CERIA Brewing Company

What CERIA Brewing Company does

CERIA Brewing Company (legal entity CERIA, Inc.) is a privately held, family-owned craft brewery founded in 2018 in Arvada, Colorado, by brewmaster Keith Villa (creator of Blue Moon Belgian White), his wife Jodi Villa, and their daughter Catherine Villa. The company produces and sells 0.00% ABV alcohol-free craft beer under the sub-brands Grainwave (Belgian-style white ale brewed with blood orange peel, coriander, and Hallertau Tradition hops) and Indiewave (hoppy IPA brewed with Cascade, Citra, and Amarillo hops), sold as 6/12/24-pack units, a mixed pack, plus glassware and digital gift cards. Ceria uses a patented brewing method developed by Keith Villa, combined with tunnel pasteurization of every can, to deliver a truly 0.00% ABV craft beer (distinct from the legal non-alcoholic threshold of less than 0.5% ABV) with body, head, and shelf stability claimed to match traditional craft beer, and roughly half the calories of alcoholic beer. The business serves health-conscious adults, mindful/moderation drinkers, on-premise venues (NA bars, taprooms, distilleries with mixed-drinking audiences), and retail/off-premise accounts; it goes to market through a product-led DTC e-commerce site (including a "Subscribe & Save" monthly recurring option with 10% off and free shipping over $50), wholesale via Faire and Airgoods, and retail distribution through Total Wine & More, dedicated NA bottle shops (Ocean Beach Cafe, Minus Moonshine, Bottle Bar East), regional grocery and liquor stores, and Amazon/Walmart, with US-only shipping constrained by state alcohol laws.

Name

CERIA Brewing Company

Legal name

CERIA, Inc.

Website

https://ceriabrewing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CERIA Brewing Company is a family-owned, Arvada-based craft brewery founded by Blue Moon creator Keith Villa, producing patented 0.00% ABV alcohol-free beer (Grainwave Belgian-style white ale and Indiewave IPA) sold through DTC e-commerce, wholesale marketplaces, Total Wine & More, and dedicated non-alcoholic bottle shops to health-conscious and moderation-seeking adult drinkers.

Ownership category

akta.pro rank

Product category

Craft Beer (Non-Alcoholic)

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Non-alcoholic craft beer
• Alcohol-free brewing
• Dealcoholized beer
• Craft beer production
• Non-alcoholic beverages

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through ceriabrewing.com with one-time purchase and subscription options. Free shipping on orders over $50. Subscription model offers 10% savings with monthly deliveries.
2. Wholesale Distribution: Wholesale orders through Faire and Airgoods marketplaces, plus direct contact with sales team for bulk orders.
3. Retail Distribution: Distribution through grocery stores, liquor stores, Total Wine & More, dedicated non-alcoholic bottle shops, and online retailers (Amazon, Walmart).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CERIA Brewing Company produces and sells truly alcohol-free (0.00% ABV) craft beer using a patented brewing method developed by founder Keith Villa. Core products are Grainwave Belgian-Style White Ale and Indiewave Hoppy IPA, sold in 6-, 12-, and 24-pack cans individually or as a Mixed Pack, with every can tunnel-pasteurized for shelf stability and safety. The brewery also sells branded glassware and digital gift cards, distributed through direct-to-consumer e-commerce, wholesale marketplaces, and physical retail.

Product overview

CERIA Brewing Company is an independently owned and operated alcohol-free craft beer brewery founded by legendary brewmaster Keith Villa (creator of Blue Moon), his wife Jodi, and their daughter Catherine. The company produces two core alcohol-free beer products: Grainwave (Belgian-style white ale) and Indiewave (Hoppy IPA), both at 0.00% ABV. These are sold individually, as a mixed pack, or through glassware accessories and digital gift cards. The company uses a proprietary patented brewing method and tunnel pasteurization to ensure shelf stability and that no measurable alcohol remains in the products.

Differentiator

Problem solved

Functional benefit

Brands

• Grainwave: Alcohol-free Belgian-style white ale brewed with blood orange peel, coriander, and Hallertau Tradition hops. 0.00% ABV with half the calories of alcoholic beer.
• Indiewave
• Mixed Pack

Products and services

• Grainwave 0.00% ABV Belgian-Style White Ale Unfiltered Belgian-style white ale brewed with blood orange peel, coriander, and Hallertau Tradition hops for medium body and bright, refreshing flavors; 0.00% ABV with half the calories of alcoholic beer, sold in 6-, 12-, and 24-pack cans to individual consumers via direct-to-consumer e-commerce and retail channels.
• Indiewave Hoppy 0.00% ABV IPA Hoppy IPA brewed with light caramel malts for balance and Cascade, Citra, and Amarillo hops delivering smooth citrus character; 0.00% ABV with half the calories of alcoholic IPAs, sold in 6-, 12-, and 24-pack cans to consumers seeking alcohol-free craft beer alternatives.
• Alcohol-Free (0.00% ABV) Beer Mix Pack Mixed 12-pack (one 6-pack each of Grainwave and Indiewave) or 24-pack (two of each), both at 0.00% ABV and half the calories of full-strength beers, vegan-friendly, plant-based, and tunnel-pasteurized for prolonged freshness; eligible for Subscribe & Save monthly delivery at 10% off.
• Ceria Legacy Glassware Branded glassware collection including 16 oz Pint Glass and 13.5 oz Belgian Pint; the stemmed Belgian glass design prevents body heat from warming the beer and the tulip-shaped body enhances the aromatic experience, sold individually or in 2+ quantity bundles at reduced per-unit pricing.
• Ceria Brewing Company Digital Gift Card Digital gift cards available in $30, $60, or $100 denominations for sharing alcohol-free craft beer with family or friends; redeemable at checkout on ceriabrewing.com with balance carried across multiple orders.

Quantifiable outcome

• 77 calories per 12 ounces for Grainwave
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Total Wine & MorecoreChannel Partner/ Reseller/ Distributor · 6 September 2022National specialty wine, beer, and spirits retailer highlighting Ceria products with promotional pricing ($1 off each 6-pack during Hispanic Heritage Month 2022).
• VitalantcoreStrategic or Co-development Partner · 27 December 2021Partnership with Vitalant, the nation's largest independent nonprofit blood services provider, to reward Colorado blood donors during January (National Blood Donor Month and Dry January). Donors age 21+ received vouchers for free six-packs of Ceria alcohol-free craft beers. Dr. Keith Villa, a 30+ year blood donor, supported the initiative when blood supplies are typically lower due to holidays and winter illness.
• Ocean Beach Cafe (San Francisco)minorChannel Partner/ Reseller/ DistributorNon-alcoholic bar and bottle shop in San Francisco featuring Ceria products. Owner Josh operates the cafe, and Keith Villa visited for a tasting and Instagram feature.
• Ballmer Peak DistilleryminorChannel Partner/ Reseller/ DistributorDistillery in Lakewood, Colorado offering Ceria alongside alcoholic spirits, providing options for groups with mixed drinking preferences.
• Bottle Bar East (Philadelphia)minorChannel Partner/ Reseller/ DistributorPhiladelphia bottle bar with 800+ beer options including Ceria alcohol-free beers, plus vegan food options.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling retailers to order Ceria products for resale.
• AirgoodscoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform for alcohol-free beverage distribution to retailers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bravus Brewing Company: California-based NA craft brewery offering a range of styles (IPA, Amber, White, Stout) at 0.5% ABV or below. Directly comparable as a craft NA peer competing for the same health-conscious, mindful-drinking, and Dry January consumer with similar price points.
• Surreal Brewing Company: California-based NA craft brewer producing a wide range of styles (Hazy IPA, Porter, Kolsch-style, lagers) under 0.5% ABV. Comparable to Ceria as a small craft NA peer using traditional brewing methods and emphasizing flavor parity with alcoholic craft beer.
• WellBeing Brewing Company: St. Louis-based NA craft brewer with multiple SKUs (Intentional IPA, Hellraiser Dark Amber, etc.) sold DTC and through retail. Closely comparable to Ceria on craft NA positioning, multi-channel GTM, and health-conscious consumer targeting.
• Athletic Brewing Company: Largest U.S. non-alcoholic craft brewer, offering a multi-SKU lineup of NA beers (Run Wild IPA, Upside Dawn Golden, Free Wave Hazy IPA, etc.) via DTC subscriptions and broad retail. Directly comparable to Ceria on category, customer (health-conscious / mindful drinkers), and DTC-led GTM.
• Partake Brewing: Canadian NA craft brewer offering Pale Ale, IPA, Blonde, and Red varieties under 0.5% ABV, sold DTC and through retail. Comparable to Ceria as a craft NA specialist focused on flavor parity and health-conscious consumers, with a similar multi-channel approach.

Regional players

• Big Drop Brewing Co: UK-based NA craft brewer producing a range of styles (Pace, Citra, Paradigm IPA) below 0.5% ABV, primarily serving UK and European markets. Comparable to Ceria as a craft NA specialist, but geographically distinct with no meaningful U.S. distribution overlap.

Broad incumbents

• Molson Coors Beverage Company: Former employer of Ceria founder Keith Villa and the brewer of Blue Moon. Markets NA offerings (e.g., Coors Edge, Blue Moon Non-Alcoholic) and competes directly with Ceria across grocery, on-premise, and DTC, with far greater scale and trade leverage.
• Heineken (Heineken 0.0): Global brewer with a flagship alcohol-free lager (0.0% ABV) distributed across U.S. grocery, on-premise, and convenience channels. Competes in the same 0.00% ABV positioning with massive distribution, marketing, and trade spend advantages over Ceria.
• Anheuser-Busch InBev: World's largest brewer, with NA lineups including Budweiser Zero, Corona Non-Alcoholic, and Stella Artois Libertine. Competes broadly in NA beer with deep retailer relationships and heavy marketing — same shelf and occasion space as Ceria, but at vastly larger scale.

Emerging players

• Best Day Brewing: Emerging NA craft brewer focused on a small lineup of well-reviewed beers (West Coast IPA, Hazy IPA, Kölsch). Comparable to Ceria on craft NA positioning and DTC-first distribution, though with a more limited SKU set than Athletic or WellBeing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ceriabrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERIA Brewing Company