walmart, Target, Amazon, Kroger, and CVS.
- Company typePrivate
- Founded2002
- HeadquartersPrinceton Junction, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Market Performance Group does
Market Performance Group (MPG) is a privately held, omnichannel commerce agency that provides integrated sales, marketing, and consulting services to consumer packaged goods (CPG) manufacturers across the United States. Founded in 2002 and headquartered in Holmdel, New Jersey, MPG operates across six core service practices — Analytics + Insights, Marketing + Communication, Consulting, Omnichannel Commerce, Logistics, and FleXforce (fractional staffing) — serving 175+ brands ranging from insurgent challengers to enterprise CPG companies. Following the December 2024 acquisition of E.A. Langenfeld Associates, the firm expanded into the Hardware & Home Improvement channel, and through its Go Digital subsidiary it operates as a TikTok Shop Partner for social commerce.
MPG's commercial model is built on direct representation and managed services across 100+ retailer partners spanning mass (Walmart, Target), grocery (Kroger, Albertsons, HEB, Publix), drug (Walgreens, CVS), club (Costco, Sam's Club), specialty beauty (Sephora, Ulta), value (Dollar General, Dollar Tree), pet (PetSmart, Chewy), and hardware/home improvement (Ace, Home Depot, Lowes). Its 650+ employee team is staffed by operators with prior roles at major retailers and CPG manufacturers (Walmart, Sam's Club, NielsenIQ, Procter & Gamble, Unilever, Dole), with cumulative operator experience of 5,825+ years and agency experience of 1,125+ years. Technology infrastructure centers on the proprietary InsightsLab analytics platform, OmniPulse quarterly retail insights, and a deepened integration with Pacvue's AI-powered commerce operating system for retail media, ecommerce, and performance analytics.
Revenue is generated through customized professional services engagements — retainers, brand representation, category management, retail execution, ecommerce managed services, order-to-cash logistics, and analytics subscriptions. Pricing is not publicly disclosed. Tier-1 platform partner status with Amazon (Advance Partner), Walmart Connect (Premium Partner), and TikTok Shop (first agency onboarded) positions MPG as a privileged intermediary between CPG brands and the dominant US retail channels.
Market Performance Group firmographics
Firmographics- Name
- Market Performance Group
- Legal name
- Market Performance Group
- Website
- https://marketperformancegroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Market Performance Group is a privately held omnichannel commerce agency that provides integrated sales, marketing, consulting, analytics, and logistics services to 175+ CPG manufacturers across 100+ US retailers including Walmart, Target, Amazon, Kroger, and CVS.
- Ownership category
- akta.pro rank
Market Performance Group industry classification
Industry- Product category
- Omnichannel Commerce & CPG Retail Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Market Performance Group is headquartered
LocationHeadquarters
- HQ city
- Princeton Junction
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Market Performance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Services: Business consulting, growth strategies, and commercialization solutions for CPG brands entering or expanding in retail
- Omnichannel Commerce Services: Full-service brand representation, category management, retail advisory services, and back-office operational support across all retail channels
- Marketing and Communication Services: Full-funnel marketing, consumer and shopper marketing, retail activation, media buying, and content creation services
- Analytics and Insights Services: Advanced market analytics, consumer insights, category management analytics, and customized reporting powered by proprietary tools
- Order-to-Cash and Retail Logistics Services: Comprehensive supply chain management including warehousing, transportation, inventory management, order fulfillment, and EDI connectivity
Go-to-market motion3 records
Distribution channels11 records
Marketing channels7 records
Market Performance Group product offering
Product offeringCore offering
Market Performance Group is an omnichannel commerce agency that provides integrated commercial solutions to consumer packaged goods (CPG) brands and manufacturers across the full strategy-to-execution spectrum. The company delivers consulting, marketing and communications, omnichannel retail commerce (covering 100+ retail partners), order-to-cash and retail logistics, analytics and insights (via proprietary InsightsLab and OmniPulse), and fractional staffing (FleXforce), supported by partnerships with Amazon, Walmart Connect, and TikTok Shop.
Product overview
Market Performance Group (MPG) operates as an omnichannel commerce agency offering integrated commercial solutions rather than a single software product. The portfolio comprises six interconnected service practices: Analytics + Insights (powered by InsightsLab and proprietary retail tools), Marketing + Communication (full-funnel brand activation), Consulting (growth strategy and commercialization), Omnichannel Commerce (retail execution across 100+ retail partners), Logistics (Order-to-Cash and retail logistics), and FleXforce (fractional staffing). Supporting modules include Go Digital for TikTok Shop social commerce and OmniPulse quarterly research reports. These capabilities work together as an integrated commerce operating model—Pacvue technology connects retail media, ecommerce operations, and performance analytics into a unified system for clients.
Differentiator
Problem solved
Functional benefit
Brands
- FleXforce: Plug-and-play interim talent solutions providing marketing or management support for interim projects, peak work volumes, family leave coverage, or permanent candidate searches with professionals having at least 15 years of relevant experience.
Products and services
- Analytics + Insights Market intelligence and data analytics services providing actionable insights for smarter business decisions, leveraging proprietary retail tools, InsightsLab analytics, and OmniPulse quarterly retail insights for CPG brands and retailers.
- Marketing + Communication Full-funnel marketing services activating consumers through strategic brand messaging, content creation, media buying, and integrated communication campaigns for CPG brands.
- Consulting Growth strategy consulting providing tailored business consulting, strategic planning, and commercialization solutions to unlock brand potential for CPG manufacturers and emerging brands.
- Omnichannel Commerce Retail sales and commerce services covering full-service brand representation, category management, retail advisory, and back-office operational support across 100+ retail partners in mass, grocery, drug, club, specialty, value, and pet channels.
- Logistics Order-to-Cash and retail logistics services including order management, retailer EDI connectivity, AR and deduction recovery, warehousing, transportation, inventory management, order fulfillment, and reverse logistics/returns management.
- FleXforce Fractional staffing solution providing interim marketing or management talent support, connecting CPG brands with experienced professionals having at least 15 years of relevant experience.
- InsightsLab Advanced market, consumer, and category analytics practice powered by proprietary retail tools, AI-driven insights, and customized reporting helping CPG brands anticipate trends and make data-backed business decisions.
- Go Digital by MPG Social commerce and TikTok Shop Partner service offering deep expertise in platform algorithm, trends, and audience behavior for social commerce strategy and campaign optimization for CPG brands.
- OmniPulse Quarterly retail insights report providing strategic intelligence on forces reshaping retail, shopper behavior, and growth opportunities across channels including Drug, Grocery, Mass, and Club.
Quantifiable outcome
- 80% YOY sales lift for brands in Amazon Share of Voice case study
- +5 more outcomes
Companies that use Market Performance Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Market Performance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Market Performance Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Reverse SolutionscoreStrategic partnership combining MPG's order-to-cash and retail logistics capabilities with Reverse Solutions' returns management, refurbishment, recommerce, and zero-waste recovery expertise. The alliance helps brands and retailers recover lost value from returns, overstocks, and damaged goods while improving operational efficiency and compliance across retail networks.
- Functional Brands Inc.coreCommercial partnership to expand the Kirkman brand reach in various sales channels. The collaboration aims to accelerate brand growth amid a booming health and wellness market, leveraging MPG's retail and digital expertise.
- PacvuecoreExpanded strategic partnership powering integrated commerce operating model. MPG deepened its integration of Pacvue across its broader commerce infrastructure, connecting retail media, ecommerce operations, and performance analytics into a more integrated and scalable system for clients. Pacvue's AI-powered commerce operating system enables unified data, automation, and measurement.
- TikTokcoreGo Digital by MPG serves as TikTok Shop Partner - the first agency TikTok onboarded to its prestigious partner program. Provides social commerce expertise and campaign optimization for brands on TikTok Shop, the fastest-growing eCommerce platform in the world.
- AmazoncoreAmazon Advance Partner with deep experience in Amazon platform strategies including 3P seller optimization, 1P vendor services, content optimization, advertising, and retail media integration across Amazon ecosystems.
- Walmart ConnectcoreWalmart Connect Premium Partner providing greater value and innovative advertising solutions for MPG brand clients. Offers fully managed unified commerce services for Walmart helping brands win at every touchpoint.
Scale indicators16 records
Recent moves1 record
Expansion highlights6 records
Market Performance Group competitors and assessment
Company assessmentDirect peers
- Advantage Solutions: Largest US CPG sales and marketing agency offering retail merchandising, brand representation, and integrated commerce services — directly comparable to MPG in serving CPG manufacturers across mass, grocery, and drug channels with a similarly people-heavy model.
- Acosta Group: Major retail sales and marketing services provider for CPG brands across grocery, mass, and drug channels; directly comparable to MPG's brand representation, category management, and retail execution capabilities.
- Pacvue: Retail media operating system powering commerce media on Amazon, Walmart, and other marketplaces; both a direct MPG partner and a comparable participant in the retail media enablement layer, though Pacvue sells a SaaS platform while MPG sells services on top of it.
- Inmar: Provider of retail media, returns/reverse logistics, supply chain, and shopper marketing services; comparable to MPG's omnichannel commerce and logistics practices, particularly with MPG's recent Reverse Solutions partnership extension into reverse logistics.
- Flywheel (Omnicom): Omnicom-owned retail media agency focused on Amazon, Walmart, and other marketplaces; directly comparable to MPG's Amazon and Walmart Connect managed services and to its technology-driven approach through the former Catalyst/WPP heritage.
- Tinuiti: Performance marketing agency specializing in Amazon, Walmart Connect, retail media, and digital commerce for CPG brands; directly comparable to MPG's digital commerce and retail media practices and overlapping client base of insurgent and established CPG brands.
Broad incumbents
- GroupM: WPP's global media investment group covering media planning, buying, and content across channels; broader incumbent than MPG with global scale, but overlapping in retail media planning and shopper marketing for CPG clients.
- NielsenIQ: Global consumer intelligence and retail measurement provider; comparable to MPG's category management and InsightsLab analytics, with prior MPG hires (Liz DiMaria, Lucretia Nesbitt) coming from NielsenIQ — indicating direct talent flow and adjacent capability overlap.
- Kantar: Global market research, shopper insights, and consulting firm; comparable to MPG's InsightsLab analytics and category management practices, though Kantar operates at much broader scale across multiple industries.
Emerging players
- Quotient (Neptune Retail Solutions): Retail media and digital promotions platform serving CPG brands and retailers with targeted digital coupons, media, and analytics; comparable to MPG's promotional planning, shopper marketing, and retail activation offerings, though more productized and platform-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Market Performance Group social profiles
Digital presenceMarket Performance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Performance Group leadership team
Management profileNumber of profiles
Profiles16 records
Market Performance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Market Performance Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Performance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Performance Group
What does Market Performance Group do?
Market Performance Group is an omnichannel commerce agency that provides integrated commercial solutions to consumer packaged goods (CPG) brands and manufacturers across the full strategy-to-execution spectrum. The company delivers consulting, marketing and communications, omnichannel retail commerce (covering 100+ retail partners), order-to-cash and retail logistics, analytics and insights (via proprietary InsightsLab and OmniPulse), and fractional staffing (FleXforce), supported by partnerships with Amazon, Walmart Connect, and TikTok Shop.
Is Market Performance Group a public or private company?
Market Performance Group is a private company. It is classified as private equity controlled and is currently operating.
When was Market Performance Group founded?
Market Performance Group was founded in 2002. It employs 251 to 500 people.
Where is Market Performance Group based?
Market Performance Group is headquartered in Princeton Junction, United States, in the North America region.
How does Market Performance Group make money?
Five revenue lines are on record. Strategic Consulting Services are the primary driver. The others are omnichannel Commerce Services, marketing and Communication Services, analytics and Insights Services and order-to-Cash and Retail Logistics Services.
Who are Market Performance Group's main competitors?
Direct peers on record are Advantage Solutions, Acosta Group, Pacvue, Inmar, Flywheel (Omnicom) and Tinuiti. Broad incumbents are GroupM, NielsenIQ and Kantar. Quotient (Neptune Retail Solutions) is listed as an emerging player.
Does Market Performance Group have an API?
No public API is recorded for Market Performance Group.
What industry is Market Performance Group in?
Market Performance Group's product category is Omnichannel Commerce & CPG Retail Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541810 and its SIC code is 7311.