What Newmar does

Newmar Power is a 50-year-old American manufacturer of DC and AC power electronics, founded in 1970 in Newport Beach, California and currently headquartered in Huntington Beach under the Mission Critical Electronics (MCE) brand portfolio. The company designs and builds power modules (12V, 24V, 48V), hot-swappable DC rack systems, Ethernet-based site power monitors, battery backups, power enclosures, and rugged outdoor UPS units. Its technology centers on reliable power conversion, distribution, battery charging, and remote monitoring for mission-critical applications where downtime is unacceptable. Newmar sells primarily through a direct phone/email sales channel and a growing distribution network, and benefits from cross-channel access via MCE sister brands (Xantrex, ASEA, Kussmaul, Purkeys, American Battery Charging).

The company serves seven primary verticals: marine, telecommunications and network, industrial and automation IoT, public safety, traffic, rail, and land mobile. The customer base ranges from cellular tower operators and telecom infrastructure buyers to first-responder communication system integrators, traffic management authorities, and commercial marine operators. Newmar's Site Power Monitor gained adoption in positive train control systems following the 2008 Chatsworth rail crash, illustrating the regulatory pull-through that has shaped the company's evolution from a marine-voltage-converter shop into a multi-vertical power electronics supplier.

Newmar generates revenue through hardware sales of its DC and AC power products, with quote-based pricing that is not publicly disclosed. In 2017 the company was acquired by Windjammer Capital and integrated into the MCE family, which has enabled product portfolio expansion (notably the 2015 Power Enclosures, 2019 Battery Backup, and 2020 Rugged AC UPS launches) and cross-brand distribution leverage. Manufacturing remains US-based with in-house machining capabilities dating to 1982.

Name

Newmar

Legal name

Newmar Power

Website

https://newmarpower.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Newmar Power is a 50-year-old US manufacturer of DC and AC power electronics — including power modules, hot-swappable DC systems, remote site monitors, battery backups, and outdoor UPS units — serving marine, telecom, public safety, traffic, rail, industrial IoT, and land mobile markets under the Mission Critical Electronics brand portfolio.

Ownership category

akta.pro rank

Product category

Power Electronics / Industrial DC and AC Power Solutions

NAICS

Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

DC-DC Converters & Power Modules (Isolated/non-isolated, POL modules) (IMAGADAB)

akta.pro secondary industries

AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA), Power Conditioners & Voltage Regulators (HDACAJAD), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)

Keywords

• DC power products
• Battery charging systems
• Power conversion equipment
• Marine power solutions
• Telecom power modules

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Electronics Hardware Sales: Newmar generates revenue through the sale of DC and AC power products including power modules, DC systems, power enclosures, UPS systems, battery backups, and converters. The company serves marine, telecom, network, industrial, public safety, traffic, and land mobile markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Newmar manufactures and sells DC and AC power electronics, including PM Series power modules (12V, 24V, 48V), hot-swappable DC systems, rack-mounted 48V systems, Phase Three Modular Systems (PTMS) for marine, Power Enclosures for traffic and public safety, Site Power Monitors (SPS) for remote monitoring, Battery Backup units for bi-directional amplifiers, Rugged AC outdoor UPS, DC-DC converters, power distribution panels, and voltage converters. Products serve marine, telecommunications, network, public safety, traffic, rail, land mobile, and industrial automation/IoT customers.

Product overview

Newmar offers an extensive line of DC and AC power products with a reputation for high reliability and quality. The product portfolio centers on DC power solutions including the PM Series power modules (12V, 24V, 48V), Site Power Monitor remote monitoring systems, Power Enclosures for public safety applications, and Battery Backup units. The company also provides AC power solutions through the Rugged AC UPS for outdoor applications. For marine applications, Newmar offers the Phase Three Modular System with hot-swappable modules and power distribution panels. Additional products include DC-DC converters and 48V rack-mounted systems for telecom. The company serves marine, telecommunications, network, land mobile, automation IOT, public safety, and traffic industries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• PM Series Power Modules 12V, 24V, and 48V power modules designed for cellular and telecom applications, enabling reliable DC power distribution.
• Rugged AC UPS Outdoor uninterruptible power supply providing reliable AC power for public safety, traffic, rail, e-tolling, and critical network applications.
• Site Power Monitor (SPS) Ethernet-based remote monitoring system for site power systems, widely applied in gas and oil industries and positive train control systems.
• Power Enclosures (PEs) Enclosures serving traffic and public safety industries for housing power equipment in indoor and outdoor applications.
• Battery Backup Backup DC power system providing power to bi-directional amplifiers, serving the public safety sector.
• Phase Three Modular System (PTMS) Modular power system with hot-swappable modules designed for marine applications.
• DC-DC Converters DC to DC power converters for various voltage conversion needs in telecom and industrial applications.
• Power Distribution Panels Power distribution panels for managing and distributing electrical power in marine and industrial installations.
• 48V DC Power Systems Rack-mounted DC power systems at 48V for telecom and network applications.
• Voltage Converters Power conversion products, including the original voltage converter designed for radio companies, serving as the company's foundational product.

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mission Critical Electronics (MCE)coreOthers · 1 January 2017Newmar was purchased by Windjammer Capital and joined the Mission Critical Electronics family which includes American Battery Charging, ASEA Power Systems, Kussmaul Electronics, Power Products, Purkeys, Xantrex, and other popular industrial brands. MCE is headquartered in Huntington Beach, CA.
• American Battery ChargingminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• ASEA Power SystemsminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• Kussmaul ElectronicsminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• Power ProductsminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• PurkeysminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• XantrexminorOthersSister brand under Mission Critical Electronics family, shown as part of the MCE brand ecosystem on the website.
• ABC ChargersminorChannel Partner/ Reseller/ DistributorPartner brand shown in MCE ecosystem logo section on the website.
• DuraCommminorChannel Partner/ Reseller/ DistributorPartner brand shown in MCE ecosystem logo section on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Victron Energy: Victron Energy manufactures DC/AC power conversion, battery charging, and remote monitoring systems for marine, mobile, and industrial markets. Direct overlap with Newmar's PM Series modules, Phase Three Modular System, and battery backup products targeting the marine and off-grid power segments.
• Alpha Technologies (EnerSys): Alpha Technologies, now part of EnerSys, designs DC power systems, UPS, and remote monitoring for cable, broadband, and telecom/cellular networks. Strongly comparable to Newmar's 48V rack-mounted telecom power systems and Site Power Monitor offerings for network and public safety customers.
• Mean Well USA: Mean Well is a leading global industrial power supply manufacturer offering DIN-rail and enclosed AC-DC and DC-DC converters for industrial automation, IT, and telecom. Highly comparable to Newmar's DIN rail DC power modules and converters for the industrial/automation IOT segment.
• Blue Sea Systems: Blue Sea Systems designs and manufactures marine electrical distribution panels, battery management, and charging systems for boats and marine applications. Directly comparable to Newmar's power distribution panels and Phase Three Modular System serving the marine market.
• ProMariner: ProMariner designs marine battery chargers, inverters, and DC power management systems for boats and watercraft. Direct comparable to Newmar's marine product line including voltage converters, battery charging, and the Phase Three Modular System for marine power applications.

Broad incumbents

• Vertiv: Vertiv provides critical digital infrastructure including UPS, DC power systems, and monitoring for data centers, telecom, and industrial customers. Overlaps with Newmar's Rugged AC UPS, power modules, and monitoring offerings, but at vastly larger scale and broader portfolio.
• APC by Schneider Electric: APC, a Schneider Electric brand, is a global leader in UPS, surge protection, and power conditioning for IT and industrial use. Comparable to Newmar's Rugged AC UPS and power conditioning products but serves a much broader customer base across enterprise IT.
• Eaton: Eaton is a diversified power management company producing UPS, DC power systems, and switchgear for data centers, telecom, and industrial markets. Overlaps with Newmar's power distribution panels, switchgear, and DC backup power offerings but at significantly greater scale.
• Tripp Lite: Tripp Lite manufactures UPS systems, surge protectors, and DC power products for IT, telecom, and industrial applications. Comparable to Newmar's UPS and battery backup lines but with a more retail and IT-channel orientation.
• TDK-Lambda Americas: TDK-Lambda manufactures industrial AC-DC and DC-DC power supplies and converters for OEM, medical, and industrial customers. Overlaps with Newmar's DIN-rail DC power modules and converters targeting automation IOT and industrial OEM customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmar