What Best Day Brewing does

Best Day Brewing is a Sausalito, California-based non-alcoholic craft beer company founded by Tate Huffard in 2022, legally organized as Best Day Brewing, Inc., a Delaware limited liability company. The company produces and sells bottled and canned NA beer with less than 0.5% ABV, marketed at active, health-conscious adult consumers seeking a full-flavored beer alternative for occasions where they want to moderate alcohol intake without compromising craft beer taste. The company operates a hybrid distribution model consisting of a direct-to-consumer e-commerce store (Shopify-based, with subscription, bundle builder, and 10% subscriber discount) and a wholesale footprint of more than 5,000 retailers across 35 states, supplemented by an inflight channel through a partnership with Alaska Airlines announced in January 2025.

The core production technology is a low-temperature dealcoholization process: each beer is first brewed to full alcoholic strength, then subjected to a temperature-controlled method that keeps the beer at or below fermentation temperature while removing alcohol. The company positions this as a flavor-preservation advantage over higher-heat processes. The product portfolio comprises six core SKUs (Kölsch, Electro-Lime Mexican-style lager, West Coast IPA, Hazy IPA, Galaxy Ripple double IPA, Wild American Pilsner) sold as 6-packs, 12-pack variety packs, and 24-pack bundles, with limited-edition collaborations supporting environmental nonprofits (The Conservation Alliance, Protect Our Winters).

The business model combines retail wholesale revenue, DTC subscription revenue (10% subscription discount, free shipping above $25 for subscribers), and one-time DTC purchases (free shipping above $50). Pricing on individual 6-packs sits at $13.99 one-time or $12.59 on a monthly subscription cadence. The company is venture-backed, having raised approximately $22.5 million across multiple SEC-exempt offerings from 2022 through 2024, with stated use of proceeds directed toward scaling nationwide distribution and expanding the product pipeline. Shipping is currently restricted in six U.S. states (Georgia, Michigan, Mississippi, Kansas, Idaho, Nebraska) due to state-level regulations on alcohol sales.

Name

Best Day Brewing

Legal name

Best Day Brewing, Inc.

Website

https://bestdaybrewing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Day Brewing is a Sausalito, California-based non-alcoholic craft beer producer founded in 2022, selling six core beer SKUs and limited-edition collaborations through DTC e-commerce, 5,000-plus retailers across 35 states, and a travel-channel partnership with Alaska Airlines.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Non-alcoholic craft beer
• Dealcoholized beer
• NA beer subscription
• Craft beer variety packs
• Low-calorie beer

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others, Infrastructure

Revenue model

1. Direct-to-Consumer Beer Sales: E-commerce sales through company website with one-time purchases and subscription options. Products include 6-packs, variety packs, and bundles. Subscription model provides 10% discount and free shipping over $25.
2. Retail/Wholesale Distribution: Products sold through over 5,000 retailers across 35 states. Retailers can order through wholesale via Faire marketplace or contact sales team directly.
3. Partnership/Airline Distribution: Partnership with Alaska Airlines as the first NA beer in their premium beverage lineup, representing a B2B channel for inflight sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Best Day Brewing crafts and sells non-alcoholic craft beer (under 0.5% ABV) by brewing each beer to full strength and then removing the alcohol via a low-temperature dealcoholization process that preserves hop and malt aromas. Its lineup includes Kölsch, Electro-Lime Mexican-style Lager, West Coast IPA, Hazy IPA, Galaxy Ripple Double IPA, and Wild American Pilsner, sold as 6-packs, variety packs (Classic 12-Pack, IPA 12-Pack, 24-beer Variety Pack Bundle), and a monthly subscription with 10% discount. Products are sold direct-to-consumer via Shopify, through 5,000+ retailers across 35 states, and inflight via an Alaska Airlines premium beverage partnership, alongside branded merchandise.

Product overview

Best Day Brewing is a non-alcoholic craft beer company that pioneered brewing full-strength beer and then removing the alcohol through state-of-the-art technology that keeps beer below fermentation temperature to preserve flavor. The product portfolio includes six core beer offerings: Kölsch (light, crisp ale), Electro-Lime (Mexican-style lager with lime and sea salt), West Coast IPA (classic citrus and pine IPA), Hazy IPA (tropical and fruity IPA), Galaxy Ripple (double IPA with Galaxy hops), and Wild American Pilsner (bright, crisp American pilsner). These are sold as individual 6-packs, variety packs (Classic 12-Pack with 3 styles, IPA 12-Pack with 3 IPA styles, and a 24-beer Variety Pack Bundle), and through subscription service with 10% discounts. The company also sells branded merchandise including t-shirts, hoodies, and hats. Best Day positions itself as an adventure lifestyle brand targeting active consumers seeking craft beer quality without alcohol, with distribution across 5,000+ retailers in 35 states and notable partnerships with Alaska Airlines and environmental organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kölsch Light, crisp, easy-drinking Kölsch-style non-alcoholic craft ale with light toasty malt character, delicate hopping, and a clean crisp finish, sold as a 6-pack at $13.99 ($12.59 subscription).
• Electro-Lime Non-alcoholic Mexican-style lager made with fresh lime purée and sea salt containing naturally occurring electrolytes (magnesium, potassium, calcium, sodium), hopped with Motueka for tropical lime flavor, sold as a 6-pack at $13.99 ($12.59 subscription).
• West Coast IPA Non-alcoholic classic West Coast IPA with Cascade hop citrus and pine aromas balanced by malt for a true IPA-style profile with lingering hop finish, sold as a 6-pack at $13.99 ($12.59 subscription).
• Hazy IPA Non-alcoholic Hazy IPA with rich fruity aromas, round and juicy tropical hop flavors, medium body, smooth complex citrus flavor and dry finish, sold as a 6-pack at $13.99 ($12.59 subscription).
• Galaxy Ripple Bold non-alcoholic double IPA made with Galaxy hops, bursting with peach, pineapple, passion fruit and pine flavors with full-bodied malt sweetness, sold as a 6-pack at $13.99 ($12.59 subscription).
• Wild American Pilsner Bright, crisp non-alcoholic pilsner brewed with American-grown hops, grains, and flaked corn, featuring light malt aroma and a refreshingly crisp finish with high carbonation.
• Classic Variety 12-Pack Variety pack with 4 each of Kölsch, Electro-Lime Mexican Lager, and Wild American Pilsner, sold as a 12-pack at $27.98 ($25.18 subscription, 10% off).
• IPA Variety 12-Pack First IPA-only non-alcoholic variety pack featuring 4 each of West Coast IPA, Hazy IPA, and Galaxy Ripple Imperial IPA, sold as a 12-pack at $27.98 ($25.18 subscription, 10% off).
• Variety Pack Bundle (24 beers) Full lineup bundle combining the Classic and IPA variety packs with 24 beers (4 each of Kölsch, Electro-Lime, Wild American Pilsner, West Coast IPA, Hazy IPA, and Galaxy Ripple), sold at $50.96 ($45.86 subscription, 10% off).
• Dark Diamond Lager (POW collaboration) Limited-edition non-alcoholic Mexican-style lager brewed in partnership with Protect Our Winters (POW); proceeds donated to POW to support climate action and outdoor advocacy, available in retail and online.
• Nature's Pils (limited-edition seasonal) Limited-edition seasonal non-alcoholic pilsner brought back as a partnership product supporting environmental causes.
• Limited-Edition Pilsner (Conservation Alliance) Limited-edition non-alcoholic pilsner released in partnership with The Conservation Alliance to support environmental conservation efforts.
• Beach Van Tee Bone-colored premium 100% cotton unisex tee with beach van graphic printed on front and back, priced at $35.00.
• Beach Van Hoodie Navy unisex hoodie with beach van print, made from an 80% cotton / 20% recycled polyester blend with fleece lining, priced at $60.00.
• Best Day Yet Zip-Up Hoodie Super-soft zip-up hoodie with adjustable hood and fleece lining featuring the 'Best Day Yet' motto, priced at $55.00.
• Best Day Yet Tee Super-soft 100% cotton unisex tee featuring the 'Best Day Yet' motto in navy, machine washable.
• Sun Logo Hat 100% cotton faded dad hat with adjustable fit featuring the sunny logo, priced at $35.00 (currently sold out per source).
• Monthly Subscription (Beer) Recurring 2-week or 1-month subscription for any beer SKUs with 10% off every order, free shipping on orders over $25, and self-serve account management through the online portal.

Quantifiable outcome

• Calories: 33-70 per 12oz can (roughly 1/3 of alcoholic craft beer)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Protect Our Winters (POW)coreStrategic or Co-development Partner · 13 November 2025Best Day Brewing and Protect Our Winters released limited-edition Dark Diamond Mexican-style lager in November 2025. Proceeds from sales are donated to POW to support climate action and outdoor advocacy. The collaboration supports environmental protection while offering consumers a product aligned with outdoor lifestyle values.
• Alaska AirlinesflagshipChannel Partner/ Reseller/ Distributor · 6 January 2025Best Day Brewing became the first NA beer in Alaska Airlines' premium beverage lineup. This partnership represents a significant retail/channel win, positioning the brand in the travel/hospitality segment and exposing the product to millions of airline passengers.
• The Conservation AlliancecoreStrategic or Co-development Partner · 29 July 2024Best Day Brewing launched a limited-edition Pilsner in partnership with The Conservation Alliance in July 2024. The collaboration supports conservation efforts and aligns with the brand's outdoor adventure positioning.
• Thrive MarketminorChannel Partner/ Reseller/ DistributorThrive Market, a health-focused online grocery store, launched a new non-alcoholic category with over 100 SKUs including Best Day Brewing products ahead of Dry January 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anheuser-Busch (O'Doul's, Budweiser Zero): Largest US brewer with established NA portfolio (O'Doul's) and recent Budweiser Zero launch. Competes on price, distribution scale, and impulse occasions rather than craft authenticity.
• Brooklyn Brewery (Special Effects): Established craft brewer offering NA lineup (Special Effects IPA, Hazy IPA, Pilsner). Competes in same NA craft segment with broader portfolio and global distribution.
• Lagunitas Brewing (Hoppy Refresher): Heineken-owned craft brewer with NA sparkling hop water line. Competes in adjacent NA beer-adjacent category leveraging established craft credibility and Heineken distribution.
• Heineken 0.0: Global beer giant's NA flagship with mass retail distribution worldwide. Competes on convenience and brand familiarity rather than craft positioning.

Emerging players

• Two Roots Brewing Co. NA craft brewer offering lagers, IPAs, and stouts with similar dealcoholization approach. Comparable craft positioning with CPG-style retail push.
• Partake Brewing: Canadian NA craft brewer expanding into US with IPA, pale ale, and lager offerings. Comparable craft positioning targeting moderation-focused consumers.
• Surreal Brewing Company: NA craft brewery offering 17 styles including IPAs, lagers, and stouts. Similar craft-focused positioning to Best Day but smaller distribution footprint.
• Untitled Art (NA Craft): Wisconsin-based brewery with NA lineup spanning IPAs, lagers, and sours. Comparable craft NA focus with regional retail strength.

Direct peers

• Athletic Brewing Company: Leading US non-alcoholic craft brewer offering IPAs, lagers, and run club community. Most direct peer to Best Day with similar product range, DTC subscription, and active-lifestyle brand positioning.
• BrewDog (AF Beers): Scottish craft brewer with NA lineup (Nanny State, Punk AF, Lost AF). Competes in same NA craft segment with global brand reach and similar beer styles.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-day-brewing
• Instagraminstagram.com/bestdaybrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Day Brewing